Log in Book a Demo

UK Telecommunications 5g Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
three.co.uk 17.55
ebay.co.uk 14.44
samsung.com 12.76
vodafone.co.uk 7.36
aliexpress.com 6.57
netgear.com 6.14
ee.co.uk 5.12
movinginternet.co.uk 3.1
carphonewarehouse.com 1.8
broadbandbuyer.com 1.79
others 23.37

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘three.co.uk’ leads with 17.55% click share, followed by ‘ebay.co.uk’ at 14.44%. ‘Others’ collectively hold 23.37%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date three.co.uk ebay.co.uk samsung.com aliexpress.com netgear.com vodafone.co.uk ee.co.uk movinginternet.co.uk phonesltd.co.uk 4gon.co.uk
2025/03/01 22.28% 9.72% 11.29% 0.3% 5.56% 5.49% 7.37% 5.13% 4.05% 0.12%
2025/03/02 14.2% 14.48% 11.09% 1.79% 5.31% 4.97% 7.53% 3.28% 2.36% 2.76%
2025/03/03 17.16% 11.73% 7.53% 1.4% 6.7% 4.47% 5.11% 5.57% 3.78% 4.7%
2025/03/04 17.44% 11.96% 8.72% 2.09% 5.4% 4.69% 6.27% 4.66% 3.29% 2.44%
2025/03/05 15.96% 9.49% 9.32% 4.06% 6.76% 4.18% 3.32% 5.83% 2.89% 4.08%
2025/03/06 18.51% 11.83% 9.47% 2.12% 5.64% 4.24% 5.94% 4.91% 1.92% 1.03%
2025/03/07 19.58% 11.67% 7.8% 1.35% 4.86% 5.02% 3.92% 5.26% 2.42% 2.02%
2025/03/08 17.46% 11.84% 6.92% 3.05% 8.56% 5.29% 5.01% 7.9% 1.14% 4.54%
2025/03/09 18.97% 11.73% 9.75% 3.2% 6.51% 5.18% 5.01% 5.2% 2.37% 0.67%
2025/03/10 20.24% 9.21% 7.93% 2.7% 6.01% 5.47% 6.31% 5.31% 1.96% 0.54%
2025/03/11 20.98% 12.57% 8.67% 4.45% 6.42% 4.51% 5.77% 4.82% 1.62% 0.72%
2025/03/12 17.03% 13.95% 9.02% 4.13% 6.61% 5.95% 3.31% 4.11% 1.66% 4.99%
2025/03/13 22.08% 15.52% 7.47% 1.29% 5.62% 4.88% 5.05% 4.65% 1.51% 1.86%
2025/03/14 20.17% 14.11% 8.48% 3.28% 4.67% 5.22% 6.13% 3.83% 1.27% 0.32%
2025/03/15 18.11% 10.89% 9.31% 7.47% 4.96% 5.83% 7.84% 5.25% 2.19% 0.43%
2025/03/16 16.63% 12.95% 7.1% 10.69% 5.14% 6.19% 5.29% 4.01% 1.26% 0.7%
2025/03/17 17.67% 11.28% 6.62% 9.78% 5.76% 3.8% 2.8% 4.97% 2.42% 1.74%
2025/03/18 16.51% 11.7% 7.2% 14.91% 4.2% 3.4% 4.11% 4.56% 1.43% 0.52%
2025/03/19 17.57% 11.51% 8.78% 15.53% 5.34% 4.74% 5.21% 4.09% 0.98% 0.58%
2025/03/20 16.45% 14.71% 9.77% 10.19% 4.55% 4.66% 6.08% 2.46% 1.78% 4.55%
2025/03/21 17.45% 14.23% 12.06% 10.92% 5.21% 4.3% 4.59% 2.04% 1.33% 1.59%
2025/03/22 20.18% 12.74% 12.81% 9.22% 5.13% 5.06% 4.18% 2.26% 1.36% 5.48%
2025/03/23 18.76% 18.53% 9.97% 11.57% 5.75% 3.15% 3.46% 1.72% 2.33% 2.31%
2025/03/24 17.41% 15.55% 11.03% 5.98% 5.15% 4.92% 4.94% 1.77% 1.96% 0.58%
2025/03/25 21.07% 10.94% 10.47% 9.27% 6.08% 4.38% 5.08% 2.1% 1.16% 1.88%
2025/03/26 20.25% 15.18% 11.01% 6.7% 5.87% 4.78% 5.63% 2.07% 1.98% 3.01%
2025/03/27 22.53% 11.69% 11.25% 4.81% 5.69% 5.8% 4.43% 2.19% 3.28% 1.14%
2025/03/28 20.33% 15.18% 10.8% 4.78% 7.7% 4.53% 4.42% 2.44% 1.61% 5.04%
2025/03/29 22.79% 11.77% 10.27% 4.81% 4.4% 5.32% 5.22% 5.61% 1.99% 0.58%
2025/03/30 19.64% 15.84% 12.74% 5.75% 7.54% 4.96% 4.64% 3.82% 0.89% 0.38%
2025/03/31 16.66% 13.36% 12.46% 6.72% 6.37% 5.53% 4.82% 4.19% 2.11% 0.17%

Copyright © Adthena. All rights reserved.

In March 2025, three.co.uk led with fluctuating spend, peaking at 22.79%. ebay.co.uk and samsung.com followed, showing steady growth. aliexpress.com surged mid-month, while netgear.com and vodafone.co.uk maintained moderate shares. The month ended with three.co.uk still leading.

Market Exposure

Competitor Count for UK Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 97
2025/03/02 101
2025/03/03 106
2025/03/04 104
2025/03/05 111
2025/03/06 116
2025/03/07 112
2025/03/08 111
2025/03/09 110
2025/03/10 112
2025/03/11 106
2025/03/12 108
2025/03/13 103
2025/03/14 109
2025/03/15 98
2025/03/16 106
2025/03/17 107
2025/03/18 111
2025/03/19 111
2025/03/20 109
2025/03/21 110
2025/03/22 107
2025/03/23 107
2025/03/24 106
2025/03/25 105
2025/03/26 106
2025/03/27 98
2025/03/28 100
2025/03/29 98
2025/03/30 106
2025/03/31 106

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, starting at 97 and peaking at 116 mid-month. The month concluded with a stable 106, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
aliexpress.com 4.27%
samsung.com 3.48%
ebay.co.uk 1.26%
three.co.uk 0.62%
carphonewarehouse.com 0.52%
netgear.com -0.74%
o2.co.uk -1.07%
broadbandbuyer.com -1.14%
movinginternet.co.uk -1.85%
tribz.co.uk -1.87%

Copyright © Adthena. All rights reserved.

Aliexpress.com and samsung.com surged in click share, while tribz.co.uk and movinginternet.co.uk faced declines.

Campaign Efficiency

UK Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date ebay.co.uk three.co.uk aliexpress.com samsung.com netgear.com ee.co.uk movinginternet.co.uk vodafone.co.uk carphonewarehouse.com 4gon.co.uk
2025/03/01 15.85% 18.62% 0.43% 6.95% 7.78% 8.45% 6.42% 3.94% 2.64% 0.14%
2025/03/02 21.58% 12.34% 2.6% 6.61% 6.64% 6.88% 3.61% 3.55% 2.63% 3.75%
2025/03/03 19.46% 12.82% 2.2% 5.09% 7.68% 4.83% 5.89% 2.95% 1.95% 5.42%
2025/03/04 18.2% 14.47% 3.39% 5.62% 6.71% 5.82% 5.18% 3.1% 1.77% 2.34%
2025/03/05 15.23% 12.87% 5.7% 6.35% 7.92% 2.42% 5.83% 3.27% 1.71% 3.84%
2025/03/06 18.63% 13.33% 3.22% 6.07% 6.79% 4.66% 4.26% 3.64% 2% 1.5%
2025/03/07 18.08% 14.35% 2.02% 4.8% 5.81% 3.32% 5.5% 3.82% 1.98% 2.42%
2025/03/08 18.6% 12.87% 4.67% 4.51% 9.54% 3.8% 8% 4.22% 2.18% 3.95%
2025/03/09 18.81% 14.36% 4.97% 6.08% 7.8% 3.93% 5.25% 3.9% 1.98% 0.81%
2025/03/10 15.53% 15.45% 4.12% 5.07% 7.27% 4.74% 5.45% 4.37% 2.12% 0.63%
2025/03/11 20.52% 15.68% 6.44% 5.74% 7.69% 4.28% 4.71% 2.93% 1.87% 0.91%
2025/03/12 21.2% 12.89% 5.91% 5.71% 7.37% 2.56% 4.02% 5% 1.4% 4.8%
2025/03/13 23.91% 14.47% 2.03% 4.44% 6.45% 4.64% 4.22% 3.43% 1.51% 2.41%
2025/03/14 21.12% 14.86% 4.57% 5.02% 5.05% 5.95% 4.06% 3.4% 1.88% 0.35%
2025/03/15 16.84% 13.66% 11.14% 5.9% 5.33% 8.15% 5.85% 3.97% 1.45% 0.46%
2025/03/16 18.83% 12.11% 13.98% 3.93% 5.28% 4.93% 4.01% 3.83% 0.87% 0.83%
2025/03/17 18.47% 12.19% 13.02% 4.09% 6.76% 3.12% 5.15% 2.02% 0.98% 2.16%
2025/03/18 17.98% 12.48% 20.06% 4.15% 4.61% 3.93% 4.71% 2.09% 1.7% 0.8%
2025/03/19 17.03% 12.34% 19.36% 4.97% 5.79% 5.75% 4.09% 3.87% 1.96% 0.65%
2025/03/20 21.28% 12.52% 12.92% 6.3% 5.33% 6.28% 2.55% 3.12% 2.56% 4.61%
2025/03/21 20.42% 12.93% 13.91% 7.91% 5.82% 5.88% 1.95% 2.31% 2.67% 2.33%
2025/03/22 20.59% 14.09% 12.52% 8.74% 5.96% 4.38% 2.54% 3.27% 2.7% 5.4%
2025/03/23 25.8% 12.2% 15.2% 6.21% 6.59% 4.18% 1.2% 2.04% 2.13% 1.96%
2025/03/24 23.83% 11.33% 8.9% 7% 5.65% 5.9% 1.54% 3.32% 2.94% 0.48%
2025/03/25 17.45% 15.14% 13.61% 7.07% 7.17% 5.42% 1.91% 2.6% 3.15% 1.65%
2025/03/26 23.4% 15.05% 9.83% 7.69% 7.01% 6.55% 1.59% 2.84% 3.06% 3.06%
2025/03/27 19.41% 16.05% 7.86% 7.79% 6.54% 4.72% 2.53% 4.53% 3.21% 1.26%
2025/03/28 24.56% 15.12% 7.42% 6.83% 8.23% 5.16% 2.03% 2.72% 2.39% 5.18%
2025/03/29 20.25% 16.1% 7.95% 7% 4.7% 5.73% 5.75% 4.16% 2.69% 0.82%
2025/03/30 25.36% 14.14% 8.54% 8.38% 8.65% 5.36% 3.25% 3.28% 2.72% 0.6%
2025/03/31 20.53% 12.74% 10.5% 8.09% 6.93% 5.05% 4.33% 4.27% 2.08% 0.26%

Copyright © Adthena. All rights reserved.

In March 2025, eBay.co.uk led with fluctuating impressions, peaking mid-month. Three.co.uk showed a steady decline, while AliExpress.com surged mid-month. Samsung.com and Netgear.com had consistent shares, with Samsung peaking late. EE.co.uk and MovingInternet.co.uk had variable trends, while Vodafone.co.uk and CarphoneWarehouse.com remained stable. 4Gon.co.uk had sporadic spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    BT Broadband - Broadband Without A Landline https://www.bt.com

    BT Broadband delivers speeds up to 900Mbps on the UK's most reliable broadband technology.

  2. 2
    Best 5G Broadband Deals https://www.phonesltd.co.uk › 5g › broadband

    No Landline or Install Needed — Get 5G broadband with a free router and enjoy fast home internet half price...

  3. 3
    No Landline Required - From Only £19.95 A Month https://www.switchexperts.co.uk

    Overpaying For Your Broadband? Compare And Save On Our Broadband Offers In Your Area.

  4. 4
    Three 5G Broadband https://www.three.co.uk

    Three 5G Broadband Router — Average Download Speeds 150mbps, Selected Areas, Speeds May Vary. See three.co.uk/coverage

  5. 5
    Vodafone 5G Coverage https://www.vodafone.co.uk

    Find More Infomation — Enjoy 5G In More Places Across Europe Than Any Other UK Network. 5G At No Extra Cost. Get The...

Copyright © Adthena. All rights reserved.

BT’s ad highlights ultra-fast broadband without a landline, emphasizing reliability. Phonesltd.co.uk offers 5G deals with no installation, appealing to cost-conscious users. Switchexperts.co.uk focuses on savings, while Three promotes 5G speed. Vodafone boasts extensive 5G coverage across Europe.

Frequently Asked Questions

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study
Havas Case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.