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AUS Travel Travel Technology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
rome2rio.com 41.01
travelonline.com 26.47
rezdy.com 6.44
booking.com 5.07
amazon.com.au 4.7
fareharbor.com 3.74
lodgify.com 2.56
guesty.com 1.61
luxuryescapes.com 1.01
tripadeal.com.au 0.62
others 6.77

Copyright © Adthena. All rights reserved.

Rome2rio.com leads with 41.01% click share, followed by TravelOnline at 26.47%. Others collectively hold 6.77%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date rezdy.com fareharbor.com lodgify.com booking.com guesty.com siteminder.com travelonline.com rmscloud.com littlehotelier.com amazon.com.au
2025/05/01 7.46% 6.96% 19.69% 5.15% 17.2% 4.49% 5.25% 0.41% 6.55% 1.63%
2025/05/02 19.65% 4.28% 13.86% 7.62% 17.25% 4.41% 3.44% 0.35% 5.25% 0.6%
2025/05/03 22.86% 7.31% 12.09% 7.03% 11.3% 4.69% 3.28% 3.42% 5.9% 1.83%
2025/05/04 25.19% 7.33% 10.43% 9.19% 11.98% 2.49% 2.24% 2.25% 4.31% 1.12%
2025/05/05 31.54% 7.82% 15.28% 5.88% 10.98% 2.74% 1.75% 2.01% 3.16% 2.3%
2025/05/06 7.36% 4.7% 21.52% 10.14% 13.24% 4.09% 2.11% 3.62% 3.74% 1.59%
2025/05/07 7.82% 0% 22.64% 8.55% 13.64% 4.01% 3.71% 2.95% 4.09% 3.06%
2025/05/08 25.03% 4.97% 14.16% 7.5% 9.85% 2.06% 6.25% 2.18% 3.22% 1.86%
2025/05/09 6.38% 0% 22.2% 8.71% 14.58% 3.8% 7.41% 3.57% 4.15% 1.4%
2025/05/10 27.51% 9.71% 14.56% 5.56% 9.94% 3.72% 2.96% 2.69% 3.59% 1.39%
2025/05/11 22.61% 3.22% 18.43% 7.67% 11.26% 3.28% 1.69% 2.21% 3.56% 2.67%
2025/05/12 22.82% 13.86% 13.82% 5.47% 10.06% 3.29% 1.34% 2.32% 3.58% 4.98%
2025/05/13 22.32% 8.99% 16.09% 4.33% 19.26% 3.21% 1.31% 2.3% 3.8% 0.88%
2025/05/14 19.49% 12.95% 16.52% 4.8% 15.13% 3.97% 1.73% 2.63% 4.03% 1.42%
2025/05/15 11.11% 11.59% 14.31% 23.58% 9.34% 3.42% 1.58% 2.56% 3.82% 0.99%
2025/05/16 24.59% 12.48% 14.58% 5.44% 11.71% 3.67% 2.75% 2.97% 4.5% 3.15%
2025/05/17 18% 12.23% 16.18% 7.28% 10.51% 3.75% 4.51% 2.81% 4.58% 1.1%
2025/05/18 14.8% 17.48% 14.72% 7.53% 9.47% 4.17% 1.51% 2.82% 5.13% 4.69%
2025/05/19 17.13% 11.39% 14.27% 6.9% 8.77% 3.97% 2.43% 3.09% 5.39% 6.39%
2025/05/20 6.05% 10.35% 13.38% 11.25% 12.2% 5.55% 2.29% 2.88% 6.47% 6.43%
2025/05/21 13.29% 18.11% 16.9% 5.16% 7.44% 4.53% 4.32% 2.24% 4.07% 4.5%
2025/05/22 6.53% 15.71% 15.21% 8.33% 9.21% 5.47% 4.97% 2.6% 5.31% 1.44%
2025/05/23 23.11% 12.76% 15.75% 6.68% 6.92% 4.44% 5.39% 2.3% 4.01% 1.2%
2025/05/24 18.92% 10.12% 15.53% 6.82% 6.91% 5.12% 4.95% 3.46% 5.15% 1.3%
2025/05/25 20.01% 14.2% 11.05% 6.43% 8.05% 4.68% 1.43% 2.63% 4.5% 6.75%
2025/05/26 16.97% 14.48% 15.2% 8.54% 7.12% 4.64% 3.05% 3.29% 3.4% 1.04%
2025/05/27 13.97% 9.55% 13.54% 25.34% 5.46% 4.41% 1.28% 3.04% 2.93% 3.28%
2025/05/28 30.18% 12.28% 14.75% 3.54% 6.98% 5.1% 3.02% 3.43% 3.84% 0.53%
2025/05/29 14.35% 15.01% 15.84% 5.47% 6.18% 4.52% 5.31% 3.87% 3.39% 0.46%
2025/05/30 17.36% 18.1% 16.32% 4.87% 4.95% 4.59% 5.57% 3.83% 2.47% 0.93%
2025/05/31 25.23% 18.85% 11.71% 5.09% 5.09% 3.89% 3.88% 3.01% 2.03% 0.2%

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In May 2025, Rezdy.com saw fluctuating PPC spend, peaking mid-month. Fareharbor.com and Lodgify.com maintained steady shares, while Booking.com spiked on May 15. Guesty.com and Siteminder.com showed consistent trends. Travelonline.com and RMScloud.com had minor variations. Littlehotelier.com and Amazon.com.au experienced low activity.

Market Exposure

Competitor Count for AUS Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 54
2025/05/02 56
2025/05/03 60
2025/05/04 57
2025/05/05 57
2025/05/06 63
2025/05/07 61
2025/05/08 58
2025/05/09 60
2025/05/10 59
2025/05/11 65
2025/05/12 63
2025/05/13 63
2025/05/14 60
2025/05/15 64
2025/05/16 60
2025/05/17 59
2025/05/18 57
2025/05/19 64
2025/05/20 59
2025/05/21 62
2025/05/22 61
2025/05/23 66
2025/05/24 66
2025/05/25 71
2025/05/26 69
2025/05/27 67
2025/05/28 62
2025/05/29 61
2025/05/30 65
2025/05/31 59

Copyright © Adthena. All rights reserved.

May began with 54 advertisers, peaking at 71 on the 25th. The month concluded with 59, showcasing dynamic fluctuations throughout.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
travelonline.com 4.07%
fareharbor.com 1.9%
amazon.com.au 0.81%
luxuryescapes.com 0.48%
lonelyplanet.com 0.44%
booking.com -0.51%
airnewzealand.com.au -0.55%
guesty.com -0.88%
rezdy.com -1.07%
rome2rio.com -2.92%

Copyright © Adthena. All rights reserved.

Travelonline.com surged with a 4.07% click share increase, while rome2rio.com faced a 2.92% decline.

Campaign Efficiency

AUS Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date travelonline.com rome2rio.com fareharbor.com rezdy.com booking.com luxuryescapes.com tripadeal.com.au guesty.com amazon.com.au lodgify.com
2025/05/01 19.61% 21.55% 5.25% 1.82% 1.63% 15.69% 7.85% 5.56% 7.47% 2.43%
2025/05/02 12.13% 29.62% 3.61% 7.28% 8.11% 12.13% 0% 6.52% 2.6% 2.12%
2025/05/03 12.74% 23.34% 5.68% 7.13% 4.83% 0% 3.2% 8.56% 10.26% 1.84%
2025/05/04 4.29% 10.49% 2.55% 3.21% 60.35% 2.86% 2.87% 2.47% 2.67% 0.7%
2025/05/05 8.27% 26.51% 7.38% 13.01% 3.98% 0% 0.01% 6.05% 13.94% 2.54%
2025/05/06 8.32% 26.65% 3.71% 1.97% 8.15% 4.16% 8.33% 6.71% 8.69% 2.56%
2025/05/07 12.67% 27.08% 0% 1.96% 5.21% 4.22% 4.25% 5.58% 14.66% 2.92%
2025/05/08 24.99% 20.02% 4.18% 8.41% 6.14% 0% 3.14% 4.6% 9.92% 2.44%
2025/05/09 27.42% 25.11% 0% 1.59% 5.9% 0.19% 3.46% 6.54% 6.89% 2.89%
2025/05/10 15.37% 24.63% 4.67% 11.59% 4.54% 0% 3.88% 6.94% 9.42% 2.56%
2025/05/11 7.53% 27.57% 3.36% 6.78% 5.84% 7.53% 3.8% 6.16% 13.06% 2.98%
2025/05/12 5.79% 21.19% 6.84% 7.71% 4.03% 6.13% 2.92% 7.21% 24.6% 2.27%
2025/05/13 6.78% 24.82% 4.41% 9.03% 3.4% 10.17% 3.42% 15.09% 5.84% 3.07%
2025/05/14 9.47% 30.34% 6.57% 7.97% 3.59% 0% 0.04% 11.01% 11.27% 3.36%
2025/05/15 8.84% 18.89% 6.97% 4.71% 12.5% 11.79% 2.96% 7.39% 6.16% 2.71%
2025/05/16 12.7% 20.35% 6.09% 10.14% 4.18% 0% 0.02% 9.66% 21.72% 2.46%
2025/05/17 19.14% 28.04% 3.93% 7.35% 4.16% 7.66% 0.01% 5.55% 6.95% 2.64%
2025/05/18 6.02% 22.06% 8.46% 5.01% 4.74% 0% 3.01% 4.24% 22.25% 2.16%
2025/05/19 8.42% 20.56% 4.67% 4.84% 5.54% 5.7% 0% 3.68% 26.86% 1.88%
2025/05/20 7.31% 26.76% 2.35% 2.81% 6.32% 0% 0% 4.29% 26.64% 1.68%
2025/05/21 15.55% 18.98% 8.44% 4.8% 7.03% 10.36% 0% 2.75% 18.92% 1.93%
2025/05/22 18.38% 22.43% 6.85% 1.76% 9.95% 12.25% 3.06% 3.53% 5.9% 1.85%
2025/05/23 24.02% 21.99% 6.71% 8.24% 7.62% 3% 3% 3.2% 6.56% 2.23%
2025/05/24 18.67% 22.79% 3.78% 6.56% 8.17% 12.45% 0% 2.84% 6.82% 1.89%
2025/05/25 5.9% 21.57% 7.9% 7.9% 5.15% 0% 0% 3.33% 26.27% 1.45%
2025/05/26 11.33% 20.73% 8.13% 4.88% 17.44% 14.15% 2.83% 2.51% 5.14% 1.68%
2025/05/27 5.87% 16.08% 4.86% 5.6% 16.88% 8.78% 2.93% 2.44% 18.35% 1.85%
2025/05/28 16.74% 30.61% 7.48% 14.12% 3.68% 0.01% 4.18% 3.57% 3.7% 2.29%
2025/05/29 20.08% 21.41% 7.04% 5.33% 9.6% 10.03% 6.68% 2.03% 2.46% 1.76%
2025/05/30 19.33% 20.18% 9.49% 5.62% 7.89% 16.54% 2.75% 1.69% 4.62% 1.7%
2025/05/31 19.03% 14.49% 13.13% 11.51% 10.06% 6.36% 6.33% 2.39% 1.7% 1.69%

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In May 2025, Rome2Rio led with consistent high impressions, peaking mid-month. TravelOnline fluctuated, ending strong. FareHarbor and Rezdy showed modest gains. Booking.com spiked early, then stabilized. Amazon.com.au had a volatile month, finishing low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Booking.com Flights | Booking.com - Flights https://www.booking.com

    Easily compare 100s of flights, all in one place. Flexible ticket options available. Book everything you need for your trip, from Hotels to Flights.

  2. 2
    Online Booking Platform https://www.fareharbor.com

    Online Booking Software — The Most Trusted Software and Resources for Tours and Activities. Get a Demo Today! With Over...

  3. 3
    Luxury Getaway Package Deals - Luxury Holidays up to 70% Off https://www.luxuryescapes.com › getaway › deals

    Handpicked Holidays at The Best Prices on Earth, Through 2025. Buy & Save Now, Book Later! Get...

  4. 4
    Online Booking Software - Take Bookings On Your Website https://www.rezdy.com

    Rezdy Makes Life Easier For Tour Companies. Spend Less Time On Operations, More On Growth.

  5. 5
    Sale is on now. Save $200 | TripADeal https://www.tripadeal.com.au

    Bucket list experiences at unbelievable prices | TripADeal. Hurry Our Deals Don't Last...

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In the competitive world of travel PPC, Booking.com leads with a comprehensive approach, offering flexible flight options and seamless trip planning. FareHarbor and Rezdy focus on empowering tour operators with trusted booking software. Luxury Escapes entices with exclusive holiday deals, while TripADeal captures attention with limited-time savings on bucket list experiences.

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