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US Telecommunications Internet of Things - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
starlink.com 20.86
amazon.com 12.04
spectrum.com 9.65
t-mobile.com 7.42
verizon.com 4.86
att.com 4.62
hughesnet.com 4.22
quantumfiber.com 2.98
nordvpn.com 2.74
vpnpro.com 1.87
others 28.74

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Starlink leads with 20.86% click share, followed by Amazon at 12.04%. Spectrum and T-Mobile trail behind. ‘Others’ collectively hold a significant 28.74%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date spectrum.com vpnpro.com t-mobile.com nordvpn.com starlink.com verizon.com hughesnet.com forbes.com att.com amazon.com
2025/04/01 20.65% 4.46% 6.64% 9.61% 3.26% 4.07% 5.94% 4.49% 3.16% 3.05%
2025/04/02 26.53% 2.71% 4.32% 8.88% 4.88% 3.34% 6.02% 2.87% 2.19% 6.08%
2025/04/03 18.54% 9.63% 3.25% 8.93% 4.64% 3.59% 4.68% 4% 3.37% 4.83%
2025/04/04 12.17% 4.23% 4.63% 7.92% 4.56% 5.41% 5.72% 5.72% 9.26% 5.58%
2025/04/05 15.93% 5.13% 7.36% 9.12% 6.35% 8.2% 2.86% 2.64% 3.79% 4.92%
2025/04/06 21.42% 7.61% 5.06% 5.88% 6.63% 5.52% 4.06% 5.71% 4.27% 5.43%
2025/04/07 13.31% 6.36% 3.52% 9.04% 9.92% 4.92% 5.31% 4.5% 3.24% 6.98%
2025/04/08 11.25% 4.42% 4.46% 10.92% 2.81% 7.81% 3.74% 3.28% 4.92% 5.59%
2025/04/09 11.57% 5.14% 2.71% 9.53% 4.57% 3.34% 5.91% 3.73% 6.55% 7.45%
2025/04/10 14.98% 4.93% 7.28% 12.59% 4.38% 11.58% 4.09% 5.92% 3.52% 3.67%
2025/04/11 12.13% 7.6% 3.88% 10.71% 5% 4.16% 4.62% 8.12% 2.32% 6.85%
2025/04/12 10.98% 9.09% 7.02% 9.43% 5.04% 3.04% 4.29% 5.58% 5.39% 5.51%
2025/04/13 16.33% 8.17% 8.79% 6.25% 6.37% 7.23% 3.94% 5.23% 2.25% 6.16%
2025/04/14 6.34% 4.39% 7.17% 12.61% 5.2% 11.46% 3.18% 7.54% 8.57% 3.86%
2025/04/15 17.58% 6.6% 6.06% 5.68% 5.37% 10.38% 5.05% 2.61% 4.52% 3.09%
2025/04/16 16.97% 2.4% 5.49% 3.15% 3.76% 6.91% 5.7% 3.34% 7.43% 7.23%
2025/04/17 8.39% 3.78% 4.06% 4.48% 3.32% 3.36% 3.35% 1.34% 12.78% 4.4%
2025/04/18 6.97% 5.56% 5.74% 6.12% 4.04% 12.08% 3.85% 7.21% 5.6% 2.74%
2025/04/19 14.29% 6.75% 7.77% 7.12% 2.78% 8.63% 3.52% 5.56% 5.95% 2.03%
2025/04/20 12.5% 5.77% 6.31% 6.81% 7.99% 4.93% 5.79% 5.03% 2.59% 4.67%
2025/04/21 15.24% 8.53% 4.98% 6.73% 2.85% 4.71% 3.97% 8.32% 5.81% 2.71%
2025/04/22 11.5% 3.2% 8.94% 5.28% 3.28% 7.82% 5.49% 5.48% 5.96% 2.75%
2025/04/23 13.58% 4.14% 8.28% 9.67% 5.19% 4.42% 3.91% 5.2% 6.5% 3.48%
2025/04/24 12.03% 3.12% 5.83% 9.01% 2.96% 10.29% 4.81% 4.24% 4.9% 2.55%
2025/04/25 16.9% 9.93% 4.8% 12.58% 5.69% 2.55% 4.92% 8.23% 3.8% 2.17%
2025/04/26 15.82% 9.09% 7.66% 7.95% 4.9% 4.45% 5.06% 5.49% 5.81% 3.75%
2025/04/27 14.75% 8.71% 5.9% 9.15% 6.05% 4.64% 4.8% 8.14% 4.36% 3.68%
2025/04/28 16.85% 9.37% 4.81% 11.06% 4.26% 4.24% 4.82% 2.17% 6.51% 2.4%
2025/04/29 14.11% 5.64% 5.66% 10.15% 4.38% 5.57% 4.1% 2.67% 9.8% 2.23%
2025/04/30 16.67% 9.52% 7.98% 7.83% 6.75% 5.21% 4.97% 3.13% 3.09% 2.34%

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April 2025 saw dynamic shifts in PPC spend. Spectrum.com led with fluctuating peaks, while NordVPN.com maintained steady growth. T-Mobile.com and Verizon.com showed consistent mid-range activity. By month’s end, Spectrum.com remained dominant.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 326
2025/04/02 323
2025/04/03 320
2025/04/04 349
2025/04/05 327
2025/04/06 330
2025/04/07 318
2025/04/08 329
2025/04/09 306
2025/04/10 326
2025/04/11 309
2025/04/12 294
2025/04/13 299
2025/04/14 315
2025/04/15 320
2025/04/16 323
2025/04/17 331
2025/04/18 351
2025/04/19 339
2025/04/20 294
2025/04/21 334
2025/04/22 327
2025/04/23 332
2025/04/24 319
2025/04/25 299
2025/04/26 285
2025/04/27 277
2025/04/28 303
2025/04/29 306
2025/04/30 279

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April saw fluctuating advertiser numbers, peaking at 351 on April 18, before declining to 279 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
att.com 1.65%
t-mobile.com 1.45%
spectrum.com 1.09%
tp-link.com 0.8%
xfinityspecial.com 0.61%
internetservicecompanies.com -0.35%
starlink.com -0.76%
verizon.com -1.25%
bestbuy.com -1.35%
amazon.com -6.58%

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T-Mobile and AT&T surged in click share, gaining 1.45% and 1.65% respectively, while Amazon saw a significant drop of 6.58%.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date starlink.com amazon.com vpnpro.com nordvpn.com t-mobile.com spectrum.com forbes.com verizon.com att.com bestbuy.com
2025/04/01 5.21% 14.37% 4.17% 5.27% 3.71% 5.56% 4.16% 2.55% 2.7% 9.1%
2025/04/02 5.78% 26.2% 1.82% 3.57% 1.91% 6.7% 1.85% 2% 1.27% 8.15%
2025/04/03 6.87% 20.42% 7.18% 4.23% 1.86% 6.36% 3.38% 2.18% 1.59% 12.61%
2025/04/04 7.44% 18.38% 2.52% 3.35% 2.43% 3.23% 3.76% 3.26% 10.57% 6.06%
2025/04/05 9.98% 17.65% 3.26% 4.31% 5.75% 3.77% 1.63% 5.95% 1.86% 9.04%
2025/04/06 12.09% 20.01% 5.14% 3.13% 2.67% 5.58% 4.41% 3.63% 1.99% 8.62%
2025/04/07 15.78% 22.68% 3.31% 3.13% 1.46% 2.47% 2.55% 2.55% 4.95% 7.31%
2025/04/08 5.66% 19.28% 2.48% 4.71% 2.09% 2.83% 2.03% 5.66% 4.3% 3.62%
2025/04/09 7.19% 28.8% 2.72% 3.95% 1.03% 2.46% 2.25% 2.54% 6.38% 3.14%
2025/04/10 8.15% 16.32% 3.28% 6.63% 8.46% 3.89% 4.64% 9.91% 1.95% 2.35%
2025/04/11 9.2% 26.97% 4.35% 5.12% 1.79% 3.32% 5.49% 2.8% 1.55% 2.51%
2025/04/12 6.98% 21.08% 5.81% 4.71% 5.61% 2.53% 3.93% 1.82% 4.67% 2.47%
2025/04/13 12.12% 23.29% 5.21% 3.37% 6.74% 4.03% 3.36% 5.48% 0.79% 1.85%
2025/04/14 9.19% 15.66% 3.13% 5.56% 5.93% 1.6% 4.99% 9.06% 8.23% 2.08%
2025/04/15 8.68% 13.88% 4.65% 3.03% 3.27% 4.52% 2.11% 9.46% 5.27% 2.99%
2025/04/16 7.62% 23.1% 1.43% 1.81% 2.73% 4.33% 2.21% 5.36% 8.35% 1.88%
2025/04/17 6.22% 12.76% 1.86% 1.82% 1.68% 1.92% 0.66% 1.41% 11.4% 1.99%
2025/04/18 6.97% 10.06% 3.46% 3.3% 2.65% 1.65% 5.47% 9.02% 4.82% 1.65%
2025/04/19 5.58% 9.4% 5.37% 4.13% 7.91% 4.39% 4.89% 7.74% 5.72% 1.21%
2025/04/20 12.93% 19.3% 4.35% 4% 3.53% 4.11% 4.28% 2.81% 1.54% 2.17%
2025/04/21 8.57% 13.36% 6.73% 3.42% 2.86% 4.64% 7.23% 2.8% 6.41% 2.54%
2025/04/22 4.99% 12.74% 2.39% 2.83% 7.87% 3.65% 4.31% 6.32% 5.75% 2.11%
2025/04/23 7.42% 13.31% 2.61% 4.41% 7.11% 7.38% 3.95% 3% 5.61% 1.9%
2025/04/24 7.37% 9.33% 2.85% 4.57% 5.77% 3.79% 3.51% 9.91% 4.87% 1.68%
2025/04/25 13.21% 10.97% 8.33% 7.02% 2.71% 5.04% 7.68% 1.91% 3% 1.87%
2025/04/26 10.26% 12.12% 7.22% 4.92% 4.67% 5.1% 5.2% 3.1% 8.84% 1.81%
2025/04/27 13.23% 15.37% 6.92% 5.35% 3.62% 4.92% 7.15% 3.2% 3.35% 1.69%
2025/04/28 9.79% 9.8% 8.12% 6.95% 2.97% 5.3% 1.94% 3.09% 5.7% 1.24%
2025/04/29 7.83% 9.97% 4.23% 5.91% 2.99% 3.66% 2.36% 3.2% 13.5% 1.31%
2025/04/30 14.27% 11.51% 8.37% 5.49% 5.07% 5.05% 3.6% 3.51% 1.98% 1.8%

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Starlink’s impression share surged mid-month, peaking at 15.78% on April 7, before fluctuating. Amazon led consistently, peaking at 28.8% on April 9. By month’s end, Starlink closed strong at 14.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    The Best VPNs of 2025 https://www.forbes.com

    Top 5 Virtual Private Network 2025 — Get Paid VPN From Forbes™ Most Trusted VPN Services. Super-Fast Connections At Best Offers

  2. 2
    Spectrum Internet® Offers - Internet Starting at $30/mo https://www.spectrum.com

    Upgrade to reliable Spectrum Internet® – no contracts, just fast speeds you can depend on.

  3. 3
    High-Speed Internet | $349 For A New Starlink Kit | Starlink https://www.starlink.com

    World’s most advanced satellite technology delivering high-speed, low-latency internet. Easy to...

  4. 4
    T-Mobile® Home Internet | Lock Your Rate at $35/mo https://www.t-mobile.com

    Affordable 5G home internet packages starting at $35/mo. Join & secure your monthly rate.

  5. 5
    Fast Internet for $35/mo | Check Availability in Your Zip https://www.verizon.com

    Move to Fios and get fast, reliable fiber internet coverage across your home. Learn more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, top-performing ads reveal a focus on affordability and reliability. Forbes highlights trusted VPN services, while Spectrum and Verizon emphasize fast, contract-free internet. Starlink showcases advanced satellite tech, and T-Mobile offers affordable 5G home internet.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.