Why is the AUS Travel Travel Technology February 2026 Report useful and how should I use it?

Why is the AUS Travel Travel Technology February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Travel Technology February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Travel Technology February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Travel Technology February 2026 Report?

The AUS Travel Travel Technology February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Travel Technology February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Travel Technology February 2026 Report for?

The AUS Travel Travel Technology February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Travel Technology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Travel Technology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	31.3682755688
	68.6317244312

31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	48
	52

48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	26%
Transactional	2%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	24%

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
rome2rio.com	28.31
travelonline.com	15.34
booking.com	13.19
cocoontravelpillows.com	8.16
fareharbor.com	5.97
cheapflights.com.au	5.67
amazon.com.au	4.92
lodgify.com	2.43
rezdy.com	2.29
expedia.com.au	1.41
others	12.31

rome2rio.com - 28.31%
travelonline.com - 15.34%
booking.com - 13.19%
cocoontravelpillows.com - 8.16%
fareharbor.com - 5.97%
cheapflights.com.au - 5.67%
amazon.com.au - 4.92%
lodgify.com - 2.43%
rezdy.com - 2.29%
expedia.com.au - 1.41%
others - 12.31%

Rome2rio.com leads with 28.31% click share, followed by travelonline.com at 15.34%. Booking.com captures 13.19%, while ‘others’ collectively hold 12.31%.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	fareharbor.com	booking.com	bokun.io	lodgify.com	cocoontravelpillows.com	amazon.com.au	rezdy.com	flightcentre.com.au	hostaway.com	cheapflights.com.au
2026/02/01	16.35%	19.6%	10.55%	4.91%	8.45%	2.13%	10.12%	0.71%	2.88%	6.31%
2026/02/02	14.98%	17.71%	7.73%	6.25%	8.99%	2.08%	9.73%	0.68%	2.25%	7.55%
2026/02/03	9.84%	24.92%	6.23%	5.74%	6.22%	4.42%	3.01%	3.21%	3.75%	7.21%
2026/02/04	19.25%	22.45%	2.1%	8.51%	11.35%	6.11%	3.99%	0.73%	2.2%	3.4%
2026/02/05	5.98%	67.1%	0.61%	3.73%	4.39%	0.95%	2.82%	0.27%	1.46%	4.67%
2026/02/06	14.15%	22.41%	5.08%	6.7%	3.45%	0.11%	6.78%	8.02%	2.31%	6.84%
2026/02/07	13.77%	15.77%	11.02%	5.88%	12.86%	2.57%	7.19%	0.67%	1.82%	4.19%
2026/02/08	12.91%	21.35%	8.09%	4.32%	5.15%	5.35%	2.99%	0.62%	2.71%	19.66%
2026/02/09	18.71%	15.58%	7.48%	5.07%	4.53%	3.14%	7.09%	3.4%	3.23%	14.28%
2026/02/10	15.57%	16.1%	9.56%	6.06%	4.1%	3.67%	7.29%	0.76%	3.18%	8.75%
2026/02/11	13.29%	27.14%	8.08%	6.61%	6.8%	2.34%	0%	0.92%	3.6%	14.19%
2026/02/12	17.44%	19.72%	13.98%	8.25%	0%	0.58%	11.05%	7.78%	3.25%	0.6%
2026/02/13	14.14%	22.4%	5.08%	6.69%	3.45%	0.11%	6.77%	8.02%	2.31%	6.84%
2026/02/14	13.77%	15.77%	11.02%	5.88%	12.86%	2.57%	7.19%	0.67%	1.82%	4.19%
2026/02/15	12.91%	21.35%	8.09%	4.32%	5.15%	5.35%	2.99%	0.62%	2.71%	19.66%
2026/02/16	18.3%	15.99%	7.31%	4.96%	4.43%	3.08%	6.94%	3.33%	4.61%	13.97%
2026/02/17	15.65%	22.06%	1.78%	8.63%	0.88%	1.77%	7.36%	5.3%	3.24%	12.81%
2026/02/18	22.05%	12.68%	5.28%	3.85%	1.89%	6.09%	13.94%	0.97%	3.15%	13.33%
2026/02/19	14.01%	17.7%	11.13%	7.26%	4.56%	3%	8.79%	2.86%	2.59%	15.73%
2026/02/20	13.85%	18.72%	8.78%	5.19%	10.96%	6.53%	8.27%	0.98%	1.93%	8.33%
2026/02/21	22.08%	20.87%	6.37%	10.73%	0%	0.37%	5%	1.21%	2.88%	14.88%
2026/02/22	6.66%	6.75%	5.81%	4.42%	1.99%	2.08%	5.44%	0.43%	0.67%	3.15%
2026/02/23	12.38%	14.88%	12.08%	7.54%	5.23%	2.86%	17.55%	0.85%	1.54%	14.02%
2026/02/24	16.54%	26.14%	11.14%	9.14%	1.93%	1.53%	0%	4.19%	3.16%	4.71%
2026/02/25	18.3%	26.24%	14.23%	11.32%	0%	0.74%	5.06%	1.34%	3.21%	6.1%
2026/02/26	13.13%	25.6%	4.55%	12.71%	0%	0.12%	7.39%	5.45%	4.41%	10.55%
2026/02/27	13.46%	13.3%	10.85%	7.78%	0%	0.4%	14.37%	8.77%	3.27%	5.6%
2026/02/28	20.48%	15%	12.99%	8.94%	6.91%	5.86%	4.64%	2.82%	2.55%	0%

fareharbor.com
booking.com
bokun.io
lodgify.com
cocoontravelpillows.com
amazon.com.au
rezdy.com
flightcentre.com.au
hostaway.com
cheapflights.com.au

In February 2026, FareHarbor’s PPC spend fluctuated, peaking at 22.08 on the 21st. Booking.com dominated early February, reaching 67.10 on the 5th. Bokun.io and Lodgify showed steady growth, while Cocoon Travel Pillows and Amazon.com.au had sporadic peaks. Cheapflights.com.au surged mid-month, and Rezdy ended strong. Flight Centre and Hostaway maintained low, consistent spend.

Market Exposure

Competitor Count for AUS Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	49
2026/02/02	52
2026/02/03	51
2026/02/04	53
2026/02/05	52
2026/02/06	50
2026/02/07	55
2026/02/08	51
2026/02/09	52
2026/02/10	52
2026/02/11	50
2026/02/12	48
2026/02/13	50
2026/02/14	55
2026/02/15	51
2026/02/16	52
2026/02/17	46
2026/02/18	43
2026/02/19	48
2026/02/20	50
2026/02/21	46
2026/02/22	44
2026/02/23	42
2026/02/24	42
2026/02/25	40
2026/02/26	44
2026/02/27	50
2026/02/28	48

February began with 49 advertisers, peaking at 55 mid-month. A decline followed, ending with 48. The month saw fluctuations, ultimately stabilizing.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
rome2rio.com	5.86%
flight-fare.com	2.73%
kayak.com.au	2.67%
cheapflights.com.au	1.84%
fareharbor.com	0.36%
july.com	-0.6%
qantas.com	-0.85%
travelonline.com	-1.81%
booking.com	-3.08%
cocoontravelpillows.com	-5.57%

Rome2rio.com soared with a 5.86% click share increase, while cocoontravelpillows.com plummeted by 5.57%.

Campaign Efficiency

AUS Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	rome2rio.com	cocoontravelpillows.com	amazon.com.au	bokun.io	fareharbor.com	travelonline.com	booking.com	flight-fare.com	kayak.com.au	cheapflights.com.au
2026/02/01	11.04%	20.24%	5.1%	4.85%	4.67%	5.55%	16.48%	0.04%	0.03%	8.38%
2026/02/02	6.83%	18.55%	4.75%	5.16%	4.53%	3.66%	12.71%	0.04%	0.03%	8.29%
2026/02/03	11.33%	13.75%	11.98%	4.04%	3.1%	4.25%	22.68%	0.14%	0.02%	8.62%
2026/02/04	8.78%	20.06%	16.44%	0.78%	5.73%	3.93%	17.5%	0.05%	0.03%	4.46%
2026/02/05	5.77%	10.49%	3.3%	0.38%	1.53%	1.93%	60%	0.02%	0.02%	6.51%
2026/02/06	8.24%	5.35%	0.42%	3.19%	4.19%	7.35%	20.46%	0.04%	0.01%	8.25%
2026/02/07	8.58%	24.99%	7.23%	7.49%	4.84%	8.12%	12.31%	0.03%	0.02%	4.31%
2026/02/08	7.81%	8.66%	12.19%	4.88%	3.4%	4.48%	20.37%	0.02%	0%	20.06%
2026/02/09	11.97%	8.72%	8.81%	5.16%	6.74%	6.01%	13.82%	0.02%	0%	17.95%
2026/02/10	8.81%	7.13%	9.24%	5.84%	4.48%	7.86%	12.13%	0%	0%	8.81%
2026/02/11	12.32%	13.67%	4.44%	5.6%	4.43%	4.72%	21.4%	0.04%	0%	15.81%
2026/02/12	12.11%	0%	1.83%	12.18%	6.69%	2.71%	24.51%	0.09%	0%	0.45%
2026/02/13	8.24%	5.35%	0.42%	3.19%	4.19%	7.35%	20.46%	0.04%	0.01%	8.25%
2026/02/14	8.58%	24.99%	7.23%	7.49%	4.84%	8.12%	12.31%	0.03%	0.02%	4.31%
2026/02/15	7.81%	8.66%	12.19%	4.88%	3.4%	4.48%	20.37%	0.02%	0%	20.06%
2026/02/16	11.97%	8.72%	8.81%	5.16%	6.74%	6.01%	13.82%	0.02%	0%	17.95%
2026/02/17	16.56%	1.35%	4.78%	1.65%	5.31%	3.7%	21.54%	0.3%	0%	16.53%
2026/02/18	11.57%	4.22%	19.63%	3.83%	6.13%	11.61%	3.49%	0.31%	0%	17.81%
2026/02/19	10.29%	9.59%	8.57%	7.76%	4.26%	3.45%	15.82%	0.12%	0.03%	19.84%
2026/02/20	7.7%	18.91%	16.01%	5.36%	3.64%	7.73%	16.1%	0.09%	0.03%	8.66%
2026/02/21	21.21%	0%	1.17%	5.45%	10.55%	7.11%	14.48%	0.2%	0.06%	23.85%
2026/02/22	4.37%	2.65%	3.49%	2.83%	1.01%	0.74%	2.97%	36.87%	36.84%	3.28%
2026/02/23	12.26%	12.74%	6.71%	9.63%	4.88%	7.03%	10.02%	0.11%	0.06%	20.99%
2026/02/24	15.83%	2.9%	3.01%	9.18%	4.2%	5.31%	18.73%	0.13%	0.06%	5.95%
2026/02/25	26.9%	0%	2.37%	15.38%	7.36%	10.1%	12.57%	0.14%	0.11%	10.1%
2026/02/26	25.59%	0%	0.47%	3.6%	4.24%	8.59%	10.83%	0.17%	0.1%	19.15%
2026/02/27	15.35%	0%	0.91%	7.56%	4.22%	2.96%	16.19%	0.09%	0.02%	6.57%
2026/02/28	19.69%	15.54%	13.54%	10.6%	9.79%	6.6%	5.41%	0.13%	0.03%	0%

rome2rio.com
cocoontravelpillows.com
amazon.com.au
bokun.io
fareharbor.com
travelonline.com
booking.com
flight-fare.com
kayak.com.au
cheapflights.com.au

In February 2026, rome2rio.com saw fluctuating impressions, peaking at 26.9% on the 25th. Cocoontravelpillows.com had a notable spike on the 7th with 24.99%. Amazon.com.au’s highest was 19.63% on the 18th. Booking.com dominated early February, reaching 60% on the 5th. Flight-fare.com and kayak.com.au both surged on the 22nd, hitting 36.87% and 36.84% respectively. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology - Last month

1
Find the Cheapest Flights | Book Flights Now https://www.booking.com
Book your next flight with us. Easily compare airlines and prices. Easily compare 100s of flights, all in one place. Flexible ticket options available.
2
Flight scanner https://www.cheapflights.com.au › flights
Cheapflights flight search — Better deals with one easy search. Compare cheap flights to find your best fit. Flight scanner. Filter...
3
Cheapest Flight Search - 75% Off Cheap Flight Tickets https://www.flight-fare.com › cheap › flights
The Cheapest Flights, Discounted Flights, and Travel Last Minute Deals.
4
Compare flights for free | Find your flight in 5 minutes https://www.kayak.com.au › flights
The flight you want, the price you need. We search, you save. Trusted by 1m+ travellers. Find cheap flights easily. Filter results for your perfect trip...
5
TravelOnline Holiday Packages - Book Now, Pay Weekly https://www.travelonline.com › holiday › deals
Holiday Packages Made Easy. with Coordinated Flights, Accommodation, Tours & Transfers

In the competitive world of travel PPC, Booking.com leads with a promise of easy flight comparisons and flexible options. Cheapflights.com.au and Flight-fare.com emphasize affordability, while Kayak.com.au highlights user trust and efficiency. TravelOnline.com offers comprehensive holiday packages, blending convenience with financial flexibility.

Frequently Asked Questions

Why is the AUS Travel Travel Technology February 2026 Report useful and how should I use it?

Why is the AUS Travel Travel Technology February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Travel Technology February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Travel Technology February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Travel Technology February 2026 Report?

The AUS Travel Travel Technology February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Travel Technology February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Travel Technology February 2026 Report for?

The AUS Travel Travel Technology February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Travel Technology - PPC Market Share Analysis February 2026