Share of Clicks for top 10 UK Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 19.29 |
| viator.com | 15.69 |
| booking.com | 15.25 |
| loveholidays.com | 4.61 |
| tripadvisor.com | 3.59 |
| jet2holidays.com | 3.4 |
| tui.co.uk | 3.03 |
| klook.com | 2.86 |
| headout.com | 2.64 |
| londoneye.com | 1.76 |
| others | 27.88 |
- getyourguide.com - 19.29%
- viator.com - 15.69%
- booking.com - 15.25%
- loveholidays.com - 4.61%
- tripadvisor.com - 3.59%
- jet2holidays.com - 3.4%
- tui.co.uk - 3.03%
- klook.com - 2.86%
- headout.com - 2.64%
- londoneye.com - 1.76%
- others - 27.88%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, GetYourGuide leads with 19.29% click share, followed by Viator at 15.69%. Booking.com captures 15.25%, while ‘others’ collectively hold 27.88%.
Share of Spend for the top 10 UK Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | booking.com | loveholidays.com | tui.co.uk | jet2holidays.com | headout.com | easyjet.com | tripadvisor.com | klook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 15.42% | 16.06% | 9.82% | 7.08% | 5.35% | 6.6% | 1.96% | 2.82% | 4.77% | 3.16% |
| 2026/02/02 | 16.05% | 12.7% | 8.49% | 9.4% | 7.45% | 6.35% | 1.33% | 2.85% | 2.2% | 2.14% |
| 2026/02/03 | 20.05% | 12.37% | 11.66% | 7.46% | 6% | 4.5% | 1.31% | 2.79% | 2.71% | 1.43% |
| 2026/02/04 | 17.12% | 12.95% | 12.05% | 8.13% | 4.64% | 4.4% | 1.11% | 3.18% | 4.28% | 2.48% |
| 2026/02/05 | 19.68% | 12.61% | 11.38% | 7.68% | 3.42% | 5.18% | 1.09% | 3.5% | 3.23% | 2.88% |
| 2026/02/06 | 19.96% | 12.65% | 12.16% | 7.44% | 5.66% | 4.41% | 1.55% | 3.06% | 3.46% | 2.83% |
| 2026/02/07 | 17.69% | 13.79% | 12.3% | 7.52% | 5.59% | 6.23% | 1.62% | 3.69% | 3.18% | 1.73% |
| 2026/02/08 | 19.68% | 11.82% | 13.09% | 7.53% | 5.24% | 5.13% | 1.37% | 3.29% | 5.43% | 3.06% |
| 2026/02/09 | 19.44% | 14.52% | 13.77% | 5.42% | 5.13% | 4.92% | 2.12% | 2.51% | 5.33% | 2.21% |
| 2026/02/10 | 17.68% | 14.78% | 13.53% | 4.96% | 5.27% | 4.79% | 1.9% | 2.26% | 4.84% | 2.11% |
| 2026/02/11 | 17.57% | 14.1% | 17.03% | 4.88% | 5.09% | 4.67% | 2.59% | 2.26% | 2.74% | 1.73% |
| 2026/02/12 | 16% | 14.52% | 15.38% | 5.51% | 5.83% | 4.17% | 2.42% | 2.33% | 4% | 2.17% |
| 2026/02/13 | 20.01% | 12.74% | 12.08% | 7.37% | 5.61% | 4.37% | 1.55% | 3.03% | 3.49% | 2.9% |
| 2026/02/14 | 17.78% | 13.87% | 12.24% | 7.45% | 5.54% | 6.17% | 1.61% | 3.66% | 3.18% | 1.79% |
| 2026/02/15 | 19.8% | 11.86% | 13.02% | 7.48% | 5.2% | 5.1% | 1.36% | 3.27% | 5.47% | 3.14% |
| 2026/02/16 | 19.4% | 14.48% | 13.71% | 5.38% | 5.09% | 4.89% | 2.12% | 2.49% | 5.31% | 2.22% |
| 2026/02/17 | 18.9% | 18.39% | 19.72% | 3.65% | 2.18% | 3.84% | 4.9% | 1.41% | 3.21% | 2.25% |
| 2026/02/18 | 15.73% | 17.98% | 15.84% | 4.45% | 2.29% | 4.89% | 5.87% | 1.9% | 3% | 2.54% |
| 2026/02/19 | 14.14% | 15.45% | 13.38% | 5.69% | 2.63% | 5.12% | 3.67% | 2.55% | 4.91% | 3.47% |
| 2026/02/20 | 14.81% | 16.57% | 14.4% | 4.49% | 2.68% | 4.7% | 4.6% | 2.15% | 5.19% | 2.15% |
| 2026/02/21 | 16.05% | 15.83% | 12.37% | 4.46% | 2.94% | 5.33% | 4.73% | 2.32% | 4.72% | 2.59% |
| 2026/02/22 | 14.11% | 13.82% | 13.14% | 5.39% | 3.29% | 6.13% | 5.2% | 4.18% | 4.24% | 1.63% |
| 2026/02/23 | 14.72% | 12.83% | 11.91% | 6.76% | 4.13% | 6.27% | 4.15% | 2.97% | 2.77% | 2.66% |
| 2026/02/24 | 13.68% | 13.36% | 10.52% | 6.54% | 4.67% | 6.35% | 3.98% | 3.11% | 5.06% | 2.98% |
| 2026/02/25 | 14.9% | 16.92% | 8.07% | 6.09% | 4.25% | 5.83% | 4.33% | 2.59% | 3.66% | 3% |
| 2026/02/26 | 15.12% | 14.76% | 10.84% | 5.58% | 4.38% | 5.84% | 6.4% | 2.64% | 5.23% | 3.27% |
| 2026/02/27 | 20.7% | 15.98% | 9.5% | 5.31% | 4.47% | 4.94% | 4.64% | 2.36% | 3.79% | 2.87% |
| 2026/02/28 | 16.07% | 15.05% | 8.86% | 6.94% | 6.73% | 6.44% | 4.53% | 2.93% | 2.82% | 2.71% |
- getyourguide.com
- viator.com
- booking.com
- loveholidays.com
- tui.co.uk
- jet2holidays.com
- headout.com
- easyjet.com
- tripadvisor.com
- klook.com
Copyright © Adthena. All rights reserved.
In February 2026, GetYourGuide led with fluctuating spend, peaking at 20.70% on the 27th. Viator and Booking.com followed, showing varied trends. Loveholidays and TUI.co.uk experienced declines, while Headout surged mid-month. The month concluded with diverse spend shares across advertisers.
Competitor Count for UK Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 940 |
| 2026/02/02 | 940 |
| 2026/02/03 | 909 |
| 2026/02/04 | 969 |
| 2026/02/05 | 936 |
| 2026/02/06 | 952 |
| 2026/02/07 | 965 |
| 2026/02/08 | 949 |
| 2026/02/09 | 923 |
| 2026/02/10 | 930 |
| 2026/02/11 | 949 |
| 2026/02/12 | 954 |
| 2026/02/13 | 952 |
| 2026/02/14 | 965 |
| 2026/02/15 | 949 |
| 2026/02/16 | 923 |
| 2026/02/17 | 827 |
| 2026/02/18 | 908 |
| 2026/02/19 | 951 |
| 2026/02/20 | 893 |
| 2026/02/21 | 870 |
| 2026/02/22 | 920 |
| 2026/02/23 | 937 |
| 2026/02/24 | 974 |
| 2026/02/25 | 959 |
| 2026/02/26 | 957 |
| 2026/02/27 | 865 |
| 2026/02/28 | 907 |
Copyright © Adthena. All rights reserved.
February saw fluctuating advertiser numbers, peaking at 974 on the 24th. The month ended with 907 advertisers, reflecting a dynamic landscape.
