UK Telecommunications Managed Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Managed Services – UK

Google AI Overview visibility for Telecommunications Managed Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.3849895085
84.6150104915
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 22%
Seasonal 0%
Local 2%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vodafone.co.uk 31.81
business.bt.com 12.89
ee.co.uk 9.12
virtuallandline.co.uk 4.6
three.co.uk 3.83
virginmediabusiness.co.uk 3.7
o2.co.uk 3.62
virginmedia.com 2.79
proton.me 2.73
vonage.co.uk 1.42
others 23.49
  • vodafone.co.uk - 31.81%
  • business.bt.com - 12.89%
  • ee.co.uk - 9.12%
  • virtuallandline.co.uk - 4.6%
  • three.co.uk - 3.83%
  • virginmediabusiness.co.uk - 3.7%
  • o2.co.uk - 3.62%
  • virginmedia.com - 2.79%
  • proton.me - 2.73%
  • vonage.co.uk - 1.42%
  • others - 23.49%

Copyright © Adthena. All rights reserved.

Vodafone.co.uk leads with 31.81% click share, followed by business.bt.com at 12.89%. EE.co.uk holds 9.12%, while ‘others’ collectively capture 23.49%.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vodafone.co.uk business.bt.com virtuallandline.co.uk 8x8.com 3cx.com ee.co.uk virginmediabusiness.co.uk o2.co.uk expertmarket.co.uk vonage.co.uk
2026/05/01 15.37% 7.05% 4.58% 3.46% 3.52% 3.48% 4.35% 2.85% 2.34% 4.12%
2026/05/02 18.62% 5.83% 3.67% 4.62% 4.98% 6.07% 4.93% 4.52% 0.73% 4.92%
2026/05/03 18.22% 6.15% 6.26% 4.91% 4.17% 3.8% 4.9% 5.49% 1.78% 4.4%
2026/05/04 19.71% 8.22% 3.14% 3.02% 4.17% 3.74% 4.37% 3.43% 2.38% 3.56%
2026/05/05 16.55% 8.72% 4.78% 4.65% 3.34% 3.15% 4.79% 3.28% 4.62% 3.73%
2026/05/06 17.42% 7.98% 2.83% 4.2% 2.96% 3.25% 4.6% 2.62% 4.8% 4.36%
2026/05/07 17.41% 8.34% 3.98% 4.12% 3.28% 3.02% 4.63% 2.74% 4.45% 5.56%
2026/05/08 16.19% 7.95% 4.64% 4.25% 3.26% 3.48% 4.27% 3.48% 3.88% 4.32%
2026/05/09 17.17% 7.7% 4.35% 5.14% 2.66% 3.99% 4.66% 3.52% 4.89% 5.8%
2026/05/10 16.98% 7.63% 6.28% 5.17% 3.2% 3.09% 5.3% 6.44% 3.74% 4.67%
2026/05/11 18.11% 6.91% 3.14% 3.67% 3.25% 3.58% 4.04% 4.14% 5.01% 3.14%
2026/05/12 20.16% 6.06% 3.99% 4.85% 5.2% 3.04% 3.99% 3.48% 4.13% 3.24%
2026/05/13 19.05% 4.66% 4.99% 3.95% 4.24% 2.35% 4.21% 3.41% 5.96% 4.48%
2026/05/14 18.38% 7.45% 3.38% 3.56% 4.45% 2.51% 3.84% 2.72% 5.9% 3.37%
2026/05/15 16.17% 7.95% 4.63% 4.25% 3.26% 3.48% 4.26% 3.47% 3.88% 4.32%
2026/05/16 18.36% 6.12% 3.92% 3.56% 4.46% 3.62% 4.09% 3.66% 4.59% 3.76%
2026/05/17 20.38% 7.71% 3.14% 3.79% 4.29% 3.56% 3.78% 4.07% 3.83% 3.76%
2026/05/18 17.72% 7.79% 3.94% 2.86% 3.55% 3.23% 4% 3.87% 4.89% 3.35%
2026/05/19 14.39% 6.82% 4.34% 3.14% 3.8% 3.58% 3.61% 4.36% 4.62% 5.12%
2026/05/20 14.18% 6.15% 3.77% 3.71% 4.87% 3.44% 3.85% 2.97% 5.6% 3.32%
2026/05/21 14.59% 6.35% 2.39% 3.42% 4.95% 2.78% 3.61% 3.19% 5.47% 2.85%
2026/05/22 17.64% 7.59% 2.97% 2.79% 5.24% 3.4% 4.02% 2.96% 5.46% 2.62%
2026/05/23 15.48% 6.83% 4.41% 4.57% 5.38% 3.3% 4.05% 3.25% 2.58% 3.12%
2026/05/24 17.66% 7.77% 3.74% 4.04% 5.27% 3.55% 4.03% 3.7% 2.21% 3.51%
2026/05/25 14.86% 9.29% 2.51% 3.65% 3.63% 3.71% 3.34% 2.98% 1.8% 3.92%
2026/05/26 15.28% 7.91% 3.71% 2.8% 4.58% 3.74% 3.55% 2.93% 3.92% 4.26%
2026/05/27 17.49% 8.84% 2.46% 3.43% 4.01% 3.55% 3.69% 3.29% 3.31% 2.5%
2026/05/28 17.41% 9.22% 4.22% 3.19% 4.36% 4.16% 3.84% 2.32% 2.18% 1.94%
2026/05/29 17.38% 9% 3.56% 3.89% 2.87% 3.74% 4.02% 3.61% 1.15% 1.76%
2026/05/30 17.85% 9.24% 3.18% 3.74% 4.54% 4.03% 3.97% 3.51% 2% 2.06%
2026/05/31 17.97% 10.18% 4.86% 4.36% 4.33% 4.15% 4.1% 2.86% 2.16% 1.52%
  • vodafone.co.uk
  • business.bt.com
  • virtuallandline.co.uk
  • 8x8.com
  • 3cx.com
  • ee.co.uk
  • virginmediabusiness.co.uk
  • o2.co.uk
  • expertmarket.co.uk
  • vonage.co.uk

Copyright © Adthena. All rights reserved.

Vodafone’s PPC spend peaked mid-month at 20.38%, while BT steadily climbed, ending at 10.18%. Virtual Landline fluctuated, closing at 4.86%. 8×8 and 3CX showed moderate stability. EE and Virgin Media Business maintained consistent shares. O2 and Expert Market experienced declines, while Vonage’s share decreased significantly, finishing at 1.52%.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 159
2026/05/02 139
2026/05/03 146
2026/05/04 158
2026/05/05 165
2026/05/06 165
2026/05/07 159
2026/05/08 165
2026/05/09 154
2026/05/10 157
2026/05/11 205
2026/05/12 200
2026/05/13 195
2026/05/14 200
2026/05/15 165
2026/05/16 203
2026/05/17 195
2026/05/18 199
2026/05/19 190
2026/05/20 189
2026/05/21 195
2026/05/22 198
2026/05/23 193
2026/05/24 191
2026/05/25 207
2026/05/26 206
2026/05/27 203
2026/05/28 191
2026/05/29 197
2026/05/30 190
2026/05/31 188

Copyright © Adthena. All rights reserved.

May began with 159 advertisers, fluctuating mid-month, peaking at 207 on May 25. The month concluded with 188 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
business.bt.com 5.61%
enconvo.co.uk 0.71%
bt.com 0.39%
digital-tv.co.uk 0.37%
broadband-finder.co.uk 0.26%
virginmedia.com -0.47%
esendex.co.uk -0.57%
virtuallandline.co.uk -0.58%
virginmediabusiness.co.uk -0.68%
vodafone.co.uk -2.35%

Copyright © Adthena. All rights reserved.

In the past month, business.bt.com surged with a 5.61% click share increase, while vodafone.co.uk dropped by 2.35%.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vodafone.co.uk business.bt.com ee.co.uk 8x8.com proton.me telecomsworld.com digital-tv.co.uk business-quote.co.uk expertmarket.co.uk ionos.co.uk
2026/05/01 24.95% 5.97% 3.96% 2.87% 5.93% 3.65% 1.09% 4.74% 2.05% 1.64%
2026/05/02 26.34% 4% 6.4% 3.74% 8.36% 3.63% 1.37% 4.79% 0.4% 2.84%
2026/05/03 27.64% 4.52% 4.09% 3.48% 4.98% 4.17% 2.78% 2.84% 1.71% 3.96%
2026/05/04 28.03% 6.09% 3.52% 2.23% 4.58% 2.24% 1.56% 1.25% 1.45% 2.96%
2026/05/05 26.6% 7.18% 3.45% 3.88% 4.5% 3.37% 1.46% 1.86% 3.53% 2.61%
2026/05/06 25.79% 5.74% 3.24% 2.37% 5.03% 3.41% 2.46% 2.28% 4.64% 5%
2026/05/07 28.09% 6.53% 3.51% 3.41% 4.93% 2.61% 2.64% 3.24% 3.29% 2.42%
2026/05/08 23.74% 5.72% 3.37% 3.23% 5.97% 2.8% 1.67% 2.82% 2.54% 3.07%
2026/05/09 25.13% 5.27% 3.75% 3.23% 6.24% 2.94% 2.19% 1.37% 5.35% 3.84%
2026/05/10 25% 5.29% 2.8% 4.43% 6.24% 2.33% 0.75% 2.44% 5.15% 0.93%
2026/05/11 25.4% 4.43% 5.69% 2.57% 4.94% 0.96% 2.74% 2.54% 3.61% 2.08%
2026/05/12 27.57% 4.22% 3.66% 2.74% 6.07% 2.32% 3.3% 2.3% 2.74% 3.06%
2026/05/13 28.31% 3.17% 2.44% 2.62% 6.98% 2.2% 2.47% 1.34% 3.89% 3.51%
2026/05/14 25.29% 5.74% 2.44% 1.74% 6.51% 2.82% 3.64% 1.73% 3.37% 2.69%
2026/05/15 23.74% 5.72% 3.37% 3.23% 5.97% 2.8% 1.67% 2.82% 2.54% 3.07%
2026/05/16 26.08% 5.67% 4.63% 2.49% 7.49% 2.2% 2.78% 2.12% 3.68% 1.79%
2026/05/17 30.06% 7.35% 3.41% 2.52% 6.57% 3.12% 2.78% 2.5% 2.4% 1.27%
2026/05/18 26.1% 7.64% 2.99% 1.57% 5.92% 2.64% 3.57% 2.71% 3.51% 3.18%
2026/05/19 22.43% 6.77% 3.61% 1.85% 5.72% 3.93% 3.65% 2.63% 2.46% 2.56%
2026/05/20 23.28% 6.04% 3.58% 1.84% 6.13% 1.56% 2.65% 2.02% 3.52% 5.8%
2026/05/21 22.48% 7.14% 3.08% 1.73% 5.88% 1.97% 3.25% 2.54% 3.35% 2.85%
2026/05/22 26.92% 7.79% 3.41% 1.3% 5.59% 2.13% 2.4% 2.58% 3.2% 1.67%
2026/05/23 24.81% 7.32% 3.33% 3.38% 5.49% 1.96% 5.31% 1.63% 1.19% 2.63%
2026/05/24 27.4% 7.72% 3.51% 2.99% 6.46% 2.21% 2.7% 2.4% 1.01% 3.88%
2026/05/25 21.87% 8.75% 4.04% 2.32% 6.06% 1.85% 3.78% 3.05% 0.76% 4.54%
2026/05/26 22.33% 7.72% 4.2% 2.14% 5.05% 1.5% 3.46% 2.65% 3.18% 4.14%
2026/05/27 24.53% 7.92% 4.55% 1.77% 5.44% 1.24% 2.68% 1.88% 3.69% 5.47%
2026/05/28 24.45% 8.34% 4.63% 1.76% 6.06% 1.76% 2.97% 2.72% 1.99% 2.5%
2026/05/29 25.7% 8.65% 4.05% 2.01% 6.09% 1.54% 2.7% 1.67% 0.69% 2.83%
2026/05/30 28.73% 9.29% 4.71% 2.15% 2.87% 2.51% 3.32% 1.83% 1.1% 2.03%
2026/05/31 27.7% 9.77% 4.85% 3.06% 2.99% 2.75% 2.71% 2.2% 2.12% 1.27%
  • vodafone.co.uk
  • business.bt.com
  • ee.co.uk
  • 8x8.com
  • proton.me
  • telecomsworld.com
  • digital-tv.co.uk
  • business-quote.co.uk
  • expertmarket.co.uk
  • ionos.co.uk

Copyright © Adthena. All rights reserved.

Vodafone’s impression share fluctuated, peaking at 30.06% on May 17. Business BT steadily rose, ending at 9.77%. EE and 8×8 showed minor variations. Proton’s share dipped sharply at month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services - Last month
  1. 1
    Check Any Phone Number Free https://www.claritycheck.com › number-check › spam-lookup

    Name, Address & More — Check any telephone number for spam, scams or unknown callers. Get results fast!

  2. 2
    Sky TV Contact Numbers Free https://sky.digital-tv.co.uk

    Sky TV, Broadband & Mobile — These May offers won’t last – call now and get connected with Sky today.

  3. 3
    Business Email » Create the perfect one for your UK business | IONOS https://www.ionos.co.uk

    Promote your brand with every email you send. Get IONOS email from £1/month ex VAT. Boost...

  4. 4
    Free Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Get free email that’s encrypted, ad-free, and trusted by 100M+ users.

  5. 5
    Speak to Vodafone Today - Vodafone Official Site https://www.vodafone.co.uk

    Get A New Phone Every Year Or Keep Your Phone Lasting Longer With Vodafone EVO.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, advertisers like ClarityCheck, Sky, IONOS, Proton, and Vodafone captivate audiences with unique propositions. From ClarityCheck’s swift spam lookup to Proton’s secure, ad-free email, each ad highlights distinct benefits, ensuring they stand out in the digital marketplace.

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