US Telecommunications Cloud Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Services – US

Google AI Overview visibility for Telecommunications Cloud Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.4622813887
60.5377186113
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 19%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ionos.com 15.12
hostinger.com 14.65
godaddy.com 12.7
apple.com 9.76
liquidweb.com 5.32
accenture.com 5.09
ringcentral.com 3.51
linode.com 2.82
cybernews.com 2.65
nttdata.com 2.28
others 26.1
  • ionos.com - 15.12%
  • hostinger.com - 14.65%
  • godaddy.com - 12.7%
  • apple.com - 9.76%
  • liquidweb.com - 5.32%
  • accenture.com - 5.09%
  • ringcentral.com - 3.51%
  • linode.com - 2.82%
  • cybernews.com - 2.65%
  • nttdata.com - 2.28%
  • others - 26.1%

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In the PPC landscape, Ionos leads with 15.12% click share, closely followed by Hostinger at 14.65%. Others collectively hold a significant 26.10%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hostinger.com ionos.com godaddy.com cybernews.com liquidweb.com accenture.com linode.com ringcentral.com aws.amazon.com hyve.com
2025/10/01 13.29% 13.49% 16.34% 1.87% 6.81% 3.24% 3.21% 4.66% 5.39% 3.28%
2025/10/02 16.3% 15.53% 13% 1.43% 4.39% 6.56% 4.21% 3.96% 4.96% 0.86%
2025/10/03 10.8% 13.46% 14.99% 1.3% 7.88% 0.26% 5% 5.15% 9.61% 0.27%
2025/10/04 5.09% 13.53% 13.59% 1.33% 7.66% 8.93% 4.02% 4.26% 7.98% 0.02%
2025/10/05 13.44% 12.84% 19.07% 1.2% 6.58% 5.68% 3.8% 2.19% 11.88% 0%
2025/10/06 8.79% 14.05% 20.97% 3.29% 4.99% 1.77% 2.6% 3.51% 5.31% 0.66%
2025/10/07 3.82% 10.03% 14.74% 1.85% 5.05% 1.53% 3.27% 4.03% 5.86% 2.26%
2025/10/08 7.79% 11.67% 18.66% 2.36% 5.29% 3.57% 3.56% 4.1% 3.36% 2.32%
2025/10/09 11.83% 10.65% 22.89% 1.81% 6.94% 5.08% 3.02% 4.1% 2.6% 1.97%
2025/10/10 5.44% 14.22% 16.74% 2.83% 7.58% 2.42% 4.28% 3.72% 8.99% 1.87%
2025/10/11 7.89% 11.84% 21.47% 2.85% 9.14% 9.5% 3.91% 3.16% 9.86% 0%
2025/10/12 8.98% 9.86% 23% 1.05% 3.79% 5.51% 1.32% 2.51% 11.01% 0%
2025/10/13 4.8% 12.79% 18.44% 2.28% 5.79% 5.54% 4.22% 4.23% 7.34% 2.38%
2025/10/14 9.27% 11.21% 22.94% 2.33% 5.04% 1.8% 2.89% 4.1% 7.76% 0.16%
2025/10/15 12.83% 9.42% 27.79% 1.32% 5.26% 1.34% 2.62% 3.6% 6.02% 3.42%
2025/10/16 11.67% 15.98% 26.76% 1.9% 3.71% 2.68% 2.2% 3.73% 2.75% 3.56%
2025/10/17 15.62% 12.5% 29% 2.27% 5.39% 1.99% 1.63% 3.82% 2.17% 2.12%
2025/10/18 13.58% 12.55% 17.13% 3.77% 6.54% 7.17% 2.75% 3.19% 8.32% 0.01%
2025/10/19 17.03% 17.3% 24.52% 1.43% 5.19% 7.61% 2.01% 2.15% 7% 0.02%
2025/10/20 18.78% 13.67% 17.17% 2.61% 5.76% 5.78% 2.4% 2.82% 2.83% 2.6%
2025/10/21 18.94% 13.18% 17.78% 3.32% 4.05% 5.69% 1.75% 3.06% 1.73% 4.6%
2025/10/22 21.79% 11.2% 16.8% 3.19% 5.57% 1.96% 0.78% 2.67% 1.96% 4.58%
2025/10/23 20.61% 15.84% 18.12% 2.07% 4.08% 5.04% 0.37% 3.05% 5.19% 7.07%
2025/10/24 16.02% 12.08% 19.19% 2.56% 3.32% 6.49% 1.28% 2.77% 3.57% 9.25%
2025/10/25 16.16% 15.95% 20.31% 2.35% 4.54% 10.05% 2.66% 2.28% 5.83% 0.05%
2025/10/26 12.03% 15.47% 19.02% 4.43% 4.88% 4.5% 3.09% 4.28% 2.99% 0.06%
2025/10/27 18.24% 12.87% 15.56% 5.16% 6.42% 1.96% 3.65% 4.45% 2.6% 7.83%
2025/10/28 10.23% 15.82% 15.93% 5.72% 1.78% 6.96% 5.18% 4.48% 1.41% 7.01%
2025/10/29 13.18% 15.5% 15.29% 3.97% 3.31% 2.37% 2.3% 4.97% 6.06% 0.46%
2025/10/30 16.37% 17.58% 11.6% 6.32% 2.56% 4.84% 4.1% 6.28% 6.08% 0.33%
2025/10/31 19.16% 16.73% 16.54% 4.37% 3.84% 3.39% 3.26% 2.42% 1.28% 0.97%
  • hostinger.com
  • ionos.com
  • godaddy.com
  • cybernews.com
  • liquidweb.com
  • accenture.com
  • linode.com
  • ringcentral.com
  • aws.amazon.com
  • hyve.com

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In October 2025, GoDaddy led PPC spend, peaking mid-month. Hostinger and Ionos showed fluctuating trends, while Cybernews and Hyve had minimal impact. The month concluded with GoDaddy maintaining dominance.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 58
2025/10/02 57
2025/10/03 56
2025/10/04 59
2025/10/05 61
2025/10/06 58
2025/10/07 61
2025/10/08 63
2025/10/09 66
2025/10/10 64
2025/10/11 59
2025/10/12 57
2025/10/13 59
2025/10/14 64
2025/10/15 65
2025/10/16 59
2025/10/17 61
2025/10/18 63
2025/10/19 64
2025/10/20 70
2025/10/21 58
2025/10/22 55
2025/10/23 54
2025/10/24 57
2025/10/25 56
2025/10/26 51
2025/10/27 54
2025/10/28 52
2025/10/29 57
2025/10/30 59
2025/10/31 60

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Advertisers fluctuated throughout October, peaking at 70 on the 20th, before stabilizing at 60 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hostinger.com 2.7%
apple.com 2.16%
hyve.com 1.42%
godaddy.com 1.41%
cybernews.com 1.06%
ringcentral.com -0.91%
ionos.com -1.3%
azure.microsoft.com -1.56%
liquidweb.com -2.14%
ibm.com -2.2%

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Hostinger.com leads with a 2.70% click share increase, while ibm.com faces a 2.20% decline. Apple.com and hyve.com also see positive growth, contrasting with liquidweb.com’s drop.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hostinger.com ionos.com godaddy.com apple.com cybernews.com linode.com liquidweb.com accenture.com ringcentral.com aws.amazon.com
2025/10/01 17.49% 17.33% 15.24% 1.48% 1.89% 3.02% 7.26% 3.02% 3.43% 4.54%
2025/10/02 23.14% 18.73% 8.89% 2% 1.53% 4.46% 4.73% 6.1% 3.04% 4.39%
2025/10/03 14.57% 17.79% 9.5% 1.93% 1.51% 5.99% 9.52% 0.28% 4.39% 9.16%
2025/10/04 8.21% 17.92% 7.94% 1.68% 1.49% 4.72% 9.36% 9.06% 3.7% 7.57%
2025/10/05 20.54% 16.97% 13.74% 2.04% 1.21% 4.16% 6.95% 5.04% 1.66% 8.33%
2025/10/06 14.24% 18.83% 13.03% 3.04% 3.83% 3.06% 5.38% 1.92% 2.96% 4.47%
2025/10/07 5.78% 15.14% 9.9% 3.43% 2.24% 4.59% 6.35% 1.83% 3.81% 3.46%
2025/10/08 10.73% 16.14% 12.2% 3.12% 2.29% 4.24% 5.89% 3.2% 3.42% 3.14%
2025/10/09 18.34% 15.4% 14.52% 2.7% 2.13% 3.73% 8.36% 4.44% 3.55% 2.63%
2025/10/10 9.04% 20.53% 10.78% 3.92% 2.98% 5.59% 9.22% 1.9% 3.26% 6.46%
2025/10/11 12.25% 16.86% 13.09% 4.8% 3.11% 4.8% 10.85% 8.7% 2.9% 8.67%
2025/10/12 16.63% 16.78% 15.7% 2.13% 1.26% 1.96% 5.33% 6.03% 2.6% 7.73%
2025/10/13 7.84% 19.62% 11.41% 2.93% 2.56% 5.52% 7.36% 5.23% 3.92% 5.4%
2025/10/14 14.37% 17.17% 14.69% 5.27% 2.33% 3.69% 6.45% 1.82% 3.93% 3.81%
2025/10/15 21.06% 15.4% 15.84% 4.43% 1.43% 3.21% 6.64% 1.33% 3.33% 2.68%
2025/10/16 18.81% 23.79% 13.7% 5.16% 1.96% 2.64% 4.89% 2.58% 3.13% 2.79%
2025/10/17 24.41% 17.03% 18.18% 4.15% 2.69% 1.82% 6.69% 1.68% 3.25% 1.89%
2025/10/18 20.9% 16.43% 10.02% 4.08% 3.7% 3.53% 7.39% 6.19% 2.56% 5.55%
2025/10/19 23.18% 22.44% 14.78% 2.99% 1.47% 2.55% 6.02% 6.51% 1.8% 5.28%
2025/10/20 23.97% 17.57% 11.17% 2.13% 2.35% 3.12% 6.29% 4.27% 2.25% 2.62%
2025/10/21 24.33% 16.38% 10.78% 3.03% 3.12% 2.3% 4.68% 4.47% 2.66% 1.61%
2025/10/22 26.64% 12.97% 12.76% 3.35% 2.9% 0.76% 6.03% 1.37% 1.97% 1.84%
2025/10/23 25.03% 20.23% 16.02% 1.69% 1.77% 0.55% 3.96% 3.68% 2.37% 3.7%
2025/10/24 20.17% 14.03% 18% 2.94% 2.11% 1.63% 3.31% 4.9% 2.12% 3.92%
2025/10/25 17.58% 18.27% 17.61% 3.99% 2.14% 3.54% 4.63% 7.05% 1.78% 5.8%
2025/10/26 13.06% 17.64% 16.88% 6.72% 3.6% 3.8% 5.44% 3.13% 3.61% 2.93%
2025/10/27 23.28% 14.92% 13.44% 4.39% 4.69% 4.37% 6.07% 1.6% 3.68% 2.19%
2025/10/28 12.26% 18.98% 13.28% 4.73% 4.73% 5.33% 2.18% 4.54% 4.01% 1.24%
2025/10/29 13.2% 18.18% 12.71% 4.8% 3.72% 2.93% 2.87% 1.49% 7.16% 4.99%
2025/10/30 19.06% 20.24% 10.05% 3.61% 5.2% 4.4% 2.68% 3.48% 4.66% 4.8%
2025/10/31 20.81% 18.91% 14.32% 6.12% 4.52% 4.04% 3.94% 2.58% 1.65% 1.24%
  • hostinger.com
  • ionos.com
  • godaddy.com
  • apple.com
  • cybernews.com
  • linode.com
  • liquidweb.com
  • accenture.com
  • ringcentral.com
  • aws.amazon.com

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Hostinger’s impression share fluctuated, peaking at 26.64% on October 22. Ionos maintained a steady presence, while GoDaddy saw a mid-month rise. Apple and Cybernews showed modest gains. Liquidweb and Accenture experienced varied trends. RingCentral and AWS had notable fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services - Last month
  1. 1
    Apple One https://one.apple.com

    The All-in-One Subscription — Try Apple One free. Get iCloud+, Apple TV+, Apple Music, & more. All in one subscription. The ultimate...

  2. 2
    Hosting Starting at $3.99/mo - All-In-One Web Hosting https://www.bluehost.com

    Get web hosting from Bluehost®, the longest-recommended hosting platform by WordPress.org.

  3. 3
    Hostinger – Web Hosting https://www.hostinger.com

    Hostinger: Black Friday sale — Get a website, domain, and hosting all-in-one for just $1.95/mo. No hidden fees or upsells. Launch your...

  4. 4
    IONOS | Websites, Domains and more https://www.ionos.com

    Find business and online success with hosting, domains, websites & eCommerce – shop now! Get...

  5. 5
    NTT DATA Cloud Services - Cloud Services Leader https://us.nttdata.com › cloud › services

    NTT DATA drives cost optimization, end-to-end management and compliance at global scale.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Apple, Bluehost, Hostinger, IONOS, and NTT DATA stand out. Apple One promotes an all-in-one subscription, while Bluehost and Hostinger emphasize affordable web hosting. IONOS offers comprehensive online solutions, and NTT DATA highlights global cloud service leadership.

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