US Telecommunications 5g Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications 5g Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.6474703107
	79.3525296893

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	67
	33

67%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	2%
Navigational	18%
Seasonal	0%
Local	2%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
t-mobile.com	83.16
highspeedinternet.com	3.17
mintmobile.com	2.33
verizon.com	2.27
att.com	1.33
boostmobile.com	0.95
xfinityspecial.com	0.89
whistleout.com	0.59
att-promotions.com	0.49
visible.com	0.46
others	4.36

t-mobile.com - 83.16%
highspeedinternet.com - 3.17%
mintmobile.com - 2.33%
verizon.com - 2.27%
att.com - 1.33%
boostmobile.com - 0.95%
xfinityspecial.com - 0.89%
whistleout.com - 0.59%
att-promotions.com - 0.49%
visible.com - 0.46%
others - 4.36%

T-Mobile dominates with 83.16% click share, overshadowing others like Verizon at 2.27% and Mint Mobile at 2.33%. Others collectively hold 4.36%.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	t-mobile.com	att.com	highspeedinternet.com	mintmobile.com	verizon.com	boostmobile.com	spectrum.com	xfinityspecial.com	whistleout.com	att-promotions.com
2025/10/01	68.71%	2.07%	5.6%	2.69%	9.05%	0.87%	0.03%	2.2%	0.34%	0.34%
2025/10/02	61.31%	1.96%	5.77%	3.35%	5.22%	0.75%	0.03%	5.05%	1.87%	0.53%
2025/10/03	66.06%	3.1%	5.6%	3.32%	4.43%	0.82%	0.02%	3.61%	1.65%	1.34%
2025/10/04	67.72%	3.85%	4.68%	2.85%	3.16%	2.85%	0.04%	4.13%	0.33%	2.77%
2025/10/05	64.26%	0.96%	6.32%	3.67%	6.45%	2.03%	0.04%	3.09%	1.22%	1.66%
2025/10/06	65.59%	0.97%	5.87%	3.01%	5.99%	2.69%	0.02%	3.5%	2.55%	0.44%
2025/10/07	72.76%	0.77%	5.43%	2.74%	2.2%	2.32%	0.02%	1.38%	1.91%	2.71%
2025/10/08	75.2%	0.99%	6.23%	2.52%	2.05%	0.63%	0.02%	1.26%	0.44%	1.3%
2025/10/09	75.89%	1.05%	6.47%	2.22%	4.19%	0.63%	0.02%	0.58%	2.47%	0.37%
2025/10/10	68.49%	4.96%	5.91%	2.23%	5.06%	0.82%	0.03%	3.85%	1.91%	0.63%
2025/10/11	72.34%	2.37%	4.27%	2.2%	6.02%	0.92%	0.02%	3.18%	0.48%	0.49%
2025/10/12	72.1%	2.55%	6.69%	2.46%	2.03%	1.86%	0.01%	1.6%	0.42%	0.98%
2025/10/13	72.37%	2.24%	6.28%	2.11%	1.87%	1.37%	0.01%	2.77%	1.07%	0.56%
2025/10/14	75.22%	2.33%	6.1%	2.38%	1.43%	1.39%	0.01%	0.86%	1.26%	1.45%
2025/10/15	68.7%	6.62%	6.44%	2.26%	3.84%	0.66%	0.01%	1.37%	2.23%	0.28%
2025/10/16	77.09%	0.88%	5.61%	2.74%	3.97%	0.53%	0.01%	1.72%	0.95%	0.33%
2025/10/17	59.91%	6.15%	8.03%	8.61%	2.84%	1.26%	0.01%	0.5%	1.97%	3.57%
2025/10/18	67.67%	1.69%	5.01%	10.05%	2.46%	2.43%	0.01%	0.46%	0.4%	0.48%
2025/10/19	65.58%	0.99%	5.66%	10.54%	6.73%	1.52%	0.01%	1.76%	0.32%	0.31%
2025/10/20	65.66%	4.57%	7.38%	5.73%	3.97%	1.7%	0.57%	0.35%	2.2%	0.21%
2025/10/21	66.91%	1.79%	7.23%	6.31%	2.6%	2.24%	2.93%	0.98%	0.19%	0.96%
2025/10/22	66.35%	0.93%	5.85%	8.73%	5.39%	0.88%	2.02%	1.9%	1.01%	2.14%
2025/10/23	62.13%	2.18%	7.8%	9.71%	6.03%	0.95%	2.67%	1.33%	0.94%	0.62%
2025/10/24	67.26%	3.59%	6.56%	7.54%	2.92%	1.14%	1.85%	0.33%	0.17%	1.9%
2025/10/25	60.76%	3.93%	9.25%	3.75%	6.7%	1.1%	4.02%	1.34%	1.18%	0.35%
2025/10/26	63.2%	4.55%	9.92%	5.15%	2.43%	3.54%	2.07%	1.27%	0.37%	0.47%
2025/10/27	61.84%	1.53%	8.4%	4.05%	4.49%	1.09%	4.03%	2.05%	3.9%	0.16%
2025/10/28	59.72%	1.49%	8.5%	3.56%	5.21%	3.89%	1.99%	0.3%	1.09%	0.72%
2025/10/29	58.94%	1.53%	8.78%	8.08%	9.52%	2.71%	2.27%	0.46%	0.3%	1.03%
2025/10/30	62.74%	3.41%	5.33%	7.38%	7.06%	1.59%	2.11%	2.74%	0.37%	0.7%
2025/10/31	57.94%	8.78%	8.74%	6.98%	6.79%	1.86%	1.22%	0.64%	0.38%	0.21%

t-mobile.com
att.com
highspeedinternet.com
mintmobile.com
verizon.com
boostmobile.com
spectrum.com
xfinityspecial.com
whistleout.com
att-promotions.com

T-Mobile’s spend share fluctuated, peaking at 77.09% mid-month, then declining to 57.94%. AT&T saw a late surge, ending at 8.78%. Highspeedinternet.com and Mint Mobile experienced notable mid-month increases. Verizon’s share varied, closing at 6.79%.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	59
2025/10/02	61
2025/10/03	67
2025/10/04	67
2025/10/05	69
2025/10/06	65
2025/10/07	68
2025/10/08	59
2025/10/09	62
2025/10/10	67
2025/10/11	63
2025/10/12	65
2025/10/13	65
2025/10/14	63
2025/10/15	66
2025/10/16	61
2025/10/17	61
2025/10/18	67
2025/10/19	70
2025/10/20	69
2025/10/21	65
2025/10/22	71
2025/10/23	68
2025/10/24	72
2025/10/25	71
2025/10/26	70
2025/10/27	62
2025/10/28	60
2025/10/29	55
2025/10/30	56
2025/10/31	60

October began with 59 advertisers, peaking at 72 mid-month. A decline followed, ending with 60.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
mintmobile.com	1.46%
spectrum.com	0.73%
verizon.com	0.48%
starry.com	0.31%
highspeedinternet.com	0.27%
att-promotions.com	-0.23%
comcast.com	-0.23%
whistleout.com	-0.24%
xfinityspecial.com	-0.45%
t-mobile.com	-2.85%

Mintmobile.com surged with a 1.46 increase, while t-mobile.com dropped by 2.85. Spectrum.com and verizon.com also gained, contrasting xfinityspecial.com’s decline.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	t-mobile.com	att.com	verizon.com	highspeedinternet.com	mintmobile.com	boostmobile.com	xfinityspecial.com	whistleout.com	astound.com	att-promotions.com
2025/10/01	83.12%	0.93%	4.89%	3.32%	1.38%	0.16%	1.41%	0.09%	0.01%	0.21%
2025/10/02	76.65%	1.51%	2.54%	3.41%	2.35%	0.16%	3.3%	1.06%	0.14%	0.28%
2025/10/03	79.95%	1.7%	2.21%	3.35%	1.99%	0.24%	2.23%	0.94%	1.43%	0.89%
2025/10/04	79.44%	2.51%	1.38%	2.76%	1.98%	2.61%	2.63%	0.07%	0.85%	1.76%
2025/10/05	74.04%	0.38%	4.09%	4.23%	3.01%	1.52%	2.19%	0.69%	2.46%	1.23%
2025/10/06	74.03%	0.48%	4.35%	4.38%	2.23%	2.76%	2.49%	1.94%	1.91%	0.2%
2025/10/07	79.33%	0.35%	1.71%	4.03%	2.19%	2.43%	0.9%	1.41%	1.95%	2.16%
2025/10/08	82.84%	0.53%	1.76%	4.75%	1.49%	0.17%	0.84%	0.13%	0.79%	0.97%
2025/10/09	81.39%	0.64%	3.59%	5.47%	1.81%	0.18%	0.37%	2.14%	1.41%	0.17%
2025/10/10	74.24%	4.95%	4.39%	4.99%	1.37%	0.34%	3.62%	1.69%	0.85%	0.3%
2025/10/11	77.5%	2.21%	5.53%	3.33%	1.55%	0.49%	3%	0.31%	2.6%	0.27%
2025/10/12	76.44%	2.01%	1.79%	5.21%	1.48%	2.49%	1.32%	0.15%	0.1%	0.72%
2025/10/13	77.73%	1.83%	1.7%	4.85%	1.35%	1.65%	2.43%	0.75%	0.02%	0.28%
2025/10/14	79.39%	1.81%	0.84%	4.75%	1.72%	1.82%	0.63%	0.99%	1.49%	1.36%
2025/10/15	74.65%	5.78%	3.53%	5.2%	1.84%	0.35%	1.19%	1.99%	0.02%	0.07%
2025/10/16	75.66%	0.51%	3.19%	3.89%	10.3%	0.3%	1.36%	0.64%	0.65%	0.07%
2025/10/17	62.14%	5.1%	2.88%	8.29%	6.51%	1.69%	0.35%	1.79%	0.58%	4.03%
2025/10/18	73.64%	1.31%	2.29%	3.55%	6.74%	3.07%	0.29%	0.23%	0.39%	0.26%
2025/10/19	73.17%	0.84%	5.77%	3.73%	8.4%	1.4%	1.44%	0.14%	0.67%	0.1%
2025/10/20	70.35%	3.8%	3.91%	4.91%	3.98%	1.75%	0.17%	1.79%	0.07%	0.04%
2025/10/21	73.78%	1.41%	2.51%	4.56%	4.66%	1.56%	0.69%	0.05%	0.58%	0.75%
2025/10/22	77.28%	0.61%	3.74%	3.44%	6.1%	0.23%	1.41%	0.74%	0.59%	1.85%
2025/10/23	74.15%	1.41%	3.88%	4.54%	6.66%	0.24%	1.01%	0.7%	0.24%	0.38%
2025/10/24	77.64%	2.9%	2.14%	3.43%	5.43%	0.36%	0.22%	0.06%	1.24%	1.36%
2025/10/25	74.58%	2.6%	4.28%	5.2%	1.86%	0.5%	1.05%	0.81%	1.46%	0.17%
2025/10/26	76.41%	2.95%	1.64%	5.63%	3.59%	2.11%	0.84%	0.23%	0.2%	0.31%
2025/10/27	77.53%	0.76%	2.51%	4.66%	2.34%	0.29%	1.28%	2.55%	0.75%	0.05%
2025/10/28	73.09%	0.79%	3.34%	4.83%	1.71%	2.4%	0.2%	0.66%	0.02%	0.47%
2025/10/29	73.82%	0.61%	6.18%	4.81%	4.96%	1.71%	0.35%	0.07%	0.02%	0.63%
2025/10/30	78.92%	1.69%	4.69%	2.78%	4.03%	0.48%	1.88%	0.16%	0.71%	0.51%
2025/10/31	73.1%	5.3%	5.25%	5.09%	4.81%	0.44%	0.38%	0.07%	0.06%	0.05%

t-mobile.com
att.com
verizon.com
highspeedinternet.com
mintmobile.com
boostmobile.com
xfinityspecial.com
whistleout.com
astound.com
att-promotions.com

T-Mobile’s impression share fluctuated, peaking at 83.12% and ending at 73.10%. AT&T and Verizon showed minor variations, while HighSpeedInternet and MintMobile saw notable spikes. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services - Last month

1
Get 1 GIG for $37/mo with AT&T https://www.att.com
Order Before This Offer Ends — Order Before it's Too Late! Get Your Home Fast Internet by Switching to AT&T Fiber®. Save over...
2
Unlimited Is Just $10/Mo - $10/Mo. On Our Unlimited Plan https://www.boostmobile.com
Join Boost Mobile Today & Don't Overpay For Unlimited Talk, Text, Or Data Ever Again. Get An...
3
Mint Mobile Black Friday Sale - All Unlimited Plans $15/month https://www.mintmobile.com
New customers get 50% off 3 months of unlimited, now $15/mo. ($45 upfront). May slow 35GB+
4
T-Mobile® Home Internet - $35/mo with 5-Year Guarantee https://www.t-mobile.com › home-internet
Get unlimited 5G home Wi-Fi starting at $35/mo. Secure your rate for 5 years, guaranteed.
5
Visible by Verizon | Unlimited 5G by Verizon https://www.visible.com › visible
Simple savings, no surprises. Switch to Visible & save on unlimited data plans. See terms.

AT&T entices with a $37/month gigabit offer, urging quick action. Boost Mobile highlights affordability with $10/month unlimited plans. Mint Mobile’s Black Friday sale offers 50% off, while T-Mobile guarantees $35/month 5G home internet for five years. Visible by Verizon promises simple savings on unlimited 5G.

Frequently Asked Questions

Why is the US Telecommunications 5g Services November 2025 Report useful and how should I use it?

Why is the US Telecommunications 5g Services November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications 5g Services November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications 5g Services November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications 5g Services November 2025 Report?

The US Telecommunications 5g Services November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications 5g Services November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications 5g Services November 2025 Report for?

The US Telecommunications 5g Services November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand.

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US Telecommunications 5g Services - PPC Market Share Analysis November 2025

5g Services – US

Google AI Overview visibility for Telecommunications 5g Services US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications 5g Services brands

Share of Spend for the top 10 US Telecommunications 5g Services brands

Competitor Count for US Telecommunications 5g Services

Market Loss & Market Gains for US Telecommunications 5g Services

US Telecommunications 5g Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Frequently Asked Questions

Why is the US Telecommunications 5g Services November 2025 Report useful and how should I use it?

Why is the US Telecommunications 5g Services November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications 5g Services November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications 5g Services November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK 5g Services

AUS 5g Services