Share of Clicks for top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| optus.com.au | 21.45 |
| telstra.com.au | 15.33 |
| amaysim.com.au | 11.51 |
| boost.com.au | 8.28 |
| lycamobile.com.au | 5.59 |
| everyday.com.au | 5.06 |
| vodafone.com.au | 4.37 |
| samsung.com | 4.11 |
| felixmobile.com.au | 3.5 |
| kogan.com | 2.75 |
| others | 18.05 |
- optus.com.au - 21.45%
- telstra.com.au - 15.33%
- amaysim.com.au - 11.51%
- boost.com.au - 8.28%
- lycamobile.com.au - 5.59%
- everyday.com.au - 5.06%
- vodafone.com.au - 4.37%
- samsung.com - 4.11%
- felixmobile.com.au - 3.5%
- kogan.com - 2.75%
- others - 18.05%
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In the competitive landscape of Google’s PPC for telecommunications, Optus leads with 21.45% click share. Telstra follows at 15.33%, while Amaysim captures 11.51%. Notably, ‘others’ collectively hold 18.05%, showcasing diverse competition.
Share of Spend for the top 10 AUS Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | optus.com.au | telstra.com.au | felixmobile.com.au | amaysim.com.au | lycamobile.com.au | kogan.com | tpg.com.au | finder.com.au | dodo.com | vodafone.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 19.98% | 12.38% | 6.33% | 7.67% | 9.14% | 4.83% | 0.13% | 4.83% | 5.83% | 4.19% |
| 2026/04/02 | 17.89% | 9.86% | 5.88% | 8.18% | 8.18% | 4.03% | 3.79% | 4.1% | 4.22% | 8.57% |
| 2026/04/03 | 16.48% | 7.7% | 6.94% | 8.36% | 6.36% | 3.04% | 8.4% | 2.72% | 6.25% | 10.35% |
| 2026/04/04 | 16.75% | 7.48% | 7.48% | 8.21% | 6.8% | 2.87% | 8.69% | 3.04% | 6.21% | 6.78% |
| 2026/04/05 | 17.36% | 8.99% | 7.1% | 9.7% | 7.5% | 2.92% | 5.35% | 3.82% | 5.88% | 7.41% |
| 2026/04/06 | 18.98% | 8.89% | 6.74% | 8.59% | 7.28% | 2.71% | 6.85% | 4.73% | 4.54% | 9.93% |
| 2026/04/07 | 17.39% | 8.59% | 7.31% | 9.59% | 6.92% | 3.17% | 8.1% | 5.1% | 3.46% | 7.9% |
| 2026/04/08 | 17.88% | 7.22% | 7.63% | 9.29% | 7.7% | 3.37% | 5.64% | 6.03% | 4.41% | 5.51% |
| 2026/04/09 | 17.68% | 8.71% | 7.57% | 10.77% | 8.07% | 3.43% | 5.72% | 6.04% | 3.89% | 6.08% |
| 2026/04/10 | 18.45% | 7.95% | 8.09% | 10.89% | 8.24% | 2.69% | 5.63% | 6.71% | 3.83% | 5.28% |
| 2026/04/11 | 19.41% | 8.6% | 8.8% | 11.33% | 8.23% | 2.39% | 4.73% | 5.59% | 4.09% | 6.82% |
| 2026/04/12 | 18.52% | 8.08% | 10.38% | 11.02% | 7.96% | 2.63% | 4.48% | 4.97% | 3.95% | 6.03% |
| 2026/04/13 | 20.26% | 7.9% | 9.94% | 10.2% | 8.46% | 2.93% | 5.37% | 5.59% | 3.31% | 5.16% |
| 2026/04/14 | 15.86% | 8.68% | 10.28% | 9.18% | 7.65% | 3.12% | 6.48% | 5.4% | 3.18% | 12.62% |
| 2026/04/15 | 16.58% | 8.64% | 9.93% | 8.25% | 8.76% | 3.87% | 4.76% | 5.03% | 3.43% | 11% |
| 2026/04/16 | 16.85% | 9.33% | 8.85% | 9.63% | 9.48% | 4.56% | 4.27% | 5.13% | 3.56% | 8.6% |
| 2026/04/17 | 16.43% | 9.94% | 8.65% | 9.37% | 8.64% | 3.88% | 5.67% | 4.53% | 3.6% | 9.7% |
| 2026/04/18 | 14.42% | 8.58% | 8.26% | 9.33% | 7.26% | 3.7% | 8.8% | 3.11% | 3.77% | 11.68% |
| 2026/04/19 | 14.44% | 7.56% | 9.43% | 9.82% | 7.73% | 3.36% | 6.97% | 3.22% | 3.78% | 11.76% |
| 2026/04/20 | 15.62% | 8.14% | 7.67% | 9.39% | 8.19% | 4.35% | 4.22% | 4.04% | 4.31% | 12.5% |
| 2026/04/21 | 20.55% | 8.64% | 7.09% | 8.39% | 7.49% | 5.89% | 4.89% | 4.98% | 3.36% | 9.83% |
| 2026/04/22 | 25.15% | 6.46% | 9.26% | 8.16% | 8.19% | 5.68% | 5.55% | 5.08% | 3.1% | 5.01% |
| 2026/04/23 | 25.83% | 6.28% | 8.53% | 11.3% | 7.83% | 5.38% | 4.91% | 3.94% | 2.83% | 4.42% |
| 2026/04/24 | 25.17% | 5.89% | 10.22% | 9.31% | 8.85% | 5.14% | 4.24% | 4.96% | 3.18% | 4.08% |
| 2026/04/25 | 26.26% | 5.66% | 10.11% | 5.37% | 8.36% | 4.84% | 5.18% | 4.66% | 3.45% | 4.02% |
| 2026/04/26 | 26.08% | 6.25% | 9.99% | 4.83% | 7.93% | 4.96% | 6.21% | 4.52% | 3.62% | 3.74% |
| 2026/04/27 | 25.44% | 6.81% | 9.32% | 5.23% | 8.85% | 4.37% | 5.09% | 4.69% | 3.63% | 3.5% |
| 2026/04/28 | 26.28% | 7.47% | 9.68% | 7.3% | 8.52% | 4.47% | 4.8% | 4.82% | 3.89% | 2.19% |
| 2026/04/29 | 29.57% | 6.93% | 8.52% | 6.72% | 7.35% | 5.36% | 4.24% | 4.7% | 3.31% | 3.05% |
| 2026/04/30 | 28.58% | 9.08% | 7.78% | 6.97% | 6.83% | 5.9% | 4.81% | 4.73% | 3.47% | 1.92% |
- optus.com.au
- telstra.com.au
- felixmobile.com.au
- amaysim.com.au
- lycamobile.com.au
- kogan.com
- tpg.com.au
- finder.com.au
- dodo.com
- vodafone.com.au
Copyright © Adthena. All rights reserved.
Optus surged in April, peaking at 29.57% on the 29th. Telstra’s share dwindled, while Felix Mobile and Amaysim showed steady growth. Vodafone’s early gains faded, ending at 1.92%.
Competitor Count for AUS Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 197 |
| 2026/04/02 | 196 |
| 2026/04/03 | 197 |
| 2026/04/04 | 204 |
| 2026/04/05 | 201 |
| 2026/04/06 | 198 |
| 2026/04/07 | 202 |
| 2026/04/08 | 193 |
| 2026/04/09 | 186 |
| 2026/04/10 | 192 |
| 2026/04/11 | 187 |
| 2026/04/12 | 188 |
| 2026/04/13 | 190 |
| 2026/04/14 | 191 |
| 2026/04/15 | 183 |
| 2026/04/16 | 189 |
| 2026/04/17 | 190 |
| 2026/04/18 | 195 |
| 2026/04/19 | 195 |
| 2026/04/20 | 199 |
| 2026/04/21 | 193 |
| 2026/04/22 | 189 |
| 2026/04/23 | 193 |
| 2026/04/24 | 195 |
| 2026/04/25 | 191 |
| 2026/04/26 | 187 |
| 2026/04/27 | 185 |
| 2026/04/28 | 180 |
| 2026/04/29 | 180 |
| 2026/04/30 | 176 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in advertisers, starting at 197 and peaking at 204. A gradual decline followed, ending the month at 176.
