Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 26.42 |
| premierinn.com | 15.83 |
| airbnb.co.uk | 8.42 |
| hotels.com | 4.79 |
| travelodge.co.uk | 4.77 |
| trivago.co.uk | 4.22 |
| expedia.co.uk | 2.69 |
| holidaycottages.co.uk | 1.91 |
| loveholidays.com | 1.61 |
| hilton.com | 1.3 |
| others | 28.04 |
- booking.com - 26.42%
- premierinn.com - 15.83%
- airbnb.co.uk - 8.42%
- hotels.com - 4.79%
- travelodge.co.uk - 4.77%
- trivago.co.uk - 4.22%
- expedia.co.uk - 2.69%
- holidaycottages.co.uk - 1.91%
- loveholidays.com - 1.61%
- hilton.com - 1.3%
- others - 28.04%
Copyright © Adthena. All rights reserved.
Booking.com leads with 26.42% click share, followed by Premier Inn at 15.83%. Airbnb.co.uk holds 8.42%, while ‘others’ collectively capture 28.04%.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | trivago.co.uk | hotels.com | travelodge.co.uk | expedia.co.uk | loveholidays.com | holidaycottages.co.uk | jet2holidays.com | airbnb.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 26.86% | 11.53% | 6.03% | 7.97% | 5.47% | 4.99% | 2.73% | 1.94% | 3.34% | 2.36% |
| 2025/12/02 | 23.52% | 11.5% | 7.45% | 9.14% | 5.35% | 4.93% | 2.87% | 1.76% | 3.67% | 2.62% |
| 2025/12/03 | 25.4% | 10.77% | 7.2% | 9.11% | 6.05% | 4.51% | 2.82% | 1.81% | 0.91% | 2.79% |
| 2025/12/04 | 26.25% | 10.52% | 7% | 7.79% | 6.71% | 4.62% | 2.59% | 1.79% | 1.01% | 2.77% |
| 2025/12/05 | 26% | 11.37% | 6.43% | 7.63% | 6.32% | 3.26% | 2.17% | 2.05% | 1.36% | 2.98% |
| 2025/12/06 | 27.86% | 10.98% | 6.16% | 7.51% | 5.7% | 3.22% | 2.12% | 2.33% | 1.49% | 3.18% |
| 2025/12/07 | 27.86% | 12.28% | 5.67% | 7.2% | 5.76% | 2.3% | 2.3% | 2.63% | 1.32% | 3.01% |
| 2025/12/08 | 28.17% | 13.08% | 4.3% | 4.96% | 6.66% | 3.08% | 2.28% | 2.37% | 2.1% | 3.11% |
| 2025/12/09 | 25.73% | 12.05% | 5.5% | 7.41% | 6.51% | 3.65% | 1.98% | 2.13% | 1.7% | 3.28% |
| 2025/12/10 | 28.2% | 12.42% | 4.21% | 8.16% | 6.25% | 3.38% | 1.91% | 2.07% | 1.84% | 3.14% |
| 2025/12/11 | 27.21% | 13.84% | 4.15% | 6.64% | 5.8% | 3.21% | 1.94% | 2.21% | 1.45% | 3.23% |
| 2025/12/12 | 27.68% | 9.95% | 5.3% | 7.08% | 6.34% | 3.78% | 2.03% | 2.44% | 1.53% | 2.59% |
| 2025/12/13 | 28.95% | 8.28% | 6.81% | 6.82% | 6.24% | 4.29% | 1.74% | 2.37% | 1.64% | 2.59% |
| 2025/12/14 | 29.38% | 8.66% | 6.5% | 7.63% | 5.34% | 3.52% | 1.86% | 2.33% | 1.62% | 2.28% |
| 2025/12/15 | 30.51% | 10.52% | 4.97% | 7.47% | 6.02% | 3.61% | 1.95% | 2.18% | 1.43% | 2.38% |
| 2025/12/16 | 28.18% | 8.94% | 6.28% | 7.25% | 6.24% | 4.04% | 1.9% | 2.25% | 1.28% | 2.38% |
| 2025/12/17 | 27.16% | 8.93% | 6.79% | 6.73% | 6.89% | 3.87% | 1.85% | 2.5% | 1.37% | 2.2% |
| 2025/12/18 | 29.22% | 10.84% | 4.49% | 5.95% | 5.97% | 3.67% | 1.85% | 2.57% | 1.21% | 2.41% |
| 2025/12/19 | 30.18% | 9.85% | 4.98% | 7.3% | 6.5% | 3.6% | 1.53% | 2.39% | 1.63% | 3.36% |
| 2025/12/20 | 29.07% | 9.97% | 6.42% | 10.22% | 6.01% | 3.32% | 1.24% | 2.27% | 1.55% | 3.49% |
| 2025/12/21 | 28.04% | 10.14% | 6.39% | 5.8% | 6.28% | 3.68% | 1.69% | 2.37% | 1.71% | 4.03% |
| 2025/12/22 | 27.95% | 10.16% | 6% | 6.87% | 5.8% | 4.25% | 1.92% | 2.04% | 1.71% | 3.92% |
| 2025/12/23 | 27.59% | 10.03% | 5.64% | 7.06% | 6.01% | 5.18% | 1.82% | 2.02% | 1.4% | 3.11% |
| 2025/12/24 | 29.3% | 10.66% | 5.6% | 6.45% | 5.64% | 3.54% | 2.08% | 2% | 1.43% | 3.15% |
| 2025/12/25 | 29.25% | 10.81% | 7.17% | 8.27% | 4.84% | 2.99% | 2.02% | 2.07% | 0.97% | 2.61% |
| 2025/12/26 | 28.93% | 12.29% | 5.35% | 4.41% | 6.26% | 4.68% | 2.27% | 2.1% | 1.61% | 2.63% |
| 2025/12/27 | 29.76% | 8.62% | 7.49% | 7.31% | 5.67% | 5.39% | 2.11% | 2.19% | 1.31% | 3.02% |
| 2025/12/28 | 29.56% | 9.33% | 7.41% | 5.93% | 6.4% | 4.22% | 2.19% | 2.28% | 1.64% | 2.51% |
| 2025/12/29 | 29.54% | 10.31% | 7.93% | 6.84% | 6.27% | 3.53% | 2.17% | 2.13% | 1.51% | 1.91% |
| 2025/12/30 | 28.27% | 10.72% | 7.63% | 7.1% | 6.41% | 4.09% | 2.29% | 2.3% | 1.76% | 1.08% |
| 2025/12/31 | 28.2% | 10.38% | 7.73% | 7.56% | 6.71% | 4.78% | 2.34% | 2.25% | 1.72% | 1.07% |
- booking.com
- premierinn.com
- trivago.co.uk
- hotels.com
- travelodge.co.uk
- expedia.co.uk
- loveholidays.com
- holidaycottages.co.uk
- jet2holidays.com
- airbnb.co.uk
Copyright © Adthena. All rights reserved.
In December 2025, booking.com led with a steady rise, peaking at 30.51% on the 15th. Premierinn.com fluctuated, ending at 10.38%. Trivago.co.uk saw a late surge, closing at 7.73%. Hotels.com maintained stability, finishing at 7.56%. Travelodge.co.uk showed consistent growth, ending at 6.71%. Expedia.co.uk experienced ups and downs, closing at 4.78%. Loveholidays.com gradually increased, ending at 2.34%. Holidaycottages.co.uk remained stable, finishing at 2.25%. Jet2holidays.com fluctuated, closing at 1.72%. Airbnb.co.uk saw a decline, ending at 1.07%.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 2605 |
| 2025/12/02 | 2548 |
| 2025/12/03 | 2597 |
| 2025/12/04 | 2668 |
| 2025/12/05 | 2713 |
| 2025/12/06 | 2665 |
| 2025/12/07 | 2644 |
| 2025/12/08 | 2618 |
| 2025/12/09 | 2620 |
| 2025/12/10 | 2676 |
| 2025/12/11 | 2690 |
| 2025/12/12 | 2718 |
| 2025/12/13 | 2709 |
| 2025/12/14 | 2650 |
| 2025/12/15 | 2704 |
| 2025/12/16 | 2756 |
| 2025/12/17 | 2780 |
| 2025/12/18 | 2719 |
| 2025/12/19 | 2654 |
| 2025/12/20 | 2565 |
| 2025/12/21 | 2600 |
| 2025/12/22 | 2605 |
| 2025/12/23 | 2664 |
| 2025/12/24 | 2638 |
| 2025/12/25 | 2549 |
| 2025/12/26 | 2535 |
| 2025/12/27 | 2488 |
| 2025/12/28 | 2425 |
| 2025/12/29 | 2460 |
| 2025/12/30 | 2444 |
| 2025/12/31 | 2434 |
Copyright © Adthena. All rights reserved.
December began with 2,605 advertisers, peaking at 2,780 mid-month. A decline followed, ending at 2,434.
