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US Telecommunications 5g Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 50.78
verizon.com 34.42
att.com 3.13
boostmobile.com 1.77
highspeedinternet.com 1.73
5ghomedeals.com 1.6
mintmobile.com 1.33
xfinityspecial.com 0.88
frontier.com 0.34
metrobyt-mobile.com 0.31
others 3.71

Copyright © Adthena. All rights reserved.

In the PPC landscape, T-Mobile leads with 50.78% click share, followed by Verizon at 34.42%. ‘Others’ collectively hold 3.71%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date t-mobile.com verizon.com att.com highspeedinternet.com boostmobile.com frontier.com mintmobile.com 5ghomedeals.com xfinityspecial.com whistleout.com
2025/05/01 40.65% 32.37% 4.31% 3.82% 5.14% 0.11% 0.93% 1.64% 0.84% 1.13%
2025/05/02 38.9% 29.8% 8.9% 6.32% 3.92% 0.14% 2.5% 2.34% 0.3% 1.34%
2025/05/03 32.59% 41.08% 5.61% 5.28% 1.91% 0.11% 2.01% 0.69% 1.37% 0.25%
2025/05/04 39.03% 37.39% 5.31% 3.95% 3.37% 0.28% 3.2% 1.21% 0.03% 1.68%
2025/05/05 31.18% 41.81% 7.63% 3.08% 3.42% 2.16% 2.09% 0% 0.33% 0.06%
2025/05/06 28.57% 47.58% 5.11% 5.34% 3.01% 0.13% 1.85% 1.89% 0.72% 0.15%
2025/05/07 29.94% 47.3% 4.99% 3.25% 3.68% 0.03% 1.88% 1.52% 0.54% 0.16%
2025/05/08 27.35% 46.95% 5.15% 3.4% 1.53% 0.03% 2.24% 2.64% 1.4% 0.15%
2025/05/09 35.02% 43.1% 4.51% 4.56% 2.33% 0.14% 2.16% 0% 1.31% 1.51%
2025/05/10 32.13% 43.25% 5.43% 3.25% 1.41% 0.04% 2.43% 0.47% 0.69% 0.07%
2025/05/11 32.13% 44.6% 1.61% 3.75% 3.26% 0.08% 3.23% 1.53% 0.32% 2.34%
2025/05/12 34.22% 45.7% 1.87% 2.57% 1.48% 0.14% 1.85% 1.2% 2.41% 0.08%
2025/05/13 34.67% 40.11% 1.89% 5.35% 1.26% 0.2% 1.88% 2.62% 2.24% 3.71%
2025/05/14 32.72% 39.91% 6.32% 2.14% 2.95% 2.55% 2.76% 1.91% 2.63% 0.39%
2025/05/15 30.59% 45.11% 10.59% 3.76% 1.09% 0.02% 1.82% 2.05% 0.14% 1.32%
2025/05/16 33.16% 44.18% 3.82% 3.88% 2.16% 2.42% 2.91% 0% 0.44% 0.46%
2025/05/17 37.48% 39.04% 8.51% 1.3% 1.18% 0.57% 2.49% 0.95% 3.85% 0.21%
2025/05/18 39.83% 33.85% 3.06% 6.55% 1.67% 0.35% 3.62% 0.75% 0.58% 0.41%
2025/05/19 31.19% 44.48% 5.12% 3.14% 1.8% 2.09% 2.36% 1.67% 0.51% 1.09%
2025/05/20 33.42% 40.63% 5.79% 2.47% 1.7% 3.37% 3.14% 1.58% 0.79% 0.18%
2025/05/21 37.96% 40.1% 5.47% 2.88% 2.01% 0.2% 2.24% 0.51% 5.21% 0.19%
2025/05/22 38.25% 40.94% 4.97% 3.87% 2.28% 0.33% 1.27% 1.79% 2.65% 0.39%
2025/05/23 39.38% 28.4% 3.76% 7.53% 3.38% 0.25% 2.23% 1.18% 6.56% 1.51%
2025/05/24 34.18% 41.93% 4.47% 4.2% 3.13% 0.09% 3.16% 0.68% 2.07% 2.09%
2025/05/25 35.28% 43.44% 1.99% 5.32% 1.27% 0.08% 2% 1.22% 4.49% 2.34%
2025/05/26 39.15% 36.13% 6.26% 4.08% 1.93% 0.07% 2.33% 0.57% 4.66% 0.31%
2025/05/27 37.66% 39.16% 1.67% 4.66% 3.06% 2.33% 1.97% 1.72% 3.31% 0.2%
2025/05/28 36.4% 41.63% 2.1% 3.59% 3.69% 2.2% 0.95% 1.97% 3.89% 0.08%
2025/05/29 43.36% 36.29% 6.15% 2.75% 1.72% 0.01% 1.47% 2.63% 1.28% 0.18%
2025/05/30 33.81% 43.82% 3.5% 2.44% 4.29% 1.71% 0.89% 1.12% 3.05% 0.07%
2025/05/31 39.56% 36.21% 6.52% 3.03% 2.87% 2.69% 2.54% 0.93% 0.23% 0.18%

Copyright © Adthena. All rights reserved.

In May 2025, Verizon led PPC spend, peaking mid-month. T-Mobile fluctuated, ending strong. AT&T and others trailed, with minor shifts. The month concluded with Verizon maintaining dominance.

Market Exposure

Competitor Count for US Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 63
2025/05/02 64
2025/05/03 66
2025/05/04 64
2025/05/05 65
2025/05/06 68
2025/05/07 68
2025/05/08 69
2025/05/09 68
2025/05/10 69
2025/05/11 69
2025/05/12 77
2025/05/13 77
2025/05/14 82
2025/05/15 79
2025/05/16 80
2025/05/17 80
2025/05/18 79
2025/05/19 80
2025/05/20 73
2025/05/21 69
2025/05/22 68
2025/05/23 71
2025/05/24 68
2025/05/25 72
2025/05/26 65
2025/05/27 68
2025/05/28 67
2025/05/29 71
2025/05/30 68
2025/05/31 65

Copyright © Adthena. All rights reserved.

May began with 63 advertisers, gradually increasing to 82 by mid-month. A decline followed, ending at 65. The month saw fluctuations, peaking mid-month before stabilizing.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
t-mobile.com 5.76%
xfinityspecial.com 0.78%
boostmobile.com 0.46%
frontier.com 0.23%
highspeedinternet.com 0.18%
ultramobile.com -0.09%
5ghomedeals.com -0.1%
nomadinternet.com -0.17%
att.com -0.33%
verizon.com -5.98%

Copyright © Adthena. All rights reserved.

T-Mobile surged with a 5.76% click share increase, while Verizon plummeted by 5.98%. Xfinityspecial and Boost Mobile also gained, contrasting with declines from AT&T and others.

Campaign Efficiency

US Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date t-mobile.com verizon.com boostmobile.com mintmobile.com visible.com att.com 5ghomedeals.com highspeedinternet.com ciena.com xfinityspecial.com
2025/05/01 32.01% 22.78% 9.44% 1.38% 1.7% 2.62% 6.74% 6.42% 1.55% 1.51%
2025/05/02 34.42% 21.62% 6.59% 5.63% 0.58% 4.21% 8.42% 7.13% 0.05% 0.58%
2025/05/03 30.4% 28.82% 5.19% 5.07% 0.49% 2.73% 3.36% 6.87% 0.23% 2.22%
2025/05/04 33.81% 24.68% 9.12% 8.66% 0.85% 2.74% 5.69% 4.35% 0.09% 0.05%
2025/05/05 30.95% 26.72% 8.35% 5% 1.01% 5.26% 0% 3.71% 1.43% 0.56%
2025/05/06 27.11% 31.52% 6.39% 3.96% 0.36% 2.13% 7.81% 6.88% 1.48% 1.19%
2025/05/07 27.95% 31.4% 6.79% 3.74% 0.47% 2.19% 8.35% 3.61% 1.47% 0.99%
2025/05/08 24.92% 29.76% 4.1% 4.85% 0.28% 5.22% 11.64% 3.58% 1.14% 1.82%
2025/05/09 34.01% 32.68% 5.82% 5.47% 0.48% 2.34% 0% 5.42% 0.49% 2.13%
2025/05/10 31.72% 30.51% 4.56% 6.45% 0.84% 2.89% 2.75% 3.95% 1.72% 1.12%
2025/05/11 28.8% 28.92% 6.41% 7.54% 1.66% 2.82% 7.76% 4.15% 1.18% 0.4%
2025/05/12 30.24% 31.56% 2.59% 3.76% 0.87% 3.11% 6.29% 2.55% 0.04% 3.11%
2025/05/13 29.3% 24.58% 3.44% 4.31% 0.33% 2.77% 11.55% 5.3% 0.4% 3.27%
2025/05/14 29.89% 23.48% 5.49% 6.32% 0.58% 4.36% 8.99% 2.05% 2.9% 3.09%
2025/05/15 29% 30.71% 3.49% 4.02% 0.37% 7.68% 11.39% 4.53% 0.07% 0.19%
2025/05/16 32.56% 30.7% 4.26% 7.63% 2.11% 2.94% 0% 4.19% 0.24% 0.71%
2025/05/17 34.24% 25.08% 4.72% 4.53% 1.35% 5.47% 4.99% 1.55% 0.25% 4.87%
2025/05/18 33.4% 23.45% 3.49% 8.55% 0.82% 2.26% 3.46% 6.97% 3.14% 0.77%
2025/05/19 28.21% 28.63% 3.85% 5.48% 0.67% 3.65% 8.4% 3.56% 0.27% 0.74%
2025/05/20 30.39% 28.04% 4.1% 7.34% 0.56% 2.75% 7.02% 2.39% 0.41% 1.08%
2025/05/21 36.56% 27.97% 4.99% 6.16% 0.22% 2.64% 2.84% 3.15% 1.67% 7.21%
2025/05/22 33.94% 28.96% 6.2% 2.24% 0.21% 2.72% 9.13% 4.46% 0.04% 3.65%
2025/05/23 29.75% 19.33% 8.02% 4.27% 0.23% 3.2% 5.5% 7.35% 0.27% 8.35%
2025/05/24 32.93% 28.65% 6.2% 7.87% 0.5% 3.32% 3.26% 5.15% 1.46% 2.9%
2025/05/25 31.8% 26.72% 4.24% 4.96% 0.27% 4.54% 5.87% 6.11% 0.05% 6.58%
2025/05/26 36.26% 25.33% 3.95% 5.6% 0.44% 6.1% 2.12% 4.39% 0.56% 7.06%
2025/05/27 31.8% 24.5% 9.74% 4.9% 0.64% 1.75% 7.63% 5.31% 0.15% 4.51%
2025/05/28 32.53% 28.07% 7.94% 1.57% 0.33% 1.99% 10.08% 4.15% 0.24% 5.76%
2025/05/29 35.4% 19.6% 3.62% 2.92% 2.16% 14.07% 11.15% 2.41% 1.32% 1.31%
2025/05/30 32.3% 30.06% 7.25% 1.95% 0.65% 5.06% 5.37% 3.05% 0.05% 4.22%
2025/05/31 35.86% 24.42% 8.47% 5.86% 4.68% 4.18% 3.84% 3.08% 0.51% 0.31%

Copyright © Adthena. All rights reserved.

T-Mobile led May with fluctuating impressions, peaking at 36.56%. Verizon’s share varied, ending at 24.42%. Boost Mobile and Mint Mobile showed modest gains, while AT&T spiked to 14.07% on May 29.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    New Boost Mobile 5G Network. | Get Superfast 5G Coverage https://www.boostmobile.com

    Don’t Pay Full Price For Unlimited Data, Ever Again. Same Coverage, Half The Price.

  2. 2
    Top 5G Internet Providers | Search in Your Zip Code https://www.highspeedinternet.com

    Never Overpay for Internet Again! Find the Latest Deals on Internet Plans in Your Area. 1...

  3. 3
    Mint Mobile https://www.mintmobile.com

    5G-4G LTE Data for $15/mo. Keep your money where it belongs—in your pocket. New customer plans $15/mo. ($45 upfront).

  4. 4
    T-Mobile® Home Internet | $35/mo with 5-Year Guarantee https://www.t-mobile.com

    Get unlimited 5G home Wi-Fi starting at $35/mo. Secure your rate for 5 years, guaranteed. Rate w...

  5. 5
    Verizon 5G Home Internet https://www.verizon.com › home › internet

    Fast Internet for $35/mo — 5G Home Internet plans starts at $35/mo with AutoPay & any Verizon mobile phone plan. Add...

Copyright © Adthena. All rights reserved.

In the competitive 5G landscape, Boost Mobile entices with affordability, offering half-price unlimited data. Highspeedinternet.com emphasizes cost-saving deals, while Mint Mobile highlights budget-friendly $15/month plans. T-Mobile and Verizon focus on stable, low-cost home internet, ensuring long-term savings.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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