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US Telecommunications Managed Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
att.com 41.16
ringcentral.com 9.92
verizon.com 8.73
beenverified.com 7.37
att-promotions.com 4.27
telephonenumberlookups.com 4.05
spectrum.com 3.47
spokeo.com 2.91
cox.com 2.46
reversephone.com 1.98
others 13.68

Copyright © Adthena. All rights reserved.

AT&T dominates with 41.16% click share, overshadowing competitors. RingCentral and Verizon follow, while ‘others’ collectively hold 13.68%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date verizon.com att.com ringcentral.com cox.com getvoip.com nextiva.com vonage.com beenverified.com t-mobile.com calero.com
2025/04/01 13.83% 26.94% 11.35% 2.36% 2.78% 1.29% 3.59% 1.94% 1.9% 2.9%
2025/04/02 18.13% 19.35% 11.46% 2.76% 3.29% 2.09% 3.39% 1.56% 1.97% 3.95%
2025/04/03 18.11% 17.81% 13.28% 4.02% 3.41% 1.1% 4.02% 2.73% 1.61% 2.19%
2025/04/04 14.64% 21.45% 10.57% 3.52% 2.43% 1.86% 3.23% 2.71% 1.61% 2.38%
2025/04/05 14.35% 24.23% 10.13% 6.36% 0.81% 1.9% 1.66% 2.69% 1.65% 2.92%
2025/04/06 15.54% 19.27% 10.9% 5.51% 1.14% 1.29% 1.93% 2.79% 2.36% 1.96%
2025/04/07 17.76% 14.86% 11.05% 5.82% 2.69% 2.01% 2.93% 1.76% 2.41% 2.04%
2025/04/08 13.47% 17.6% 11.84% 4.71% 3.84% 1.78% 4.12% 2.36% 1.8% 2.76%
2025/04/09 16.18% 19.27% 14.03% 2.93% 3.68% 2.32% 3.4% 1.25% 1.74% 2.39%
2025/04/10 13.75% 22.39% 11.65% 4.24% 4.01% 1.74% 3.53% 1.76% 1.82% 1.66%
2025/04/11 17.1% 19.15% 13.13% 4.86% 2.27% 2% 3.76% 1.14% 2.11% 2.22%
2025/04/12 15.5% 22.44% 12.34% 5.51% 0.75% 1.46% 1.62% 1.49% 2.32% 2.85%
2025/04/13 16.28% 21.04% 13.68% 4.98% 0.57% 1.41% 1.54% 1.84% 2.74% 1.27%
2025/04/14 13.03% 20.65% 11.43% 4.27% 3.89% 3.51% 3.89% 1.54% 2.12% 1.15%
2025/04/15 15.14% 20.07% 11.75% 3.77% 3.73% 3.83% 2.82% 2.53% 1.74% 1.45%
2025/04/16 15.43% 23.74% 11.84% 3.25% 3.42% 3.13% 2.11% 1.92% 1.61% 2.91%
2025/04/17 18.24% 17.62% 7.23% 4.21% 7.09% 2.23% 3.65% 2.47% 1.56% 1.85%
2025/04/18 12.93% 20.11% 10.82% 4.15% 1.99% 3.14% 4.38% 3.57% 1.33% 2.02%
2025/04/19 11.03% 21.64% 11.59% 3.83% 0.44% 1.46% 1.11% 4.11% 1.81% 2.46%
2025/04/20 14.99% 23.65% 12.43% 1.81% 0.49% 1.48% 1.27% 1.82% 2.77% 2.7%
2025/04/21 16.19% 20.2% 13.45% 2.75% 2.43% 1.32% 2.64% 1.34% 2.62% 1.6%
2025/04/22 11.6% 19.8% 12.63% 5.39% 2.72% 1.48% 2.5% 4.03% 1.83% 2.27%
2025/04/23 12.95% 18.03% 12.78% 4.48% 3.84% 3.13% 2.52% 3.27% 1.68% 2.24%
2025/04/24 13.95% 17.71% 13.17% 4.09% 3.92% 4.05% 1.94% 2.3% 1.69% 2.81%
2025/04/25 16.29% 20.42% 12.52% 4.05% 2.54% 3.34% 1.84% 2.23% 2.34% 2.23%
2025/04/26 16.07% 24.57% 10.37% 3.56% 1.22% 1.05% 1.15% 3.86% 2.44% 2.05%
2025/04/27 15.61% 27.57% 10.72% 3.8% 1.36% 1.02% 1.26% 2.42% 2.46% 1.84%
2025/04/28 14.53% 19.36% 12.14% 3.33% 4.08% 3.44% 2.6% 1.47% 2.37% 3.04%
2025/04/29 14.24% 20.59% 11.73% 3.62% 4.26% 3.49% 2.47% 2.12% 2.12% 2.15%
2025/04/30 16.79% 15.74% 13.72% 4.99% 3.8% 3.3% 3.12% 2.56% 2.5% 1.58%

Copyright © Adthena. All rights reserved.

April saw Verizon’s PPC spend fluctuate, peaking mid-month. AT&T maintained dominance, with a notable surge on April 27. RingCentral’s spend was steady, while Cox and GetVoIP showed variability. The month concluded with AT&T leading.

Market Exposure

Competitor Count for US Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 364
2025/04/02 355
2025/04/03 382
2025/04/04 387
2025/04/05 360
2025/04/06 347
2025/04/07 375
2025/04/08 354
2025/04/09 351
2025/04/10 366
2025/04/11 343
2025/04/12 316
2025/04/13 305
2025/04/14 340
2025/04/15 340
2025/04/16 349
2025/04/17 338
2025/04/18 384
2025/04/19 361
2025/04/20 337
2025/04/21 359
2025/04/22 364
2025/04/23 364
2025/04/24 364
2025/04/25 358
2025/04/26 340
2025/04/27 334
2025/04/28 343
2025/04/29 346
2025/04/30 353

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 387 on April 4th. A mid-month dip to 305 on April 13th was followed by a steady rise, ending at 353.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
att.com 3.01%
att-promotions.com 1.82%
beenverified.com 1.55%
intelius.com 1.31%
reversephone.com 0.5%
telephonenumberlookups.com -0.58%
spectrum.com -0.75%
spokeo.com -0.91%
ringcentral.com -2.26%
verizon.com -2.28%

Copyright © Adthena. All rights reserved.

AT&T surged with a 3.01% increase, while Verizon dropped by 2.28%. RingCentral also saw a decline of 2.26%.

Campaign Efficiency

US Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date att.com att-promotions.com beenverified.com ringcentral.com verizon.com dialpad.com telephonenumberlookups.com spokeo.com five9.com spectrum.com
2025/04/01 49.13% 8.43% 4.32% 5.63% 4.41% 1.01% 2.6% 2% 0.81% 3.18%
2025/04/02 33.06% 5.55% 4.18% 6.59% 8.29% 2.37% 2.13% 1.47% 2.51% 6.53%
2025/04/03 26.67% 7.18% 7.21% 7.82% 6.79% 2.29% 4.97% 2.38% 3.24% 3.34%
2025/04/04 36.75% 5.26% 6.44% 5.33% 5.8% 2.81% 4.16% 4.05% 2.4% 3.46%
2025/04/05 36.31% 4.63% 7.15% 5.22% 4.43% 2.05% 4.54% 5.41% 2.12% 3.02%
2025/04/06 24.77% 6.46% 7.5% 6.21% 4.96% 3.52% 4.6% 4.31% 2.93% 7.06%
2025/04/07 29.62% 5.63% 4.92% 6.55% 5.97% 3.36% 2.58% 4.15% 3.73% 4.62%
2025/04/08 25.06% 5.91% 6.99% 7.17% 4.27% 2.55% 5.34% 5.51% 2.32% 2.81%
2025/04/09 23.54% 6.92% 4.6% 10.07% 5.87% 3.35% 3.16% 2.24% 3.41% 3.61%
2025/04/10 28.35% 12.48% 5.2% 7.16% 6.19% 1.74% 3.73% 2.24% 2.31% 2.84%
2025/04/11 27.83% 2.89% 4.06% 9.37% 8.67% 2.3% 2.3% 1.94% 3.15% 1.91%
2025/04/12 30.01% 4.56% 4.47% 7.3% 6.73% 2.36% 4.27% 2.38% 3.11% 7.65%
2025/04/13 22.81% 6.56% 5.82% 8.13% 7.24% 3.83% 4.99% 3.95% 3.22% 4.5%
2025/04/14 31.42% 4.86% 4.5% 6.96% 5.72% 2.65% 3.02% 3.24% 2.15% 2.1%
2025/04/15 27.55% 4.37% 7.8% 7% 5.62% 1.96% 4.04% 3.59% 2.27% 6.68%
2025/04/16 42.92% 2.59% 5.01% 6.12% 4.57% 2.04% 2.27% 1.94% 2.3% 5.46%
2025/04/17 23.53% 4.62% 6.7% 4.62% 6.19% 1.2% 4.67% 2.62% 1.54% 9.42%
2025/04/18 32.44% 6.42% 9.05% 5.52% 3.76% 1.35% 4.93% 2.95% 2.17% 2.76%
2025/04/19 30.84% 8.46% 9.99% 5.55% 3.2% 2.46% 5.31% 3.56% 3.15% 1.42%
2025/04/20 29.62% 9.82% 4.85% 7.03% 5.03% 5.58% 2.82% 1.87% 4.82% 3.87%
2025/04/21 29.92% 12.65% 3.49% 7.36% 5.56% 3.24% 2.14% 1.08% 1.86% 2.52%
2025/04/22 30.15% 5.06% 9.9% 6.7% 3.76% 2.45% 3.64% 3.99% 1.59% 2.76%
2025/04/23 36.17% 5.92% 7.37% 6.22% 4.11% 2.89% 3.26% 2.82% 0.93% 3.65%
2025/04/24 35.16% 7.44% 6.56% 6.87% 4.05% 2.9% 2.7% 2.26% 1.43% 1.5%
2025/04/25 43.86% 6.47% 5.67% 6.02% 4.34% 1.73% 1.9% 0.94% 1.15% 3.95%
2025/04/26 32.41% 6.32% 10.32% 5.49% 5.5% 3.06% 4.04% 3.59% 0.72% 2.81%
2025/04/27 41.37% 7.54% 5.52% 5% 4.21% 3.13% 2.68% 1.98% 0.97% 6.08%
2025/04/28 31.54% 13.85% 4.24% 6.21% 5.32% 3.76% 0.99% 1.67% 1.79% 3.84%
2025/04/29 35.54% 10.87% 5.31% 5.7% 4.58% 3.5% 2.37% 2.43% 1.09% 2.57%
2025/04/30 26.3% 9.92% 7.63% 7.42% 5.81% 3.48% 3.21% 3.09% 1.46% 1.37%

Copyright © Adthena. All rights reserved.

AT&T’s impression share fluctuated, peaking at 49.13% on April 1st, then stabilizing around 30%. Meanwhile, AT&T Promotions saw a rise, ending at 9.92%. Verizon’s share varied, closing at 5.81%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AT&T® Customer Service - Customer Service Number 24/7 http://www.att-promotions.com

    Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & TV. Find Local...

  2. 2
    Everyone Gets Our Best Deals https://www.att.com

    Order Yours Now at AT&T® — Learn How New & Existing AT&T® Customers Get Our Best Deals on the Latest 5G Smartphones.

  3. 3
    The Future of Customer Service | See What's Possible with Ai https://www.dialpad.com

    Discover the power of real-time Ai CSAT on every call plus Ai Agent Coaching. Get a quote.

  4. 4
    RingCentral Alternative https://www.five9.com

    Low Cost, Premium Solution — Grow Your Business with Five9's Flexible and Fully-Featured Cloud Call Center. Boost...

  5. 5
    RingCentral™ Official Site https://www.ringcentral.com

    The Anywhere, Anytime Phone — Customers Save 30% on Average Switching to RingCentral from Traditional Phone Providers.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T shines with its 24/7 customer service and enticing deals on 5G smartphones. Meanwhile, Dialpad and Five9 highlight AI-driven customer service and flexible cloud solutions. RingCentral offers significant savings, positioning itself as a cost-effective alternative.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.