Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sky.com | 45.32 |
| paramountplus.com | 14.06 |
| apple.com | 10.67 |
| digital-tv.co.uk | 7.34 |
| virginmedia.com | 4.73 |
| discoveryplus.com | 3.2 |
| ee.co.uk | 2.45 |
| channel4.com | 2.17 |
| pluto.tv | 2.04 |
| nowtv.com | 1.32 |
| others | 6.7 |
- sky.com - 45.32%
- paramountplus.com - 14.06%
- apple.com - 10.67%
- digital-tv.co.uk - 7.34%
- virginmedia.com - 4.73%
- discoveryplus.com - 3.2%
- ee.co.uk - 2.45%
- channel4.com - 2.17%
- pluto.tv - 2.04%
- nowtv.com - 1.32%
- others - 6.7%
Copyright © Adthena. All rights reserved.
Sky.com dominates with 45.32% click share, followed by Paramountplus.com at 14.06%. Apple.com holds 10.67%, while ‘others’ collectively capture 6.70%.
Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | digital-tv.co.uk | virginmedia.com | paramountplus.com | apple.com | broadband-finder.co.uk | uswitch.com | nowtv.com | ee.co.uk | bt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 48.77% | 14.07% | 7.32% | 5.47% | 8.73% | 3.51% | 2.01% | 0.49% | 1.93% | 2.05% |
| 2026/03/02 | 53.93% | 14.59% | 7.03% | 3.34% | 6.81% | 3.2% | 1.97% | 0.44% | 1.59% | 1.9% |
| 2026/03/03 | 54.32% | 13.96% | 6.62% | 4.3% | 6.44% | 1.67% | 2.06% | 0.72% | 1.92% | 1.65% |
| 2026/03/04 | 52.45% | 15.52% | 6.67% | 3.64% | 7.75% | 2.8% | 1.6% | 0.78% | 2.21% | 2.08% |
| 2026/03/05 | 50.34% | 15.31% | 6.27% | 4.11% | 7.13% | 3.51% | 1.74% | 1.01% | 2.49% | 2.62% |
| 2026/03/06 | 49.05% | 16.29% | 7.3% | 3.76% | 6.72% | 3.39% | 1.91% | 0.44% | 2.24% | 3.48% |
| 2026/03/07 | 52.46% | 15.58% | 7.25% | 4.21% | 6.28% | 3.21% | 1.63% | 0.48% | 1.55% | 3.03% |
| 2026/03/08 | 55.18% | 14.78% | 6.99% | 3.83% | 5.51% | 2.53% | 1.49% | 0.77% | 1.99% | 3.21% |
| 2026/03/09 | 52.23% | 14.15% | 6.84% | 4.98% | 6.79% | 1.31% | 1.53% | 0.92% | 2.61% | 3.67% |
| 2026/03/10 | 50.02% | 13.95% | 6.63% | 4.35% | 6.09% | 1.49% | 1.99% | 3.32% | 3.58% | 3% |
| 2026/03/11 | 50.97% | 16.22% | 6.75% | 3.69% | 6.2% | 2.33% | 1.67% | 1.57% | 2.61% | 1.6% |
| 2026/03/12 | 46.77% | 17.35% | 7.54% | 5.4% | 6.13% | 2.63% | 1.65% | 1.48% | 4.16% | 2.22% |
| 2026/03/13 | 46.96% | 16.32% | 8.24% | 6.29% | 7.61% | 3.06% | 1.39% | 0.66% | 2.66% | 1.69% |
| 2026/03/14 | 50.6% | 16.13% | 8.7% | 6.54% | 5.28% | 1.33% | 1.8% | 0.93% | 2.04% | 1.68% |
| 2026/03/15 | 49.59% | 14.39% | 8.07% | 6.73% | 6.99% | 1.28% | 1.69% | 0.49% | 2.78% | 2.71% |
| 2026/03/16 | 48.98% | 17.04% | 8.18% | 3.73% | 6.27% | 2.49% | 1.67% | 1.07% | 2.58% | 2.16% |
| 2026/03/17 | 49.21% | 14.9% | 8.78% | 4.35% | 6.21% | 3.11% | 1.42% | 1.75% | 2.03% | 3.14% |
| 2026/03/18 | 49.86% | 14.9% | 8.94% | 5.79% | 5.6% | 1.81% | 1.8% | 2.13% | 2.07% | 2.01% |
| 2026/03/19 | 49.24% | 14.08% | 8.3% | 5.54% | 5.34% | 2.52% | 1.71% | 1.75% | 2.67% | 2.79% |
| 2026/03/20 | 49.71% | 13.82% | 8.38% | 5.3% | 6.52% | 2.39% | 1.17% | 1.53% | 2.43% | 2.59% |
| 2026/03/21 | 48.32% | 16.1% | 7.93% | 4.75% | 7.78% | 2.7% | 1.13% | 1.74% | 2.45% | 2.76% |
| 2026/03/22 | 51.62% | 14.84% | 8.85% | 6.04% | 4.76% | 2.5% | 1.38% | 0.64% | 1.98% | 3.86% |
| 2026/03/23 | 49.96% | 16.85% | 7.77% | 5.7% | 5.55% | 2.85% | 1.33% | 1% | 2.57% | 3.51% |
| 2026/03/24 | 49.19% | 14.89% | 8.78% | 4.35% | 6.21% | 3.11% | 1.41% | 1.75% | 2.04% | 3.14% |
| 2026/03/25 | 52.63% | 14.56% | 8.49% | 6.46% | 6.34% | 1.76% | 0.79% | 1.05% | 1.73% | 3.19% |
| 2026/03/26 | 55.33% | 13.53% | 7.47% | 6.5% | 5.01% | 2.01% | 1.47% | 0.9% | 1.9% | 1.78% |
| 2026/03/27 | 55.72% | 14.21% | 7.09% | 5.56% | 4.6% | 1.39% | 1.65% | 1.38% | 1.86% | 2.51% |
| 2026/03/28 | 58.32% | 14.87% | 6.84% | 5.02% | 4.13% | 1.54% | 1.36% | 1.34% | 1.05% | 2.35% |
| 2026/03/29 | 58.36% | 14.26% | 7.81% | 5.67% | 5% | 1.36% | 1.14% | 1.28% | 0.87% | 0.96% |
| 2026/03/30 | 60.33% | 12.69% | 6.71% | 4.57% | 4.53% | 1.39% | 2.01% | 1.5% | 1.75% | 0.56% |
| 2026/03/31 | 56.06% | 15.74% | 7.38% | 4.6% | 4.26% | 3.1% | 1.84% | 1.83% | 1.62% | 0.5% |
- sky.com
- digital-tv.co.uk
- virginmedia.com
- paramountplus.com
- apple.com
- broadband-finder.co.uk
- uswitch.com
- nowtv.com
- ee.co.uk
- bt.com
Copyright © Adthena. All rights reserved.
Sky.com dominated March, peaking at 60.33% on the 30th. Digital-tv.co.uk fluctuated, ending at 15.74%. Virginmedia.com rose mid-month, closing at 7.38%. Paramountplus.com saw a steady climb, finishing at 4.6%.
Competitor Count for UK Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 74 |
| 2026/03/02 | 84 |
| 2026/03/03 | 79 |
| 2026/03/04 | 90 |
| 2026/03/05 | 96 |
| 2026/03/06 | 93 |
| 2026/03/07 | 93 |
| 2026/03/08 | 89 |
| 2026/03/09 | 88 |
| 2026/03/10 | 85 |
| 2026/03/11 | 86 |
| 2026/03/12 | 87 |
| 2026/03/13 | 85 |
| 2026/03/14 | 77 |
| 2026/03/15 | 83 |
| 2026/03/16 | 83 |
| 2026/03/17 | 89 |
| 2026/03/18 | 87 |
| 2026/03/19 | 87 |
| 2026/03/20 | 86 |
| 2026/03/21 | 86 |
| 2026/03/22 | 79 |
| 2026/03/23 | 82 |
| 2026/03/24 | 89 |
| 2026/03/25 | 67 |
| 2026/03/26 | 67 |
| 2026/03/27 | 74 |
| 2026/03/28 | 73 |
| 2026/03/29 | 69 |
| 2026/03/30 | 70 |
| 2026/03/31 | 72 |
Copyright © Adthena. All rights reserved.
March began with 74 advertisers, peaking at 96 by the 5th. A mid-month dip to 67 on the 25th concluded with 72 advertisers.
