Share of Clicks for top 10 UK Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 13.21 |
| viator.com | 12.54 |
| jet2holidays.com | 8.13 |
| loveholidays.com | 8.12 |
| booking.com | 7.45 |
| tui.co.uk | 4.01 |
| headout.com | 3.59 |
| easyjet.com | 3.57 |
| tripadvisor.com | 3.12 |
| klook.com | 2.93 |
| others | 33.33 |
- getyourguide.com - 13.21%
- viator.com - 12.54%
- jet2holidays.com - 8.13%
- loveholidays.com - 8.12%
- booking.com - 7.45%
- tui.co.uk - 4.01%
- headout.com - 3.59%
- easyjet.com - 3.57%
- tripadvisor.com - 3.12%
- klook.com - 2.93%
- others - 33.33%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 33.33% click share. ‘GetYourGuide.com’ leads individual advertisers at 13.21%, followed by ‘Viator.com’ at 12.54%.
Share of Spend for the top 10 UK Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | jet2holidays.com | viator.com | getyourguide.com | loveholidays.com | booking.com | tui.co.uk | headout.com | easyjet.com | tripadvisor.com | klook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 11.79% | 9.67% | 10.04% | 10.73% | 8.72% | 9.02% | 2.4% | 5.42% | 2.58% | 1.63% |
| 2026/03/02 | 9.55% | 11.84% | 10.23% | 9.86% | 7.7% | 10.12% | 2.21% | 6.39% | 2.93% | 1.76% |
| 2026/03/03 | 9.81% | 10.6% | 11.49% | 9.66% | 7.19% | 5.67% | 3.02% | 7.24% | 3.11% | 2.22% |
| 2026/03/04 | 10.88% | 10.02% | 10.55% | 11.28% | 6.36% | 6.11% | 3.48% | 5.58% | 2.86% | 1.78% |
| 2026/03/05 | 9.52% | 11.58% | 10.54% | 10.27% | 7.56% | 5.17% | 3.84% | 5.34% | 2.88% | 2.31% |
| 2026/03/06 | 9.26% | 11.47% | 12% | 9.92% | 6.85% | 4.29% | 2.95% | 5.4% | 3.33% | 2.01% |
| 2026/03/07 | 10.87% | 9.6% | 10.31% | 10.54% | 5.76% | 5.07% | 2.35% | 5.8% | 3.68% | 2.39% |
| 2026/03/08 | 11.36% | 8.43% | 11.41% | 11.56% | 7.17% | 5.11% | 1.56% | 4.62% | 2.77% | 1.32% |
| 2026/03/09 | 9.49% | 9.1% | 10.17% | 10.84% | 8.17% | 4.63% | 3.48% | 3.99% | 3.32% | 2.71% |
| 2026/03/10 | 7.49% | 11.02% | 10.84% | 10.62% | 6.65% | 5.05% | 3.76% | 5.02% | 3.4% | 2.48% |
| 2026/03/11 | 9.28% | 10.8% | 11.9% | 9.34% | 5.41% | 5.37% | 2.6% | 5.8% | 2.51% | 2.38% |
| 2026/03/12 | 10.13% | 11.34% | 12.39% | 9.35% | 4.38% | 4.85% | 3.63% | 5.7% | 2.64% | 2.87% |
| 2026/03/13 | 10.22% | 10.82% | 10.82% | 9.51% | 6.4% | 4.79% | 4.28% | 5.19% | 2.79% | 2.65% |
| 2026/03/14 | 8.99% | 12.5% | 10.48% | 8.81% | 6.61% | 4.89% | 4.58% | 3.36% | 3.32% | 2.8% |
| 2026/03/15 | 10.87% | 8.56% | 9.69% | 9.74% | 5.95% | 6.2% | 2.33% | 6.34% | 2.6% | 2.39% |
| 2026/03/16 | 10.93% | 10.61% | 8.95% | 8.81% | 5.63% | 5.99% | 4.47% | 5% | 3.81% | 2.98% |
| 2026/03/17 | 10.63% | 11.16% | 9.74% | 8.63% | 6.13% | 5.39% | 5.07% | 4.71% | 3.04% | 3.09% |
| 2026/03/18 | 9.2% | 12.41% | 10.92% | 9.92% | 5.59% | 5.79% | 4.59% | 4.22% | 3.54% | 3.09% |
| 2026/03/19 | 10.1% | 11.67% | 10.78% | 8.98% | 6.7% | 6.28% | 4.49% | 3.78% | 2.82% | 3.06% |
| 2026/03/20 | 11.12% | 11.08% | 11.43% | 8.36% | 7.24% | 6.07% | 2.63% | 3.87% | 2.95% | 3.07% |
| 2026/03/21 | 9.04% | 11.61% | 10.58% | 7.38% | 7.32% | 5.54% | 4.09% | 5.33% | 2.21% | 3.52% |
| 2026/03/22 | 9.02% | 10.13% | 11.42% | 8.14% | 7.23% | 5.51% | 4.42% | 5.03% | 1.99% | 2.71% |
| 2026/03/23 | 9.04% | 10.68% | 10.5% | 9.13% | 6.53% | 6.19% | 3.04% | 4.91% | 2.11% | 2.64% |
| 2026/03/24 | 10.53% | 11.15% | 9.83% | 8.55% | 6.09% | 5.34% | 5.13% | 4.68% | 3.08% | 3.11% |
| 2026/03/25 | 11.22% | 11.67% | 11.46% | 8.16% | 9.76% | 5.01% | 3.92% | 2.82% | 2.03% | 2.05% |
| 2026/03/26 | 10.59% | 11.95% | 12.29% | 8.31% | 7.72% | 5.41% | 4.29% | 3.93% | 2.42% | 2.24% |
| 2026/03/27 | 17.44% | 11.26% | 11.51% | 7.1% | 5.44% | 4.65% | 3.55% | 4.96% | 2.54% | 1.94% |
| 2026/03/28 | 19.12% | 10.27% | 8.87% | 9.12% | 4.93% | 5.06% | 4.61% | 4.92% | 3.63% | 3.29% |
| 2026/03/29 | 21.58% | 9.44% | 8.84% | 9.97% | 5.97% | 4.93% | 3.58% | 4.96% | 2.76% | 2.61% |
| 2026/03/30 | 16.13% | 11.1% | 9.53% | 10.22% | 5.72% | 4.96% | 5.18% | 3.32% | 3.05% | 4.11% |
| 2026/03/31 | 12.99% | 11.91% | 10.17% | 9.34% | 8.11% | 4.89% | 4.61% | 3.83% | 3.56% | 3.48% |
- jet2holidays.com
- viator.com
- getyourguide.com
- loveholidays.com
- booking.com
- tui.co.uk
- headout.com
- easyjet.com
- tripadvisor.com
- klook.com
Copyright © Adthena. All rights reserved.
Jet2holidays.com surged in late March, peaking at 21.58% on the 29th. Viator.com maintained steady growth, ending at 11.91%. Getyourguide.com fluctuated, closing at 10.17%. Loveholidays.com saw a decline, finishing at 9.34%. Booking.com had a modest rise, ending at 8.11%. Tui.co.uk remained stable, closing at 4.89%. Headout.com showed consistent growth, ending at 4.61%. Easyjet.com fluctuated, closing at 3.83%. Tripadvisor.com had a slight increase, finishing at 3.56%. Klook.com ended with a rise, closing at 3.48%.
Competitor Count for UK Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 891 |
| 2026/03/02 | 892 |
| 2026/03/03 | 883 |
| 2026/03/04 | 887 |
| 2026/03/05 | 927 |
| 2026/03/06 | 917 |
| 2026/03/07 | 921 |
| 2026/03/08 | 934 |
| 2026/03/09 | 893 |
| 2026/03/10 | 888 |
| 2026/03/11 | 927 |
| 2026/03/12 | 941 |
| 2026/03/13 | 930 |
| 2026/03/14 | 899 |
| 2026/03/15 | 942 |
| 2026/03/16 | 939 |
| 2026/03/17 | 938 |
| 2026/03/18 | 879 |
| 2026/03/19 | 902 |
| 2026/03/20 | 893 |
| 2026/03/21 | 903 |
| 2026/03/22 | 893 |
| 2026/03/23 | 900 |
| 2026/03/24 | 938 |
| 2026/03/25 | 824 |
| 2026/03/26 | 839 |
| 2026/03/27 | 842 |
| 2026/03/28 | 874 |
| 2026/03/29 | 851 |
| 2026/03/30 | 827 |
| 2026/03/31 | 813 |
Copyright © Adthena. All rights reserved.
March saw a dynamic shift in distinct advertisers, peaking at 942 on March 15. The month concluded with a decline, ending at 813.
