Share of Clicks for top 10 UK Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 12.14 |
| viator.com | 10.59 |
| loveholidays.com | 9.59 |
| booking.com | 9.23 |
| jet2holidays.com | 7.04 |
| tui.co.uk | 5.52 |
| easyjet.com | 3.25 |
| britishairways.com | 2.82 |
| klook.com | 2.47 |
| tripadvisor.com | 2.3 |
| others | 35.05 |
- getyourguide.com - 12.14%
- viator.com - 10.59%
- loveholidays.com - 9.59%
- booking.com - 9.23%
- jet2holidays.com - 7.04%
- tui.co.uk - 5.52%
- easyjet.com - 3.25%
- britishairways.com - 2.82%
- klook.com - 2.47%
- tripadvisor.com - 2.3%
- others - 35.05%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 35.05% click share, while ‘getyourguide.com’ leads individual domains at 12.14%, followed by ‘viator.com’ at 10.59%.
Share of Spend for the top 10 UK Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | booking.com | jet2holidays.com | loveholidays.com | klook.com | tui.co.uk | easyjet.com | britishairways.com | lastminute.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 1.85% | 2.83% | 6.11% | 9.85% | 20.05% | 0% | 11.56% | 8.7% | 3.25% | 2.95% |
| 2026/01/02 | 1.96% | 2.1% | 6.05% | 11.85% | 18.33% | 0% | 13.41% | 7.56% | 4.12% | 3.31% |
| 2026/01/03 | 2.24% | 1.6% | 5.18% | 11.23% | 19.37% | 0% | 13.08% | 6.59% | 3.99% | 4.19% |
| 2026/01/04 | 2.09% | 2.42% | 5.42% | 10.92% | 18.28% | 0% | 14.36% | 5.39% | 4.9% | 4.23% |
| 2026/01/05 | 1.83% | 1.46% | 5.38% | 11% | 17.38% | 0% | 12.28% | 7.32% | 3.59% | 4.29% |
| 2026/01/06 | 1.87% | 1.27% | 4.41% | 11.17% | 16.77% | 0% | 12.81% | 8.79% | 4.01% | 4.47% |
| 2026/01/07 | 1.97% | 2.62% | 5.78% | 9.39% | 20.01% | 0% | 11.68% | 7.62% | 4.39% | 3.91% |
| 2026/01/08 | 1.42% | 0.81% | 4.74% | 16.31% | 14.91% | 0% | 10.46% | 7.55% | 4.1% | 4.07% |
| 2026/01/09 | 1.84% | 0.84% | 4.13% | 19.25% | 17.08% | 0% | 9.73% | 6.69% | 4.32% | 3.98% |
| 2026/01/10 | 1.67% | 0.46% | 4.29% | 18.97% | 17.11% | 0% | 9.8% | 6.23% | 4.9% | 3.67% |
| 2026/01/11 | 1.97% | 0.26% | 3.93% | 20.55% | 16.46% | 0% | 9.6% | 6.3% | 5.74% | 4.19% |
| 2026/01/12 | 1.58% | 0.35% | 3.6% | 19.5% | 16.52% | 0% | 8.43% | 7.25% | 6.24% | 4.87% |
| 2026/01/13 | 1.54% | 0.87% | 3.93% | 11.98% | 17.19% | 0% | 9.63% | 7.16% | 7.44% | 5.47% |
| 2026/01/14 | 1.35% | 0.51% | 4.36% | 11.51% | 15.96% | 0% | 9.18% | 7.78% | 5.9% | 5.94% |
| 2026/01/15 | 15.95% | 13.4% | 13.12% | 6.36% | 9.93% | 1.04% | 4.71% | 3.86% | 3.56% | 2.84% |
| 2026/01/16 | 1.83% | 0.84% | 4.1% | 19.13% | 17.03% | 0% | 9.66% | 6.71% | 4.29% | 3.96% |
| 2026/01/17 | 14.48% | 11.93% | 7.88% | 9.2% | 9% | 3.11% | 4.36% | 4.01% | 4.52% | 2.49% |
| 2026/01/18 | 13.68% | 13.06% | 8.39% | 9.39% | 9.13% | 3.96% | 4.27% | 3% | 4.25% | 2.6% |
| 2026/01/19 | 15.32% | 12.68% | 7.4% | 9.19% | 8.94% | 4.77% | 4.4% | 3.5% | 3.68% | 1.88% |
| 2026/01/20 | 14.63% | 10.75% | 11.6% | 6.24% | 10.17% | 2.41% | 5.53% | 2.34% | 2.72% | 2.22% |
| 2026/01/21 | 14.82% | 13.21% | 8.99% | 4.33% | 9.22% | 5.08% | 5.47% | 3.23% | 2.19% | 2.08% |
| 2026/01/22 | 12.62% | 12.9% | 8.9% | 6.68% | 8.58% | 3.67% | 5.41% | 3.38% | 2.44% | 1.78% |
| 2026/01/23 | 14.35% | 11.4% | 8.18% | 7.2% | 8.74% | 4.08% | 5.99% | 3.01% | 3.09% | 1.69% |
| 2026/01/24 | 13.78% | 11.54% | 6.87% | 6.78% | 7.63% | 5.66% | 5.45% | 3.66% | 2.91% | 1.61% |
| 2026/01/25 | 13.52% | 12.35% | 9.2% | 7.24% | 7.94% | 4.45% | 5.8% | 4.22% | 3.27% | 1.83% |
| 2026/01/26 | 13.84% | 12.93% | 9.03% | 7.36% | 7.66% | 3.17% | 5.58% | 2.04% | 3.77% | 1.73% |
| 2026/01/27 | 15.3% | 14.18% | 9.76% | 6.54% | 7.03% | 1.74% | 5.32% | 3.02% | 3.15% | 1.48% |
| 2026/01/28 | 14.27% | 13.02% | 9.01% | 6.48% | 7.85% | 3.75% | 5.69% | 3.34% | 2.61% | 1.72% |
| 2026/01/29 | 15.5% | 12.62% | 10.65% | 5.55% | 8.24% | 1.54% | 5.81% | 2.92% | 2.95% | 1.31% |
| 2026/01/30 | 14.98% | 16.37% | 9.09% | 7.43% | 7.31% | 2.24% | 4.58% | 2.76% | 2.37% | 1.21% |
| 2026/01/31 | 15.71% | 15.53% | 9.03% | 6.04% | 5.87% | 5.74% | 4.18% | 2.53% | 2.06% | 1.2% |
- getyourguide.com
- viator.com
- booking.com
- jet2holidays.com
- loveholidays.com
- klook.com
- tui.co.uk
- easyjet.com
- britishairways.com
- lastminute.com
Copyright © Adthena. All rights reserved.
In January 2026, “getyourguide.com” saw a dramatic rise mid-month, peaking at 15.95 on the 15th. “viator.com” followed a similar pattern, reaching 13.4. “jet2holidays.com” and “loveholidays.com” started strong, but “loveholidays.com” ended with a decline to 5.87. “klook.com” showed minimal activity, while “tui.co.uk” and “easyjet.com” experienced fluctuations. “britishairways.com” and “lastminute.com” had a steady decline, finishing at 2.06 and 1.2, respectively.
Competitor Count for UK Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1091 |
| 2026/01/02 | 1096 |
| 2026/01/03 | 1066 |
| 2026/01/04 | 1074 |
| 2026/01/05 | 1071 |
| 2026/01/06 | 1059 |
| 2026/01/07 | 1102 |
| 2026/01/08 | 1016 |
| 2026/01/09 | 1013 |
| 2026/01/10 | 997 |
| 2026/01/11 | 996 |
| 2026/01/12 | 990 |
| 2026/01/13 | 977 |
| 2026/01/14 | 960 |
| 2026/01/15 | 999 |
| 2026/01/16 | 1013 |
| 2026/01/17 | 997 |
| 2026/01/18 | 953 |
| 2026/01/19 | 943 |
| 2026/01/20 | 931 |
| 2026/01/21 | 917 |
| 2026/01/22 | 908 |
| 2026/01/23 | 923 |
| 2026/01/24 | 917 |
| 2026/01/25 | 939 |
| 2026/01/26 | 1039 |
| 2026/01/27 | 967 |
| 2026/01/28 | 958 |
| 2026/01/29 | 962 |
| 2026/01/30 | 960 |
| 2026/01/31 | 951 |
Copyright © Adthena. All rights reserved.
January saw a dynamic shift in distinct advertisers, starting at 1,091 and peaking at 1,102. Mid-month, numbers dipped to 960, ending at 951.
