UK Telecommunications Managed Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Managed Services – UK

Google AI Overview visibility for Telecommunications Managed Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.8728556242
87.1271443758
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 21%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vodafone.co.uk 19.92
claritycheck.com 10.41
expertmarket.co.uk 5
business.bt.com 4.98
dialpad.com 3.83
ee.co.uk 3.56
business-quote.co.uk 2.85
virginmedia.com 2.25
bonline.com 2.22
telecomsworld.com 2
others 42.98
  • vodafone.co.uk - 19.92%
  • claritycheck.com - 10.41%
  • expertmarket.co.uk - 5%
  • business.bt.com - 4.98%
  • dialpad.com - 3.83%
  • ee.co.uk - 3.56%
  • business-quote.co.uk - 2.85%
  • virginmedia.com - 2.25%
  • bonline.com - 2.22%
  • telecomsworld.com - 2%
  • others - 42.98%

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In the PPC landscape, Vodafone leads with 19.92% click share, followed by ClarityCheck at 10.41%. Others dominate with 42.98%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date 8x8.com vodafone.co.uk claritycheck.com business.bt.com expertmarket.co.uk dialpad.com business-quote.co.uk ee.co.uk hihi.co.uk bonline.com
2025/10/01 16.35% 5.03% 3.85% 4.5% 4.89% 8.34% 3.03% 2.64% 2.6% 2.35%
2025/10/02 20.71% 5.8% 4.37% 4.46% 4.17% 7.76% 2.94% 2.06% 2.18% 2.5%
2025/10/03 17.24% 7.39% 6.81% 3.37% 3.89% 8.59% 3.24% 1.98% 2.27% 2.31%
2025/10/04 7.29% 9% 4.53% 5.16% 4.09% 10.69% 4.02% 2.73% 3% 1.59%
2025/10/05 7.19% 9.1% 6.26% 4.81% 4.84% 9.93% 4.07% 2.39% 2.31% 1.56%
2025/10/06 21.56% 7.74% 5.4% 1.7% 4.6% 7.51% 3.46% 2.07% 1.94% 2.61%
2025/10/07 25.3% 8.22% 4.42% 1.48% 3.9% 6.62% 2.38% 1.86% 2.32% 2.95%
2025/10/08 25.9% 8.05% 7.33% 1.18% 4.54% 5.63% 2.25% 1.76% 2.23% 2.65%
2025/10/09 26.48% 7.73% 7.84% 2.32% 4.43% 5.81% 1.76% 1.95% 1.92% 2.21%
2025/10/10 23.74% 7.17% 12.19% 2.63% 3.85% 4.5% 1.41% 2.04% 1.44% 2.14%
2025/10/11 8.7% 9.6% 10.47% 6.55% 6.18% 6.27% 1.65% 2.36% 1.35% 2.04%
2025/10/12 10.65% 7.99% 9.17% 6.49% 4.99% 6.48% 1.85% 3.12% 1.26% 2.16%
2025/10/13 27.93% 5.62% 7.47% 3.99% 3.27% 3.79% 1.98% 2.58% 1.22% 2.55%
2025/10/14 26.02% 9.48% 4.57% 4.33% 5.47% 3.29% 1.92% 3.73% 1.09% 2.43%
2025/10/15 29.74% 9.96% 5.79% 2.95% 5.36% 2.98% 1.69% 3.08% 0.97% 2.42%
2025/10/16 27.04% 6.89% 10.99% 3.61% 4.88% 3.36% 2.22% 3.39% 0.85% 2.38%
2025/10/17 28.3% 3.79% 5.25% 5.55% 6.34% 3.21% 2.15% 3.82% 0.86% 2.76%
2025/10/18 8.67% 6.1% 6.14% 7.93% 4.17% 4.26% 1.74% 10.76% 1.17% 2.78%
2025/10/19 8.68% 5.57% 12.74% 8.78% 5.51% 4.56% 1.77% 5.42% 1.1% 3.38%
2025/10/20 22.48% 6.94% 5.18% 2.84% 7.36% 3.22% 2.42% 4.83% 0.99% 3%
2025/10/21 20.92% 6.57% 4.45% 5.16% 7.26% 3.62% 2.77% 5.63% 0.97% 3.17%
2025/10/22 19.97% 6.79% 5.11% 6.44% 6.74% 3.49% 2.58% 3.2% 1.14% 2.84%
2025/10/23 19.88% 8.36% 5.17% 7.11% 8.48% 2.87% 2.74% 3.03% 1.69% 2.44%
2025/10/24 17.08% 8.38% 8.44% 6.43% 7.08% 3.44% 3.43% 3.27% 2.33% 2.19%
2025/10/25 4.73% 11.89% 7.97% 10.14% 5.8% 4.33% 3.59% 5.06% 2.06% 0.88%
2025/10/26 4.44% 11.77% 11.52% 12.08% 6.02% 3.98% 2.37% 2.48% 1.42% 0.77%
2025/10/27 11.13% 11.42% 4.34% 6.67% 7.09% 3.27% 3.52% 3.26% 3.51% 2.39%
2025/10/28 11.23% 8.94% 9.31% 6.54% 6.38% 3.1% 3.15% 3.15% 2.72% 2.13%
2025/10/29 10.24% 8.17% 10.48% 4.32% 7.95% 3.58% 3.63% 2.74% 2.87% 2.33%
2025/10/30 14.07% 8.68% 8.12% 5.51% 4.65% 3.43% 2.63% 3.45% 2.1% 2.11%
2025/10/31 10.74% 8.7% 7.06% 5.73% 4.27% 3.45% 2.8% 2.46% 1.64% 1.22%
  • 8x8.com
  • vodafone.co.uk
  • claritycheck.com
  • business.bt.com
  • expertmarket.co.uk
  • dialpad.com
  • business-quote.co.uk
  • ee.co.uk
  • hihi.co.uk
  • bonline.com

Copyright © Adthena. All rights reserved.

8×8.com led October with fluctuating peaks, ending at 10.74%. Vodafone.co.uk maintained steady growth, closing at 8.7%. Claritycheck.com saw mid-month highs, finishing at 7.06%. Business.bt.com experienced a late surge, ending at 5.73%.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 228
2025/10/02 226
2025/10/03 219
2025/10/04 214
2025/10/05 222
2025/10/06 217
2025/10/07 219
2025/10/08 221
2025/10/09 218
2025/10/10 223
2025/10/11 216
2025/10/12 221
2025/10/13 215
2025/10/14 222
2025/10/15 220
2025/10/16 214
2025/10/17 211
2025/10/18 207
2025/10/19 207
2025/10/20 215
2025/10/21 211
2025/10/22 199
2025/10/23 205
2025/10/24 206
2025/10/25 202
2025/10/26 204
2025/10/27 213
2025/10/28 206
2025/10/29 209
2025/10/30 209
2025/10/31 208

Copyright © Adthena. All rights reserved.

October began with 228 advertisers, gradually declining to 208 by month’s end. Mid-month fluctuations saw a low of 199 on October 22, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
business.bt.com 2.24%
vodafone.co.uk 1.25%
broadband-finder.co.uk 0.72%
ee.co.uk 0.65%
avaya.com 0.62%
three.co.uk -0.44%
cloudcentral.co.uk -0.47%
dialpad.com -0.51%
8x8.com -0.96%
claritycheck.com -1.84%

Copyright © Adthena. All rights reserved.

In the past month, business.bt.com surged with a 2.24% click share increase, while claritycheck.com faced a decline of 1.84%.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vodafone.co.uk claritycheck.com business.bt.com expertmarket.co.uk business-quote.co.uk ee.co.uk virginmedia.com dialpad.com telecomsworld.com broadband-finder.co.uk
2025/10/01 10.14% 11.44% 5.72% 2.92% 3.24% 4.6% 2.59% 2.6% 2.4% 11.3%
2025/10/02 13.19% 15.22% 5.93% 2.9% 3.61% 3.07% 2.26% 2.74% 2.63% 0.62%
2025/10/03 17.34% 20.01% 4.22% 2.42% 3.26% 3.06% 3.24% 3.35% 1.97% 0.38%
2025/10/04 17.75% 11.59% 6.18% 2.73% 4.85% 3.92% 4.22% 3.8% 2.43% 0.44%
2025/10/05 17.11% 15.08% 6.2% 3.37% 4.77% 3.36% 3.11% 3.76% 2.54% 1.13%
2025/10/06 16.73% 14.66% 2.12% 4.39% 4.67% 3.67% 3.2% 3.21% 3.09% 0.66%
2025/10/07 16.97% 11.79% 1.84% 3.33% 3.31% 3.31% 3.05% 3.04% 2.94% 0.41%
2025/10/08 16.12% 18.18% 1.02% 4.51% 3.04% 2.87% 2.47% 2.64% 2.2% 1.06%
2025/10/09 14.77% 18.25% 2.61% 4.5% 2.62% 3.52% 2.91% 3.01% 2.88% 1.03%
2025/10/10 13.75% 24.06% 3.39% 2.92% 1.94% 3.48% 2.64% 2.23% 2.06% 1.43%
2025/10/11 14% 19.61% 7.97% 5.57% 1.52% 3.3% 3.02% 3.17% 2.71% 1.11%
2025/10/12 12.34% 15.74% 8.3% 3.84% 2.12% 4.23% 3.5% 4.12% 2.58% 3.03%
2025/10/13 10.42% 15.67% 5.1% 2.35% 3.21% 3.69% 2.67% 2.89% 2.81% 1.54%
2025/10/14 17.18% 9.22% 5.01% 5.86% 2.79% 5.71% 2.99% 2.87% 2.08% 1.58%
2025/10/15 21.02% 12.13% 3.27% 5.67% 2.21% 4.08% 3.2% 2.58% 2.09% 1.22%
2025/10/16 14.72% 19.87% 4.68% 4.18% 2.93% 4.39% 3.09% 3.01% 2.71% 0.86%
2025/10/17 7.55% 10.47% 7.45% 6.63% 2.81% 5.96% 3.01% 3.03% 3.31% 1.02%
2025/10/18 9.46% 10.05% 8.32% 2.35% 1.3% 17.37% 2.67% 3.03% 2.7% 0.96%
2025/10/19 9.26% 20.18% 9.66% 3.72% 1.4% 6.82% 2.81% 3.4% 2.96% 1.78%
2025/10/20 13.14% 11.08% 2.98% 6.29% 2.75% 7.82% 3.17% 2.9% 2.47% 1.55%
2025/10/21 11.54% 9.11% 6.45% 6.86% 3.26% 8.6% 3.62% 3.46% 2.9% 1.17%
2025/10/22 12.42% 8.54% 7.14% 5.89% 3.1% 4.19% 3.05% 2.97% 2.25% 1.49%
2025/10/23 19.3% 8.83% 8.4% 5.97% 3.37% 3.73% 2.38% 2.51% 2.3% 1.79%
2025/10/24 17.6% 15.52% 6.05% 4.62% 3.47% 4.22% 2.59% 2.73% 2.72% 1.16%
2025/10/25 21.34% 11.86% 8.93% 3.68% 3.22% 5.55% 2.55% 2.66% 2.61% 0.93%
2025/10/26 20.97% 17.39% 9.94% 3.82% 2.11% 2.5% 2.37% 2.78% 2.28% 0.6%
2025/10/27 23.96% 7.01% 6.5% 3.76% 3.45% 3.74% 2.6% 2.47% 2.38% 0.77%
2025/10/28 18.96% 14.7% 5.93% 4.69% 3.03% 3.72% 2.03% 1.91% 1.7% 9.38%
2025/10/29 18% 17.29% 4.58% 5.94% 3.57% 2.83% 2.32% 2.32% 2.46% 1.58%
2025/10/30 21.58% 13.66% 5.66% 3.98% 2.88% 4.28% 2.07% 2.37% 1.63% 1.71%
2025/10/31 19.76% 12.33% 6.69% 3.52% 3.13% 3% 2.46% 2.42% 2.36% 2.17%
  • vodafone.co.uk
  • claritycheck.com
  • business.bt.com
  • expertmarket.co.uk
  • business-quote.co.uk
  • ee.co.uk
  • virginmedia.com
  • dialpad.com
  • telecomsworld.com
  • broadband-finder.co.uk

Copyright © Adthena. All rights reserved.

Vodafone’s impression share peaked mid-month at 23.96%, while ClarityCheck saw a high of 24.06% early on. The month concluded with Vodafone leading at 19.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services - Last month
  1. 1
    Contact Virgin Media https://virginmedia.broadband-finder.co.uk › black › friday

    Contact Our Virgin Media Team — Ultrafast Fibre Packages, With Advanced Virgin TV V6 BOX. Unlimited Monthly Downloads

  2. 2
    SMS, Voice, Video & More | Dialpad Is Way Better, See Why https://www.dialpad.com

    Switch to Dialpad for uninterrupted SMS, voice, video, and more—a platform you can rely on. No...

  3. 3
    Professional email address - Free .uk or .co.uk domain https://www.ionos.co.uk

    Register a free domain » Set up customised email » Access on any device. Prices ex VAT. The quick...

  4. 4
    Free Private Email https://www.proton.me

    Private Email, Always Free — Get free email that’s encrypted, ad-free, and trusted by 100M+ users. Try free secure email that puts you—not advertisers—in charge.

  5. 5
    24/7 Online Customer Service https://www.vodafone.co.uk

    Vodafone UK Official Site — Get The Unlimited 5G Data Plan & Create The Future Of 5G With Us. Together We Can. Discover...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Virgin Media entices with ultrafast fibre and advanced TV packages, while Dialpad highlights seamless communication. Ionos offers professional email solutions, Proton champions privacy with free encrypted email, and Vodafone promotes 5G innovation and customer service.

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