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US Telecommunications 5g Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
verizon.com 43.23
t-mobile.com 41.63
5ghomedeals.com 4.17
highspeedinternet.com 1.97
att.com 1.55
boostmobile.com 1.35
optimum.com 0.69
mintmobile.com 0.63
ciena.com 0.35
whistleout.com 0.35
others 4.08

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Verizon and T-Mobile dominate with 43.23% and 41.63% click shares, respectively. Meanwhile, ‘others’ collectively hold 4.08%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date verizon.com t-mobile.com highspeedinternet.com 5ghomedeals.com boostmobile.com att.com whistleout.com mintmobile.com optimum.com visible.com
2025/03/01 37.06% 33.64% 4.66% 3.34% 4.33% 1.15% 1.55% 1.3% 5.26% 2.68%
2025/03/02 47.6% 29.71% 4.68% 2.35% 2.99% 1.45% 1.8% 2.22% 1.81% 0.64%
2025/03/03 47.25% 27.06% 4.56% 4.02% 4.54% 2.02% 1.08% 0.99% 1.18% 0.53%
2025/03/04 47.29% 32.52% 3.11% 2.01% 3.21% 1.51% 0.51% 1.21% 0.94% 0.65%
2025/03/05 32.56% 30.67% 4.75% 6.65% 4.77% 0.96% 0.04% 0.92% 0.96% 0.56%
2025/03/06 46.18% 26.92% 5.81% 3.01% 2.32% 1.42% 1.85% 1.48% 3.4% 0.49%
2025/03/07 35.86% 28.96% 4.85% 3.83% 3.14% 2.35% 1.17% 1.24% 2.69% 0.67%
2025/03/08 40.88% 25.82% 5.67% 6.31% 2.14% 2.87% 2.11% 1.64% 2.12% 0.53%
2025/03/09 46.52% 31.05% 4.4% 4.8% 2.17% 3.04% 0.57% 1.09% 1.2% 0.47%
2025/03/10 51.83% 24.7% 3.99% 3.61% 1.38% 4.79% 0.39% 0.69% 2.4% 0.6%
2025/03/11 36.21% 34.84% 7.25% 3.9% 1.24% 1.96% 3.22% 1.19% 1.73% 0.77%
2025/03/12 48.39% 27.71% 4.35% 4.36% 1.84% 0.84% 2.14% 0.92% 1.17% 0.7%
2025/03/13 42.27% 28.66% 5.07% 7.22% 1.25% 3.96% 0.06% 0.74% 0.98% 0.51%
2025/03/14 42.55% 28.74% 4.53% 5.76% 1.59% 2.16% 1.55% 0.81% 0.55% 0.5%
2025/03/15 45.81% 30.24% 6.27% 1.78% 1.49% 2.14% 1.26% 1.51% 1.94% 0.44%
2025/03/16 44.04% 29.79% 4.91% 6.5% 1.31% 5.3% 1.05% 1.34% 1.31% 0.33%
2025/03/17 42.46% 30.17% 4.66% 4.84% 3.49% 4.46% 0.15% 1.91% 1.8% 0.66%
2025/03/18 45.51% 28.67% 3.25% 2.53% 1.31% 4.8% 0.32% 0.96% 0.4% 1.5%
2025/03/19 46.73% 27.21% 6.93% 4.2% 1.27% 1.5% 0.24% 0.91% 3.31% 0.59%
2025/03/20 48.89% 30.67% 4.02% 3.56% 1.45% 2.56% 1.1% 1.19% 1.54% 0.53%
2025/03/21 46.53% 31.6% 5.85% 2.35% 1.16% 0.75% 1.54% 0.44% 0.91% 1.05%
2025/03/22 53.75% 24.92% 3.64% 4.11% 0.73% 1.88% 1.35% 0.85% 2.24% 0.57%
2025/03/23 57.94% 23.86% 3.41% 4.73% 0.73% 0.83% 0.26% 1.29% 0.71% 0.65%
2025/03/24 50.44% 26.4% 4.35% 3.14% 1.9% 0.73% 0.19% 1.2% 1.3% 1.05%
2025/03/25 46.01% 30.31% 3.17% 4.51% 0.89% 1% 0.09% 0.88% 1.24% 0.64%
2025/03/26 54.78% 28.44% 3.13% 3.08% 0.76% 1.44% 0.14% 1.37% 1.03% 0.62%
2025/03/27 52.55% 24.78% 4.08% 4.99% 0.84% 0.81% 0.32% 1.2% 1.95% 0.69%
2025/03/28 54.86% 28.34% 2.91% 4.49% 0.9% 0.55% 0.27% 1.44% 0.2% 0.67%
2025/03/29 50.25% 34.23% 1.82% 3.43% 1.29% 1.39% 0.22% 1.03% 1.46% 0.46%
2025/03/30 49.18% 31.9% 2.91% 2.65% 1.95% 2.98% 1.25% 0.77% 0.2% 0.31%
2025/03/31 43.47% 35.78% 3.31% 3.1% 1.7% 1.54% 1.43% 0.95% 0.64% 0.43%

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Verizon’s PPC spend surged in March, peaking at 57.94 on the 23rd. T-Mobile fluctuated, ending at 35.78. Highspeedinternet.com and 5ghomedeals.com saw modest activity, while boostmobile.com and att.com had lower shares. The month concluded with Verizon leading.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 76
2025/03/02 72
2025/03/03 75
2025/03/04 73
2025/03/05 74
2025/03/06 78
2025/03/07 83
2025/03/08 77
2025/03/09 69
2025/03/10 74
2025/03/11 67
2025/03/12 71
2025/03/13 72
2025/03/14 75
2025/03/15 71
2025/03/16 70
2025/03/17 67
2025/03/18 70
2025/03/19 70
2025/03/20 66
2025/03/21 76
2025/03/22 73
2025/03/23 74
2025/03/24 74
2025/03/25 70
2025/03/26 73
2025/03/27 75
2025/03/28 73
2025/03/29 76
2025/03/30 75
2025/03/31 73

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 83 on March 7. The month concluded with a stable 73, indicating a balanced competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 7.49%
samsung.com 0.16%
waveform.com 0.12%
cox.com 0.07%
hawaiiantel.com 0.07%
att.com -0.6%
highspeedinternet.com -0.68%
boostmobile.com -0.79%
5ghomedeals.com -1.15%
t-mobile.com -2.86%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 7.49% click share increase, while t-mobile.com dropped by 2.86%. Samsung.com and waveform.com saw slight gains, contrasting with declines for 5ghomedeals.com and boostmobile.com.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com verizon.com 5ghomedeals.com boostmobile.com highspeedinternet.com mintmobile.com ciena.com att.com optimum.com visible.com
2025/03/01 25.05% 23.45% 15.73% 8.15% 4.95% 1.65% 1.73% 2.26% 4.53% 3.34%
2025/03/02 23.47% 32.02% 12.93% 7.49% 4.71% 3.74% 1.57% 2.33% 1.65% 0.71%
2025/03/03 22.83% 22.45% 13.59% 11.37% 4.51% 1.67% 1.08% 3.09% 1.15% 0.98%
2025/03/04 29.36% 27.35% 9.67% 8.99% 4% 2.54% 1.9% 3.37% 1.29% 1.31%
2025/03/05 23.31% 18.74% 17.9% 8.71% 5.04% 1.53% 1.61% 1.05% 1.18% 0.65%
2025/03/06 23.31% 26.65% 12.86% 6.33% 6.68% 2.7% 0.58% 4.12% 3.93% 0.67%
2025/03/07 24.78% 20.38% 12.66% 6.31% 5.13% 2.38% 2.67% 3.08% 2.92% 0.91%
2025/03/08 20.37% 21.71% 18.82% 5.85% 5.8% 3.56% 2.71% 2.47% 2.13% 1.01%
2025/03/09 23.34% 27.19% 19.91% 5.66% 4.81% 1.61% 1.31% 2.86% 1.48% 0.69%
2025/03/10 21.76% 32.26% 14.76% 4.32% 5.24% 1.46% 0.76% 4.15% 3.39% 1.43%
2025/03/11 29.02% 22.11% 15.57% 2.88% 9.05% 2.25% 1.51% 1.61% 2.38% 1.74%
2025/03/12 22.9% 28.98% 18.41% 3.83% 5.41% 1.62% 2.04% 1.54% 1.7% 1.1%
2025/03/13 22.1% 24.39% 23.49% 3.35% 5.58% 1.11% 1.41% 5.14% 1.27% 0.73%
2025/03/14 23.38% 23.82% 20.9% 4.34% 5.27% 1.12% 2.31% 1.77% 0.74% 1.01%
2025/03/15 27.52% 24.99% 8.46% 4.6% 8.19% 3.99% 1.5% 2.13% 2.65% 0.7%
2025/03/16 23.51% 26.53% 21.6% 3.3% 5.73% 2.56% 3.37% 4.26% 1.81% 0.53%
2025/03/17 24.7% 22.75% 18.95% 7.87% 5.61% 3.94% 1.65% 3.13% 2.52% 0.98%
2025/03/18 25.34% 26.98% 11.69% 3.15% 4% 1.73% 1.99% 4.05% 0.41% 2.79%
2025/03/19 21.23% 27.25% 17.6% 3.55% 7.87% 1.67% 0.41% 3.8% 3.92% 0.92%
2025/03/20 26.15% 29.69% 10.14% 6.24% 4.5% 2.06% 1.55% 3.2% 2.21% 0.73%
2025/03/21 27.94% 26.76% 10.85% 2.73% 7.75% 0.9% 1.38% 0.81% 1.54% 1.66%
2025/03/22 22% 33.75% 17.4% 1.94% 4.03% 1.43% 2.37% 2.01% 2.78% 1.32%
2025/03/23 20.13% 37.94% 16.72% 2.09% 4.16% 2.92% 2.05% 0.72% 0.74% 1.27%
2025/03/24 22.75% 35.7% 10.9% 4.06% 4.96% 2.62% 3.04% 0.59% 1.78% 1.63%
2025/03/25 23.53% 27.75% 19.95% 1.95% 3.27% 1.46% 3.2% 0.75% 1.64% 0.98%
2025/03/26 25.86% 34.56% 14.82% 1.78% 3.69% 3.42% 3.27% 2.51% 1.5% 0.92%
2025/03/27 22.27% 31% 19.44% 2.37% 5.16% 3.13% 0.63% 0.71% 2.7% 1.09%
2025/03/28 27.63% 34.93% 17.56% 2.5% 3.41% 3% 1.58% 0.4% 0.27% 0.92%
2025/03/29 32.48% 31.12% 14.45% 3.1% 1.98% 1.66% 1.74% 1.98% 2.02% 0.68%
2025/03/30 29.26% 33.29% 11.37% 6.14% 3.19% 1.5% 1.76% 2.32% 0.28% 0.41%
2025/03/31 32.03% 30.26% 12.17% 4.47% 3.21% 2.01% 1.78% 1.24% 0.72% 0.58%

Copyright © Adthena. All rights reserved.

In March 2025, T-Mobile’s impression share fluctuated, peaking at 32.48% on March 29. Verizon saw a steady rise, ending at 30.26%. 5G Home Deals experienced volatility, while Boost Mobile’s share declined. HighSpeedInternet and Mint Mobile showed minor variations. Ciena, AT&T, Optimum, and Visible had minimal impact. The month concluded with Verizon leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Verizon.5GHomeDeals.com | Check Availability for 5GHome https://verizon.5ghomedeals.com

    Verizon.5GHomeDeals.com - The Latest Online Deals for Verizon 5G Home Services. Verizon 5G Home Internet is the home internet that changes...

  2. 2
    Best 5G Home Internet Plans https://www.highspeedinternet.com

    Internet by Zip Code — Compare Prices & Speeds From Local Internet Providers. Pick the Best Option for Your Home!

  3. 3
    Better Than 5G Home Internet https://www.optimum.com

    Fast Internet From $40/Mo — Get a 2-year price lock & $200 Prepaid Card with 1 Gig Internet. Online Only. Terms Apply.

  4. 4
    T-Mobile® Home Internet - Lock Your Rate at $35/mo https://www.t-mobile.com › home-internet

    Affordable 5G home internet packages starting at $35/mo. Join & secure your monthly rate. Price w...

  5. 5
    Verizon 5G Home Internet - Fast Internet for $35/mo https://www.verizon.com › home › internet

    5G Home Internet plans in your area starts at $35/mo w/ AutoPay & select 5G mobile plans.

Copyright © Adthena. All rights reserved.

In the competitive landscape of 5G home internet, Verizon and T-Mobile dominate with enticing offers. Verizon’s dual presence highlights exclusive deals and affordability, while T-Mobile emphasizes locked-in rates. Optimum stands out with a price lock and prepaid card incentive, and HighSpeedInternet.com offers comprehensive comparisons, ensuring consumers find the best fit.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.