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UK Telecommunications Television and Streaming Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
sky.com 44.94
paramountplus.com 12.65
ee.co.uk 8.28
digital-tv.co.uk 6.04
apple.com 4.9
virginmedia.com 4.67
nowtv.com 4.4
ebay.co.uk 3.59
uswitch.com 2.27
broadband-finder.co.uk 1.66
others 6.6

Copyright © Adthena. All rights reserved.

Sky.com dominates with 44.94% click share, followed by Paramountplus.com at 12.65%. Others collectively hold 6.60%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date sky.com paramountplus.com digital-tv.co.uk virginmedia.com ee.co.uk uswitch.com apple.com ebay.co.uk broadband-finder.co.uk nowtv.com
2025/05/01 42.73% 7.74% 9.78% 8.32% 10.09% 3.74% 4.39% 2.28% 2.47% 1.5%
2025/05/02 45.84% 5.74% 11.82% 6.48% 7.53% 4.39% 3.2% 2.12% 3.76% 2.2%
2025/05/03 43.6% 6.64% 10.59% 7% 6.38% 4.49% 3.83% 3.51% 3.55% 3.8%
2025/05/04 44.37% 7.09% 11.4% 8.43% 5.14% 4.03% 5.25% 2.62% 3.72% 2.27%
2025/05/05 45.29% 6.12% 10.58% 7.43% 5.74% 4.63% 4.42% 2.9% 3.38% 3.29%
2025/05/06 44.91% 5.61% 11.99% 7.38% 5.11% 3.81% 4.98% 2.74% 3.24% 3.58%
2025/05/07 48.4% 4.25% 12.75% 5.87% 4.73% 4.25% 3.2% 2.87% 5.02% 2.47%
2025/05/08 47.38% 4.22% 12.54% 6.18% 5.25% 3.55% 4.28% 3.3% 5.03% 1.97%
2025/05/09 48.14% 5.1% 12.3% 6.67% 4.16% 4.02% 4.19% 3.1% 3.37% 1.86%
2025/05/10 51.42% 5.22% 10.41% 7.04% 2.96% 4.53% 4.01% 4.19% 3.03% 1.31%
2025/05/11 47.91% 4.82% 12.38% 6.82% 5.7% 3.22% 4.32% 4.31% 3.12% 1.32%
2025/05/12 48.6% 5.59% 13.06% 6.26% 3.21% 3.58% 4.55% 3.76% 3.45% 1.28%
2025/05/13 48.55% 3.47% 12.02% 6.34% 6.32% 4% 3.69% 3.2% 4.6% 2.21%
2025/05/14 50% 4.87% 12.63% 5.14% 4.93% 4.58% 3.31% 3.14% 3.76% 1.22%
2025/05/15 43.72% 9.24% 8.53% 5.98% 9.49% 4.76% 3.3% 3.54% 1.96% 2.06%
2025/05/16 39.45% 13.08% 6.16% 6.82% 9.97% 4.59% 4.21% 1.81% 1.8% 3.76%
2025/05/17 35.68% 15.17% 7% 6.72% 4.73% 4.73% 5% 2.34% 1.97% 7.17%
2025/05/18 40.01% 13.66% 6.56% 7.11% 6.27% 5.3% 4.3% 3.25% 1.74% 5.79%
2025/05/19 37.74% 11.66% 7.41% 6.39% 7.2% 3.73% 2.8% 1.31% 2.2% 15.58%
2025/05/20 44.75% 12.42% 7.38% 7.41% 4.3% 5.89% 3.31% 3.16% 2.57% 2.3%
2025/05/21 42.55% 14.01% 6.77% 8.22% 3.8% 4.23% 3.42% 3.27% 1.7% 4.41%
2025/05/22 44.86% 16.64% 5.21% 6.84% 3.89% 3.72% 3.52% 3.46% 0.85% 3.74%
2025/05/23 45.91% 14.21% 6.77% 6.77% 4.34% 5.12% 3.97% 1.69% 1.65% 1.75%
2025/05/24 48.7% 9.93% 6.55% 7.65% 8.21% 4.7% 4.05% 1.53% 1.5% 2.31%
2025/05/25 40.46% 16.96% 5.75% 6.48% 8.74% 4.77% 5.35% 2.36% 1.22% 2.55%
2025/05/26 45.97% 13.28% 6.14% 6.6% 4.98% 4.94% 5.49% 3.43% 1.72% 2.32%
2025/05/27 42.03% 15.36% 6.44% 7.35% 7.34% 4.81% 5.25% 2.61% 1.12% 1.09%
2025/05/28 37.66% 13.93% 5.39% 7.22% 8.94% 4.75% 4.07% 1.37% 1.63% 1.46%
2025/05/29 45.39% 10.9% 8.73% 6.86% 7.83% 4.14% 3.56% 2.48% 2.91% 1.23%
2025/05/30 44.77% 12.39% 9.23% 7.05% 5.54% 4.63% 4.36% 1.97% 2.65% 0.82%
2025/05/31 46.05% 14.21% 8.58% 6.51% 5.24% 5.03% 4.46% 2.65% 1.59% 1.33%

Copyright © Adthena. All rights reserved.

Sky.com led May with fluctuating spend, peaking mid-month. Paramountplus.com surged in the second half, while digital-tv.co.uk and virginmedia.com showed steady trends. Nowtv.com spiked briefly, ending lower.

Market Exposure

Competitor Count for UK Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 119
2025/05/02 117
2025/05/03 113
2025/05/04 113
2025/05/05 120
2025/05/06 118
2025/05/07 115
2025/05/08 125
2025/05/09 127
2025/05/10 123
2025/05/11 119
2025/05/12 127
2025/05/13 123
2025/05/14 123
2025/05/15 130
2025/05/16 120
2025/05/17 115
2025/05/18 110
2025/05/19 115
2025/05/20 109
2025/05/21 110
2025/05/22 99
2025/05/23 107
2025/05/24 103
2025/05/25 101
2025/05/26 101
2025/05/27 104
2025/05/28 99
2025/05/29 109
2025/05/30 106
2025/05/31 108

Copyright © Adthena. All rights reserved.

In May 2025, advertiser numbers fluctuated, peaking at 130 on May 15. A decline followed, reaching a low of 99 on May 22. The month concluded with a slight recovery at 108.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
paramountplus.com 9.79%
nowtv.com 0.95%
channel4.com 0.56%
skystore.com 0.32%
disneyplus.com 0.28%
broadband-finder.co.uk -1.05%
ebay.co.uk -1.32%
apple.com -1.49%
digital-tv.co.uk -3.07%
sky.com -3.61%

Copyright © Adthena. All rights reserved.

Paramountplus.com surged with a 9.79% click share increase, while sky.com dropped by 3.61%. Nowtv.com gained 0.95%, contrasting digital-tv.co.uk’s 3.07% decline.

Campaign Efficiency

UK Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date sky.com digital-tv.co.uk paramountplus.com ebay.co.uk virginmedia.com ee.co.uk apple.com broadband-finder.co.uk uswitch.com nowtv.com
2025/05/01 27.66% 17.66% 5.9% 10.09% 6.77% 6.88% 2.88% 5.03% 2.02% 0.61%
2025/05/02 33.89% 19.21% 3.82% 8.92% 4.98% 5.29% 2.04% 6.46% 2.52% 1.27%
2025/05/03 29.81% 15.99% 4.58% 12.3% 5.41% 6.8% 2.15% 5.84% 2.59% 2.76%
2025/05/04 28.47% 18.24% 5.19% 10.74% 6.39% 6.46% 3.84% 6.39% 2.34% 1.54%
2025/05/05 30.07% 16.41% 4.46% 10.88% 5.56% 6.66% 3.18% 5.97% 2.81% 3.64%
2025/05/06 28.7% 18.52% 4.03% 10.42% 5.6% 6.15% 4.01% 5.81% 2.36% 3.06%
2025/05/07 28.12% 19.68% 3.12% 11.24% 4.71% 5.56% 2.79% 8.58% 2.74% 2.86%
2025/05/08 29.09% 18.65% 2.96% 11.95% 4.71% 6.33% 3.54% 8.67% 2.12% 2.15%
2025/05/09 30.34% 18.68% 3.7% 11.64% 5.15% 5.98% 3% 6.02% 2.42% 1.37%
2025/05/10 32.92% 16.12% 3.83% 15.76% 4.89% 3.97% 3.09% 5% 2.77% 0.51%
2025/05/11 28.71% 18.56% 3.35% 15.64% 5.32% 5.64% 3.42% 5.56% 1.84% 0.64%
2025/05/12 27.44% 19.4% 3.78% 14.57% 4.31% 4.88% 3.94% 6.08% 2% 0.79%
2025/05/13 30% 18.6% 2.64% 12.77% 4.71% 5.85% 3.31% 8.16% 2.53% 2.17%
2025/05/14 31.34% 18.94% 3.51% 13.15% 3.92% 5.97% 2.33% 6.07% 2.76% 0.59%
2025/05/15 33.35% 12.98% 6.7% 13.89% 4.27% 7.81% 2.06% 2.97% 2.75% 1.72%
2025/05/16 29.7% 10.85% 10.39% 8.08% 5.77% 9.09% 2.86% 3.59% 2.87% 3.8%
2025/05/17 31.58% 9.61% 9.07% 8.23% 5.07% 4.62% 3.47% 2.82% 2.79% 6.48%
2025/05/18 34.4% 9.34% 8.68% 10.86% 5.73% 8.12% 3.23% 2.96% 2.9% 3.66%
2025/05/19 28.38% 11.32% 8.08% 5.21% 5.47% 8.92% 2.03% 3.38% 2.29% 18.08%
2025/05/20 35.37% 11.56% 8.74% 11.6% 6.23% 4.49% 2.78% 4.13% 3.8% 1.29%
2025/05/21 36.32% 10.14% 9.53% 12.87% 6.47% 4.37% 2.22% 2.69% 2.57% 2.51%
2025/05/22 36.22% 8.27% 11.78% 13.38% 5.95% 4.08% 2.58% 1.77% 2.31% 2.86%
2025/05/23 31.44% 12.83% 11.47% 8.17% 7.44% 4.99% 3.13% 3.27% 3.75% 0.85%
2025/05/24 33.9% 11.85% 8.63% 6.62% 7.77% 10.36% 2.93% 3.14% 3.29% 1.59%
2025/05/25 27.57% 10.73% 13.87% 10.22% 5.73% 9.97% 3.77% 2.62% 3.1% 1.26%
2025/05/26 30.64% 11% 11.06% 13.66% 6.2% 5.43% 4.71% 3.03% 3.37% 1.33%
2025/05/27 31.49% 10.87% 12.03% 10.5% 7.7% 6.8% 3.74% 2.11% 3.48% 0.55%
2025/05/28 26.46% 9.8% 11.59% 6.32% 7.22% 8.1% 3.18% 3.24% 3.65% 1.24%
2025/05/29 30.06% 14.68% 8.75% 10.13% 7.38% 7.82% 2.64% 5.31% 2.96% 0.89%
2025/05/30 31.15% 15.5% 10.34% 8.46% 7.59% 4.51% 3.96% 4.99% 3.5% 0.7%
2025/05/31 30.26% 14.78% 11.43% 10.32% 6.78% 5.26% 3.87% 3.55% 3.43% 0.56%

Copyright © Adthena. All rights reserved.

Sky.com led May with fluctuating impressions, peaking at 36.32%. Digital-tv.co.uk saw a decline, while paramountplus.com surged mid-month. Virginmedia.com and ee.co.uk showed steady growth. Nowtv.com spiked on May 19.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Apple TV+ | Watch now https://tv.apple.com › uk

    Now streaming — Find on the Apple App Store and Google Play. Now available on Android devices. New Apple Originals streaming every month. Watch now on Apple TV+. Subscription required.

  2. 2
    Sky Contact Number | Call Now - Get Sky Broadband and TV Deals https://sky.broadband-finder.co.uk › sky › broadband

    Get The Best Sky Broadband Deals Around. Sky Broadband for Only £25 Per Month. Don't Miss Out...

  3. 3
    Sky Contact Number | New Deals | Call Us For Great Sky TV Deals https://sky.digital-tv.co.uk › sky › tv

    Get Unmissable Sky TV Deals From As Low As £15pm! Watch All Your Favourite Shows On Sky. Sky TV And Broadband Packages from Just £15pm!

  4. 4
    Disney+ - From just £4.99 a month - Cancel Anytime https://www.disneyplus.com

    Stream non-stop new Originals, blockbusters, series and more on Disney+. Sign up now. From iconic classics to brand new Originals, Disney+ has something for everyone. New Releases. Download and Go. Recent Hits. Exclusive Originals.

  5. 5
    Sky Essential TV & Netflix - See Our Offers Today - No Dish. All Over WiFi https://www.sky.com › sky-stream › essential-tv

    £15p/m. Prices may change in 24mth subscription. Selected Sky channels. New TV Customers. Epic...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple, Sky, and Disney+ dominate with compelling narratives. Apple TV+ entices with fresh Originals monthly, while Sky’s dual ads highlight unbeatable broadband and TV deals. Disney+ captivates with affordable, diverse content, emphasizing flexibility and exclusivity.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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