UK Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
sky.com	49.7
ee.co.uk	10.58
digital-tv.co.uk	8.29
ebay.co.uk	5.8
paramountplus.com	5.28
apple.com	5.21
virginmedia.com	4.3
broadband-finder.co.uk	2.33
uswitch.com	1.49
nowtv.com	1.27
others	5.75

Sky.com dominates with 49.7% click share, overshadowing EE.co.uk’s 10.58%. Digital-tv.co.uk follows at 8.29%, while others collectively hold 5.75%.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	sky.com	digital-tv.co.uk	ee.co.uk	virginmedia.com	paramountplus.com	apple.com	broadband-finder.co.uk	ebay.co.uk	uswitch.com	nowtv.com
2025/04/01	41%	8.51%	7.5%	6.45%	7.56%	7.21%	2.18%	4.34%	2.82%	2.35%
2025/04/02	38.06%	6.18%	12.65%	3.83%	10.04%	7.33%	1.62%	6.23%	2.68%	2.58%
2025/04/03	44.69%	9.86%	9.1%	5.28%	0%	6.35%	3.26%	6.91%	4.46%	2.11%
2025/04/04	43.37%	10.54%	16.6%	4.99%	0.03%	4.94%	2.54%	4.76%	2.87%	2.07%
2025/04/05	45.34%	11.91%	12.61%	5.01%	0.03%	5.67%	3.81%	4.97%	2.92%	1.86%
2025/04/06	45.41%	12.76%	11.57%	5.82%	0.01%	5.65%	3.54%	5.83%	1.81%	1.63%
2025/04/07	50.69%	12.47%	8.55%	3.95%	0%	5.46%	3.5%	4.87%	2.33%	1.9%
2025/04/08	47.53%	12.63%	8.91%	3.73%	5.52%	3.46%	3.68%	3.43%	2.31%	1.69%
2025/04/09	48.37%	10.66%	6.72%	2.59%	5.88%	4.34%	2.78%	3.61%	2.01%	3.85%
2025/04/10	53.04%	13.02%	6.06%	4.89%	0%	3.22%	3.65%	3.98%	3.13%	2.48%
2025/04/11	48.99%	14.58%	8.09%	4.46%	0.01%	4.59%	3.78%	3.81%	1.99%	3.66%
2025/04/12	55.73%	13.44%	4.08%	4.33%	0%	4.3%	3.21%	4.4%	2.47%	2.09%
2025/04/13	51.4%	12.92%	5.77%	4.74%	0%	4.15%	3.41%	6.2%	2.95%	1.82%
2025/04/14	54.04%	14.6%	5%	4.16%	0%	3.79%	3.11%	4.43%	3.1%	2.14%
2025/04/15	50.3%	13.96%	7.05%	3.94%	0%	4.3%	4.04%	5.9%	2.89%	1.58%
2025/04/16	52.03%	13.99%	6.2%	4.92%	0%	3.95%	4.34%	3.4%	3.2%	2.03%
2025/04/17	42%	12.21%	13.08%	3.35%	7.18%	3.14%	5.15%	4.15%	3.58%	1.21%
2025/04/18	46.89%	13.79%	4.59%	4.8%	8.35%	2.74%	6.57%	3.11%	3.21%	1.12%
2025/04/19	51.9%	16.36%	5.23%	5.6%	0%	2.14%	5.93%	2.87%	3.32%	1.26%
2025/04/20	46.89%	13.38%	7.21%	6.27%	0.01%	6.18%	3.48%	5.87%	3.31%	1.62%
2025/04/21	47.75%	11.64%	10.06%	6.1%	0%	6.17%	2.01%	6.57%	3.2%	1.85%
2025/04/22	51.72%	13.91%	8.61%	6.19%	0%	3.12%	3.92%	4%	3.01%	1.26%
2025/04/23	49.7%	13.94%	6.92%	6.86%	0%	4.53%	4.4%	5.44%	2.32%	1.33%
2025/04/24	43.18%	11.37%	11.49%	6.95%	6.4%	3.16%	3.43%	3.72%	2.93%	1.59%
2025/04/25	41.37%	13.32%	8.43%	7.24%	7.57%	4.39%	3.5%	2.97%	2.92%	1.91%
2025/04/26	40.68%	12.67%	10.79%	7.14%	6.96%	4.43%	3.4%	2.55%	2.8%	1.61%
2025/04/27	39.89%	12.83%	8.82%	6.66%	7.91%	6.13%	3.72%	3.1%	2.75%	1.91%
2025/04/28	36.4%	10.38%	14.34%	8.47%	8.49%	5.74%	1.85%	4.01%	3.29%	1.59%
2025/04/29	42.5%	12.69%	7.71%	7.9%	6.83%	5.09%	3.23%	3.01%	2.55%	1.8%
2025/04/30	42.35%	12.55%	9.46%	8.13%	5.93%	4.63%	3.29%	3.03%	2.18%	2.02%

Sky.com dominated April’s PPC spend, peaking mid-month. Digital-tv.co.uk and ee.co.uk showed fluctuating trends, while virginmedia.com steadily increased. Paramountplus.com had sporadic activity, and apple.com remained stable. The month ended with diverse spending patterns.

Market Exposure

Competitor Count for UK Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	116
2025/04/02	123
2025/04/03	116
2025/04/04	115
2025/04/05	114
2025/04/06	125
2025/04/07	118
2025/04/08	120
2025/04/09	118
2025/04/10	119
2025/04/11	119
2025/04/12	117
2025/04/13	125
2025/04/14	120
2025/04/15	119
2025/04/16	110
2025/04/17	121
2025/04/18	120
2025/04/19	114
2025/04/20	112
2025/04/21	111
2025/04/22	117
2025/04/23	114
2025/04/24	118
2025/04/25	116
2025/04/26	122
2025/04/27	120
2025/04/28	125
2025/04/29	125
2025/04/30	124

April saw fluctuating advertiser numbers, peaking at 125 twice. The month concluded with a slight dip to 124.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
paramountplus.com	5.64%
virginmedia.com	1.1%
apple.com	1.05%
skystore.com	0.63%
pluto.tv	0.5%
nowtv.com	-0.73%
sylvoxtv.uk	-1.09%
ebay.co.uk	-1.88%
ee.co.uk	-2.4%
sky.com	-3.31%

Paramountplus.com surged with a 5.64% click share increase, while sky.com dropped by 3.31%. Virginmedia.com and apple.com also saw positive growth.

Campaign Efficiency

UK Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	sky.com	digital-tv.co.uk	ebay.co.uk	virginmedia.com	ee.co.uk	broadband-finder.co.uk	paramountplus.com	apple.com	sylvoxtv.uk	samsung.com
2025/04/01	27.57%	11.8%	16.02%	5.3%	5.46%	3.59%	4.7%	4.61%	11.27%	0.97%
2025/04/02	23.07%	8.58%	22.92%	3.04%	10.06%	2.54%	6.1%	4.42%	8.76%	1.89%
2025/04/03	25.97%	13.29%	27.14%	3.67%	7.43%	4.82%	0%	3.48%	3.21%	1.11%
2025/04/04	27.36%	15.19%	19.89%	3.87%	14.14%	4.35%	0.03%	2.69%	2.13%	1.1%
2025/04/05	27.58%	17.45%	20.45%	3.66%	9.43%	6.4%	0.02%	3.08%	0.74%	1.78%
2025/04/06	26.83%	17.85%	22.29%	4.27%	7.62%	6.32%	0.01%	2.89%	0.41%	3.17%
2025/04/07	29.62%	18.84%	18.3%	3.16%	8.55%	6.04%	0%	2.86%	3.97%	1.04%
2025/04/08	26.57%	18.73%	14.71%	3.14%	8.12%	6.64%	3.87%	1.78%	8.74%	0.28%
2025/04/09	25.81%	15.62%	15.36%	2.3%	5.36%	4.71%	3.99%	2.33%	14.23%	0.28%
2025/04/10	29.99%	21.07%	17.2%	3.81%	4.18%	6.88%	0%	1.7%	4.07%	0.74%
2025/04/11	28.4%	22.95%	14.96%	3.49%	6.38%	6.79%	0.01%	2.31%	3.13%	1.46%
2025/04/12	30.49%	20.09%	18.16%	3.48%	3.21%	5.81%	0%	2.99%	3.04%	3.31%
2025/04/13	28.46%	19.23%	21.78%	2.94%	4.3%	5.84%	0%	1.88%	4.94%	2.29%
2025/04/14	30.69%	23.03%	18.09%	2.93%	3.77%	5.63%	0%	2.06%	5.21%	1.05%
2025/04/15	26.4%	19.59%	22.36%	2.86%	6.32%	6.87%	0%	2.65%	3.66%	1.08%
2025/04/16	31.65%	21.91%	14.68%	4.05%	5.6%	7.35%	0%	2.08%	2.18%	1.03%
2025/04/17	24.7%	19.66%	16.76%	2.2%	10.01%	9.07%	5.08%	2.2%	1.77%	0.75%
2025/04/18	30.94%	20.93%	13.3%	4.01%	3.89%	10.38%	5.72%	1.52%	0.94%	1.82%
2025/04/19	32.27%	24.37%	11.96%	5.45%	3.58%	10.17%	0%	1.1%	0.49%	2.8%
2025/04/20	29.22%	18.42%	19.59%	5.06%	4.77%	5.29%	0%	4.74%	0.9%	4.09%
2025/04/21	29.04%	17.72%	22.14%	5.32%	7.26%	3.77%	0%	4.08%	0.26%	0.6%
2025/04/22	35.78%	21.66%	14.33%	5.16%	6.73%	7.29%	0%	1.49%	0.06%	0.77%
2025/04/23	31.76%	20.81%	18.1%	5.38%	4.84%	6.91%	0%	3.52%	0.05%	0.27%
2025/04/24	28.81%	18.41%	14.27%	6.06%	7.35%	5.82%	5.73%	1.83%	1.03%	0.81%
2025/04/25	27.14%	21.11%	12.45%	5.8%	6.27%	6.14%	5.21%	2.57%	1.3%	1.73%
2025/04/26	25.21%	19.82%	10.41%	6.41%	6.67%	6.36%	6.53%	3.32%	0.13%	5.73%
2025/04/27	25.23%	19.91%	11.56%	5.32%	5.66%	6.53%	7.36%	4.78%	0.12%	3.32%
2025/04/28	24.01%	16.65%	17.11%	7.55%	9.12%	3.62%	6.06%	3.42%	0.64%	0.73%
2025/04/29	27.41%	20.53%	12.03%	6.61%	5.44%	5.7%	4.92%	4.06%	3.25%	0.69%
2025/04/30	29.17%	18.95%	11.19%	7.84%	6.38%	5.49%	3.97%	3.11%	1.97%	1.34%

April saw Sky.com leading with fluctuating impressions, peaking at 35.78%. Digital-tv.co.uk and eBay.co.uk followed, while Virginmedia.com and EE.co.uk showed moderate gains. Samsung.com ended with a slight increase.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Sky Contact Number | Call Now https://sky.broadband-finder.co.uk › sky › broadband
Get Sky Broadband and TV Deals — Get The Best Sky Broadband Deals Around. Sky Broadband for Only £25 Per Month. Don't Miss Out...
2
Sky Contact Number | New Deals | Best Sky TV & Broadband... https://sky.digital-tv.co.uk › sky › tv
Get Unmissable Sky TV Deals From As Low As £15pm! Watch All Your Favourite Shows On Sky.
3
Sky Fibre Broadband & TV deal https://www.sky.com
TV & Broadband Deals — For £35/m. Prices Vary In 24m Contract. New Sky TV & Broadband Customers Only. Enjoy Full Fibre 300...
4
Compare Broadband & TV Deals https://www.uswitch.com › broadband_tv › deals
Unbeatable Provider Prices — Avoid Overpaying On Your Broadband Contract. Super Fast Fibre Broadband Deals Available
5
Broadband & TV Packages https://www.virginmedia.com
Virgin Media TV Bundles — Enjoy Over 200 Channels When You Shop Selected TV Bundles. Avg. Download Speed Of 362Mbps.

In the competitive landscape of Google PPC, Sky dominates with enticing offers. Their ads, featured on platforms like broadband-finder.co.uk and digital-tv.co.uk, highlight affordable broadband and TV bundles starting at £15 per month. Meanwhile, Virgin Media tempts with over 200 channels and impressive download speeds, showcasing the fierce competition in the telecommunications sector.

Frequently Asked Questions

Why is the UK Telecommunications Television and Streaming Services April 2025 Report useful and how should I use it?

Why is the UK Telecommunications Television and Streaming Services April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Telecommunications Television and Streaming Services April 2025 Report
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How often is the data updated?

Data within the UK Telecommunications Television and Streaming Services April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Telecommunications Television and Streaming Services April 2025 Report?

The UK Telecommunications Television and Streaming Services April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Telecommunications Television and Streaming Services April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Telecommunications Television and Streaming Services April 2025 Report for?

The UK Telecommunications Television and Streaming Services April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands

Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands

Competitor Count for UK Telecommunications Television and Streaming Services

Market Loss & Market Gains for UK Telecommunications Television and Streaming Services

UK Telecommunications Television and Streaming Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services

Frequently Asked Questions

Why is the UK Telecommunications Television and Streaming Services April 2025 Report useful and how should I use it?

Why is the UK Telecommunications Television and Streaming Services April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Telecommunications Television and Streaming Services April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Telecommunications Television and Streaming Services April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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