UK Telecommunications Television and Streaming Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
sky.com	37.08
paramountplus.com	21.03
nowtv.com	13.38
ee.co.uk	3.72
digital-tv.co.uk	3.71
apple.com	3.53
virginmedia.com	3.44
ebay.co.uk	2.63
uswitch.com	1.94
skystore.com	1.93
others	7.61

Sky.com dominates with 37.08% click share, followed by Paramountplus.com at 21.03%. Nowtv.com holds 13.38%, while ‘others’ collectively capture 7.61%.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	nowtv.com	sky.com	paramountplus.com	virginmedia.com	uswitch.com	digital-tv.co.uk	apple.com	ebay.co.uk	ee.co.uk	disneyplus.com
2025/06/01	2.08%	46.79%	16.42%	0.11%	3.58%	8.19%	5.53%	3.89%	6.41%	0.05%
2025/06/02	1.79%	46.49%	13.42%	7.06%	4.91%	9.04%	4.95%	1.91%	4.85%	0.01%
2025/06/03	2.08%	41.9%	20.07%	7.54%	6.67%	4.8%	4.76%	1.55%	2.83%	0.02%
2025/06/04	1.66%	43.83%	15.96%	6.99%	6.82%	7.27%	4.77%	2.17%	2.77%	0.02%
2025/06/05	2.46%	49.47%	12.37%	6.64%	5.32%	9.62%	3.58%	1%	1.89%	0.02%
2025/06/06	4.72%	47.72%	8.04%	6.67%	5.44%	9.35%	4.44%	1.2%	2.69%	0.01%
2025/06/07	1.98%	45.44%	10.99%	6.59%	4.63%	9.83%	4.98%	2.91%	4.59%	0.02%
2025/06/08	7.67%	41.54%	15.56%	6.02%	3.97%	8.54%	3.95%	1.51%	4.62%	0.19%
2025/06/09	2.31%	39.46%	20.5%	6.35%	4.6%	6.12%	4.68%	4.89%	3.49%	0.03%
2025/06/10	4.8%	41.11%	15.6%	6.54%	4.68%	8.06%	4.69%	1.78%	4.61%	0%
2025/06/11	1.13%	42.6%	14.57%	6.9%	4.96%	8.91%	4.04%	2.27%	4.82%	0.02%
2025/06/12	5.84%	43.26%	13.24%	5.14%	4.26%	8.98%	4.63%	2.55%	2.17%	0.01%
2025/06/13	2.37%	40.59%	14.7%	6.03%	4.57%	10.24%	6.11%	2.23%	1.96%	0.05%
2025/06/14	14.08%	32.56%	15.71%	5.5%	4.32%	5.37%	5.4%	1.79%	1.58%	8.21%
2025/06/15	6.4%	37.53%	15.85%	5.38%	5.47%	5.78%	5.72%	2.18%	3.49%	2.94%
2025/06/16	7.34%	36.28%	15.48%	4.77%	4.01%	5.21%	5.26%	1.62%	4.49%	8.25%
2025/06/17	6.92%	33.81%	15.96%	5.36%	4.81%	5.96%	5.38%	2.13%	7.28%	2.18%
2025/06/18	10.08%	32.37%	16.04%	5.43%	3.8%	4.92%	6.52%	2.31%	5.59%	3.46%
2025/06/19	12.24%	30.81%	18.89%	5.25%	4.44%	3.75%	6.88%	2.45%	3.87%	2.78%
2025/06/20	14.07%	26.31%	14.13%	5.06%	4.42%	3.1%	6.17%	2.78%	3.94%	10.81%
2025/06/21	30.78%	20.98%	17.83%	4.09%	3.74%	2.79%	5.39%	1.92%	3.16%	3.6%
2025/06/22	32.38%	20.36%	17.89%	4.73%	3.03%	2.86%	5.22%	1.7%	1.69%	3.2%
2025/06/23	25.13%	26.41%	17.1%	4.92%	3.51%	3.21%	5.89%	2.68%	1.47%	3.07%
2025/06/24	21.14%	27.43%	13.72%	4.39%	3.37%	3.94%	5.74%	2.78%	1.86%	8.18%
2025/06/25	35.11%	19.51%	10.77%	3.5%	2.45%	2.87%	3.72%	1.11%	0.91%	14.47%
2025/06/26	45.08%	19.43%	12.1%	3.85%	3.29%	1.74%	4.18%	1.79%	0.81%	1.01%
2025/06/27	40.43%	21.06%	12.9%	4.58%	3.3%	3.51%	4.73%	1.94%	0.49%	0.09%
2025/06/28	34.63%	20.34%	17.52%	4.19%	4.02%	3.77%	5.84%	2.58%	1.75%	0.26%
2025/06/29	39.4%	17.98%	15.64%	3.58%	3.04%	2.54%	3.72%	2.27%	0.54%	6.54%
2025/06/30	31.33%	25.23%	13.33%	5.99%	4.93%	4.02%	3.32%	2.17%	2.07%	0.06%

In June 2025, NowTV’s PPC spend surged, peaking at 45.08% on June 26. Sky’s share declined, ending at 25.23%. Paramount+ fluctuated, closing at 13.33%. Virgin Media’s share decreased, finishing at 5.99%. Disney+ saw a spike mid-month, ending at 0.06%.

Market Exposure

Competitor Count for UK Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	97
2025/06/02	110
2025/06/03	95
2025/06/04	106
2025/06/05	106
2025/06/06	96
2025/06/07	107
2025/06/08	97
2025/06/09	107
2025/06/10	108
2025/06/11	122
2025/06/12	118
2025/06/13	116
2025/06/14	119
2025/06/15	118
2025/06/16	120
2025/06/17	125
2025/06/18	130
2025/06/19	125
2025/06/20	118
2025/06/21	108
2025/06/22	107
2025/06/23	108
2025/06/24	109
2025/06/25	109
2025/06/26	111
2025/06/27	106
2025/06/28	100
2025/06/29	99
2025/06/30	105

June saw a dynamic shift in distinct advertisers, peaking at 130 mid-month before stabilizing at 105.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
nowtv.com	20.79%
disneyplus.com	1.32%
discoveryplus.com	1.14%
paramountplus.com	1.06%
sylvoxtv.uk	0.21%
broadband-finder.co.uk	-0.83%
ee.co.uk	-1.03%
virginmedia.com	-1.05%
digital-tv.co.uk	-2.84%
sky.com	-17.42%

Nowtv.com surged with a 20.79% click share increase, while sky.com plummeted by 17.42%. Disneyplus.com, discoveryplus.com, and paramountplus.com saw modest gains.

Campaign Efficiency

UK Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	sky.com	nowtv.com	paramountplus.com	ebay.co.uk	digital-tv.co.uk	virginmedia.com	uswitch.com	ee.co.uk	broadband-finder.co.uk	apple.com
2025/06/01	32.61%	1.08%	12.48%	15.27%	13.92%	0.09%	2.42%	5.19%	5%	2.86%
2025/06/02	33.88%	0.54%	11.92%	7.99%	15.6%	7.17%	3.17%	5.71%	3.38%	3.36%
2025/06/03	34.18%	0.96%	19.77%	7.14%	8.07%	7.39%	4.11%	4.97%	1.88%	2.53%
2025/06/04	31.11%	0.73%	14%	9.77%	12.86%	7.29%	4.45%	2.37%	4.09%	3.5%
2025/06/05	35.58%	0.91%	11.67%	4.71%	17.33%	7.26%	3.91%	2.19%	5.91%	2.3%
2025/06/06	34.67%	2.18%	7.71%	4.87%	17.19%	6.55%	3.69%	3.08%	6.97%	2.66%
2025/06/07	36.41%	0.69%	8.02%	10.14%	14.19%	5.12%	2.44%	5.57%	4.71%	2.8%
2025/06/08	39.65%	2.96%	11.67%	5.88%	13.17%	5.04%	2.12%	3.26%	3.43%	2.01%
2025/06/09	33.15%	0.7%	13.23%	15.25%	8.57%	4.74%	2.22%	3.55%	2.22%	1.95%
2025/06/10	34.46%	2.33%	13.15%	7.27%	13.81%	4.71%	3.12%	4.53%	5.11%	2.52%
2025/06/11	31.53%	0.57%	12.47%	9.08%	15.07%	5.04%	3.05%	4.09%	5.35%	2.1%
2025/06/12	33.51%	2.63%	11.71%	9.76%	14.92%	3.3%	2.51%	2.52%	4.67%	2.48%
2025/06/13	32.29%	1.69%	12.08%	8.92%	15.69%	3.89%	3.16%	2.25%	5.54%	3.06%
2025/06/14	30.07%	7.88%	13.86%	7.63%	9.3%	3.63%	2.43%	1.41%	2.62%	3.15%
2025/06/15	34.2%	3.22%	13.64%	8.46%	10.02%	3.7%	3.05%	3.03%	3.38%	3.39%
2025/06/16	30.23%	3.94%	13.33%	6.49%	8.93%	3.15%	2.42%	5.66%	3.41%	3.03%
2025/06/17	26.51%	3.74%	13.96%	8.58%	10.99%	3.75%	3.21%	7.78%	3.26%	3.13%
2025/06/18	30.14%	4.71%	13.26%	9.28%	8.75%	3.61%	2.24%	6.78%	2.77%	3.38%
2025/06/19	30.69%	5.85%	16.11%	9.91%	6.55%	3.59%	2.62%	3.02%	1.75%	3.64%
2025/06/20	23.62%	7.46%	12.51%	12.03%	6.19%	3.39%	2.6%	2.92%	2.1%	3.53%
2025/06/21	20.89%	20.16%	17.72%	8.47%	5.68%	3.29%	2.51%	4.32%	2.05%	3.62%
2025/06/22	19.64%	21.45%	17.13%	8.15%	6.01%	3.55%	1.85%	2.77%	2.23%	3.31%
2025/06/23	22.48%	15.74%	16.41%	11.57%	7.05%	4.33%	2.36%	1.52%	2.19%	3.61%
2025/06/24	25.04%	13.15%	12.5%	9.67%	7.71%	3.6%	2.22%	2.28%	3.3%	3.57%
2025/06/25	17.61%	24.13%	10.47%	5.58%	5.75%	2.58%	1.8%	1.49%	1.06%	2.33%
2025/06/26	17.7%	32.9%	12.79%	8.41%	3.87%	3.11%	2.17%	1.84%	0.85%	2.77%
2025/06/27	20.65%	26.98%	12.16%	9.48%	6.97%	3.61%	2.38%	0.67%	1.77%	2.99%
2025/06/28	19.21%	21.72%	15.91%	12.06%	6.75%	3.18%	2.65%	1.84%	1.65%	3.77%
2025/06/29	19.64%	24.55%	13.66%	9.73%	4.56%	2.46%	1.64%	0.81%	0.75%	2.21%
2025/06/30	23.36%	19.99%	11.74%	10.02%	7.45%	4.75%	3.3%	2.37%	2.29%	2%

Sky.com started strong, peaking at 39.65% on June 8, but ended at 23.36%. Nowtv.com surged from 1.08% to 32.9% by June 26. Paramountplus.com fluctuated, closing at 11.74%. EBay.co.uk saw a steady decline, finishing at 10.02%. Digital-tv.co.uk’s share dropped to 7.45%. Virginmedia.com remained low, ending at 4.75%. Uswitch.com and ee.co.uk had minor fluctuations, closing at 3.3% and 2.37%, respectively. Broadband-finder.co.uk and apple.com showed minimal changes, ending at 2.29% and 2.0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Apple TV+ | Watch now https://tv.apple.com › uk
Now streaming — Find on the Apple App Store and Google Play. Now available on Android devices. New Apple Originals streaming every month. Watch now on Apple TV+. Subscription required.
2
£1.99 a month for 4 months - Disney+ Standard with Ads https://www.disneyplus.com
Limited time discount on Disney+. Must be 18+ without an active Disney+ subscription. After 4 months, auto renews at Standard with Ads price of...
3
NOW Sports | Watch On TV, Mobile, & Desktop https://www.nowtv.com
Catch All The Content And Get Bonus Tennis Streams With A Now Sports Monthly Membership. Stream World-Class Sport Including Football, Cricket, Tennis & Every Thrilling F1 Race. Live Coverage. Unmissable Events. 12 Sky Sports Channels.
4
Paramount Plus https://www.paramountplus.com
Stream it on Paramount+ Huge variety of iconic drama, action, reality, comedy and kids shows across Paramount Plus. The best stories, stars and brands all in one place. Don't miss out, join Paramount Plus.
5
Our Lowest Ever Price Is Back https://www.sky.com › sky-stream
Enjoy Seamless Streaming — Stream More Of The UK's Highest Rated Shows on Sky TV. At Full Fibre Speeds Up To 300Mb/s. Our...

In the competitive world of streaming services, Apple TV+ highlights its unique Apple Originals, while Disney+ tempts with a limited-time £1.99 offer. NOW Sports captivates sports enthusiasts with live coverage, and Paramount Plus boasts a diverse content library. Sky emphasizes seamless streaming at competitive speeds.

Frequently Asked Questions

Why is the UK Telecommunications Television and Streaming Services June 2025 Report useful and how should I use it?

Why is the UK Telecommunications Television and Streaming Services June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the UK Telecommunications Television and Streaming Services June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Telecommunications Television and Streaming Services June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Telecommunications Television and Streaming Services June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Telecommunications Television and Streaming Services June 2025 Report for?

The UK Telecommunications Television and Streaming Services June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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Related reports

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UK Telecommunications Television and Streaming Services - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands

Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands

Competitor Count for UK Telecommunications Television and Streaming Services

Market Loss & Market Gains for UK Telecommunications Television and Streaming Services

UK Telecommunications Television and Streaming Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services

Frequently Asked Questions

Why is the UK Telecommunications Television and Streaming Services June 2025 Report useful and how should I use it?

Why is the UK Telecommunications Television and Streaming Services June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Telecommunications Television and Streaming Services June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Telecommunications Television and Streaming Services June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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