US Telecommunications Cloud Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Services – US

Google AI Overview visibility for Telecommunications Cloud Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.6677980895
63.3322019105
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 16%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hostinger.com 53.85
ionos.com 19
apple.com 7.12
godaddy.com 3.22
google.com 2.82
cybernews.com 1.86
aws.amazon.com 1.62
nttdata.com 1.33
forbes.com 1.2
liquidweb.com 1.16
others 6.82
  • hostinger.com - 53.85%
  • ionos.com - 19%
  • apple.com - 7.12%
  • godaddy.com - 3.22%
  • google.com - 2.82%
  • cybernews.com - 1.86%
  • aws.amazon.com - 1.62%
  • nttdata.com - 1.33%
  • forbes.com - 1.2%
  • liquidweb.com - 1.16%
  • others - 6.82%

Copyright © Adthena. All rights reserved.

Hostinger dominates with 53.85% click share, followed by Ionos at 19%. Apple and others trail, capturing 7.12% and 6.82% respectively.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hostinger.com godaddy.com cybernews.com aws.amazon.com ionos.com ringcentral.com liquidweb.com google.com nttdata.com forbes.com
2026/01/01 6.81% 12.15% 8.98% 10.41% 4.76% 4.78% 5.18% 5.67% 5.09% 4.97%
2026/01/02 8.45% 9.85% 9.58% 9.91% 5.37% 3.97% 3.28% 5.46% 4.57% 3.64%
2026/01/03 10.5% 11.35% 7.58% 11.25% 6.22% 3.84% 4.19% 5.77% 7.24% 6.67%
2026/01/04 7.42% 10.61% 8.83% 10.3% 10.18% 5.76% 4.31% 5.56% 2.56% 5.82%
2026/01/05 9.34% 12.6% 11.25% 12.09% 7.46% 3.46% 4.35% 5.09% 1.64% 7.45%
2026/01/06 9.87% 11.8% 9.89% 12.81% 4.78% 7.87% 5.05% 5.71% 1.96% 4.79%
2026/01/07 7.18% 13.23% 5.81% 5.14% 11.1% 4.24% 6.19% 5.56% 3.87% 5.43%
2026/01/08 11.91% 6.16% 6.56% 4.98% 14.37% 4.75% 3.03% 2.21% 5.06% 3.71%
2026/01/09 8.82% 6.95% 5.15% 2.42% 11.97% 5.05% 8.28% 6.74% 4.67% 5.27%
2026/01/10 10.94% 10.99% 7.67% 8.54% 13.93% 1.81% 8.37% 5.34% 5.94% 6.72%
2026/01/11 9.46% 11.27% 7.28% 2.82% 13.79% 3.12% 8.29% 4.96% 4.24% 7.11%
2026/01/12 12.03% 10.54% 6.94% 3.6% 12.3% 4% 4.87% 4.78% 6.14% 5.07%
2026/01/13 6.17% 8.22% 7.68% 2.21% 14.36% 5.89% 3.55% 7.53% 5.02% 9.39%
2026/01/14 9.53% 12.25% 6.54% 1.37% 11.43% 4.25% 5.62% 6.78% 4.1% 6.26%
2026/01/15 8.23% 11.69% 6.97% 0.43% 14.57% 5.86% 6.09% 2.72% 9.49% 5.88%
2026/01/16 8.82% 6.95% 5.15% 2.42% 11.97% 5.05% 8.28% 6.74% 4.67% 5.27%
2026/01/17 8.77% 11.7% 6.44% 2.96% 15.5% 5.72% 5.24% 6.03% 7% 2.9%
2026/01/18 11.58% 11.11% 7.8% 5.79% 15.85% 3.97% 4.56% 2.83% 9.31% 2.16%
2026/01/19 7.23% 8.87% 11.55% 5.67% 11.51% 4.15% 3.6% 6.3% 11.78% 4.49%
2026/01/20 6.13% 8.16% 7.63% 2.19% 14.27% 5.85% 3.53% 7.48% 4.99% 9.33%
2026/01/21 7.51% 7.59% 7.36% 9.35% 12.34% 4.83% 5.99% 6.33% 11.65% 5.08%
2026/01/22 10.35% 7.79% 7.67% 3.57% 12.65% 4.64% 7.03% 3.74% 7.46% 6.42%
2026/01/23 7.61% 3.94% 5.33% 10% 13.35% 4.95% 6.6% 4.77% 7.1% 3.38%
2026/01/24 9.6% 2.58% 9.91% 10.91% 17.79% 3.33% 4.14% 4.53% 7.83% 3.07%
2026/01/25 10% 5.83% 8.58% 10.27% 14.67% 3.5% 2.94% 5.23% 11.75% 4.01%
2026/01/26 8.29% 7.99% 9.27% 8.06% 9.56% 4.51% 3.02% 5.53% 8.37% 4.34%
2026/01/27 10.75% 8.33% 13.02% 6.84% 7.75% 7.32% 4.92% 5.19% 2.24% 4.05%
2026/01/28 11.54% 9.39% 9.7% 5.12% 5.79% 5.52% 5.14% 5.52% 10.87% 6.29%
2026/01/29 11.61% 10.14% 9.51% 6.89% 9.14% 4.74% 0.9% 6.3% 9.34% 5.35%
2026/01/30 7.37% 8.72% 10.11% 10.46% 4.84% 6.95% 4.97% 5.86% 6.51% 4.35%
2026/01/31 12.2% 11.53% 10.01% 9.5% 9.11% 6.25% 4.7% 4.05% 3.75% 3.33%
  • hostinger.com
  • godaddy.com
  • cybernews.com
  • aws.amazon.com
  • ionos.com
  • ringcentral.com
  • liquidweb.com
  • google.com
  • nttdata.com
  • forbes.com

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In January 2026, Ionos.com led with a peak spend share of 17.79% on the 24th. Hostinger.com and Godaddy.com showed fluctuating trends, while AWS saw a significant dip mid-month. The month concluded with Ionos.com maintaining dominance.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 63
2026/01/02 63
2026/01/03 59
2026/01/04 57
2026/01/05 58
2026/01/06 60
2026/01/07 61
2026/01/08 61
2026/01/09 58
2026/01/10 57
2026/01/11 57
2026/01/12 59
2026/01/13 58
2026/01/14 52
2026/01/15 51
2026/01/16 58
2026/01/17 53
2026/01/18 60
2026/01/19 52
2026/01/20 58
2026/01/21 52
2026/01/22 55
2026/01/23 61
2026/01/24 60
2026/01/25 59
2026/01/26 65
2026/01/27 61
2026/01/28 56
2026/01/29 61
2026/01/30 60
2026/01/31 57

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout January, starting at 63, dipping mid-month to 51, and rebounding to 57 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hostinger.com 1.48%
ionos.com 1.03%
nttdata.com 0.84%
cybernews.com 0.65%
aws.amazon.com 0.43%
liquidweb.com -0.16%
wpengine.com -0.17%
azure.microsoft.com -0.21%
godaddy.com -0.75%
apple.com -4.38%

Copyright © Adthena. All rights reserved.

Hostinger.com leads with a 1.48% click share rise, while Apple.com drops by 4.38%.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hostinger.com ionos.com godaddy.com bluehost.com cybernews.com aws.amazon.com liquidweb.com networksolutions.com nttdata.com apple.com
2026/01/01 20% 16.65% 11.76% 2.71% 5.11% 5.96% 3.8% 2.07% 2.4% 4.37%
2026/01/02 26.91% 13.44% 9.79% 2.34% 5.72% 7.18% 2.56% 1.08% 2.61% 5.27%
2026/01/03 26.55% 19.31% 11.67% 4.71% 4.05% 6.28% 2.96% 0.07% 3.21% 4.2%
2026/01/04 20.11% 21.61% 15.08% 3.23% 4.71% 6.09% 2.36% 1.79% 1.09% 4.65%
2026/01/05 20.96% 22.54% 13.9% 4.26% 4.79% 7.14% 3.1% 1.15% 0.69% 4.04%
2026/01/06 27.82% 12.67% 14.07% 12.26% 5.07% 6.47% 3.13% 1.05% 0.79% 3.63%
2026/01/07 23.07% 12.97% 14.65% 7.71% 3.07% 3.41% 5.06% 0.52% 2.15% 5.24%
2026/01/08 30.09% 21.76% 10.85% 3.09% 2.11% 2.61% 1.99% 7.6% 2% 2.48%
2026/01/09 28.02% 23% 3.61% 4.82% 1.92% 1.55% 5.64% 6.9% 1.75% 3.73%
2026/01/10 25.16% 22.56% 12.67% 3.34% 3.83% 4.6% 6.66% 2.12% 2.84% 3.25%
2026/01/11 23.98% 24.35% 9.94% 0.3% 3.33% 1.54% 6.95% 0.69% 2.14% 3.79%
2026/01/12 27.71% 28.73% 10.1% 1.71% 2.71% 1.71% 3.09% 1.16% 2.49% 2.65%
2026/01/13 22.79% 26.97% 10.76% 1.23% 3.86% 1.46% 2.78% 2.25% 2.52% 4.26%
2026/01/14 21.57% 24.26% 14.37% 2.29% 2.9% 0.58% 3.75% 5.04% 1.8% 4.3%
2026/01/15 26.16% 28.1% 11.71% 2.27% 3.46% 0.27% 4.02% 1.58% 4.26% 0.97%
2026/01/16 28.02% 23% 3.61% 4.82% 1.92% 1.55% 5.64% 6.9% 1.75% 3.73%
2026/01/17 21.75% 22.93% 16.75% 1.26% 3.73% 2.25% 4.32% 2.73% 3.66% 2.36%
2026/01/18 24.35% 21.13% 14.41% 0.39% 4.19% 2.75% 3.55% 2.27% 4.69% 2.76%
2026/01/19 21.34% 20.45% 8.6% 6.71% 6.51% 2.19% 3.06% 3.99% 5.41% 3.2%
2026/01/20 22.79% 26.97% 10.76% 1.23% 3.86% 1.46% 2.78% 2.25% 2.52% 4.26%
2026/01/21 15.5% 18.14% 6.6% 0.39% 5.9% 6.8% 6.12% 3.9% 8.34% 5.05%
2026/01/22 29.82% 17.36% 6.87% 1.17% 4.04% 2.12% 5.31% 4% 3.33% 2.13%
2026/01/23 23.59% 18.09% 4.48% 7.81% 2.83% 6.32% 6.11% 2.98% 3.85% 3.8%
2026/01/24 22.31% 30.99% 2.14% 6.62% 5.19% 5.64% 3.06% 2.95% 3.58% 1.91%
2026/01/25 25.49% 25.57% 7.1% 4.36% 3.7% 5.05% 1.97% 5.34% 4.83% 1%
2026/01/26 24.39% 23.32% 8.35% 2.9% 4.86% 4.09% 1.99% 7.6% 3.54% 0.51%
2026/01/27 29.43% 14.94% 5.8% 5.87% 6.69% 3.72% 3.75% 10.46% 1.09% 0.17%
2026/01/28 32.25% 13.97% 6.43% 4.95% 6.71% 2.73% 4.66% 2.19% 6.02% 0.17%
2026/01/29 31.84% 24.44% 5.69% 9.58% 4.6% 3.3% 0.54% 1.59% 4.13% 0%
2026/01/30 21.2% 12.78% 8.26% 6.96% 6.95% 6.85% 4.34% 4.18% 3.73% 0.44%
2026/01/31 24.59% 21.12% 10.88% 7.03% 6.29% 4.18% 3.27% 1.99% 1.72% 0.85%
  • hostinger.com
  • ionos.com
  • godaddy.com
  • bluehost.com
  • cybernews.com
  • aws.amazon.com
  • liquidweb.com
  • networksolutions.com
  • nttdata.com
  • apple.com

Copyright © Adthena. All rights reserved.

Hostinger led January with fluctuating impressions, peaking at 32.25% on the 28th. Ionos and GoDaddy showed varied trends, while Bluehost and Cybernews had modest shares. AWS and Liquidweb saw mid-month spikes. Network Solutions and NTT Data had notable fluctuations. Apple ended with minimal presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services - Last month
  1. 1
    Cheap Domain Names | World's #1 Domain Provider https://www.godaddy.com › domain-names › buy

    Get a .com for only $4.99 — includes Airo™ to build your site and more. Domains, Websites, Email...

  2. 2
    Hostinger – Web Hosting https://www.hostinger.com

    Official Site — Get a website, domain, and hosting all-in-one for just $1.99/mo. No hidden fees or upsells. Launch your website in minutes – no design or technical skills required. Get online today. Fast Web Hosting.

  3. 3
    IONOS https://www.ionos.com

    Websites, Domains and more — Find business and online success with hosting, domains, websites & eCommerce – shop now! Get found and grow your business online with tools and support. Check out IONOS today.

  4. 4
    Register a Domain Name - Register a Domain for $5 https://www.networksolutions.com

    Buy a $5 domain name & Get a Free Email That Matches Your Domain Name – Network Solutions®

  5. 5
    NTT DATA Cloud Services - Cloud Services Leader https://us.nttdata.com › cloud › services

    NTT DATA drives cost optimization, end-to-end management and compliance at global scale.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, GoDaddy entices with affordable domains and site-building tools, while Hostinger offers an all-in-one web solution at a low monthly rate. IONOS emphasizes business growth, Network Solutions highlights domain-email integration, and NTT DATA focuses on cloud service excellence.

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