Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 23.73 |
| premierinn.com | 15.15 |
| airbnb.co.uk | 7.91 |
| hotels.com | 7.5 |
| travelodge.co.uk | 4.7 |
| trivago.co.uk | 4.61 |
| expedia.co.uk | 2.94 |
| jet2holidays.com | 2.35 |
| holidaycottages.co.uk | 1.96 |
| loveholidays.com | 1.82 |
| others | 27.33 |
- booking.com - 23.73%
- premierinn.com - 15.15%
- airbnb.co.uk - 7.91%
- hotels.com - 7.5%
- travelodge.co.uk - 4.7%
- trivago.co.uk - 4.61%
- expedia.co.uk - 2.94%
- jet2holidays.com - 2.35%
- holidaycottages.co.uk - 1.96%
- loveholidays.com - 1.82%
- others - 27.33%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Booking.com leads with 23.73% click share, closely followed by Premier Inn at 15.15%. Others collectively hold 27.33%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | hotels.com | trivago.co.uk | travelodge.co.uk | expedia.co.uk | jet2holidays.com | loveholidays.com | airbnb.co.uk | holidaycottages.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 24.15% | 9.22% | 8.93% | 5.01% | 6.63% | 6.65% | 3.16% | 2.4% | 3.41% | 2.49% |
| 2025/11/02 | 25.09% | 9.46% | 8.76% | 5.96% | 6.72% | 4.12% | 3.52% | 2.48% | 3.16% | 2.57% |
| 2025/11/03 | 23.59% | 9.47% | 10.73% | 7.13% | 5.32% | 6.27% | 3.37% | 2.3% | 3.34% | 2.52% |
| 2025/11/04 | 23.23% | 8.67% | 10.31% | 8.83% | 6.29% | 5% | 3.14% | 2.13% | 3.26% | 2.38% |
| 2025/11/05 | 22.93% | 10.16% | 11.44% | 5.1% | 5.57% | 4.57% | 3.18% | 2.42% | 3.5% | 2.67% |
| 2025/11/06 | 24.66% | 10.2% | 11.64% | 5.78% | 4.92% | 4.34% | 3.03% | 2.4% | 3.18% | 2.58% |
| 2025/11/07 | 23.23% | 11.37% | 10.51% | 4.94% | 4.88% | 5.57% | 3.32% | 2.19% | 3.21% | 2.32% |
| 2025/11/08 | 21.39% | 9.77% | 10.16% | 6.69% | 5.63% | 4.38% | 3.89% | 2.35% | 3.37% | 2.62% |
| 2025/11/09 | 23.27% | 10.94% | 11.45% | 6.59% | 5.11% | 3.89% | 3.17% | 2.18% | 3.01% | 2.43% |
| 2025/11/10 | 21.69% | 11.57% | 11.47% | 5.98% | 4.86% | 3.48% | 3.36% | 2.55% | 3.15% | 2.32% |
| 2025/11/11 | 21.14% | 9.7% | 13.12% | 7.82% | 5.07% | 4.61% | 3.23% | 2.45% | 3.21% | 2.27% |
| 2025/11/12 | 22.04% | 11.44% | 9.35% | 6% | 5.22% | 3.86% | 3.6% | 2.48% | 3.36% | 2.52% |
| 2025/11/13 | 21.07% | 11.14% | 10.02% | 4.87% | 5.26% | 4.38% | 3.28% | 2.41% | 3.57% | 2.77% |
| 2025/11/14 | 23.67% | 9.73% | 10.33% | 6.67% | 6.29% | 2.91% | 3.2% | 2.28% | 3.13% | 2.49% |
| 2025/11/15 | 24% | 8.57% | 10.67% | 7.79% | 7.21% | 2.81% | 2.89% | 2.14% | 3% | 2.13% |
| 2025/11/16 | 26.79% | 8.31% | 9.84% | 6.85% | 6.88% | 3.12% | 2.93% | 2.4% | 3.19% | 1.94% |
| 2025/11/17 | 26.12% | 9.71% | 9.44% | 8.19% | 5.92% | 3.41% | 2.6% | 2.24% | 2.81% | 1.88% |
| 2025/11/18 | 26.36% | 8.45% | 8.66% | 8.4% | 5.63% | 4.52% | 2.83% | 2.18% | 2.66% | 2.15% |
| 2025/11/19 | 24.53% | 10.34% | 8.26% | 8.94% | 6.73% | 4.27% | 2.86% | 2.02% | 2.78% | 2.27% |
| 2025/11/20 | 26.09% | 10.35% | 11.89% | 7.35% | 4.65% | 4.01% | 2.78% | 1.84% | 2.37% | 2.06% |
| 2025/11/21 | 27.27% | 10.24% | 11.67% | 6.76% | 5.25% | 5.35% | 2.62% | 1.82% | 2.4% | 1.98% |
| 2025/11/22 | 25.84% | 8.37% | 11.41% | 8.36% | 5.23% | 5.87% | 2.25% | 1.78% | 2.27% | 2.07% |
| 2025/11/23 | 26.83% | 7.86% | 11.92% | 9.48% | 4.98% | 5.81% | 2.5% | 1.77% | 2.19% | 1.97% |
| 2025/11/24 | 27.11% | 8.72% | 11.74% | 8.33% | 5.74% | 4.08% | 2.53% | 1.7% | 2.07% | 2.06% |
| 2025/11/25 | 25.92% | 8.99% | 10.11% | 8.05% | 6.42% | 4.94% | 2.71% | 2.18% | 2.33% | 2.36% |
| 2025/11/26 | 25.2% | 10.19% | 9.94% | 7% | 6% | 5.74% | 2.3% | 2.44% | 2.54% | 2.34% |
| 2025/11/27 | 25.53% | 11.61% | 9.76% | 6.68% | 5.63% | 5.78% | 2.74% | 2.12% | 2.29% | 1.92% |
| 2025/11/28 | 26.29% | 9.81% | 9.86% | 8% | 6.09% | 5.3% | 2.83% | 2.47% | 2.2% | 1.59% |
| 2025/11/29 | 25.32% | 9.01% | 12.41% | 8.34% | 6.11% | 4.42% | 2.5% | 2.44% | 1.97% | 1.63% |
| 2025/11/30 | 24.71% | 10.29% | 9.13% | 8.1% | 5.97% | 4.85% | 2.96% | 2.92% | 2.54% | 2.07% |
- booking.com
- premierinn.com
- hotels.com
- trivago.co.uk
- travelodge.co.uk
- expedia.co.uk
- jet2holidays.com
- loveholidays.com
- airbnb.co.uk
- holidaycottages.co.uk
Copyright © Adthena. All rights reserved.
In November 2025, booking.com led PPC spend, peaking mid-month at 27.27%. Premierinn.com and hotels.com showed fluctuations, while trivago.co.uk and travelodge.co.uk maintained steady shares. Expedia.co.uk and jet2holidays.com saw declines. The month concluded with booking.com dominating.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 2612 |
| 2025/11/02 | 2591 |
| 2025/11/03 | 2592 |
| 2025/11/04 | 2575 |
| 2025/11/05 | 2574 |
| 2025/11/06 | 2587 |
| 2025/11/07 | 2646 |
| 2025/11/08 | 2626 |
| 2025/11/09 | 2620 |
| 2025/11/10 | 2605 |
| 2025/11/11 | 2403 |
| 2025/11/12 | 2569 |
| 2025/11/13 | 2631 |
| 2025/11/14 | 2615 |
| 2025/11/15 | 2668 |
| 2025/11/16 | 2666 |
| 2025/11/17 | 2650 |
| 2025/11/18 | 2647 |
| 2025/11/19 | 2629 |
| 2025/11/20 | 2600 |
| 2025/11/21 | 2632 |
| 2025/11/22 | 2648 |
| 2025/11/23 | 2635 |
| 2025/11/24 | 2602 |
| 2025/11/25 | 2646 |
| 2025/11/26 | 2609 |
| 2025/11/27 | 2651 |
| 2025/11/28 | 2653 |
| 2025/11/29 | 2604 |
| 2025/11/30 | 2589 |
Copyright © Adthena. All rights reserved.
November saw a dynamic shift in advertiser numbers, starting at 2,612 and fluctuating throughout. A notable dip to 2,403 on the 11th was followed by a peak of 2,668 on the 15th. The month concluded with 2,589 advertisers.
