Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sky.com | 52.66 |
| digital-tv.co.uk | 8.8 |
| paramountplus.com | 8.31 |
| apple.com | 7.08 |
| discoveryplus.com | 3.95 |
| nowtv.com | 3.9 |
| virginmedia.com | 3.39 |
| broadband-finder.co.uk | 2.47 |
| ee.co.uk | 2.18 |
| uswitch.com | 1.98 |
| others | 5.28 |
- sky.com - 52.66%
- digital-tv.co.uk - 8.8%
- paramountplus.com - 8.31%
- apple.com - 7.08%
- discoveryplus.com - 3.95%
- nowtv.com - 3.9%
- virginmedia.com - 3.39%
- broadband-finder.co.uk - 2.47%
- ee.co.uk - 2.18%
- uswitch.com - 1.98%
- others - 5.28%
Copyright © Adthena. All rights reserved.
Sky.com dominates with 52.66% click share, overshadowing others like digital-tv.co.uk at 8.8% and paramountplus.com at 8.31%. ‘Others’ collectively hold 5.28%.
Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | digital-tv.co.uk | paramountplus.com | apple.com | broadband-finder.co.uk | virginmedia.com | uswitch.com | nowtv.com | ee.co.uk | discoveryplus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 56.48% | 14.27% | 2.56% | 4.43% | 5.6% | 5.91% | 4.15% | 1.45% | 1.89% | 0.21% |
| 2025/12/02 | 56.45% | 12.36% | 3.63% | 3.65% | 3.59% | 5.78% | 4.21% | 1.76% | 2.06% | 2.16% |
| 2025/12/03 | 57.52% | 12.27% | 2.56% | 2.75% | 3.85% | 5.58% | 5.03% | 1.73% | 2.03% | 2.57% |
| 2025/12/04 | 55.09% | 13.66% | 2.47% | 4.07% | 4.42% | 5.52% | 4.72% | 1.46% | 2.45% | 1.7% |
| 2025/12/05 | 54.38% | 14.14% | 2.85% | 4.84% | 4.47% | 5.58% | 3.87% | 1.76% | 2.36% | 1.19% |
| 2025/12/06 | 50.49% | 15.59% | 2.94% | 4.65% | 4.9% | 5.81% | 3.87% | 2.22% | 2.08% | 1.99% |
| 2025/12/07 | 51.56% | 17.33% | 3.1% | 3.81% | 4.21% | 6.53% | 4.34% | 2.98% | 1.41% | 1.53% |
| 2025/12/08 | 50.49% | 15.94% | 3.24% | 4.46% | 3.22% | 6.87% | 5.8% | 2.4% | 1.38% | 2.34% |
| 2025/12/09 | 48.87% | 16.47% | 3.52% | 5.04% | 4.23% | 6.57% | 4.95% | 1.23% | 1.47% | 1.76% |
| 2025/12/10 | 50.95% | 15.56% | 3.28% | 4.33% | 4.02% | 7.35% | 4.21% | 1.62% | 2.58% | 1.01% |
| 2025/12/11 | 51.82% | 14.81% | 3.33% | 4.39% | 4.39% | 6.52% | 4.62% | 1.69% | 2.8% | 1.56% |
| 2025/12/12 | 53.99% | 14.43% | 2.66% | 3.83% | 4.39% | 6.85% | 3.9% | 1.93% | 1.67% | 1.89% |
| 2025/12/13 | 51.68% | 15.19% | 3.34% | 6.03% | 4.76% | 6.76% | 4.12% | 2.08% | 1.89% | 0.96% |
| 2025/12/14 | 54.08% | 12.96% | 4.11% | 5.16% | 2.88% | 6.8% | 4.83% | 3.01% | 1.74% | 0.78% |
| 2025/12/15 | 54.5% | 14.88% | 3.89% | 3.42% | 4.09% | 6.09% | 3.78% | 2.1% | 1.67% | 1.34% |
| 2025/12/16 | 56.37% | 15.37% | 1.23% | 4.3% | 3.97% | 4.84% | 3.29% | 2.82% | 1.41% | 2.31% |
| 2025/12/17 | 54.87% | 13.97% | 3.7% | 4.52% | 4.13% | 4.8% | 3.13% | 3.05% | 1.68% | 1.3% |
| 2025/12/18 | 54.75% | 15.15% | 2.86% | 4.13% | 4.8% | 4.67% | 3.21% | 1.97% | 1.62% | 1.54% |
| 2025/12/19 | 56.4% | 13.07% | 3% | 3.73% | 2.77% | 4.04% | 3.68% | 4.85% | 1.5% | 1.81% |
| 2025/12/20 | 52.75% | 13.77% | 4.66% | 5.64% | 3.63% | 4.46% | 3.31% | 4.16% | 1.64% | 1.75% |
| 2025/12/21 | 53.82% | 14.45% | 4.21% | 5.81% | 3.78% | 4.41% | 4.08% | 2.71% | 1.38% | 1.12% |
| 2025/12/22 | 54.08% | 13.75% | 3.84% | 5.13% | 4.05% | 4.49% | 3.61% | 1.76% | 1.85% | 1.96% |
| 2025/12/23 | 54.78% | 12.92% | 2.93% | 5.13% | 3.94% | 4.25% | 3.58% | 2.47% | 1.7% | 3.05% |
| 2025/12/24 | 57.45% | 12.35% | 2.86% | 4.31% | 3.67% | 4.61% | 3.58% | 3.34% | 1.96% | 2.39% |
| 2025/12/25 | 60.32% | 8.24% | 4.8% | 5.54% | 0.21% | 5.45% | 4.21% | 2.39% | 1.89% | 2.25% |
| 2025/12/26 | 53.61% | 14.92% | 4.31% | 5.52% | 4.51% | 4.36% | 3.6% | 1.7% | 1.88% | 1.36% |
| 2025/12/27 | 57.14% | 14.04% | 4.39% | 2.41% | 4.63% | 3.72% | 3.85% | 2.21% | 1.42% | 1.63% |
| 2025/12/28 | 57.92% | 13.59% | 4.03% | 5.12% | 3.47% | 3.66% | 3.57% | 2.29% | 1.19% | 1.45% |
| 2025/12/29 | 56.75% | 14.63% | 2.96% | 4.61% | 5.83% | 3.29% | 3.27% | 1.36% | 1.5% | 1.42% |
| 2025/12/30 | 55.81% | 13.61% | 3.84% | 4.89% | 5.77% | 3.44% | 3.42% | 1.49% | 1.69% | 1.43% |
| 2025/12/31 | 54.68% | 12.83% | 4.92% | 4.73% | 4.19% | 3.61% | 3.26% | 2.22% | 1.92% | 1.86% |
- sky.com
- digital-tv.co.uk
- paramountplus.com
- apple.com
- broadband-finder.co.uk
- virginmedia.com
- uswitch.com
- nowtv.com
- ee.co.uk
- discoveryplus.com
Copyright © Adthena. All rights reserved.
Sky.com led December with fluctuating spend, peaking at 60.32% on Christmas. Digital-tv.co.uk saw a dip, while paramountplus.com and apple.com showed steady growth. Virginmedia.com and broadband-finder.co.uk experienced declines.
Competitor Count for UK Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 104 |
| 2025/12/02 | 101 |
| 2025/12/03 | 107 |
| 2025/12/04 | 110 |
| 2025/12/05 | 108 |
| 2025/12/06 | 101 |
| 2025/12/07 | 93 |
| 2025/12/08 | 91 |
| 2025/12/09 | 98 |
| 2025/12/10 | 99 |
| 2025/12/11 | 102 |
| 2025/12/12 | 100 |
| 2025/12/13 | 93 |
| 2025/12/14 | 82 |
| 2025/12/15 | 96 |
| 2025/12/16 | 96 |
| 2025/12/17 | 97 |
| 2025/12/18 | 93 |
| 2025/12/19 | 98 |
| 2025/12/20 | 93 |
| 2025/12/21 | 92 |
| 2025/12/22 | 98 |
| 2025/12/23 | 95 |
| 2025/12/24 | 93 |
| 2025/12/25 | 95 |
| 2025/12/26 | 98 |
| 2025/12/27 | 87 |
| 2025/12/28 | 95 |
| 2025/12/29 | 97 |
| 2025/12/30 | 100 |
| 2025/12/31 | 96 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 110 on the 4th, then declining to 82 by the 14th. The month concluded with 96 advertisers.
