Share of Clicks for top 10 UK Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| loveholidays.com | 18.01 |
| jet2holidays.com | 13.15 |
| easyjet.com | 8.42 |
| tui.co.uk | 6.07 |
| booking.com | 4.91 |
| lastminute.com | 3.75 |
| rct.uk | 3.38 |
| britishairways.com | 3.33 |
| getyourguide.com | 1.64 |
| qatarairways.com | 1.6 |
| others | 35.74 |
- loveholidays.com - 18.01%
- jet2holidays.com - 13.15%
- easyjet.com - 8.42%
- tui.co.uk - 6.07%
- booking.com - 4.91%
- lastminute.com - 3.75%
- rct.uk - 3.38%
- britishairways.com - 3.33%
- getyourguide.com - 1.64%
- qatarairways.com - 1.6%
- others - 35.74%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 35.74% click share, while loveholidays.com leads individual advertisers at 18.01%. Jet2holidays.com follows with 13.15%, and easyjet.com captures 8.42%.
Share of Spend for the top 10 UK Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loveholidays.com | jet2holidays.com | tui.co.uk | easyjet.com | lastminute.com | booking.com | britishairways.com | getyourguide.com | weski.com | viator.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 20.18% | 16.73% | 4.46% | 10.63% | 3.77% | 4.46% | 2.66% | 2.17% | 1.08% | 1% |
| 2025/11/02 | 19.43% | 18.28% | 4.76% | 9.69% | 3.12% | 4.65% | 2.4% | 2.39% | 0.99% | 1.98% |
| 2025/11/03 | 19.07% | 18.4% | 5.1% | 9.71% | 3.67% | 6.25% | 3.03% | 2.15% | 1.05% | 1.11% |
| 2025/11/04 | 19.46% | 16.14% | 5.71% | 11.07% | 4.71% | 3.75% | 3.38% | 1.58% | 1.36% | 0.71% |
| 2025/11/05 | 19.53% | 18.14% | 6.3% | 6.36% | 4.91% | 3.95% | 3.51% | 1.75% | 1.32% | 1.05% |
| 2025/11/06 | 19.44% | 16.6% | 5.4% | 8.97% | 4.5% | 3.43% | 3.4% | 1.87% | 1.37% | 0.68% |
| 2025/11/07 | 18.47% | 17.07% | 5.26% | 11.85% | 3.7% | 4.58% | 3.69% | 1.86% | 1.1% | 0.92% |
| 2025/11/08 | 17.79% | 18.95% | 4.99% | 8.87% | 3.97% | 5.52% | 3.72% | 2.6% | 1.11% | 1.65% |
| 2025/11/09 | 18.83% | 17.87% | 5.75% | 10.5% | 4.2% | 4.91% | 3.26% | 1.78% | 1.11% | 0.78% |
| 2025/11/10 | 19.99% | 16.55% | 6.23% | 9.77% | 4.59% | 3.72% | 3.2% | 1.92% | 1.09% | 1.67% |
| 2025/11/11 | 21.57% | 18.11% | 5.89% | 8.18% | 3.81% | 3.76% | 3.23% | 2.15% | 1.07% | 2.31% |
| 2025/11/12 | 19.69% | 16.9% | 6.29% | 9.55% | 4.57% | 4.37% | 3.98% | 1.47% | 1.1% | 0.76% |
| 2025/11/13 | 18.13% | 15.15% | 5.53% | 10.66% | 4.27% | 5.4% | 4.32% | 2.04% | 1.25% | 1.19% |
| 2025/11/14 | 18.84% | 14.71% | 6.16% | 9.03% | 5.24% | 5.5% | 4.18% | 2.2% | 1.18% | 1.3% |
| 2025/11/15 | 18.83% | 15.66% | 6.87% | 8.88% | 4.6% | 4.78% | 4.65% | 2.11% | 1.19% | 1.7% |
| 2025/11/16 | 19.62% | 15.05% | 6.98% | 9.17% | 4.2% | 4.87% | 4.68% | 1.87% | 1.37% | 1.62% |
| 2025/11/17 | 20.63% | 13.93% | 7.76% | 12.29% | 4.31% | 4.45% | 4.46% | 1.39% | 1.43% | 0.94% |
| 2025/11/18 | 18.92% | 14.24% | 7.39% | 12.6% | 4.8% | 5% | 4.54% | 1.59% | 1.2% | 1.81% |
| 2025/11/19 | 19.03% | 14.23% | 7.37% | 12.26% | 4.44% | 4.87% | 4.36% | 1.41% | 1.12% | 2.06% |
| 2025/11/20 | 18.6% | 14.72% | 7.53% | 11.09% | 4.08% | 5.15% | 4.27% | 1.53% | 1.4% | 0.78% |
| 2025/11/21 | 19.21% | 13.88% | 8.86% | 9.16% | 3.89% | 5.14% | 3.8% | 1.04% | 1.29% | 0.59% |
| 2025/11/22 | 19.94% | 13.83% | 9.51% | 9.62% | 4.06% | 5.2% | 4.08% | 1.13% | 1.16% | 0.78% |
| 2025/11/23 | 18.04% | 14.68% | 9.66% | 11.01% | 4.7% | 6.01% | 3.68% | 1.4% | 1.3% | 1% |
| 2025/11/24 | 18.35% | 13.38% | 9.42% | 10.06% | 5.3% | 5.93% | 3.63% | 1.32% | 1.34% | 1.39% |
| 2025/11/25 | 20.59% | 14.3% | 7.77% | 8.27% | 5.38% | 5.88% | 3.83% | 1.67% | 1.18% | 1.31% |
| 2025/11/26 | 22.01% | 12.99% | 8.04% | 8.65% | 4.2% | 4.09% | 4.32% | 0.99% | 1.18% | 1.15% |
| 2025/11/27 | 20.55% | 13.32% | 7.72% | 9.29% | 3.51% | 3.89% | 5.24% | 1.09% | 1.25% | 0.67% |
| 2025/11/28 | 21.32% | 17.09% | 7.77% | 7.9% | 4.94% | 4.45% | 4.29% | 1.24% | 1.07% | 0.88% |
| 2025/11/29 | 21.28% | 14.42% | 8.69% | 8.39% | 5.58% | 4.6% | 4.33% | 1.17% | 0.93% | 0.67% |
| 2025/11/30 | 22.09% | 16.32% | 9.1% | 8.17% | 5.01% | 4.54% | 3.37% | 1.18% | 1.16% | 0.58% |
- loveholidays.com
- jet2holidays.com
- tui.co.uk
- easyjet.com
- lastminute.com
- booking.com
- britishairways.com
- getyourguide.com
- weski.com
- viator.com
Copyright © Adthena. All rights reserved.
In November 2025, loveholidays.com led with a fluctuating spend share, peaking at 22.09%. Jet2holidays.com saw a decline, ending at 16.32%. Tui.co.uk steadily rose, closing at 9.10%. Easyjet.com experienced volatility, finishing at 8.17%.
Competitor Count for UK Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 1165 |
| 2025/11/02 | 1204 |
| 2025/11/03 | 1178 |
| 2025/11/04 | 1175 |
| 2025/11/05 | 1167 |
| 2025/11/06 | 1196 |
| 2025/11/07 | 1218 |
| 2025/11/08 | 1182 |
| 2025/11/09 | 1164 |
| 2025/11/10 | 1111 |
| 2025/11/11 | 1021 |
| 2025/11/12 | 1121 |
| 2025/11/13 | 1084 |
| 2025/11/14 | 1101 |
| 2025/11/15 | 1117 |
| 2025/11/16 | 1102 |
| 2025/11/17 | 1099 |
| 2025/11/18 | 1106 |
| 2025/11/19 | 1091 |
| 2025/11/20 | 1082 |
| 2025/11/21 | 1113 |
| 2025/11/22 | 1126 |
| 2025/11/23 | 1100 |
| 2025/11/24 | 1066 |
| 2025/11/25 | 1079 |
| 2025/11/26 | 1066 |
| 2025/11/27 | 1066 |
| 2025/11/28 | 1081 |
| 2025/11/29 | 1040 |
| 2025/11/30 | 1054 |
Copyright © Adthena. All rights reserved.
November began with 1,165 advertisers, peaking at 1,218 on the 7th. A decline followed, reaching 1,021 by the 11th. The month concluded with 1,054 advertisers, reflecting a downward trend.
