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AUS Travel Travel Technology - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Travel Technology – AUS

Google AI Overview visibility for Travel Travel Technology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.3696284967
67.6303715033
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 27%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
rome2rio.com 31.77
travelonline.com 28.48
booking.com 7.76
cheapflights.com.au 5.73
amazon.com.au 5.55
fareharbor.com 4.96
cocoontravelpillows.com 3.65
lodgify.com 1.97
rezdy.com 1.86
luxuryescapes.com 1
others 7.27
  • rome2rio.com - 31.77%
  • travelonline.com - 28.48%
  • booking.com - 7.76%
  • cheapflights.com.au - 5.73%
  • amazon.com.au - 5.55%
  • fareharbor.com - 4.96%
  • cocoontravelpillows.com - 3.65%
  • lodgify.com - 1.97%
  • rezdy.com - 1.86%
  • luxuryescapes.com - 1%
  • others - 7.27%

Copyright © Adthena. All rights reserved.

In the travel PPC landscape, rome2rio.com leads with 31.77% click share, followed by travelonline.com at 28.48%. Booking.com captures 7.76%, while ‘others’ collectively hold 7.27%.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date fareharbor.com cheapflights.com.au booking.com lodgify.com bokun.io cocoontravelpillows.com amazon.com.au travelonline.com rezdy.com kayak.com.au
2026/03/01 19.8% 0% 9.48% 11.05% 5.33% 3.17% 3.81% 6.88% 11.71% 0%
2026/03/02 21.35% 0% 17.15% 11% 7.01% 0.89% 9.78% 1.21% 5.57% 0.24%
2026/03/03 16.85% 0% 7.63% 12.06% 10.37% 4.5% 10.94% 4.51% 0% 0%
2026/03/04 15.62% 12.28% 14.68% 8.81% 9.56% 5.01% 8.27% 1.81% 6.81% 0%
2026/03/05 17.2% 7.09% 11.96% 10.95% 6.82% 7.18% 7.24% 2.94% 5.4% 0%
2026/03/06 21.69% 10.78% 15.29% 8.8% 8.01% 4.34% 4.18% 3.65% 8.6% 0%
2026/03/07 17.57% 5.34% 15.29% 5.65% 10.35% 2.23% 1.22% 7.65% 8.17% 0.18%
2026/03/08 12.74% 0% 10.94% 10.41% 6.95% 4.41% 2.4% 12.98% 0% 0.01%
2026/03/09 10.95% 17.91% 12.23% 4.93% 11.29% 1.03% 0.25% 5.11% 22.62% 0.01%
2026/03/10 26.02% 7.28% 10.56% 10.85% 10.18% 0.87% 1.24% 3.99% 10.91% 0.01%
2026/03/11 17.62% 8.23% 17.3% 12.32% 10.72% 3.44% 2% 5.29% 6.27% 0.28%
2026/03/12 20.26% 13.18% 21.38% 9.75% 6.77% 4.57% 3.27% 2.77% 0% 0.01%
2026/03/13 17.42% 18.43% 19.58% 6.2% 1% 3.98% 5.62% 2.52% 0% 0.14%
2026/03/14 21.23% 0% 8.85% 12.66% 4.9% 3.49% 3.33% 3.06% 17.75% 0.31%
2026/03/15 7.06% 0% 73.21% 1.7% 5.54% 1.21% 0.91% 1.15% 2.2% 0%
2026/03/16 14.53% 5.14% 18.15% 6.09% 12.71% 2.36% 6.98% 3.6% 4.3% 0.21%
2026/03/17 15.15% 16.02% 18.46% 8.47% 7.44% 5.87% 7.07% 4.35% 0% 0.02%
2026/03/18 10.34% 14.93% 21.66% 7.6% 3.55% 3.32% 5.93% 2.09% 8.09% 0.02%
2026/03/19 18.6% 6.42% 13.38% 9.23% 11.22% 6.15% 8.82% 2.8% 0% 0.02%
2026/03/20 14.85% 0% 13.9% 7.88% 6.57% 2.02% 7.47% 7.24% 9.39% 0.02%
2026/03/21 14.79% 6.2% 12.41% 7.96% 11.56% 1.35% 1.89% 2.95% 18.73% 0.02%
2026/03/22 4.06% 27% 2.99% 2.94% 2.89% 0.71% 1.26% 0.93% 1.3% 51.81%
2026/03/23 14.91% 12.32% 9.95% 9.23% 6.83% 7.9% 9.86% 2.45% 9.46% 0.02%
2026/03/24 8.4% 17.31% 12.02% 8.76% 8.51% 6.34% 8.93% 3.79% 9.17% 0%
2026/03/25 16.23% 0% 15.83% 15.27% 8.72% 4.33% 5.04% 3.19% 6.19% 0%
2026/03/26 20.19% 7.27% 12.32% 8.29% 9.68% 9.13% 9.15% 2.6% 5.06% 0.51%
2026/03/27 19.51% 13.55% 8.48% 8.79% 14.86% 2.35% 1.64% 4.52% 5.53% 0%
2026/03/28 18.7% 0% 7.73% 8.38% 9.77% 6.34% 4.67% 10.25% 9.96% 0%
2026/03/29 18.03% 10.34% 13.72% 5.3% 10.47% 5.59% 8.3% 5.35% 4.03% 0%
2026/03/30 23.16% 6.15% 9.85% 7.63% 13.66% 2.21% 4.63% 4.81% 0.07% 0.09%
2026/03/31 19.66% 17.25% 11.77% 8.15% 7.9% 5.33% 4.91% 2.44% 0.07% 0%
  • fareharbor.com
  • cheapflights.com.au
  • booking.com
  • lodgify.com
  • bokun.io
  • cocoontravelpillows.com
  • amazon.com.au
  • travelonline.com
  • rezdy.com
  • kayak.com.au

Copyright © Adthena. All rights reserved.

In March 2026, FareHarbor’s PPC spend fluctuated, peaking at 26.02% on March 10. Cheapflights.com.au saw a significant spike to 27.0% on March 22. Booking.com had a notable surge to 73.21% on March 15. Kayak.com.au experienced an unusual jump to 51.81% on March 22. The month concluded with varied spend shares across advertisers.

Market Exposure

Competitor Count for AUS Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 43
2026/03/02 52
2026/03/03 53
2026/03/04 51
2026/03/05 51
2026/03/06 48
2026/03/07 51
2026/03/08 48
2026/03/09 46
2026/03/10 44
2026/03/11 43
2026/03/12 46
2026/03/13 43
2026/03/14 41
2026/03/15 41
2026/03/16 47
2026/03/17 47
2026/03/18 48
2026/03/19 49
2026/03/20 48
2026/03/21 51
2026/03/22 47
2026/03/23 46
2026/03/24 48
2026/03/25 45
2026/03/26 45
2026/03/27 41
2026/03/28 43
2026/03/29 42
2026/03/30 46
2026/03/31 38

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March began with 43 advertisers, peaking at 53 on March 3. A decline followed, ending the month at 38.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cheapflights.com.au 2.68%
amazon.com.au 1.93%
kayak.com.au 1.59%
cocoontravelpillows.com 0.56%
luxuryescapes.com 0.4%
rezdy.com -0.25%
trtltravel.com -0.46%
travelonline.com -2.13%
booking.com -2.33%
rome2rio.com -2.68%

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Cheapflights.com.au soared with a 2.68% click share increase, while rome2rio.com faced a 2.68% decline.

Campaign Efficiency

AUS Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cheapflights.com.au rome2rio.com booking.com cocoontravelpillows.com travelonline.com amazon.com.au fareharbor.com bokun.io luxuryescapes.com kayak.com.au
2026/03/01 0% 32.01% 3.96% 5.77% 23.36% 7.32% 5.2% 3.47% 0% 0%
2026/03/02 0.14% 22.41% 7.04% 1.22% 6.17% 19.24% 7.61% 4.47% 6.12% 0.16%
2026/03/03 0% 12.41% 2.81% 8.72% 10.2% 24.1% 2.56% 4.4% 16.95% 0%
2026/03/04 17.41% 13.52% 4.65% 13.78% 6.35% 19.22% 5.48% 5.56% 3.17% 0%
2026/03/05 9.04% 24.2% 4.7% 15.71% 9.96% 13.99% 3.75% 4.69% 0% 0%
2026/03/06 15.08% 12.62% 12.11% 11.45% 12.43% 11.38% 8.16% 4.25% 4.2% 0%
2026/03/07 6.18% 16.53% 4.62% 4.03% 23.72% 2.54% 5.86% 6.41% 6.77% 0.1%
2026/03/08 0% 13.43% 3.11% 5.09% 29.37% 2.71% 2.48% 3.87% 7.34% 0.01%
2026/03/09 23.87% 15.97% 14.52% 1.94% 16.37% 0.78% 3.8% 5.83% 6.54% 0.01%
2026/03/10 10.01% 19.81% 13.13% 1.08% 16.25% 2.28% 8.62% 6.72% 10.82% 0.01%
2026/03/11 9.82% 22.99% 14.08% 6.4% 16.17% 2.92% 5.53% 6.84% 5.38% 0.16%
2026/03/12 16.76% 19.55% 21.3% 7.27% 9.17% 4.72% 5.07% 5.32% 0% 0.01%
2026/03/13 18.49% 12.37% 16.61% 6.03% 6.76% 8.61% 2.92% 0.82% 3.38% 0.1%
2026/03/14 0% 25.6% 4.66% 6.94% 13.99% 8.04% 12.28% 3.78% 0% 0.47%
2026/03/15 0% 8.66% 70.09% 2.41% 4.06% 2.4% 2.85% 3.4% 0% 0%
2026/03/16 6.35% 14.87% 16.7% 4.14% 10.45% 11.69% 3.48% 6.49% 3.48% 0.1%
2026/03/17 15.73% 10.52% 18.71% 10.81% 11.5% 12.69% 2.49% 3.03% 2.87% 0.01%
2026/03/18 16.92% 11.3% 20.64% 5.5% 6.17% 9.74% 2.42% 1.83% 6.17% 0.01%
2026/03/19 8.11% 21.71% 4.62% 9.7% 8.9% 14.03% 5.05% 6.25% 4.45% 0.01%
2026/03/20 0% 11.61% 14.15% 2.52% 19.02% 9.93% 3.6% 3.34% 3.17% 0.01%
2026/03/21 8.31% 8.23% 13.04% 2.87% 8.99% 4.35% 3.4% 7.89% 13.48% 0.01%
2026/03/22 39.84% 4.32% 1.2% 1.4% 3.54% 2.22% 1.34% 1.63% 1.18% 39.88%
2026/03/23 13.3% 13.35% 3.74% 16.04% 7.29% 20.18% 4.63% 3.84% 7.29% 0.09%
2026/03/24 17.75% 7.92% 13.42% 12.2% 9.73% 16.7% 1.4% 3.77% 3.24% 0%
2026/03/25 0% 22.15% 7.08% 8.4% 12.11% 10.06% 3.92% 5.07% 12.09% 0%
2026/03/26 6.79% 17.42% 9.06% 16.25% 7.14% 19.15% 5.64% 4.15% 7.13% 0.28%
2026/03/27 16.62% 22.24% 3.32% 3.62% 13.67% 2.28% 6.05% 8.37% 9.11% 0%
2026/03/28 0% 14.14% 2.94% 11.13% 26.48% 8.82% 4.17% 4.29% 13.23% 0%
2026/03/29 11.07% 11.11% 9.39% 8.42% 15.17% 16.95% 4.35% 5.66% 0% 0%
2026/03/30 7.4% 19.66% 3.89% 2.41% 16.11% 8.39% 6.46% 8.38% 4.03% 0.03%
2026/03/31 21.03% 16.42% 10.74% 8.39% 7.69% 7.13% 4.5% 4.36% 0% 0%
  • cheapflights.com.au
  • rome2rio.com
  • booking.com
  • cocoontravelpillows.com
  • travelonline.com
  • amazon.com.au
  • fareharbor.com
  • bokun.io
  • luxuryescapes.com
  • kayak.com.au

Copyright © Adthena. All rights reserved.

In March 2026, cheapflights.com.au saw fluctuating impressions, peaking at 39.84% on March 22. Rome2rio.com started strong at 32.01% but dipped mid-month. Booking.com spiked to 70.09% on March 15. The month ended with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology - Last month
  1. 1
    Book Your Flight Today | Compare airlines and prices https://www.booking.com

    Book your next flight with us. Easily compare airlines and prices. Book everything you need for your trip, from Hotels to Flights. No hidden fees. Compare flights. Quick bookings. Great selection.

  2. 2
    Cheapflights flight search - Compare flights for free https://www.cheapflights.com.au › flights

    Find cheap flights easily. Filter results for your perfect trip. Book now. Better deals with one easy search. Compare cheap flights to find your best fit. Find the right flight. Filter for flight type. More than flights. Trusted and free. Easy price comparison.

  3. 3
    KAYAK flight search - Compare flights for free - We search, you save https://www.kayak.com.au › flights

    The flight you want, the price you need. We search, you save. Trusted by 1m+ travellers. Find cheap flights easily. Filter results for your perfect trip.

  4. 4
    Travel Deals Up To 70% Off - Holiday Deals https://www.luxuryescapes.com

    New holiday packages are added every week. Check back daily and save.

  5. 5
    Travelonline Holiday Packages | Holiday Bundles with Flights https://www.travelonline.com › holiday › deals

    Holiday Packages Made Easy. with Coordinated Flights, Accommodation, Tours & Transfers. Book Now & Relax. Enjoy Seamless Holidays with Expert Support Included. Licensed Travel Agent.

Copyright © Adthena. All rights reserved.

In the competitive world of travel PPC, Booking.com leads with a comprehensive approach, offering seamless bookings without hidden fees. Cheapflights and KAYAK emphasize easy price comparisons and trusted services, appealing to budget-conscious travelers. Luxury Escapes and Travelonline focus on exclusive deals and comprehensive holiday packages, catering to those seeking luxury and convenience.

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