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US Telecommunications 5g Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 49.65
verizon.com 34.41
att.com 3.65
5ghomedeals.com 2.19
boostmobile.com 1.8
highspeedinternet.com 1.77
mintmobile.com 1.07
whistleout.com 0.64
ciena.com 0.36
qualcomm.com 0.3
others 4.16

Copyright © Adthena. All rights reserved.

T-Mobile leads with 49.65% click share, followed by Verizon at 34.41%. AT&T holds 3.65%, while ‘others’ collectively capture 4.16%.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date verizon.com t-mobile.com xfinityspecial.com att.com highspeedinternet.com boostmobile.com 5ghomedeals.com mintmobile.com whistleout.com frontier.com
2025/04/01 48.11% 29.95% 0.01% 5.48% 3.23% 3.21% 1.28% 0.28% 1.16% 0.29%
2025/04/02 42.01% 31.66% 0.2% 5.04% 3.61% 2.38% 3.04% 0.87% 1.74% 1.95%
2025/04/03 45.88% 28.31% 0.05% 5.82% 4.44% 2.53% 1.79% 0.38% 0.17% 0.03%
2025/04/04 39.3% 30.62% 0.84% 8.61% 2.94% 2.31% 2.53% 0.89% 0.24% 0.02%
2025/04/05 27.33% 47.23% 0.03% 5.22% 3.1% 1.5% 3.28% 0.5% 2.32% 0.01%
2025/04/06 40% 32.55% 0.09% 2.14% 3.67% 1.15% 5.37% 2.06% 0.22% 0.44%
2025/04/07 45.19% 35.63% 1.26% 0.59% 3.45% 1.61% 4.18% 0.69% 0.35% 0.1%
2025/04/08 35.07% 37.67% 0.01% 4.7% 3.78% 1.15% 5.62% 1.44% 2.98% 0.01%
2025/04/09 41.86% 35.47% 0.01% 4.64% 3.02% 1.48% 1.6% 0.64% 1.81% 3.68%
2025/04/10 49.41% 32.22% 0.08% 4.22% 3.85% 1.92% 1.78% 0.97% 1.29% 0.14%
2025/04/11 45.46% 30.03% 0.71% 0.82% 2.79% 1.17% 3.09% 2.06% 1.56% 0.2%
2025/04/12 36.25% 39.61% 0% 3.31% 4.73% 2.28% 2.21% 2.08% 2.33% 0.68%
2025/04/13 41.67% 35.91% 0% 3.69% 2.59% 3.14% 2.22% 1.89% 0.33% 0.2%
2025/04/14 37.46% 34.91% 0.01% 0.64% 5.06% 2.17% 5.36% 1.97% 2.45% 0.29%
2025/04/15 33.45% 47.42% 0% 4.14% 4.12% 0.81% 2.86% 3% 0.05% 0.01%
2025/04/16 33.62% 37.72% 0% 8.29% 4.89% 1.76% 3.02% 1.35% 2.57% 0.05%
2025/04/17 30.14% 49.76% 0.01% 1.49% 1.03% 2.14% 1.24% 1.47% 0.05% 0.02%
2025/04/18 46.06% 29.68% 0.88% 4.1% 2.41% 2.97% 3.3% 1.74% 1.34% 0.28%
2025/04/19 27.37% 44.33% 0.02% 8.92% 4.14% 4.19% 2.6% 1.57% 0.41% 0.43%
2025/04/20 38.2% 39.85% 0.06% 5.03% 3.27% 2.19% 0.7% 2.56% 2.42% 0.01%
2025/04/21 42.93% 33.49% 0.56% 2.16% 1.47% 3.52% 1.47% 2.42% 2.61% 3.73%
2025/04/22 33.64% 37.47% 0.38% 7.85% 3.98% 2.82% 2.5% 2.7% 2.36% 1.35%
2025/04/23 39.71% 36.68% 0.1% 6.22% 4.22% 2.01% 1.39% 2.24% 2.24% 1.34%
2025/04/24 48.71% 30.54% 0.43% 5.53% 2.85% 0.94% 3.44% 1.89% 1.54% 0.52%
2025/04/25 42.96% 39.64% 0.2% 3.54% 3.91% 2.02% 1.12% 1.3% 2.19% 0.15%
2025/04/26 37.29% 35.25% 1.48% 7.77% 3.99% 3.1% 1.34% 2.92% 1.9% 0.17%
2025/04/27 37.22% 36.47% 0.17% 2.41% 5.78% 6.24% 1.74% 2.67% 2.88% 0.14%
2025/04/28 46.77% 30.09% 1% 6.39% 1.96% 2.18% 1.57% 1.65% 1.11% 0.93%
2025/04/29 44.94% 36.61% 0.98% 2.4% 3.76% 1.77% 2.1% 1.7% 1.08% 0%
2025/04/30 45.08% 33.02% 3.57% 3.24% 2.85% 2.49% 2.04% 1.9% 1.78% 0.08%

Copyright © Adthena. All rights reserved.

Verizon led April’s PPC spend, peaking at 49.41%. T-Mobile surged mid-month, reaching 49.76%. Xfinityspecial’s share spiked to 3.57% on April 30th.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 62
2025/04/02 65
2025/04/03 66
2025/04/04 67
2025/04/05 67
2025/04/06 69
2025/04/07 71
2025/04/08 65
2025/04/09 70
2025/04/10 67
2025/04/11 73
2025/04/12 68
2025/04/13 64
2025/04/14 67
2025/04/15 67
2025/04/16 68
2025/04/17 69
2025/04/18 76
2025/04/19 71
2025/04/20 71
2025/04/21 75
2025/04/22 74
2025/04/23 73
2025/04/24 73
2025/04/25 69
2025/04/26 71
2025/04/27 68
2025/04/28 68
2025/04/29 68
2025/04/30 64

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 62 and peaking at 76 mid-month. The month concluded with a slight decline, ending at 64.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 1.56%
att.com 0.56%
mintmobile.com 0.27%
xfinityspecial.com 0.26%
boostmobile.com 0.25%
ciena.com -0.29%
qualcomm.com -0.29%
fiber.google.com -0.29%
t-mobile.com -0.35%
5ghomedeals.com -1.02%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 1.56 increase, while 5ghomedeals.com plummeted by -1.02. ATT.com rose by 0.56, contrasting T-Mobile’s -0.35 drop.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date verizon.com t-mobile.com 5ghomedeals.com boostmobile.com highspeedinternet.com mintmobile.com whistleout.com att.com ciena.com xfinity.com
2025/04/01 33.78% 27.43% 5.44% 9.09% 4.38% 0.62% 1.49% 2.97% 2.08% 0.09%
2025/04/02 25.6% 29.66% 10.58% 5.75% 3.96% 1.54% 1.5% 2.21% 5.83% 0.11%
2025/04/03 29.39% 26.32% 7.23% 6.4% 6.39% 0.79% 0.18% 3.29% 4.42% 0.45%
2025/04/04 24.41% 29.09% 7.64% 6.38% 4.18% 2.69% 0.25% 4.89% 1.67% 1.3%
2025/04/05 19.64% 35.6% 10.13% 4.28% 3.08% 0.76% 2.09% 3.42% 7.02% 1.13%
2025/04/06 22.56% 27.29% 14% 3.3% 4.23% 5.67% 0.2% 1.32% 3.57% 0.97%
2025/04/07 27.38% 31.44% 13% 4.69% 5.45% 1.27% 0.41% 0.73% 2.05% 1.13%
2025/04/08 22.16% 31.8% 16.54% 3.51% 4.49% 3.35% 3.15% 2.48% 2.16% 1.09%
2025/04/09 29.54% 33.62% 8.41% 5.37% 4.1% 1.89% 1.97% 2.44% 0.15% 0.2%
2025/04/10 34.38% 30.1% 9.18% 4.39% 5.47% 3.64% 1.35% 2.62% 1.88% 1.35%
2025/04/11 27.65% 23.5% 11.72% 3.06% 2.82% 5.96% 1.41% 0.72% 3.45% 1.33%
2025/04/12 22.22% 31.7% 6.61% 7.81% 6.52% 6.92% 2.33% 1.68% 2.15% 1.16%
2025/04/13 26.11% 27.66% 7.05% 9.39% 2.71% 3.71% 0.43% 3.03% 5.32% 1.72%
2025/04/14 23.56% 25.5% 16.31% 6.31% 6.8% 4.94% 2.38% 0.35% 1.77% 0.35%
2025/04/15 21.06% 38.62% 13.38% 2.47% 6.37% 8.67% 0.06% 2.35% 0.22% 0.56%
2025/04/16 20.84% 32.01% 13.34% 4.18% 8.07% 2.71% 2.74% 4.94% 1.92% 0.77%
2025/04/17 22.74% 39.35% 1.97% 6.36% 0.66% 2.76% 0.05% 1.24% 3.36% 0.21%
2025/04/18 30.94% 24.61% 12% 5.29% 3.29% 4.47% 1.33% 1.96% 1.49% 0.34%
2025/04/19 19.28% 38.11% 6.83% 9.95% 6.02% 3.25% 0.56% 4.99% 0.4% 0.18%
2025/04/20 25.27% 35.56% 3.33% 4.03% 3.91% 5.9% 2.52% 4.19% 0.63% 1.16%
2025/04/21 28.7% 28.17% 5.93% 7.09% 1.85% 6.18% 3.06% 1.63% 2.56% 0.3%
2025/04/22 23.27% 29.81% 10.6% 6.28% 5.41% 5.37% 2.49% 4.14% 1.77% 0.64%
2025/04/23 26.03% 33.07% 6.53% 3.64% 6.96% 5.52% 2.61% 4.98% 0.03% 1.19%
2025/04/24 32.84% 26.81% 14.25% 2.86% 3.94% 3.91% 1.71% 4.48% 1.29% 0.37%
2025/04/25 29.78% 35.87% 6.3% 5.41% 6.54% 2.61% 2.37% 2.3% 3.06% 0.12%
2025/04/26 26.46% 29.03% 5.35% 6.7% 5.86% 6.46% 2.12% 4.82% 0.02% 1.43%
2025/04/27 26.21% 29.31% 6.57% 10.51% 7.85% 5.83% 3.09% 1.97% 0.03% 0.49%
2025/04/28 31.93% 28.11% 7.42% 5.43% 2.65% 4.48% 1.29% 3.32% 1.13% 0.97%
2025/04/29 30.15% 31.48% 9.4% 4.64% 5.7% 3.71% 1.27% 1.86% 0.36% 1.84%
2025/04/30 31.23% 27.14% 8.76% 7.04% 4.7% 4.03% 2.19% 1.99% 1.77% 0.73%

Copyright © Adthena. All rights reserved.

April saw Verizon’s impression share fluctuate, peaking at 34.38% on the 10th. T-Mobile maintained a strong presence, reaching 39.35% on the 17th. 5GHomeDeals and BoostMobile showed varied trends, while Xfinity remained low. The month ended with Verizon at 31.23%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    New Boost Mobile 5G Network. - Get Superfast 5G Coverage https://www.boostmobile.com

    Don’t Pay Full Price For Unlimited Data, Ever Again. Same Coverage, Half The Price.

  2. 2
    Top 5G Internet Providers | Search in Your Zip Code https://www.highspeedinternet.com

    Never Overpay for Internet Again! Find the Latest Deals on Internet Plans in Your Area. 1.

  3. 3
    Mint Mobile https://www.mintmobile.com

    5G-4G LTE Data for $15/mo. Keep your money where it belongs—in your pocket. New customer plans $15/mo. ($45 upfront).

  4. 4
    T-Mobile® Home Internet - Lock Your Rate at $35/mo https://www.t-mobile.com › home-internet

    Affordable 5G home internet packages starting at $35/mo. Join & secure your monthly rate. Price w...

  5. 5
    Verizon 5G Home Internet https://www.verizon.com › home › internet

    Check Availability in Your Zip — 5G Home Internet plans starts at $35/mo with AutoPay & any Verizon mobile phone plan.

Copyright © Adthena. All rights reserved.

In the competitive 5G landscape, Boost Mobile entices with affordability, promising half-price unlimited data. Highspeedinternet.com emphasizes cost-saving deals, while Mint Mobile highlights budget-friendly $15/month plans. T-Mobile and Verizon focus on stable, affordable home internet, starting at $35/month, ensuring value and reliability.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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