Why is the AUS Telecommunications Television and Streaming Services February 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Telecommunications Television and Streaming Services February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services February 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.0758951362
	81.9241048638

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	21
	79

21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	14%
Navigational	9%
Seasonal	0%
Local	0%
Problem Solving	19%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
stan.com.au	26.42
binge.com.au	20.72
primevideo.com	17.4
disneyplus.com	11.74
apple.com	10.8
foxtel.com.au	3.96
amazon.com.au	2.88
kogan.com	2.69
fetchtv.com.au	1.75
hayu.com	0.55
others	1.09

stan.com.au - 26.42%
binge.com.au - 20.72%
primevideo.com - 17.4%
disneyplus.com - 11.74%
apple.com - 10.8%
foxtel.com.au - 3.96%
amazon.com.au - 2.88%
kogan.com - 2.69%
fetchtv.com.au - 1.75%
hayu.com - 0.55%
others - 1.09%

In the competitive landscape of Google PPC, Stan.com.au leads with 26.42% click share, followed by Binge.com.au at 20.72%. Primevideo.com captures 17.4%, while Disneyplus.com holds 11.74%. Apple.com secures 10.8%, with Foxtel.com.au at 3.96%. Amazon.com.au and Kogan.com trail at 2.88% and 2.69%, respectively. Fetchtv.com.au and Hayu.com have smaller shares, while ‘others’ collectively account for 1.09%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	foxtel.com.au	disneyplus.com	binge.com.au	apple.com	paramountplus.com	primevideo.com	amazon.com.au	kogan.com	fetchtv.com.au	stan.com.au
2026/02/01	17.56%	0.96%	39.38%	12.75%	1.08%	3.23%	3.56%	4.75%	0.74%	14.05%
2026/02/02	23.82%	2.22%	38.89%	9.17%	0.44%	6.37%	8.61%	5.21%	1.57%	1.24%
2026/02/03	49.26%	3.59%	9.48%	8.71%	4.69%	6.67%	3.62%	3.24%	0.19%	7.81%
2026/02/04	24.97%	3.34%	25.92%	6.55%	1.31%	13.95%	3.84%	6.8%	2.94%	7.34%
2026/02/05	15.75%	4.93%	32.01%	3.52%	1.87%	0.47%	3.7%	7.44%	1.65%	24.69%
2026/02/06	24.77%	4.98%	26.93%	6.92%	3.2%	1.11%	6.37%	9.8%	2.17%	9.01%
2026/02/07	0%	13.98%	31.43%	10.01%	2.21%	8.23%	5.41%	9.75%	2.16%	12.53%
2026/02/08	0.41%	6.53%	29.54%	8.43%	2.98%	9.77%	4.23%	9.88%	1.41%	22.95%
2026/02/09	0%	11.4%	30.7%	8.5%	2.38%	0.71%	4.22%	7.76%	2.03%	28.17%
2026/02/10	18.16%	8.29%	29.33%	3.18%	3.16%	10.58%	2.27%	4.53%	0.87%	16.72%
2026/02/11	25.15%	4.82%	34.86%	5.87%	1.35%	4.96%	1.99%	2.72%	1.9%	14.36%
2026/02/12	22.74%	4.05%	34.94%	5.88%	2.95%	9.51%	2.47%	3.32%	1.82%	10.35%
2026/02/13	24.76%	4.98%	26.94%	6.92%	3.2%	1.11%	6.36%	9.81%	2.17%	9.01%
2026/02/14	0%	13.98%	31.42%	10.01%	2.21%	8.23%	5.41%	9.75%	2.16%	12.53%
2026/02/15	0.41%	6.53%	29.53%	8.43%	2.98%	9.77%	4.23%	9.88%	1.41%	22.95%
2026/02/16	0%	11.34%	30.54%	8.46%	2.37%	0.7%	4.2%	7.72%	2.02%	28.03%
2026/02/17	55.15%	1.16%	24.92%	9.19%	1.53%	0.99%	2%	2.31%	0.4%	0.24%
2026/02/18	47.47%	0.09%	25.84%	7.39%	3.59%	1.03%	3.67%	3.1%	2.48%	2.52%
2026/02/19	31.81%	4.94%	36.7%	8.74%	1.8%	3.08%	3.92%	4.1%	1.36%	0.64%
2026/02/20	36.68%	4.64%	30.87%	11.15%	2.68%	0.4%	1.9%	1.72%	1.37%	6.04%
2026/02/21	35.46%	5.96%	28.84%	4.49%	6.31%	4.54%	2.9%	2.47%	0.35%	6.54%
2026/02/22	38.93%	6.97%	28.43%	8.33%	3.99%	6.33%	2.2%	0.88%	1.27%	0.72%
2026/02/23	37.06%	5.43%	34.22%	3.71%	2%	6.15%	2.82%	2.25%	1.19%	1.88%
2026/02/24	34.08%	18.61%	21.93%	7.44%	4.52%	4.04%	2.23%	1.68%	1.36%	1.89%
2026/02/25	25.88%	26.8%	17.55%	5.46%	3.24%	10.1%	2.51%	2.62%	2.24%	1.48%
2026/02/26	20.81%	28.1%	22.84%	7.39%	5.05%	8.16%	2.44%	1.83%	0.6%	0.48%
2026/02/27	36.85%	25.15%	14.28%	8.91%	3.29%	4.6%	1.91%	2.13%	0.69%	0.25%
2026/02/28	28.83%	28.3%	19.5%	5.79%	5.13%	3.83%	2.97%	2.13%	0.54%	0.25%

foxtel.com.au
disneyplus.com
binge.com.au
apple.com
paramountplus.com
primevideo.com
amazon.com.au
kogan.com
fetchtv.com.au
stan.com.au

Foxtel’s PPC spend peaked mid-month, while Disney+ surged late February. Binge maintained steady investment, and Apple showed fluctuations. Paramount+ and Prime Video had varied trends, with Amazon and Kogan showing modest activity.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	42
2026/02/02	45
2026/02/03	45
2026/02/04	45
2026/02/05	45
2026/02/06	46
2026/02/07	44
2026/02/08	45
2026/02/09	46
2026/02/10	42
2026/02/11	40
2026/02/12	43
2026/02/13	46
2026/02/14	44
2026/02/15	45
2026/02/16	46
2026/02/17	42
2026/02/18	43
2026/02/19	45
2026/02/20	44
2026/02/21	41
2026/02/22	42
2026/02/23	42
2026/02/24	41
2026/02/25	43
2026/02/26	42
2026/02/27	42
2026/02/28	39

February saw fluctuating advertiser numbers, peaking at 46 mid-month. The month concluded with a decline to 39, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
disneyplus.com	24.7%
apple.com	2.59%
foxtel.com.au	1.74%
binge.com.au	0.54%
paramountplus.com	0.25%
fetchtv.com.au	-0.63%
amazon.com.au	-1.14%
kogan.com	-1.69%
primevideo.com	-2.44%
stan.com.au	-23.85%

Disney+ surged with a 24.70% click share increase, while Stan plummeted by 23.85%. Apple and Foxtel saw gains, whereas Prime Video, Kogan, and Amazon declined.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	disneyplus.com	binge.com.au	primevideo.com	apple.com	paramountplus.com	foxtel.com.au	amazon.com.au	kogan.com	fetchtv.com.au	stan.com.au
2026/02/01	0.47%	28.77%	7.01%	9.82%	0.52%	5.41%	6.45%	8.92%	0.88%	30.26%
2026/02/02	0.89%	31.64%	13.58%	9.62%	0.26%	5.17%	19.96%	9.54%	2.96%	2.99%
2026/02/03	2%	13.85%	15.92%	11.61%	8.32%	12.64%	9.44%	7.04%	0.57%	16.58%
2026/02/04	1.08%	21.31%	26.85%	7.8%	0.47%	4.89%	7.65%	11.05%	3.65%	12.3%
2026/02/05	1.66%	25.95%	0.27%	3.8%	0.89%	3.26%	7.6%	11.86%	2.39%	38.31%
2026/02/06	1.87%	25.01%	0.69%	7.64%	5.23%	5.53%	11.4%	17.44%	2.89%	17.18%
2026/02/07	9.92%	20.98%	14.09%	8.73%	0.64%	0%	9.18%	14.19%	2.51%	15.77%
2026/02/08	1.82%	20.56%	16.03%	5.97%	2.67%	0.08%	6.89%	13.38%	1.77%	27.6%
2026/02/09	5.1%	20.93%	0.36%	7.59%	3%	0%	7.8%	11.24%	2.53%	38.23%
2026/02/10	2.84%	24.76%	21.95%	2.18%	2.97%	3.69%	4.26%	7.34%	1.46%	26.43%
2026/02/11	1.9%	34.55%	10.75%	6.91%	1.96%	5.62%	4.06%	4.69%	3.53%	24.28%
2026/02/12	2.69%	29.76%	18.99%	6.69%	4.16%	4.52%	4.3%	5.28%	5.26%	16.75%
2026/02/13	1.87%	25.01%	0.69%	7.64%	5.23%	5.53%	11.4%	17.44%	2.89%	17.18%
2026/02/14	9.92%	20.98%	14.09%	8.73%	0.64%	0%	9.18%	14.19%	2.51%	15.77%
2026/02/15	1.82%	20.56%	16.03%	5.97%	2.67%	0.08%	6.89%	13.38%	1.77%	27.6%
2026/02/16	5.1%	20.93%	0.36%	7.59%	3%	0%	7.8%	11.24%	2.53%	38.23%
2026/02/17	0.77%	39%	1.01%	20.13%	1.21%	19.71%	7.19%	6.98%	1.17%	0.23%
2026/02/18	0.06%	29.38%	0.9%	17.06%	7.38%	13.31%	10.39%	8.65%	3.45%	6%
2026/02/19	2.05%	42.38%	7.11%	14.85%	0.94%	8.18%	9.13%	8.8%	2.42%	0.4%
2026/02/20	2.1%	37.87%	0.33%	21.56%	1.78%	10.72%	5.3%	4.12%	2.3%	11.06%
2026/02/21	2.69%	31.53%	11.97%	5.99%	12.56%	9.35%	6.75%	5.47%	1.14%	10.04%
2026/02/22	6%	36.54%	19.35%	10.36%	5.13%	11.44%	5.07%	2.03%	1.92%	0.41%
2026/02/23	2.61%	40.57%	18.47%	5.16%	1.2%	10.58%	6.8%	4.93%	1.65%	4.07%
2026/02/24	30.92%	20.64%	9.3%	10.48%	7.4%	7.47%	3.94%	2.95%	1.36%	3.85%
2026/02/25	41.65%	12.63%	19.42%	5.92%	2.67%	4.75%	3.71%	3.7%	1.92%	1.79%
2026/02/26	40.34%	17.02%	14.88%	9.01%	5.78%	3.9%	3.87%	2.67%	0.71%	0.19%
2026/02/27	43.9%	12.41%	10.86%	9.99%	3.69%	8.36%	3.69%	3.94%	1.36%	0.12%
2026/02/28	45.56%	15.46%	7.77%	6.28%	6.28%	5.86%	5.81%	3.6%	0.9%	0.14%

disneyplus.com
binge.com.au
primevideo.com
apple.com
paramountplus.com
foxtel.com.au
amazon.com.au
kogan.com
fetchtv.com.au
stan.com.au

Disney+ surged late February, peaking at 45.56%. Binge started strong but declined, ending at 15.46%. Prime Video fluctuated, closing at 7.77%. Apple saw mid-month highs, finishing at 6.28%. Paramount+ and Foxtel had varied trends, ending at 6.28% and 5.86% respectively. Amazon and Kogan showed steady declines, while Fetch TV and Stan had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services - Last month

1
Apple TV | Watch now https://www.apple.com › au
New Apple Originals streaming every month. Watch now on Apple TV. Subscription required. Find Apple TV on the Apple TV app, available on Apple...
2
BINGE Premium for $5 for 1 mth - Hurry before offer ends https://www.binge.com.au
New and returning customers only. Offer ends 31 March 2026. No lock in contract.
3
Get Foxtel Sport today - Sport, Drama & HBO Max https://www.foxtel.com.au › shop › foxtel_shop
Get it for $69/mth on a 12mth plan.Min cost $828.New customers only.Offer ends 18.05.2026.
4
Watch on TV, Mobile, and More - Watch the Latest Movies and TV https://www.primevideo.com
Stream your favorite movies, shoes, add on subscriptions, sports, and more
5
Stan | Start Streaming | The Biggest TV Shows & Movies https://www.stan.com.au
Stream the Biggest TV Shows and Movies. Stream Now with Stan. Sign Up Today to Start Streaming Movies & TV Shows at Home or On The Go. Stream TV & Movies. Leading TV Shows.

In the competitive world of streaming services, Apple TV, BINGE, Foxtel, Prime Video, and Stan captivate audiences with unique offerings. Apple TV entices with exclusive originals, while BINGE lures with a limited-time $5 premium offer. Foxtel combines sports and drama, Prime Video offers diverse streaming options, and Stan promises the biggest shows and movies.

Frequently Asked Questions

Why is the AUS Telecommunications Television and Streaming Services February 2026 Report useful and how should I use it?

Why is the AUS Telecommunications Television and Streaming Services February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Television and Streaming Services February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Television and Streaming Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Television and Streaming Services February 2026 Report?

The AUS Telecommunications Television and Streaming Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Television and Streaming Services February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Television and Streaming Services February 2026 Report for?

The AUS Telecommunications Television and Streaming Services February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis February 2026