AUS Travel Travel Technology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
rome2rio.com	36.5
travelonline.com	30.13
cheapflights.com.au	8.85
booking.com	5.71
rezdy.com	4.79
amazon.com.au	4.16
lodgify.com	2.55
tripadeal.com.au	0.81
guesty.com	0.69
luxuryescapes.com	0.57
others	5.24

In the PPC landscape, rome2rio.com dominates with 36.5% click share, followed by travelonline.com at 30.13%. Others collectively hold 5.24%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	lodgify.com	booking.com	guesty.com	rezdy.com	littlehotelier.com	travelonline.com	fareharbor.com	siteminder.com	amazon.com.au	cheapflights.com.au
2025/04/01	24.92%	16.72%	7.67%	19.52%	1.89%	2.51%	0%	3.32%	2.5%	0.05%
2025/04/02	15.52%	18.96%	10.02%	12.8%	2.05%	10.24%	5.51%	2.7%	2.28%	0.05%
2025/04/03	18.2%	28.56%	8.04%	19.41%	2.25%	2.92%	0%	2.64%	1.27%	0.04%
2025/04/04	25.26%	18.81%	10.19%	10.72%	2.38%	5.88%	2.28%	2.32%	1.25%	0.04%
2025/04/05	17.92%	6.85%	7.66%	35.67%	2.17%	4.86%	1.71%	2.46%	1.89%	0.05%
2025/04/06	10.97%	30.86%	6.13%	20.46%	2.53%	2.14%	1.88%	2.28%	3.18%	0.04%
2025/04/07	19.58%	5.08%	9.27%	28.92%	3.66%	7.12%	0%	2.8%	5.66%	0.08%
2025/04/08	18.42%	20.97%	10.02%	20.24%	2.74%	4.31%	0%	2.27%	3.4%	0.06%
2025/04/09	15.72%	19.8%	8.68%	17.58%	2.62%	2.08%	9.65%	2.42%	1.97%	0.05%
2025/04/10	24.15%	5.35%	12.8%	13.44%	5.65%	7.42%	5.74%	3.22%	2.99%	0.09%
2025/04/11	22.31%	22.84%	9.82%	12.48%	4.45%	3.04%	2.66%	2.49%	1.99%	0.07%
2025/04/12	15.11%	28.58%	7.77%	23.03%	4.17%	0.01%	0%	2.49%	1.75%	0.05%
2025/04/13	17.04%	11.24%	10.73%	25.6%	5.06%	3.44%	4.73%	2.87%	1.74%	0.04%
2025/04/14	23.49%	14.18%	11.32%	11.25%	3.85%	5.5%	2.41%	3.57%	4.01%	0.04%
2025/04/15	23.37%	13.43%	13.06%	0.25%	5.79%	3.93%	0%	6.21%	13.42%	0.05%
2025/04/16	18.73%	14.96%	11.72%	11.88%	4.26%	11.46%	2.52%	3.43%	1.94%	0.04%
2025/04/17	10.87%	26.55%	9.78%	18.7%	4.1%	3.37%	7%	2.61%	1.07%	0.04%
2025/04/18	15.02%	19.55%	10.52%	20.51%	4.83%	4.49%	2.56%	3.47%	2.03%	0.04%
2025/04/19	16.16%	17.3%	10.79%	18.22%	3.55%	4.29%	3.4%	3.61%	2.09%	0.04%
2025/04/20	5.47%	1.52%	5.06%	4.44%	1.81%	1.06%	0%	1.55%	1.27%	67.62%
2025/04/21	18.05%	4.36%	13.61%	18.86%	5.88%	3.42%	2.98%	5.56%	1.45%	0.06%
2025/04/22	18.87%	20.95%	10.73%	10.39%	4.61%	6.82%	4.38%	3.79%	3.28%	0.04%
2025/04/23	18.86%	11.49%	10.05%	19.76%	3.98%	4.22%	2.13%	3.27%	1.39%	0.04%
2025/04/24	19.3%	5.5%	11.84%	17.03%	3.92%	7.45%	3.71%	3.35%	3.56%	0.03%
2025/04/25	21.17%	6.51%	11.82%	24.77%	4.79%	5.22%	2.28%	4.21%	1.97%	0.04%
2025/04/26	16.39%	3.79%	12.35%	27.86%	4.89%	6.29%	2.02%	3.82%	2.64%	0.04%
2025/04/27	16.87%	12.1%	12.25%	16.5%	4.82%	7.6%	3.57%	3.04%	3.08%	0.04%
2025/04/28	24.95%	7.22%	13.57%	11.57%	7.02%	5.65%	4.93%	4.2%	4.14%	0.05%
2025/04/29	15.88%	8.53%	14.07%	19.06%	8.1%	2.86%	0%	4.22%	2.87%	0.06%
2025/04/30	19.67%	16.55%	12.13%	6.41%	5.66%	4.87%	3.86%	3.68%	2.76%	0.06%

In April 2025, Lodgify and Booking.com showed fluctuating PPC spend shares, with Lodgify peaking at 25.26% and Booking.com at 30.86%. Guesty and Rezdy maintained moderate shares, while Cheapflights.com.au spiked to 67.62% on April 20.

Market Exposure

Competitor Count for AUS Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	64
2025/04/02	63
2025/04/03	62
2025/04/04	62
2025/04/05	57
2025/04/06	57
2025/04/07	58
2025/04/08	63
2025/04/09	63
2025/04/10	60
2025/04/11	60
2025/04/12	62
2025/04/13	63
2025/04/14	65
2025/04/15	64
2025/04/16	60
2025/04/17	57
2025/04/18	62
2025/04/19	61
2025/04/20	62
2025/04/21	62
2025/04/22	61
2025/04/23	63
2025/04/24	64
2025/04/25	61
2025/04/26	60
2025/04/27	57
2025/04/28	54
2025/04/29	54
2025/04/30	54

April began with 64 advertisers, fluctuating throughout the month. Mid-month saw a peak at 65, but numbers declined, ending at 54.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cheapflights.com.au	16.98%
wotif.com	0.29%
cocoontravelpillows.com	0.22%
nordace.com	0.12%
hosthub.com	0.12%
rezdy.com	-0.88%
booking.com	-1.38%
amazon.com.au	-1.8%
travelonline.com	-1.89%
rome2rio.com	-9.64%

In the past month, cheapflights.com.au soared with a 16.98% click share increase, while rome2rio.com plummeted by 9.64%.

Campaign Efficiency

AUS Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	rome2rio.com	travelonline.com	amazon.com.au	booking.com	tripadeal.com.au	guesty.com	rezdy.com	cheapflights.com.au	skyscanner.com.au	bestflightsprices.com
2025/04/01	25.94%	9.44%	12.24%	12.04%	14.16%	3.02%	6.98%	0.05%	0.01%	0%
2025/04/02	19.63%	37.52%	8.06%	6.12%	0%	3.79%	4.02%	0.06%	0.01%	0%
2025/04/03	33.53%	12.21%	5.61%	17.9%	6.1%	3.6%	6.8%	0.06%	0.01%	0%
2025/04/04	24.24%	22.06%	6.08%	6.72%	17.65%	3.9%	3.34%	0.06%	0.01%	0%
2025/04/05	22.66%	16.5%	8.3%	8.06%	12.38%	2.8%	10.65%	0.06%	0%	0%
2025/04/06	21.48%	7.82%	14.05%	14.97%	7.82%	2.33%	7.23%	0.06%	0%	0%
2025/04/07	27.93%	25.42%	20.22%	2.37%	0%	2.69%	7.52%	0.09%	0.01%	0%
2025/04/08	30.79%	14.42%	15.22%	6.69%	0%	4.23%	7.14%	0.09%	0%	0%
2025/04/09	28.25%	8.82%	8.08%	11.94%	0%	3.19%	8.34%	0.09%	0.08%	0.04%
2025/04/10	27.22%	29.73%	12.25%	3.39%	0%	4.51%	4.48%	0.12%	0%	0%
2025/04/11	39.7%	12.4%	9.82%	7.61%	0%	4.14%	4.67%	0.11%	0.02%	0%
2025/04/12	27.66%	0.01%	13.35%	11.31%	0%	5.41%	13.89%	0.11%	0.03%	0.01%
2025/04/13	27.95%	18.32%	10.06%	5.42%	0%	4.32%	11.23%	0.07%	0.02%	0.01%
2025/04/14	24.07%	21.04%	18.79%	7.36%	0%	4.13%	3.94%	0.06%	0.06%	0.01%
2025/04/15	24.3%	11.38%	38.13%	6.18%	0%	3.24%	0.06%	0.05%	0.04%	0.01%
2025/04/16	22.13%	38.68%	8.39%	9.96%	0%	3.55%	3.65%	0.07%	0.05%	0.01%
2025/04/17	40.17%	16.45%	5.93%	9.22%	0%	3.53%	8.16%	0.07%	0.06%	0.02%
2025/04/18	7.27%	31.75%	12.55%	8.86%	0%	5.15%	11.8%	0.08%	0.08%	0.02%
2025/04/19	26.08%	18.99%	11.55%	8.33%	0%	4.05%	8.78%	0.07%	0.03%	0.01%
2025/04/20	1.82%	0.57%	0.83%	0.23%	0.28%	0.24%	0.21%	31.59%	31.59%	31.55%
2025/04/21	38.72%	12.1%	7.13%	3.03%	12.08%	4.44%	6.74%	0.1%	0.09%	0.01%
2025/04/22	19.31%	26.38%	15.84%	9.62%	0%	4.24%	3.99%	0.08%	0.04%	0.01%
2025/04/23	17.75%	14.56%	12.75%	5.09%	4.85%	3.74%	7.2%	0.07%	1.48%	0%
2025/04/24	15.2%	23.57%	14.76%	4.07%	6.64%	4.45%	4.89%	0.06%	0.05%	0%
2025/04/25	30.38%	22.14%	9.08%	5.59%	0%	4.41%	10.21%	0.1%	0.08%	0%
2025/04/26	30.19%	20.62%	11.63%	3.02%	4.12%	4.21%	9.12%	0.08%	0.06%	0%
2025/04/27	4.06%	10.36%	5.03%	63%	1.48%	2.05%	2.19%	0.03%	0.02%	0%
2025/04/28	29.82%	21.74%	15.32%	5.91%	0%	4.35%	4.08%	0.1%	0.04%	0.01%
2025/04/29	35.73%	11.16%	12.8%	7.37%	0%	4.94%	6.23%	0.13%	0.06%	0.01%
2025/04/30	23.38%	14.59%	9.85%	8.86%	7.3%	3.29%	1.38%	0.09%	0.04%	0.01%

April saw rome2rio.com dominate with fluctuating impressions, peaking at 40.17% on April 17. Travelonline.com and amazon.com.au followed, while booking.com spiked on April 27.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Last Minute Flight Deals | The Best Flights - Cheap https://www.bestflightsprices.com › compare › flights
Best Flights Prices is Your One Stop for the Best Air Tickets Available. Search Now
2
Booking.com Flights | Booking.com - Flights https://www.booking.com
Easily compare 100s of flights, all in one place. Flexible ticket options available. Book everything you need for your trip, from Hotels to Flights.
3
Cheap Flights With Skyscanner https://www.skyscanner.com.au › cheap › flights
From $83 Return — Search flights, hotels and car hire in one place, and find the best time to book. Compare prices from 1,200 travel companies. See all your options and...
4
TravelOnline https://www.travelonline.com › holiday › deals
All Inclusive Deals & Flights — Instant Quotes & Zero Fees. We're The Island & Asia Travel Specialists. Book Now. Get Great Deals & Instant Quotes. Hurry, Limited Rooms Available.
5
2 for 1 travel, cruise and hotel deals | TripADeal https://www.tripadeal.com.au
Bucket list experiences at unbelievable prices | TripADeal. Hurry Our Deals Don't Last...

In the competitive world of travel PPC, five advertisers stand out with compelling narratives. BestFlightsPrices.com entices with last-minute deals, while Booking.com offers comprehensive travel solutions. Skyscanner.com.au highlights affordability and variety, TravelOnline emphasizes all-inclusive packages, and TripADeal captivates with exclusive, time-sensitive offers.

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Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Travel

AUS Travel Travel Technology - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Travel Travel Technology brands

Share of Spend for the top 10 AUS Travel Travel Technology brands

Competitor Count for AUS Travel Travel Technology

Market Loss & Market Gains for AUS Travel Travel Technology

AUS Travel Travel Technology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance

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