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UK Telecommunications Managed Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ee.co.uk 23.46
business.bt.com 20.29
vodafone.co.uk 12.21
virginmedia.com 5.61
virtuallandline.co.uk 3.05
ringcentral.com 3.04
vonage.co.uk 2.9
business.talktalk.co.uk 2.37
o2.co.uk 2.19
talktalk.co.uk 1.89
others 22.99

Copyright © Adthena. All rights reserved.

In the PPC landscape, EE.co.uk leads with 23.46% click share, closely followed by ‘others’ at 22.99%. Business.bt.com holds 20.29%, while Vodafone.co.uk captures 12.21%.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date business.bt.com vonage.co.uk ee.co.uk dialpad.com ringcentral.com vodafone.co.uk virginmediabusiness.co.uk virtuallandline.co.uk ionos.co.uk 3cx.com
2025/05/01 14.92% 6.27% 6.24% 4.24% 7.34% 4.72% 3.4% 3.59% 4.24% 2.74%
2025/05/02 11.23% 8.39% 8.65% 4.69% 6.81% 6.8% 4.57% 4.85% 1.97% 3.27%
2025/05/03 9.56% 8.83% 8.24% 6.39% 6.37% 5.23% 7.23% 3.4% 4.84% 3.19%
2025/05/04 12.38% 9.87% 10.17% 6.62% 4.78% 5.03% 6.73% 4.83% 2.36% 4.32%
2025/05/05 13.86% 5.36% 7.84% 6.18% 5.98% 5.55% 6.53% 3.13% 2.37% 3.15%
2025/05/06 16.16% 5.32% 9.79% 4.96% 5.52% 6.41% 6.93% 4.14% 3.03% 2.77%
2025/05/07 14.85% 7.47% 6.28% 5.42% 5.03% 7.07% 3.78% 3.7% 4.18% 4.18%
2025/05/08 14.85% 5.8% 5.5% 4.37% 2.88% 8.53% 2.76% 3.68% 1.76% 3.76%
2025/05/09 15.71% 7.35% 5.87% 4.45% 4.85% 6.44% 0.31% 3.78% 4.57% 2.55%
2025/05/10 16.85% 9.91% 5.68% 6.91% 6.58% 5.23% 1.86% 4.37% 4.19% 3.96%
2025/05/11 18.25% 9.84% 6.9% 5.72% 5.33% 6.89% 1.94% 4.08% 3.61% 3.42%
2025/05/12 12.39% 9.79% 7.9% 5.39% 5.12% 6.59% 1.4% 4.68% 3.57% 1.78%
2025/05/13 15.9% 4.9% 5.78% 4.1% 5.16% 7.93% 0.94% 3.96% 2.22% 4.26%
2025/05/14 15.32% 7% 4.81% 5.91% 4.4% 6.18% 1.79% 2.88% 2.22% 3.38%
2025/05/15 13.2% 5.38% 6.05% 5.5% 4.24% 7.84% 1.83% 3% 2.64% 3.46%
2025/05/16 15.02% 7.46% 5.18% 4.04% 3.07% 7.25% 1.61% 2.32% 2.63% 2.61%
2025/05/17 18.08% 9.72% 6.65% 6.65% 4.35% 3.18% 2.38% 2.81% 2.37% 4.21%
2025/05/18 13.85% 9.52% 6.55% 6.7% 5.18% 2.96% 1.55% 2.96% 4.48% 2.36%
2025/05/19 16.24% 5.92% 5.33% 6% 5.97% 3.55% 1.94% 2.61% 1.44% 2.1%
2025/05/20 14.82% 5.74% 6.92% 6.06% 3.09% 5.69% 0.7% 3% 1.79% 2.62%
2025/05/21 16.63% 5.56% 6.29% 4.69% 6.76% 5.79% 2.97% 2.44% 2.35% 2.07%
2025/05/22 17.77% 5.18% 6.08% 6.29% 4.07% 5.73% 0.42% 2.6% 1.82% 2.39%
2025/05/23 18.69% 4.37% 7.63% 5.62% 4.88% 5.14% 1.29% 2.65% 2.14% 1.95%
2025/05/24 17.2% 7.37% 6.85% 7.67% 5.77% 5.65% 2.83% 2.8% 1.92% 2.6%
2025/05/25 14.46% 8.87% 6.99% 9.47% 6.78% 4.45% 2.24% 3.38% 2.92% 3.06%
2025/05/26 11.74% 6.49% 5.04% 6.18% 4.86% 4.1% 1.87% 3.57% 2.64% 1.46%
2025/05/27 15.83% 6.23% 5.77% 7.01% 3.45% 3.29% 2.32% 2.86% 3.41% 1.87%
2025/05/28 14.75% 7.04% 6.12% 7.33% 5.61% 3.72% 1.14% 2.64% 3.44% 2.28%
2025/05/29 14.15% 10.03% 6.62% 5.44% 3.66% 3.1% 2.21% 2.63% 2.43% 1.96%
2025/05/30 14.4% 7.85% 6.99% 4.65% 5.36% 2.76% 2.3% 2.86% 1.99% 1.65%
2025/05/31 15.24% 9.96% 9.45% 7.14% 4.57% 3.55% 3.53% 2.81% 2.32% 1.67%

Copyright © Adthena. All rights reserved.

In May 2025, business.bt.com led with a fluctuating spend share, peaking at 18.69%. Vonage.co.uk and ee.co.uk showed consistent mid-range values. Dialpad.com and ringcentral.com had varied trends, while vodafone.co.uk and virginmediabusiness.co.uk experienced lower shares. The month concluded with business.bt.com maintaining dominance.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 208
2025/05/02 220
2025/05/03 212
2025/05/04 212
2025/05/05 213
2025/05/06 215
2025/05/07 239
2025/05/08 236
2025/05/09 240
2025/05/10 228
2025/05/11 228
2025/05/12 237
2025/05/13 239
2025/05/14 239
2025/05/15 254
2025/05/16 251
2025/05/17 241
2025/05/18 245
2025/05/19 236
2025/05/20 241
2025/05/21 228
2025/05/22 221
2025/05/23 225
2025/05/24 222
2025/05/25 217
2025/05/26 226
2025/05/27 233
2025/05/28 224
2025/05/29 217
2025/05/30 215
2025/05/31 211

Copyright © Adthena. All rights reserved.

Advertisers surged early May, peaking at 254 on May 15. A gradual decline followed, ending at 211.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
business.bt.com 3.16%
o2.co.uk 1.64%
ringcentral.com 0.44%
telecomsworld.com 0.34%
three.co.uk 0.33%
virginmediao2business.co.uk -0.3%
virginmediabusiness.co.uk -0.4%
talktalk.co.uk -0.5%
ee.co.uk -1.53%
vodafone.co.uk -4.07%

Copyright © Adthena. All rights reserved.

Vodafone’s click share dropped by 4.07%, while BT surged by 3.16%. O2 gained 1.64%, contrasting EE’s 1.53% decline.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ee.co.uk business.bt.com dialpad.com vodafone.co.uk telecomsworld.com vonage.co.uk virginmedia.com business-quote.co.uk expertmarket.co.uk 3cx.com
2025/05/01 11.55% 9.4% 4.39% 6.52% 1.57% 2.41% 4.29% 3.13% 1.45% 2.77%
2025/05/02 16.85% 8.53% 4.09% 10.33% 0.93% 2.78% 4.36% 2.32% 1.47% 2.64%
2025/05/03 16.66% 7.57% 5.6% 7.43% 1.53% 3.09% 6.18% 3.67% 0.34% 2.92%
2025/05/04 21.74% 9.11% 5.22% 7.49% 1.78% 3% 4.37% 1.72% 0.15% 3.38%
2025/05/05 18.28% 10.37% 4.54% 8.05% 1.39% 1.8% 2.88% 2.12% 0.2% 2.49%
2025/05/06 20.71% 12.62% 3.94% 8.8% 1.37% 1.78% 2.57% 1.45% 1.25% 2.08%
2025/05/07 11.05% 11.43% 4.39% 12.68% 1.59% 2.62% 3.03% 1.99% 1.68% 2.79%
2025/05/08 9.01% 12.69% 3.7% 14.52% 1.96% 2.09% 3.11% 2.02% 2.34% 3.04%
2025/05/09 9.8% 14.16% 3.95% 11.37% 2.76% 2.93% 3.98% 1.4% 1.94% 1.98%
2025/05/10 9.87% 15.56% 6.25% 9.47% 1.46% 3.57% 3.82% 1.65% 2.58% 3.64%
2025/05/11 10.28% 13.34% 4.69% 10.52% 2.63% 2.97% 2.96% 2.18% 1.53% 2.75%
2025/05/12 14.9% 9.99% 4.85% 10.23% 2.14% 3.21% 4.41% 1.74% 1.82% 1.48%
2025/05/13 10.5% 12.08% 3.41% 13.64% 2.59% 1.73% 3.26% 1.72% 2.65% 2.96%
2025/05/14 8.57% 12.52% 4.81% 10.09% 2.19% 2.9% 3.14% 2.6% 1.67% 2.79%
2025/05/15 9.41% 10.37% 4.69% 12.58% 2.15% 1.94% 3.46% 2.17% 3.57% 2.64%
2025/05/16 8.07% 10.67% 3.49% 13.89% 2.05% 2.36% 3.17% 2.81% 5.34% 2.22%
2025/05/17 8.96% 16.57% 6.13% 4.5% 2.24% 3.24% 3.8% 3.08% 2.67% 3.92%
2025/05/18 9.18% 12.06% 6.15% 4.48% 2.56% 3.32% 2.93% 3.89% 5.43% 2.36%
2025/05/19 8.62% 15.21% 5.32% 5.38% 2.14% 1.76% 3.2% 2.75% 3.98% 1.9%
2025/05/20 9.55% 11.6% 4.84% 9.09% 2.58% 1.76% 2.45% 2.61% 4.76% 2.41%
2025/05/21 10.09% 14.63% 4.2% 10.05% 2.12% 1.67% 3% 2.14% 3.4% 1.96%
2025/05/22 10.09% 14.44% 5.67% 9.72% 1.87% 1.81% 3.15% 2.38% 3.56% 2.38%
2025/05/23 13.92% 15.78% 4.79% 8.55% 2.42% 1.55% 3.32% 2.3% 2.72% 1.6%
2025/05/24 9.53% 14.2% 7.1% 8.29% 6.24% 2.61% 2.61% 4.18% 0.61% 2.86%
2025/05/25 14.43% 11.85% 8.24% 5.49% 3.33% 2.62% 3.54% 3.01% 0.65% 3.1%
2025/05/26 8.25% 9.48% 6.14% 6.07% 3.2% 2.36% 4.07% 2.25% 0.54% 1.51%
2025/05/27 9.43% 13.58% 6.71% 4.86% 3% 2% 3.13% 2.48% 3.26% 1.95%
2025/05/28 9.01% 13.63% 6.99% 6.71% 2.36% 2.33% 3.06% 3.32% 2.79% 2.3%
2025/05/29 8.81% 11.76% 5.09% 4.69% 2.03% 3.53% 3.06% 3.66% 3.26% 1.79%
2025/05/30 11.31% 12.57% 4.52% 4.39% 1.98% 2.56% 1.99% 2.17% 3.56% 1.17%
2025/05/31 19.54% 10.98% 6.21% 5.09% 3.36% 3.35% 3.14% 3.03% 1.83% 1.4%

Copyright © Adthena. All rights reserved.

EE.co.uk’s impression share fluctuated, peaking at 21.74% on May 4th, ending strong at 19.54%. Business.bt.com saw a steady rise, peaking mid-month. Dialpad.com and Vodafone.co.uk showed varied trends, while Telecomsworld.com and Vonage.co.uk remained stable. Virginmedia.com and Business-quote.co.uk had minor fluctuations. Expertmarket.co.uk and 3cx.com experienced low shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Business Landline & Broadband https://business.bt.com

    24/7 Business Support — Check out our May Sale business broadband & phone deals, with £0 activation fee. Get BT for your...

  2. 2
    Dialpad® Support https://www.dialpad.com

    Zero-Minute Ai Deployment — Discover the power of real-time Ai CSAT on every call plus Ai Agent Coaching. Get a quote.

  3. 3
    O2 Business https://businessshop.o2.co.uk › o2_business › phones

    Business Mobile Phone Deals — With EU Roaming At No Extra Charge And Data Rollover. Giving You More Business Can-Do.

  4. 4
    24/7 Online Customer Service https://www.vodafone.co.uk

    Vodafone UK Chat Live — Get The Unlimited 5G Data Plan & Create The Future Of 5G With Us. Together We Can. Discover...

  5. 5
    Virtual Phone Numbers https://www.vonage.co.uk

    Unlimited Calls And SMS — Leading Communications Solution Providing 99.999% Uptime. Connect From Virtually Anywhere.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, top advertisers like BT, Dialpad, O2, Vodafone, and Vonage captivate audiences with unique propositions. BT highlights 24/7 support and zero activation fees, while Dialpad emphasizes AI-driven customer satisfaction. O2 offers EU roaming and data rollover, Vodafone promotes unlimited 5G, and Vonage ensures connectivity with 99.999% uptime.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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