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UK Telecommunications Managed Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ee.co.uk 35.17
vodafone.co.uk 12.16
business.bt.com 5.79
virtuallandline.co.uk 5.27
virginmediabusiness.co.uk 4.12
virginmedia.com 3.78
ringcentral.com 3.38
business.talktalk.co.uk 2.89
vonage.co.uk 2.74
o2.co.uk 2.22
others 22.48

Copyright © Adthena. All rights reserved.

EE.co.uk leads with 35.17% click share, followed by Vodafone.co.uk at 12.16%. Others collectively hold 22.48%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date business.bt.com ee.co.uk vodafone.co.uk vonage.co.uk dialpad.com ionos.co.uk ringcentral.com virtuallandline.co.uk 3cx.com virginmediabusiness.co.uk
2025/04/01 3.89% 6.19% 8.78% 8.62% 3.13% 5.27% 8.61% 8.51% 4.44% 6.52%
2025/04/02 8.07% 10.44% 3.85% 9.05% 3.38% 5.31% 9.8% 6.04% 3.74% 6.25%
2025/04/03 4.8% 7.34% 2.93% 10.28% 3.07% 6.82% 8.87% 5.28% 5.52% 5.49%
2025/04/04 5.73% 7.2% 4.41% 9.5% 3.01% 4.84% 5.55% 5.22% 5.46% 4.87%
2025/04/05 1.14% 9.15% 4.7% 11.66% 4.11% 4.65% 8.25% 7.56% 4.55% 5.36%
2025/04/06 4.25% 7.24% 5.4% 10.77% 4.15% 4.58% 6.97% 6.24% 6.08% 4.62%
2025/04/07 3.94% 7.76% 4.98% 9.79% 4.13% 5.41% 11.61% 8.07% 3.88% 5.83%
2025/04/08 7.26% 5.63% 6.89% 7.23% 3.73% 4.31% 8.66% 6.24% 4.25% 4.53%
2025/04/09 5.05% 8.2% 5.9% 7.83% 3.72% 3.4% 7.42% 5.46% 3.44% 5.31%
2025/04/10 5.95% 7.11% 5.37% 9.82% 4.67% 4.52% 9.24% 6.59% 3.78% 5.6%
2025/04/11 6.47% 4.1% 5.4% 9.89% 4.38% 4.74% 10.57% 7.26% 3.82% 5.96%
2025/04/12 1.78% 4.27% 4.44% 12.16% 4.66% 6.98% 8.1% 8.47% 4.32% 5.27%
2025/04/13 1.42% 4.01% 5.58% 12.16% 4.88% 5.46% 8.49% 8.01% 5.04% 6.13%
2025/04/14 2.8% 6.8% 6.81% 10.59% 4.62% 5.28% 5.28% 7.1% 3.57% 5.39%
2025/04/15 5.74% 7.27% 6.92% 6.9% 4.35% 3.14% 5.65% 5.06% 6.61% 5.08%
2025/04/16 5.05% 5.08% 4.06% 7.91% 4.47% 3.04% 7.62% 7.49% 6.14% 6.46%
2025/04/17 7.84% 5.33% 6.46% 6% 5.36% 4.15% 4.96% 4.93% 3.61% 3.24%
2025/04/18 6.79% 4.15% 5.05% 10.96% 4.2% 4.6% 11.78% 6.87% 4.17% 5.17%
2025/04/19 2.68% 7.65% 9.31% 9.69% 3.99% 2.32% 8.97% 9.03% 5.67% 4.44%
2025/04/20 0.92% 11.01% 3.39% 13.69% 5.84% 1.09% 7.06% 8.28% 5.24% 7.58%
2025/04/21 3.97% 8.53% 2.47% 11.45% 4.57% 1.88% 9.14% 7.86% 3.56% 5.89%
2025/04/22 4.84% 8.47% 5.43% 8.32% 3.55% 2.95% 5.79% 5.98% 4.25% 6.06%
2025/04/23 6.1% 5.8% 6.4% 6.96% 5.42% 4.28% 4.47% 6.67% 3.98% 6%
2025/04/24 8.46% 9.44% 6.55% 7.85% 5.01% 0.88% 4.98% 3.82% 3.76% 4.19%
2025/04/25 9.96% 9.85% 7.17% 9.42% 3.12% 3.9% 8.05% 6.31% 2.51% 3.31%
2025/04/26 10.36% 7.71% 6.57% 8.77% 4.99% 4.2% 6.03% 6.48% 3.4% 4.93%
2025/04/27 9.13% 9.48% 6.7% 11.03% 4.79% 4.39% 4.71% 5.87% 3.76% 4.9%
2025/04/28 11.37% 8.92% 3.8% 6% 5.31% 4.09% 6.93% 7.41% 3.81% 6.01%
2025/04/29 11.2% 14.12% 8.63% 4.25% 5.28% 2.82% 6.1% 4.79% 2.97% 1.86%
2025/04/30 13.07% 8.56% 6.05% 5.43% 5.19% 5.07% 4.78% 4.55% 4.3% 2.8%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Vonage led early, peaking mid-month. Business.bt.com surged late, ending April with the highest share. EE and Vodafone showed consistent fluctuations, while Virgin Media Business dipped significantly.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 264
2025/04/02 254
2025/04/03 249
2025/04/04 252
2025/04/05 239
2025/04/06 246
2025/04/07 237
2025/04/08 248
2025/04/09 222
2025/04/10 239
2025/04/11 243
2025/04/12 221
2025/04/13 228
2025/04/14 229
2025/04/15 233
2025/04/16 223
2025/04/17 240
2025/04/18 225
2025/04/19 231
2025/04/20 230
2025/04/21 227
2025/04/22 228
2025/04/23 239
2025/04/24 227
2025/04/25 220
2025/04/26 209
2025/04/27 215
2025/04/28 224
2025/04/29 214
2025/04/30 213

Copyright © Adthena. All rights reserved.

April began with 264 advertisers, gradually declining to 213 by month’s end. The month saw fluctuations, peaking early and tapering off, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ee.co.uk 9.41%
business.bt.com 2.46%
talktalk.co.uk 0.56%
claritycheck.com 0.15%
justcall.io 0.11%
virtuallandline.co.uk -0.93%
o2.co.uk -1%
ringcentral.com -1.23%
virginmediabusiness.co.uk -1.28%
bt.com -2.03%

Copyright © Adthena. All rights reserved.

EE.co.uk surged with a 9.41% click share increase, while BT.com dropped by 2.03%. Business.bt.com gained 2.46%, contrasting Virginmediabusiness.co.uk’s 1.28% decline.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ee.co.uk business.bt.com vodafone.co.uk dialpad.com 3cx.com virginmedia.com virginmediao2business.co.uk vonage.co.uk virtuallandline.co.uk broadband-finder.co.uk
2025/04/01 15.45% 2.21% 12.95% 2.43% 4.05% 3.03% 2.53% 4.14% 2.96% 2.27%
2025/04/02 25.69% 4.73% 5.12% 3.2% 3.79% 1.29% 2.27% 3.54% 2.12% 1.38%
2025/04/03 16.74% 4.27% 4.53% 3.53% 5.32% 1.06% 2.09% 4.13% 2.1% 1.45%
2025/04/04 13.5% 3.3% 5.09% 3.32% 3.76% 1.36% 2.32% 3.24% 1.77% 15.84%
2025/04/05 22.03% 0.65% 5.5% 3.56% 3.43% 1.75% 2.28% 4.14% 2.43% 17.3%
2025/04/06 13.25% 2.12% 6.73% 3.82% 4.41% 1.63% 3.71% 3.98% 2.27% 13.37%
2025/04/07 18.99% 2.45% 7.73% 4.49% 4.49% 2.15% 3.3% 4.26% 3.07% 1.28%
2025/04/08 11.71% 4% 10.32% 3.58% 3.64% 2.14% 2.6% 2.87% 2.05% 1.73%
2025/04/09 20.51% 2.83% 7.26% 3.66% 3.43% 2.16% 2.84% 3.07% 1.93% 1.44%
2025/04/10 19.46% 3.34% 7.15% 4.62% 3.54% 2.16% 2.91% 4.54% 2.39% 1.97%
2025/04/11 6.78% 4.49% 10.08% 5.01% 4.3% 2.82% 4.1% 5.01% 3.09% 1.38%
2025/04/12 12.82% 1.18% 7.14% 4.56% 4.05% 3.1% 3.6% 6.16% 3.66% 2.29%
2025/04/13 8.44% 0.92% 9.1% 5.55% 5.89% 1.69% 3.32% 5.54% 3.14% 3.76%
2025/04/14 15.42% 1.58% 10.31% 4.45% 2.41% 3.28% 2.69% 4.26% 2.5% 1.72%
2025/04/15 16.94% 3.32% 10.82% 3.69% 4.89% 2.58% 2.79% 2.99% 1.81% 2.2%
2025/04/16 10.85% 3.31% 6.07% 4.25% 5.07% 1.88% 3.29% 4.37% 2.92% 1.13%
2025/04/17 12.84% 4.27% 9.57% 4.08% 2.45% 2.68% 2.47% 2.79% 1.58% 14.44%
2025/04/18 9.78% 4.66% 7.53% 5.03% 3.89% 2.61% 4.15% 5.23% 3.13% 1.48%
2025/04/19 15.78% 1.44% 12.23% 3.87% 4.33% 1.2% 4.53% 3.53% 2.98% 2.69%
2025/04/20 25.47% 0.58% 3.81% 5.82% 4.36% 2.06% 3.38% 4.91% 2.73% 2.05%
2025/04/21 21.01% 2.45% 2.65% 4.72% 3.23% 2.47% 3.26% 4.83% 2.81% 2.37%
2025/04/22 16.43% 2.47% 6.61% 3.4% 3.74% 1.85% 2.63% 3.11% 1.8% 14.21%
2025/04/23 9.01% 3.92% 10.04% 5.15% 3.36% 2.73% 2.88% 2.71% 2.76% 1.83%
2025/04/24 22.87% 4.4% 7.93% 4.03% 3.11% 2.71% 2.63% 2.67% 1.3% 1.2%
2025/04/25 24.71% 5.1% 10.34% 2.92% 2.23% 2.17% 1.43% 3.31% 2.07% 4.88%
2025/04/26 23.12% 5.51% 8.49% 4.56% 3.74% 1.88% 2.83% 3.23% 2.21% 4.07%
2025/04/27 22.43% 4.96% 8.97% 5.41% 3.42% 2.55% 1.91% 3.9% 2.25% 1.17%
2025/04/28 22.76% 7.77% 4.82% 5.27% 3.72% 2.16% 2.16% 2.31% 2.62% 0.63%
2025/04/29 32.15% 5.54% 10.46% 4.29% 1.99% 1.69% 1.63% 1.62% 1.31% 3.6%
2025/04/30 23% 8.15% 8.05% 4.2% 3.3% 3.24% 1.82% 1.54% 1.42% 0.93%

Copyright © Adthena. All rights reserved.

April saw fluctuating PPC impressions. EE.co.uk led with a peak of 32.15% on April 29. Business.bt.com and Vodafone.co.uk showed moderate gains, while broadband-finder.co.uk spiked mid-month. The month ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    New Deals | Virgin TV Bundles https://virginmedia.broadband-finder.co.uk

    Contact Virgin Media — Compare The Best, Online Exclusive Virgin Deals & Apply For Virgin Today From Only £26pm.

  2. 2
    Sky Phone Number | New Deals | Best Sky TV & Broadband Deals https://sky.digital-tv.co.uk › sky › tv

    Get Unmissable Sky TV Deals From As Low As £15pm! Watch All Your Favourite Shows On Sky.

  3. 3
    Virtual Landline 99p/month - Route to Landline or Mobile https://www.telecomsworld.com

    Virtual Business Phone Numbers for every UK Town and City. Monthly Inclusive Minutes.

  4. 4
    24/7 Online Customer Service https://www.vodafone.co.uk

    Vodafone UK Chat Live — Get The Unlimited 5G Data Plan & Create The Future Of 5G With Us. Together We Can.

  5. 5
    Virtual Phone Numbers https://www.vonage.co.uk

    Unlimited Calls And SMS — Leading Communications Solution Providing 99.999% Uptime. Connect From Virtually Anywhere.

Copyright © Adthena. All rights reserved.

In the competitive landscape of telecommunications, Virgin Media and Sky captivate with enticing deals, offering bundles from £15. Telecoms World and Vonage highlight virtual solutions, emphasizing connectivity and reliability. Vodafone champions 5G innovation, inviting users to shape the future together.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.