US Telecommunications Cloud Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
hostinger.com	34.16
ionos.com	13.08
godaddy.com	9.18
apple.com	5.11
squarespace.com	4.83
forbes.com	3.92
wix.com	3.63
top10.com	3.56
comparingwebhosting.com	2.55
usatoday.com	1.79
others	18.19

Hostinger leads with 34.16% click share, followed by Ionos at 13.08%. Others collectively hold 18.19%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	ionos.com	squarespace.com	hostinger.com	top10.com	wix.com	forbes.com	comparingwebhosting.com	cybernews.com	usatoday.com
2025/02/01	12.02%	10.73%	9.46%	4.99%	8.01%	6.12%	7.46%	5.43%	4.16%	3.16%
2025/02/02	11.53%	8.69%	8.77%	4.71%	7.72%	6.74%	7.77%	5.75%	4.17%	3.43%
2025/02/03	10.84%	7.45%	8.42%	5.91%	8.27%	6.3%	8.31%	6.26%	4.18%	3.26%
2025/02/04	11.08%	6.45%	7.94%	6.73%	8.18%	5.76%	9.04%	6.15%	4.82%	3.82%
2025/02/05	16.07%	6.71%	8.93%	5.16%	6.98%	7.48%	8.06%	5.44%	3.76%	2.96%
2025/02/06	14.11%	7.92%	6.74%	5.98%	7.74%	5.19%	6.93%	5.06%	3.29%	2.87%
2025/02/07	12.79%	7.45%	6.6%	6.38%	8.78%	6.26%	9.37%	6.82%	3.9%	2.88%
2025/02/08	14.28%	10.24%	6.45%	7.13%	6.61%	6.19%	6.88%	5.02%	2.89%	2.45%
2025/02/09	14.54%	9.08%	9.59%	5.37%	8.68%	8.3%	9.84%	4.43%	1.82%	2.85%
2025/02/10	10.62%	10.35%	9.24%	5.31%	8.09%	5.53%	8.57%	5.97%	2.56%	3.65%
2025/02/11	13.55%	6.79%	9.58%	5.7%	9.59%	5.83%	10.47%	6.01%	3.12%	2.78%
2025/02/12	12.23%	7.13%	9.1%	6.11%	8.43%	6.69%	11.31%	4.65%	2.58%	3.31%
2025/02/13	11.85%	8.26%	8.62%	5.85%	7.96%	7.68%	9.73%	4.92%	3.31%	3.37%
2025/02/14	10.79%	8.66%	9.52%	4.63%	7.42%	7.75%	9.15%	4.87%	2.6%	2.78%
2025/02/15	8.16%	9.13%	7.59%	5.97%	7.57%	6.69%	10.76%	5.24%	3.72%	4.19%
2025/02/16	12.42%	8.78%	9.07%	4.9%	7.4%	6.48%	10.12%	5.39%	2.75%	4.15%
2025/02/17	12.99%	11.36%	8.49%	5.27%	6.37%	4.15%	8.39%	4.54%	2.15%	3.48%
2025/02/18	11.51%	8.53%	8.74%	6.03%	7.07%	5.84%	9.44%	5.87%	3.28%	5.08%
2025/02/19	13.36%	8.7%	9.05%	7.3%	6.11%	5.81%	8.35%	4.91%	1.97%	3.35%
2025/02/20	13.9%	8.23%	8.09%	6.75%	5.51%	3.73%	7.43%	4.97%	2.73%	4.84%
2025/02/21	13.35%	8.47%	8.47%	6.24%	4.89%	4.47%	5.64%	4.01%	2.3%	4.14%
2025/02/22	16.5%	11.01%	8.05%	5.94%	5.32%	4.02%	6.09%	3.32%	2.99%	3.25%
2025/02/23	12.94%	10.16%	7.9%	6.93%	6.19%	3.87%	7.48%	5.41%	3.06%	4.96%
2025/02/24	15.07%	11.1%	8.15%	7.71%	5.15%	3.22%	6.85%	3.82%	3.21%	3.97%
2025/02/25	17.05%	8.19%	10.89%	7.67%	5.9%	4.06%	4.97%	3.22%	2.56%	3.62%
2025/02/26	17.67%	7.52%	10.37%	6.76%	5.96%	5.65%	5.26%	3.57%	3.11%	3.02%
2025/02/27	12.91%	7.46%	7.89%	9.26%	7.15%	6.69%	5.89%	5.67%	3.52%	2%
2025/02/28	21.44%	9.51%	9.03%	7.98%	5.94%	4.98%	4.81%	3.83%	2.09%	1.44%

In February 2025, GoDaddy’s PPC spend share fluctuated, peaking at 21.44% on the 28th. Ionos and Squarespace showed moderate stability, while Hostinger and Top10 experienced minor variations. Forbes and Wix saw declines, with Cybernews and USA Today maintaining lower shares.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	196
2025/02/02	202
2025/02/03	227
2025/02/04	211
2025/02/05	194
2025/02/06	201
2025/02/07	188
2025/02/08	168
2025/02/09	159
2025/02/10	174
2025/02/11	165
2025/02/12	149
2025/02/13	159
2025/02/14	159
2025/02/15	134
2025/02/16	141
2025/02/17	155
2025/02/18	146
2025/02/19	166
2025/02/20	171
2025/02/21	148
2025/02/22	159
2025/02/23	135
2025/02/24	157
2025/02/25	149
2025/02/26	143
2025/02/27	127
2025/02/28	145

February began with 196 advertisers, peaking at 227 on the 3rd. A decline followed, ending the month at 145.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
hostinger.com	4.16%
ionos.com	2.64%
digitalocean.com	0.57%
verizon.com	0.33%
expertise.com	0.29%
comparingwebhosting.com	-0.75%
forbes.com	-1.11%
top10.com	-1.24%
icloud.com	-1.35%
wix.com	-1.46%

Hostinger.com and Ionos.com surged in click share, gaining 4.16% and 2.64% respectively. Meanwhile, Wix.com and iCloud.com saw declines of 1.46% and 1.35%.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	hostinger.com	ionos.com	godaddy.com	squarespace.com	top10.com	wix.com	forbes.com	comparingwebhosting.com	cybernews.com	usatoday.com
2025/02/01	9.37%	12.17%	7.1%	6.91%	7.53%	5.78%	6.35%	5.24%	3.45%	3.27%
2025/02/02	8.67%	9.82%	7.29%	6.36%	7.23%	4.99%	6.51%	5.37%	3.4%	3.04%
2025/02/03	9.21%	9.4%	8.75%	6.03%	7.37%	4.83%	6.95%	5.42%	3.24%	3.03%
2025/02/04	11.3%	7.16%	7.8%	5.87%	8.14%	4.24%	8.23%	5.94%	4.21%	4.12%
2025/02/05	8.99%	7.38%	9.06%	6.57%	6.81%	5.34%	7.5%	5.11%	3.55%	3.8%
2025/02/06	11.86%	10.75%	6.76%	5.3%	7.74%	5.22%	6.55%	4.95%	3.09%	3.3%
2025/02/07	12.26%	8.61%	7.05%	4.94%	8.79%	4.44%	8.53%	6.56%	3.22%	2.88%
2025/02/08	13.59%	11.57%	8.71%	4%	5.56%	4.97%	5.61%	4.42%	2.29%	1.98%
2025/02/09	10.15%	11.89%	9.26%	6.78%	7.82%	6.85%	8.57%	3.9%	1.64%	3.07%
2025/02/10	11.46%	12.13%	6.49%	6.76%	7.59%	3.74%	8.03%	5.52%	2.15%	3.75%
2025/02/11	11.23%	7.91%	7.93%	7.48%	9.8%	3.69%	10.19%	6.58%	3.01%	3.15%
2025/02/12	11.66%	8.63%	9.16%	7.13%	8.14%	5.52%	10.42%	4.47%	2.06%	3.22%
2025/02/13	9.81%	10.5%	7.97%	6.47%	7.73%	7.8%	9.44%	4.32%	3.05%	3.23%
2025/02/14	9.75%	11.64%	7.39%	7.36%	7.32%	5.08%	8.79%	4.85%	2.34%	2.92%
2025/02/15	11.95%	11.4%	7.18%	4.89%	6.19%	3.89%	8.62%	4.42%	2.84%	3.5%
2025/02/16	10.93%	11.45%	7.55%	6.24%	7.01%	4.59%	8.34%	4.93%	2.14%	3.99%
2025/02/17	10.96%	13.17%	8.46%	5.88%	6.35%	2.98%	7.87%	4.17%	1.92%	3.58%
2025/02/18	12.92%	10.47%	7.69%	6.1%	6.73%	4.89%	8.17%	5.64%	2.58%	5.08%
2025/02/19	12.19%	13.71%	7.85%	7.17%	6.16%	4.52%	8.13%	4.93%	1.93%	4.09%
2025/02/20	12.02%	10.8%	7.77%	6.58%	5.64%	2.88%	7.09%	4.72%	2.19%	5.29%
2025/02/21	12.54%	11.12%	7.48%	6.27%	5.2%	3.76%	5.56%	4.73%	2.04%	4.36%
2025/02/22	11%	12.73%	11.41%	5.61%	4.66%	3.62%	5.18%	2.87%	2.48%	3%
2025/02/23	13.1%	12.71%	9.09%	5.83%	5.71%	3.54%	6.47%	4.7%	2.32%	4.7%
2025/02/24	14.44%	15.23%	6.55%	5.46%	4.9%	4.75%	5.98%	3.52%	2.57%	3.9%
2025/02/25	12.55%	11.77%	7.39%	8.69%	6.37%	3.24%	4.97%	3.03%	2.25%	4.14%
2025/02/26	12.92%	11.26%	8.37%	7.17%	5.8%	4.44%	4.72%	3.19%	2.55%	2.7%
2025/02/27	17.4%	12.81%	4.85%	5.17%	6.81%	4.29%	5.68%	5.27%	3.12%	1.85%
2025/02/28	15.08%	13.63%	10.21%	6.13%	5.65%	4.9%	4.72%	3.7%	1.99%	1.18%

Hostinger’s impression share surged, peaking at 17.4% on February 27. Ionos and GoDaddy showed fluctuations, while Squarespace and Wix had modest gains. Forbes and Top10 saw declines, with Cybernews and USA Today trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Apple One https://one.apple.com
The All-in-One Subscription — Try Apple One free. Get iCloud+, Apple TV+, Apple Music, & more. All in one subscription. The...
2
Buy Domain Names - Low Prices and Huge Selection https://www.godaddy.com › domain-names › buy
Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online.
3
Hostinger – Web Hosting https://www.hostinger.com
Official Site — Get a website, domain, and hosting all-in-one for just $2.49/mo. No hidden fees or upsells. Launch your...
4
Starting from $1/month | Hosting with free domain https://www.ionos.com
Create a better user experience with flexible & faster web hosting. Starting at $1/month.
5
Get a Domain for Your Business | It All Starts with a Domain https://www.northwestregisteredagent.com
10 minutes and 10 clicks to register your domain and start building your online presence.

In the competitive landscape of Google’s PPC, Apple, GoDaddy, Hostinger, IONOS, and Northwest Registered Agent shine with compelling ads. Apple One promotes an all-in-one subscription, while GoDaddy emphasizes a comprehensive online toolkit. Hostinger and IONOS focus on affordable hosting solutions, and Northwest Registered Agent highlights quick domain registration.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Telecommunications Cloud Services - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Competitor Count for US Telecommunications Cloud Services

Market Loss & Market Gains for US Telecommunications Cloud Services

US Telecommunications Cloud Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance