Share of Clicks for top 10 UK Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sky.com | 45.37 |
| apple.com | 13.15 |
| paramountplus.com | 12.79 |
| digital-tv.co.uk | 6.9 |
| discoveryplus.com | 3.87 |
| virginmedia.com | 3.6 |
| ee.co.uk | 2.6 |
| broadband-finder.co.uk | 1.88 |
| channel4.com | 1.78 |
| skystore.com | 1.6 |
| others | 6.46 |
- sky.com - 45.37%
- apple.com - 13.15%
- paramountplus.com - 12.79%
- digital-tv.co.uk - 6.9%
- discoveryplus.com - 3.87%
- virginmedia.com - 3.6%
- ee.co.uk - 2.6%
- broadband-finder.co.uk - 1.88%
- channel4.com - 1.78%
- skystore.com - 1.6%
- others - 6.46%
Copyright © Adthena. All rights reserved.
Sky.com dominates with 45.37% click share, followed by Apple.com at 13.15%. Paramountplus.com holds 12.79%, while ‘others’ collectively capture 6.46%.
Share of Spend for the top 10 UK Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | digital-tv.co.uk | apple.com | virginmedia.com | paramountplus.com | broadband-finder.co.uk | ee.co.uk | uswitch.com | bt.com | disneyplus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 53.08% | 12.9% | 7.64% | 6.29% | 4.4% | 4.95% | 2.42% | 1.74% | 1.6% | 0.72% |
| 2026/02/02 | 54.91% | 13.9% | 4.8% | 6.23% | 3.27% | 4.81% | 2.22% | 1.91% | 2.12% | 0.7% |
| 2026/02/03 | 54.27% | 16.48% | 4.04% | 5.06% | 2.63% | 5.95% | 2.92% | 1.94% | 1.02% | 0.55% |
| 2026/02/04 | 46.24% | 18.85% | 5.36% | 5.93% | 3.86% | 6.29% | 2.26% | 2.91% | 2.24% | 0.67% |
| 2026/02/05 | 49.81% | 16.59% | 4.13% | 4.98% | 3.85% | 7.42% | 3.17% | 1.98% | 1.55% | 0.69% |
| 2026/02/06 | 48.43% | 16.63% | 5.82% | 5.22% | 4.37% | 6% | 2.82% | 1.37% | 1.83% | 0.54% |
| 2026/02/07 | 48.73% | 15.22% | 7.34% | 6.04% | 4.42% | 4.52% | 1.78% | 1.62% | 2.57% | 0.68% |
| 2026/02/08 | 45.5% | 14.42% | 6.4% | 5.41% | 4.03% | 4.24% | 1.69% | 1.75% | 1.93% | 9.07% |
| 2026/02/09 | 54.47% | 14.56% | 4.96% | 5.39% | 4.14% | 3.29% | 2.57% | 2.02% | 2.15% | 0.65% |
| 2026/02/10 | 49.49% | 12.63% | 5.21% | 4.94% | 4.28% | 2.27% | 1.4% | 1.96% | 1.68% | 10.67% |
| 2026/02/11 | 50.34% | 15.21% | 7.8% | 5.44% | 4.47% | 3.2% | 1.54% | 1.95% | 2.79% | 1.06% |
| 2026/02/12 | 50.96% | 17.01% | 5.69% | 5.57% | 4.24% | 4.55% | 1.43% | 2.02% | 1.75% | 0.8% |
| 2026/02/13 | 48.42% | 16.63% | 5.82% | 5.22% | 4.37% | 6% | 2.82% | 1.36% | 1.83% | 0.54% |
| 2026/02/14 | 48.71% | 15.22% | 7.34% | 6.04% | 4.42% | 4.52% | 1.78% | 1.62% | 2.57% | 0.68% |
| 2026/02/15 | 45.48% | 14.42% | 6.4% | 5.41% | 4.03% | 4.24% | 1.69% | 1.75% | 1.93% | 9.07% |
| 2026/02/16 | 54.47% | 14.56% | 4.96% | 5.39% | 4.14% | 3.29% | 2.57% | 2.02% | 2.15% | 0.65% |
| 2026/02/17 | 53.55% | 11.49% | 4.59% | 5.34% | 2.59% | 2.6% | 1.91% | 1.19% | 0.67% | 11.31% |
| 2026/02/18 | 49.81% | 18.39% | 8.61% | 5.7% | 2.66% | 4.48% | 1.83% | 2.01% | 0.97% | 0.61% |
| 2026/02/19 | 52.24% | 17% | 6.24% | 5.56% | 3.4% | 4.13% | 2.08% | 2% | 1.64% | 0.71% |
| 2026/02/20 | 54.07% | 13.8% | 6.56% | 4.94% | 3.72% | 5.31% | 3.15% | 1.75% | 1.25% | 0.75% |
| 2026/02/21 | 51.18% | 12.24% | 8.33% | 5.41% | 6.66% | 1.49% | 1.76% | 2.02% | 1.3% | 1.02% |
| 2026/02/22 | 55.46% | 13.41% | 8.48% | 5.61% | 3.63% | 1.75% | 1.85% | 1.96% | 1.6% | 0.94% |
| 2026/02/23 | 54.18% | 15.07% | 6.23% | 6.79% | 3.59% | 3.39% | 2.13% | 1.7% | 1.81% | 0.67% |
| 2026/02/24 | 53.19% | 16.16% | 6.52% | 7.17% | 3.49% | 4.51% | 1.49% | 1.33% | 1.51% | 0.53% |
| 2026/02/25 | 51.39% | 15.69% | 7.59% | 6.5% | 4.14% | 2.52% | 2.18% | 1.38% | 1.93% | 0.68% |
| 2026/02/26 | 53.47% | 13.57% | 7.7% | 7.14% | 4.31% | 2.37% | 1.91% | 1.8% | 2.14% | 0.53% |
| 2026/02/27 | 53.82% | 12.34% | 9.32% | 5.58% | 5.99% | 1.02% | 1.72% | 1.95% | 1.47% | 0.67% |
| 2026/02/28 | 54.55% | 14.31% | 7.93% | 5.92% | 4.09% | 3.07% | 2.27% | 1.49% | 1.37% | 0.73% |
- sky.com
- digital-tv.co.uk
- apple.com
- virginmedia.com
- paramountplus.com
- broadband-finder.co.uk
- ee.co.uk
- uswitch.com
- bt.com
- disneyplus.com
Copyright © Adthena. All rights reserved.
Sky.com led February with fluctuating spend, peaking at 55.46%. Digital-tv.co.uk saw a mid-month dip, while Apple.com surged late. Virginmedia.com remained steady, and Disneyplus.com spiked on select days.
Competitor Count for UK Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 82 |
| 2026/02/02 | 80 |
| 2026/02/03 | 93 |
| 2026/02/04 | 96 |
| 2026/02/05 | 90 |
| 2026/02/06 | 91 |
| 2026/02/07 | 94 |
| 2026/02/08 | 93 |
| 2026/02/09 | 98 |
| 2026/02/10 | 91 |
| 2026/02/11 | 95 |
| 2026/02/12 | 91 |
| 2026/02/13 | 91 |
| 2026/02/14 | 94 |
| 2026/02/15 | 93 |
| 2026/02/16 | 98 |
| 2026/02/17 | 81 |
| 2026/02/18 | 86 |
| 2026/02/19 | 86 |
| 2026/02/20 | 78 |
| 2026/02/21 | 81 |
| 2026/02/22 | 79 |
| 2026/02/23 | 80 |
| 2026/02/24 | 83 |
| 2026/02/25 | 83 |
| 2026/02/26 | 76 |
| 2026/02/27 | 75 |
| 2026/02/28 | 76 |
Copyright © Adthena. All rights reserved.
February began with 82 advertisers, peaking at 98 mid-month. A decline followed, ending with 76.
