Log in Book a Demo

US Telecommunications 5g Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – US

Google AI Overview visibility for Telecommunications 5g Services US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 60.8310585381
39.1689414619
60%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 83
17
83%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 14%
Navigational 15%
Seasonal 0%
Local 1%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 71.73
mintmobile.com 5.9
visible.com 5.33
att.com 4.32
verizon.com 4.2
highspeedinternet.com 1.61
spectrum.com 0.9
astound.com 0.68
sonic.com 0.61
quantumfiber.com 0.52
others 4.2
  • t-mobile.com - 71.73%
  • mintmobile.com - 5.9%
  • visible.com - 5.33%
  • att.com - 4.32%
  • verizon.com - 4.2%
  • highspeedinternet.com - 1.61%
  • spectrum.com - 0.9%
  • astound.com - 0.68%
  • sonic.com - 0.61%
  • quantumfiber.com - 0.52%
  • others - 4.2%

Copyright © Adthena. All rights reserved.

T-Mobile dominates with 71.73% click share, overshadowing others like Mint Mobile at 5.9% and Verizon at 4.2%. Others collectively hold 4.2%.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com mintmobile.com visible.com att.com highspeedinternet.com verizon.com spectrum.com att-promotions.com astound.com starlink.com
2026/09/01 73.52% 4.57% 8.18% 5.68% 0.52% 0.67% 1.32% 2.23% 0.15% 0.32%
2026/09/02 41.83% 10.41% 15.35% 8% 4.15% 6.58% 0.77% 1.77% 1.81% 0.46%
2026/09/03 47.03% 8.73% 15.86% 7.86% 4.01% 0.53% 2.01% 0.26% 1.52% 0.46%
2026/09/04 54.94% 6.86% 6.22% 14.25% 4.74% 4.21% 1.16% 0.2% 0.44% 1.82%
2026/09/05 50.05% 6.95% 6.88% 3.29% 10.47% 5.66% 5.19% 0.34% 2.91% 3.5%
2026/09/06 49.24% 10.97% 7.81% 3.16% 5.98% 10.23% 4.2% 1.81% 0.95% 0.74%
2026/09/07 51.85% 8.12% 7.8% 1.78% 8.39% 2.46% 4.46% 1.58% 0.78% 1.57%
2026/09/08 49.15% 6.72% 6.81% 8.64% 3.39% 10.84% 3.1% 0.9% 2.12% 1.93%
2026/09/09 47.42% 8.88% 5.78% 7.58% 5.36% 13.25% 0.97% 0.44% 0.29% 1.7%
2026/09/10 45.06% 12.41% 4.59% 1.76% 4.25% 17.43% 1.92% 1.34% 2.51% 1.55%
2026/09/11 49.44% 7.46% 1.6% 12.47% 6.66% 7.01% 0.69% 1.96% 2.97% 0.24%
2026/09/12 55.49% 15.12% 4.05% 5.6% 0.49% 7.02% 2.14% 3.24% 2.56% 0.42%
2026/09/13 47.59% 11.91% 13.88% 7.54% 2.1% 6.43% 1.99% 1.1% 0.38% 0.52%
2026/09/14 47.25% 10.13% 13.65% 0.49% 0.42% 11.45% 1.43% 0.97% 5.21% 0.88%
2026/09/15 37.36% 6.65% 8.52% 8.9% 4.43% 15.85% 2.29% 1.34% 0.78% 1.65%
2026/09/16 45.48% 10.29% 7.81% 10.5% 6.73% 9.5% 0.19% 1.75% 0.32% 0.49%
2026/09/17 38.83% 12.39% 12.99% 9.77% 2.38% 15.38% 0.19% 2.29% 2.42% 0.44%
2026/09/18 46.16% 10.63% 9.57% 13.84% 2.9% 6.78% 0.53% 1.52% 1.91% 0.59%
2026/09/19 47.97% 10.78% 12.18% 9.16% 2.32% 9.33% 0.7% 0.53% 0.38% 1.46%
2026/09/20 51.99% 10.76% 11.34% 10.41% 2.06% 8.65% 0.68% 0.13% 0.35% 0.45%
2026/09/21 46.6% 14.52% 15.16% 7.54% 3.16% 7.19% 0.1% 0.04% 0.45% 0.34%
2026/09/22 50.67% 9.09% 8.38% 11.07% 0.79% 11.51% 0.77% 0.23% 0.76% 1.32%
2026/09/23 44.01% 7.69% 16.66% 6.47% 0.42% 9.4% 1.11% 0.2% 3.59% 1.12%
2026/09/24 55.66% 13.25% 8.83% 4.04% 0.78% 5.74% 4.56% 0.11% 0.29% 0.15%
2026/09/25 51.72% 7.37% 9.82% 9.1% 4.34% 7.5% 1.52% 0.02% 0.62% 0.27%
2026/09/26 55.33% 8.48% 13.08% 6.73% 1.66% 2.16% 2.18% 0.02% 0.16% 1.52%
2026/09/27 58.73% 8.58% 9.26% 7.37% 3.04% 5.13% 1.19% 0.3% 0.47% 0.16%
2026/09/28 65.87% 8.88% 9.05% 6.84% 0.63% 0.56% 0.34% 1.11% 0.58% 0.22%
2026/09/29 65.93% 8.19% 8.23% 3.36% 2.72% 1.5% 1.59% 0.62% 0.13% 0.32%
2026/09/30 58.46% 10.32% 7.9% 5.54% 4.55% 2.14% 1.46% 1.15% 0.37% 0.18%
  • t-mobile.com
  • mintmobile.com
  • visible.com
  • att.com
  • highspeedinternet.com
  • verizon.com
  • spectrum.com
  • att-promotions.com
  • astound.com
  • starlink.com

Copyright © Adthena. All rights reserved.

T-Mobile’s ad spend fluctuated, peaking at 73.52% early September, then stabilizing around 58.46%. Mint Mobile and Visible showed moderate variations, while Verizon’s spend peaked mid-month. Overall, T-Mobile dominated September.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 47
2026/09/02 47
2026/09/03 47
2026/09/04 56
2026/09/05 53
2026/09/06 54
2026/09/07 52
2026/09/08 54
2026/09/09 50
2026/09/10 48
2026/09/11 49
2026/09/12 45
2026/09/13 47
2026/09/14 40
2026/09/15 43
2026/09/16 48
2026/09/17 41
2026/09/18 39
2026/09/19 42
2026/09/20 39
2026/09/21 40
2026/09/22 43
2026/09/23 43
2026/09/24 41
2026/09/25 46
2026/09/26 44
2026/09/27 43
2026/09/28 43
2026/09/29 42
2026/09/30 39

Copyright © Adthena. All rights reserved.

September began with 47 advertisers, peaked at 56, then gradually declined, ending at 39.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
t-mobile.com 2.93%
visible.com 1.94%
cricketwireless.com 0.71%
gfiber.com 0.29%
boostmobile.com 0.24%
spectrum.com -0.45%
astound.com -0.46%
ezeefiber.com -0.47%
highspeedinternet.com -1.1%
verizon.com -1.43%

Copyright © Adthena. All rights reserved.

T-Mobile surged with a 2.93% click share increase, while Verizon dropped by 1.43%. Visible and Cricket Wireless also gained, contrasting declines from HighSpeedInternet and EzeeFiber.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date t-mobile.com mintmobile.com visible.com highspeedinternet.com att.com spectrum.com att-promotions.com quantumfiber.com verizon.com astound.com
2026/09/01 48.65% 12.73% 18.27% 0.63% 7.41% 0.95% 2.74% 0.03% 0.34% 0.24%
2026/09/02 23.34% 18.56% 26.11% 3.33% 7.25% 0.71% 2.57% 5.61% 2.66% 1.63%
2026/09/03 24.78% 18.77% 21.43% 3.24% 10.06% 1.24% 0.23% 4.61% 0.26% 1.77%
2026/09/04 33.4% 16.7% 13% 4.99% 18.27% 0.78% 0.2% 2.09% 2.76% 0.5%
2026/09/05 30.49% 15.31% 10.61% 10.65% 2.84% 4.77% 0.4% 5.38% 2.3% 3.81%
2026/09/06 30.03% 22.31% 12.94% 6.26% 4.41% 4.07% 2.74% 0.92% 4.05% 3.66%
2026/09/07 32.51% 18.82% 10.75% 7.23% 3.82% 4.48% 1.7% 0.79% 1.01% 2.89%
2026/09/08 34.41% 13.35% 9.64% 3.62% 11.63% 3.19% 1.07% 4.21% 4.98% 2.22%
2026/09/09 29.66% 19.02% 11.59% 5.36% 10.02% 0.93% 0.52% 0.9% 4.7% 0.19%
2026/09/10 27.06% 25.47% 8.36% 4.42% 4.3% 3.72% 3.08% 0.48% 7.08% 2.49%
2026/09/11 30.88% 17.13% 1.9% 6.93% 15.62% 0.47% 2.01% 2.43% 2.89% 3.44%
2026/09/12 32.46% 29.58% 6.27% 0.4% 9.38% 2.36% 7.19% 0.04% 2.94% 2.62%
2026/09/13 28.28% 22.2% 18.33% 1.65% 9.54% 1.57% 5.07% 1.43% 2.29% 0.43%
2026/09/14 28.41% 26.04% 17.3% 0.33% 0.59% 0.9% 3.27% 0.04% 4.19% 4.94%
2026/09/15 23.22% 15.44% 8.21% 4.31% 12.75% 1.81% 1.88% 3.05% 5.97% 2.57%
2026/09/16 28.64% 27.81% 11.03% 6.07% 11.24% 0.21% 1.73% 1.79% 3.63% 0.29%
2026/09/17 21.65% 27.05% 17.73% 2.76% 13.21% 0.17% 3.05% 0.95% 5.76% 1.97%
2026/09/18 24.04% 26.17% 16.64% 3.03% 12.54% 2.26% 2.1% 0.02% 2.44% 2.04%
2026/09/19 29.02% 23.03% 17.95% 2.77% 12.3% 0.74% 0.54% 1.1% 3.36% 0.35%
2026/09/20 33.23% 23.58% 18.66% 2.4% 10.59% 0.5% 0.16% 2.36% 3.4% 0.33%
2026/09/21 23.79% 31.15% 21.66% 3.62% 10.22% 0.12% 0.04% 0.57% 2.44% 1.03%
2026/09/22 28.59% 21.04% 18.33% 0.62% 13.05% 0.6% 0.19% 0.02% 4.3% 1.32%
2026/09/23 24.82% 19.8% 26.6% 0.37% 4.73% 0.69% 0.16% 0.34% 3.59% 3.93%
2026/09/24 31.82% 23.89% 18.75% 0.7% 5.21% 4.08% 0.14% 1.04% 2.22% 0.68%
2026/09/25 31.97% 13.3% 15.43% 4.91% 14.81% 3.33% 0.02% 0.53% 3.54% 0.77%
2026/09/26 32.14% 21.83% 19.58% 2.01% 6.54% 2.22% 0.02% 0.34% 0.8% 0.53%
2026/09/27 37.03% 16.82% 17.29% 3.24% 9.3% 0.91% 0.37% 2.25% 2.12% 1.3%
2026/09/28 38.92% 21.25% 16.68% 0.54% 8.23% 0.32% 1.65% 1.58% 0.28% 1.7%
2026/09/29 40.28% 21.57% 10.98% 3.59% 6.37% 1.07% 0.63% 2.38% 0.58% 0.44%
2026/09/30 35.71% 24.24% 9.68% 6.14% 4.33% 2.45% 1.78% 1.65% 0.84% 0.64%
  • t-mobile.com
  • mintmobile.com
  • visible.com
  • highspeedinternet.com
  • att.com
  • spectrum.com
  • att-promotions.com
  • quantumfiber.com
  • verizon.com
  • astound.com

Copyright © Adthena. All rights reserved.

T-Mobile’s impression share fluctuated, peaking at 48.65% on September 1st, then stabilizing around 35.71% by month’s end. Mint Mobile and Visible showed varied trends, while others remained relatively low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services - Last month
  1. 1
    Enjoy $35/mo. Home Internet https://www.att.com

    No Annual Contract — Check Your Availability and Explore All the Home Internet Deals from AT&T. Bundle with AT&T to Get...

  2. 2
    Connect More, Spend Less - Boost Mobile unlimited plans https://www.boostmobile.com

    Switch To Boost To Experience Unlimited Wireless On Our Brand-New 5G/4G LTE Network.

  3. 3
    Mint Mobile Sale Ends Soon - Activate Today with eSIM https://www.mintmobile.com

    New customers get 50% off all unlimited data plans ($15/mo equiv. upfront, may slow 50GB+)

  4. 4
    T-Mobile® Home Internet https://www.t-mobile.com

    One Month Of 5G Internet On Us — Switch to T-Mobile® 5G Home Internet and get AirPods 4 and 1 Month, both on us. Allow 3 weeks...

  5. 5
    Visible Wireless - Unlimited 5G by Verizon https://www.visible.com

    Browse, stream and scroll with unlimited data powered by Verizon. Explore Visible plans.

Copyright © Adthena. All rights reserved.

AT&T entices with affordable home internet at $35/month, emphasizing no contracts. Boost Mobile highlights cost-effective unlimited plans on a new 5G/4G LTE network. Mint Mobile offers a 50% discount on unlimited data plans. T-Mobile tempts with free 5G internet and AirPods. Visible promotes unlimited 5G powered by Verizon.

Frequently Asked Questions

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK
Telecommunications

UK 5g Services

AUS
Telecommunications

AUS 5g Services