US Telecommunications Managed Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
att.com	38.09
verizon.com	9.22
beenverified.com	8.5
ringcentral.com	7.87
att-promotions.com	4.4
telephonenumberlookups.com	3.75
intelius.com	3.29
spokeo.com	3.02
reversephone.com	2.72
cox.com	2.25
others	16.89

In the telecommunications PPC landscape, att.com dominates with 38.09% click share, followed by others at 16.89%. Verizon.com holds 9.22%, while beenverified.com captures 8.5%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	att.com	verizon.com	ringcentral.com	cox.com	t-mobile.com	beenverified.com	att-promotions.com	vonage.com	getvoip.com	nextiva.com
2025/05/01	15.29%	17.79%	11.55%	4.71%	2.41%	2.68%	2.1%	4%	4.03%	3.87%
2025/05/02	17.86%	15.13%	13.46%	4.44%	3.16%	2.49%	2.25%	3.98%	2.73%	3.39%
2025/05/03	19.43%	16.92%	14.89%	5.56%	3.55%	1.91%	2.75%	1.88%	1.12%	1.33%
2025/05/04	18.27%	17.82%	13.57%	3.88%	3.84%	2.33%	1.75%	1.83%	1.25%	1.16%
2025/05/05	18.65%	15.31%	14.33%	3.59%	3.17%	1.57%	2.15%	4.12%	3.53%	2.77%
2025/05/06	17.84%	13.36%	15.25%	2.92%	2.76%	3%	2.48%	3.43%	4.1%	3.49%
2025/05/07	16.5%	14.18%	13.87%	3.88%	3.2%	2.5%	1.66%	3.2%	4.04%	3.57%
2025/05/08	15.26%	14.23%	13.01%	3.7%	3.01%	2.45%	3.01%	3.38%	4.57%	3.86%
2025/05/09	15.71%	15.53%	15.44%	3.63%	3%	2.26%	2.89%	3.81%	2.82%	4.55%
2025/05/10	17.78%	17.99%	15.4%	3.21%	3.83%	2.3%	3.01%	2.09%	1.16%	2.03%
2025/05/11	18.64%	15.33%	14.52%	3.85%	3.32%	2.72%	2.86%	2.19%	1.26%	1.79%
2025/05/12	13.3%	16.11%	14.13%	3.1%	3.36%	3.06%	2.36%	3.38%	3.97%	4.13%
2025/05/13	16.38%	13.66%	14.08%	3.95%	2.89%	4.31%	1.24%	3.37%	4.15%	4.18%
2025/05/14	12.59%	16.45%	15.68%	3.1%	3.13%	3.44%	1.39%	3.41%	3.85%	4.53%
2025/05/15	17.68%	14.89%	14.35%	6.11%	2.99%	2.2%	2.24%	3.98%	4.17%	3.65%
2025/05/16	15.23%	17.09%	13.62%	3.95%	3.35%	1.77%	2.96%	4.11%	2.12%	4.38%
2025/05/17	17.52%	17.58%	15.43%	3.5%	3.35%	3.25%	3.1%	2.47%	0.67%	0.25%
2025/05/18	18.82%	18.38%	13.02%	3.47%	3.72%	2.5%	2.41%	2.29%	0.66%	0.1%
2025/05/19	18.29%	15.15%	11.14%	4.05%	3.12%	2.63%	1.01%	5.02%	3.62%	1.78%
2025/05/20	14.93%	15.65%	14.51%	3.09%	3.19%	2.28%	2.23%	4.34%	3.97%	2.11%
2025/05/21	15.18%	15.54%	14.02%	3.89%	3.5%	2.11%	1.47%	5%	3.63%	1.55%
2025/05/22	11.43%	16.04%	14.66%	2.75%	3.51%	2.84%	2.15%	5.83%	3.7%	2.68%
2025/05/23	17.47%	15.67%	12.65%	4.11%	3.5%	2.27%	2.08%	5.07%	1.63%	2.98%
2025/05/24	14.87%	18.84%	12.91%	5.95%	4.18%	2.82%	1.61%	2.38%	0.64%	0.06%
2025/05/25	17.19%	20.56%	10.94%	3.9%	3.88%	2.17%	2.23%	2.5%	0.82%	0.06%
2025/05/26	23.35%	15.54%	9.93%	4.58%	3.17%	1.76%	2.86%	4.9%	1.6%	0.05%
2025/05/27	17.43%	17.75%	11.67%	4.1%	3.28%	2.61%	0.55%	4.84%	2.88%	3.62%
2025/05/28	15.18%	17.02%	13.65%	3.33%	2.8%	3.33%	1.59%	4.18%	3.27%	3.93%
2025/05/29	15.99%	17.08%	13.12%	2.27%	3.01%	3.06%	2.22%	3.79%	3.12%	3.46%
2025/05/30	16.56%	18.02%	13.69%	3.36%	3.47%	2.79%	1.88%	4.3%	2.1%	1.23%
2025/05/31	27.59%	17.4%	9.85%	3.64%	3.42%	3.19%	2.46%	2.06%	0.55%	0.18%

In May 2025, AT&T’s PPC spend share fluctuated, peaking at 27.59% on the 31st. Verizon maintained steady performance, while RingCentral saw a decline. Cox and T-Mobile showed minor variations. Vonage and GetVoIP experienced mid-month spikes, with Nextiva’s share dropping significantly by month’s end.

Market Exposure

Competitor Count for US Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	342
2025/05/02	353
2025/05/03	323
2025/05/04	330
2025/05/05	344
2025/05/06	345
2025/05/07	354
2025/05/08	350
2025/05/09	352
2025/05/10	310
2025/05/11	335
2025/05/12	342
2025/05/13	356
2025/05/14	372
2025/05/15	366
2025/05/16	355
2025/05/17	345
2025/05/18	355
2025/05/19	376
2025/05/20	361
2025/05/21	354
2025/05/22	369
2025/05/23	341
2025/05/24	317
2025/05/25	312
2025/05/26	355
2025/05/27	332
2025/05/28	335
2025/05/29	344
2025/05/30	346
2025/05/31	321

Advertisers fluctuated in May, peaking at 376 on May 19, before ending at 321.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
att.com	3.72%
spectrum.com	0.61%
intelius.com	0.6%
vonage.com	0.19%
8x8.com	0.16%
reversephone.com	-0.62%
beenverified.com	-0.63%
telephonenumberlookups.com	-0.79%
ringcentral.com	-0.92%
att-promotions.com	-1%

AT&T.com surged with a 3.72% click share increase, while att-promotions.com dropped by 1.0%. Spectrum.com and Intelius.com also saw positive gains, contrasting with declines for RingCentral.com and others.

Campaign Efficiency

US Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	att.com	beenverified.com	att-promotions.com	verizon.com	ringcentral.com	spokeo.com	dialpad.com	telephonenumberlookups.com	reversephone.com	intelius.com
2025/05/01	26.87%	8.25%	7.7%	5.5%	6.45%	3.35%	3.42%	3.67%	1.74%	2.34%
2025/05/02	29.24%	7.81%	8.27%	4.94%	6.61%	3.37%	2.34%	3.54%	2.46%	2.63%
2025/05/03	31.93%	6%	9.56%	5.91%	6.98%	2.17%	3.88%	3.1%	2.74%	2.2%
2025/05/04	23.65%	8.26%	6.44%	7.38%	6.64%	3.72%	3.77%	4.04%	3.04%	2.35%
2025/05/05	32.54%	4.79%	8.34%	5.79%	7.66%	2.26%	4.21%	2.94%	1.36%	1.94%
2025/05/06	26.82%	9.25%	8.34%	4.67%	7.05%	3.84%	2.94%	5.11%	2.59%	3.51%
2025/05/07	24.11%	8.34%	6.31%	5.47%	7.47%	3.58%	3.9%	4.38%	2.64%	2.35%
2025/05/08	21.45%	8.22%	11.08%	4.85%	6.77%	3.33%	3.43%	4.61%	2.74%	3.12%
2025/05/09	27.19%	7.81%	10.81%	4.41%	7.72%	3.05%	1.97%	3.79%	2.28%	2.94%
2025/05/10	26.23%	8.39%	11.45%	5.86%	7.41%	2.88%	3.55%	3.9%	2.46%	2.07%
2025/05/11	29.39%	7.85%	9.27%	4.08%	6.23%	4.09%	3.02%	4.02%	2.16%	2.79%
2025/05/12	19.2%	10.89%	8.64%	5.44%	7.75%	2.85%	3.77%	2.5%	4.8%	2.2%
2025/05/13	27.03%	12.76%	4.27%	3.89%	6.37%	3.53%	2.66%	3.19%	4.17%	2.25%
2025/05/14	14.01%	12.78%	5.7%	5.79%	9.19%	3.59%	3.66%	3.66%	5.22%	2.61%
2025/05/15	33.72%	6.7%	7.95%	5.45%	7.01%	2.52%	2.89%	3.6%	1.63%	2.31%
2025/05/16	26.14%	6.01%	10.98%	5.55%	6.52%	2.25%	2.97%	4%	1.94%	2.54%
2025/05/17	25.93%	8.67%	10.48%	5.46%	6.92%	3.4%	2.82%	3.82%	2.58%	3.62%
2025/05/18	23.89%	8.04%	8.93%	6.28%	6.98%	4.62%	3.98%	4.1%	1.71%	3.21%
2025/05/19	30.68%	8.08%	3.4%	4.74%	5.63%	4.04%	3.43%	4.06%	2.05%	3.8%
2025/05/20	28.62%	6.89%	7.57%	4.53%	6.61%	3.13%	3.52%	3.42%	2.39%	3.15%
2025/05/21	26.6%	7.27%	5.6%	4.97%	7.37%	2.74%	4.29%	3.36%	1.19%	2.86%
2025/05/22	14.3%	9.52%	8.43%	5.72%	7.98%	3.06%	3.94%	4.65%	3.32%	3.6%
2025/05/23	35.24%	6.17%	6.84%	3.82%	5.66%	2.18%	3.43%	2.74%	2.48%	2.28%
2025/05/24	19.52%	9.37%	6.41%	6.09%	6.63%	3.18%	5.28%	3.38%	2.82%	4.11%
2025/05/25	21.28%	6.65%	8.35%	7.22%	5.95%	2.68%	5.42%	2.38%	2.22%	3.65%
2025/05/26	42.73%	4.32%	8.53%	4.55%	4.27%	1.83%	3.09%	1.05%	0.67%	1.9%
2025/05/27	30.61%	8.49%	1.93%	6.38%	6.22%	3.1%	3.12%	3.56%	2.71%	3.76%
2025/05/28	23.29%	10.7%	6.27%	6.08%	6.82%	4.57%	2.98%	3.33%	2.06%	3.9%
2025/05/29	27.09%	9.42%	7.54%	4.88%	5.91%	3.44%	3.03%	3.24%	2.69%	4.02%
2025/05/30	27.75%	8.72%	6.73%	6.12%	7.21%	2.89%	3.57%	2.36%	2.68%	3.22%
2025/05/31	44.94%	7.99%	6.81%	4.06%	3.92%	3.51%	2.97%	2.4%	2.11%	2.05%

AT&T’s impression share fluctuated, peaking at 44.94% on May 31. BeenVerified and AT&T Promotions showed moderate stability. Verizon and RingCentral had minor variations. Spokeo, Dialpad, and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AT&T® Customer Service - Customer Service Number 24/7 http://www.att-promotions.com
Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & Cable TV. Find Local...
2
AT&T® Customer Service | AT&T® Official Site http://www.att.com
Fast speeds even with a full house. No price increase at 12 months, no annual contract
3
Dialpad® Support | Zero-Minute Ai Deployment https://www.dialpad.com
Discover the power of real-time Ai CSAT on every call plus Ai Agent Coaching. Get a quote.
4
RingCentral™ Official Site https://www.ringcentral.com
The Anywhere, Anytime Phone — Customers Save 30% on Average Switching to RingCentral from Traditional Phone Providers.
5
Spectrum Official Site - Internet You Can Count On https://www.spectrum.com/
Spectrum Delivers the Most Consistent Download Speeds for as Low as $30/Mo for 12 Mos. Find Out Why More Homes Choose Spectrum Internet® Than Any Other Fiber Provider.

AT&T dominates with 24/7 customer service and no price hikes, while Dialpad and RingCentral highlight AI and savings. Spectrum emphasizes consistent speeds at competitive prices, showcasing diverse strategies in telecom PPC ads.

Frequently Asked Questions

Why is the US Telecommunications Managed Services May 2025 Report useful and how should I use it?

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Telecommunications Managed Services May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Telecommunications Managed Services May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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Related reports

Telecommunications

US Telecommunications Managed Services - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Telecommunications Managed Services brands

Share of Spend for the top 10 US Telecommunications Managed Services brands

Competitor Count for US Telecommunications Managed Services

Market Loss & Market Gains for US Telecommunications Managed Services

US Telecommunications Managed Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Frequently Asked Questions

Why is the US Telecommunications Managed Services May 2025 Report useful and how should I use it?

Why is the US Telecommunications Managed Services May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Managed Services May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Managed Services May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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