US Telecommunications Fixed-Line Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Fixed-Line Services – US

Google AI Overview visibility for Telecommunications Fixed-Line Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.6968425701
63.3031574299
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 8%
Navigational 3%
Seasonal 0%
Local 3%
Problem Solving 11%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 18.88
att.com 16.31
telephonenumberlookups.com 7.97
ooma.com 7.06
vonageforhome.com 6.31
communityphone.org 4.83
xfinity.com 2.98
whitepages.com 2.92
assurancewireless.com 2.65
voiply.com 2.47
others 27.62
  • beenverified.com - 18.88%
  • att.com - 16.31%
  • telephonenumberlookups.com - 7.97%
  • ooma.com - 7.06%
  • vonageforhome.com - 6.31%
  • communityphone.org - 4.83%
  • xfinity.com - 2.98%
  • whitepages.com - 2.92%
  • assurancewireless.com - 2.65%
  • voiply.com - 2.47%
  • others - 27.62%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, “others” dominate with 27.62% click share, followed by beenverified.com at 18.88% and att.com at 16.31%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date top5voipproviders.com att.com voipcompared.com ringcentral.com vonageforhome.com beenverified.com communityphone.org getvoip.com ooma.com mintmobile.com
2026/03/01 3.35% 10.89% 1.4% 6.13% 7.3% 11.21% 0.21% 0.27% 5.6% 4.92%
2026/03/02 8.12% 8.46% 3.77% 10.51% 5.18% 3.89% 6.97% 6.88% 5.89% 4.29%
2026/03/03 7.72% 7.78% 3.47% 9.83% 5.36% 3.72% 6.08% 8.78% 7.97% 4.78%
2026/03/04 8.01% 6.74% 2.85% 5.73% 7.21% 5.85% 7.75% 7.7% 6.54% 5.06%
2026/03/05 8.04% 11.07% 4.09% 6.7% 5.74% 7.23% 6.6% 7.69% 6.22% 4.43%
2026/03/06 9.97% 5.82% 6.83% 6.93% 6.79% 4.56% 6.66% 6.34% 7.52% 4.49%
2026/03/07 5.68% 6.02% 1.52% 4.69% 8.02% 10.27% 5.77% 2.45% 8.69% 4.67%
2026/03/08 6.2% 12.23% 2.14% 6.51% 9.8% 7.33% 0.2% 0.35% 6.73% 5.54%
2026/03/09 7.3% 8.18% 6.3% 7.02% 7.05% 6.62% 6.35% 6.91% 6.44% 4.01%
2026/03/10 9.21% 4.7% 7.81% 9.38% 7.24% 7.2% 6.89% 8.83% 4% 3.57%
2026/03/11 10.51% 7.77% 4.32% 6.32% 6.3% 5.81% 7.66% 8.15% 4.58% 4.11%
2026/03/12 7.51% 8.82% 6.35% 8.87% 5.85% 7.65% 5.97% 8.14% 6.8% 3.82%
2026/03/13 9.61% 7.77% 4.84% 5.81% 6.53% 10% 7.42% 4.97% 6.78% 4.78%
2026/03/14 4.37% 7.76% 3.37% 1.8% 8.86% 8.87% 6.32% 0.28% 6.9% 5.31%
2026/03/15 6.9% 8.8% 3.26% 3.85% 9.29% 5.38% 0.2% 0.28% 6.23% 5.67%
2026/03/16 11.56% 5.23% 3.76% 5.03% 5.08% 6.18% 7.08% 10.35% 7.44% 5.1%
2026/03/17 9.14% 8.6% 5.87% 5.77% 4.76% 7.15% 7.07% 6.56% 9.22% 5.58%
2026/03/18 7.18% 7.2% 5.07% 7.37% 4.21% 9.65% 5.86% 6.52% 13.09% 5.5%
2026/03/19 9.23% 7.8% 4.69% 7% 5.15% 2.75% 6.74% 7.39% 10.21% 5.8%
2026/03/20 7.65% 7.83% 4.79% 6.21% 6.06% 6.47% 7.33% 7.74% 6.73% 4.94%
2026/03/21 6.13% 9.38% 4.06% 7.11% 8.69% 10.26% 5.95% 0.37% 6.06% 5.09%
2026/03/22 5.45% 7.85% 5.68% 6.83% 9.8% 7.4% 0.19% 0.38% 5.17% 5.94%
2026/03/23 9.87% 7.14% 5.97% 8.09% 5.44% 6.02% 6.76% 7.45% 6% 4.13%
2026/03/24 8% 7.46% 7.19% 6.04% 6.69% 7.43% 8.38% 9.09% 3.52% 4.27%
2026/03/25 9.89% 6.02% 6.78% 6.19% 6% 6.63% 6.03% 9.12% 6.68% 4.1%
2026/03/26 10.38% 7.92% 5.21% 6.75% 5.59% 7.93% 4.94% 9.4% 13.84% 4.44%
2026/03/27 7.76% 6.15% 8.36% 2.7% 6.06% 7.41% 6.09% 8.29% 7.27% 5.19%
2026/03/28 3.76% 11.82% 8.15% 2.52% 7.62% 7.67% 5.13% 0.27% 9.84% 5.75%
2026/03/29 2.21% 9.17% 8.66% 2.9% 10.58% 9.65% 0.18% 0.33% 4.1% 7.89%
2026/03/30 9.14% 6.22% 8.07% 6.09% 7.39% 6.81% 6.37% 7.89% 4.45% 4.38%
2026/03/31 9.11% 8.35% 7.59% 7.5% 7.09% 5.87% 5.64% 5.49% 5% 4.02%
  • top5voipproviders.com
  • att.com
  • voipcompared.com
  • ringcentral.com
  • vonageforhome.com
  • beenverified.com
  • communityphone.org
  • getvoip.com
  • ooma.com
  • mintmobile.com

Copyright © Adthena. All rights reserved.

In March 2026, top5voipproviders.com saw fluctuating ad spend, peaking mid-month. Meanwhile, att.com maintained a steady presence, with notable spikes. By month’s end, beenverified.com and ooma.com showed significant increases, indicating a competitive landscape.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 106
2026/03/02 106
2026/03/03 104
2026/03/04 98
2026/03/05 104
2026/03/06 99
2026/03/07 101
2026/03/08 94
2026/03/09 98
2026/03/10 96
2026/03/11 95
2026/03/12 93
2026/03/13 84
2026/03/14 86
2026/03/15 91
2026/03/16 88
2026/03/17 91
2026/03/18 92
2026/03/19 92
2026/03/20 94
2026/03/21 88
2026/03/22 84
2026/03/23 86
2026/03/24 81
2026/03/25 86
2026/03/26 81
2026/03/27 81
2026/03/28 84
2026/03/29 78
2026/03/30 88
2026/03/31 88

Copyright © Adthena. All rights reserved.

March began with 106 advertisers, fluctuating throughout the month, reaching a low of 78 on March 29. The month concluded with 88 advertisers, indicating a decline from the start.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
reversephonelookup.com 1.41%
att.com 0.96%
claritycheck.com 0.55%
assurancewireless.com 0.45%
voipcompared.com 0.44%
voiply.com -0.42%
grainger.com -0.44%
reversephone.com -0.45%
whitepages.com -1.02%
telephonenumberlookups.com -1.15%

Copyright © Adthena. All rights reserved.

ReversePhoneLookup.com surged by 1.41%, while Telephonenumberlookups.com dropped by 1.15%.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com vonageforhome.com att.com ooma.com telephonenumberlookups.com communityphone.org top5voipproviders.com att-promotions.com mintmobile.com voiply.com
2026/03/01 23.28% 8.86% 7.84% 6.58% 6.58% 0.19% 0.91% 3.19% 3.05% 1.98%
2026/03/02 9.33% 7.23% 11.44% 7.53% 5.71% 7.21% 3.83% 6.28% 2.78% 2.91%
2026/03/03 8.99% 7.02% 9.62% 14% 6.3% 6.61% 3.61% 2.61% 3.01% 1.69%
2026/03/04 12.15% 9.03% 7.51% 12.52% 8.94% 8.67% 3.26% 1.4% 2.81% 2.97%
2026/03/05 13.33% 7.06% 11.93% 11.82% 4.45% 6.51% 3.56% 3.78% 2.52% 2.7%
2026/03/06 12.27% 9.14% 7.79% 11.98% 3.46% 7.62% 4.24% 3.37% 3.08% 3.27%
2026/03/07 19.55% 9.98% 5.48% 6.81% 6.53% 6.26% 1.75% 2.3% 2.56% 2.91%
2026/03/08 14.7% 11.66% 12.39% 9.71% 6.38% 0.18% 2.14% 5.58% 3.22% 3.74%
2026/03/09 13.46% 9.56% 8.5% 10.66% 4.75% 6.82% 3.27% 3.22% 2.4% 2.66%
2026/03/10 15.55% 9.71% 6.04% 5.91% 5.32% 7.88% 4.64% 2.68% 2.26% 2.72%
2026/03/11 12.78% 7.89% 8.51% 8.32% 5.3% 7.72% 4.86% 5.06% 2.47% 2.94%
2026/03/12 17.44% 7.67% 11.19% 7.54% 5.43% 5.89% 3.96% 6.23% 2.39% 2.36%
2026/03/13 21.95% 8.31% 7.43% 10.37% 3.19% 7.75% 4.9% 3.77% 3.01% 2.57%
2026/03/14 15.77% 9.47% 7.14% 7.37% 8.2% 6.13% 2.35% 4.05% 3.04% 3.25%
2026/03/15 10.72% 10.88% 9.2% 11.77% 10.09% 0.18% 3.08% 2.62% 3.22% 5.43%
2026/03/16 12.81% 5.83% 5.29% 11.52% 10.03% 6.85% 6.1% 1.67% 2.75% 2.93%
2026/03/17 14.21% 5.6% 9.19% 11.42% 6.22% 6.15% 4.61% 3.19% 3.11% 2.49%
2026/03/18 19.32% 4.99% 7.11% 13.4% 5.42% 5.81% 3.12% 1.75% 3.17% 1.77%
2026/03/19 6.34% 6.52% 8.74% 16.21% 4.81% 6.91% 4.15% 3.85% 3.11% 1.61%
2026/03/20 13.53% 7.86% 8.48% 6.45% 5.61% 7.94% 3.64% 2.1% 3.61% 2.23%
2026/03/21 22.3% 10.87% 9.3% 2.83% 7.31% 6.11% 2.43% 3% 2.92% 3.32%
2026/03/22 15.25% 11.28% 8.36% 8.86% 4.37% 0.17% 2.17% 3.32% 3.36% 4.38%
2026/03/23 14.12% 7.86% 8.62% 6.67% 6.23% 7.82% 6.07% 3.7% 2.89% 1.96%
2026/03/24 16.02% 8.53% 8.88% 4% 3.39% 8.38% 4.38% 3.77% 3.05% 2.22%
2026/03/25 15.19% 6.99% 8.15% 10.11% 7.49% 6.24% 4.58% 3.9% 2.41% 1.97%
2026/03/26 15.29% 5.66% 9.39% 27.79% 2.55% 4.33% 3.45% 5.62% 2.02% 1.01%
2026/03/27 14.73% 7.02% 6.86% 12.45% 5.01% 6.34% 3.25% 5.07% 2.92% 2.58%
2026/03/28 17.31% 9.22% 12.51% 10.26% 2.33% 5.34% 1.63% 5.19% 3.46% 4.23%
2026/03/29 20.88% 12.47% 9.39% 5.23% 6.76% 0.17% 1.22% 2.88% 4.36% 4.92%
2026/03/30 15.11% 11.92% 7.79% 4.24% 6.93% 8.18% 4.62% 4.31% 2.55% 3.39%
2026/03/31 12.45% 9.54% 9.28% 8.78% 8.74% 5.42% 4.7% 4.11% 2.39% 2.2%
  • beenverified.com
  • vonageforhome.com
  • att.com
  • ooma.com
  • telephonenumberlookups.com
  • communityphone.org
  • top5voipproviders.com
  • att-promotions.com
  • mintmobile.com
  • voiply.com

Copyright © Adthena. All rights reserved.

In March 2026, beenverified.com led with fluctuating impressions, peaking at 23.28% and ending at 12.45%. Vonageforhome.com showed steady growth, closing at 9.54%. Ooma.com spiked mid-month, reaching 27.79%. Overall, beenverified.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services - Last month
  1. 1
    AT&T® Customer Service 24/7 https://www.att-promotions.com

    Customer Service Number 24/7 — Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & TV. Find the perfect...

  2. 2
    AT&T® Customer Service 24/7 - AT&T® Official Site http://www.att.com

    Call AT&T® Customer Service Phone Number Today To Order Internet For Your Home.

  3. 3
    Who Owns This Number? https://www.beenverified.com

    Enter a Name or Phone Number — Everyone Deserves to Know Who's Calling. Finding Out Can Be Simple with BeenVerified. Get Peace of...

  4. 4
    Best Landline Phone Service - No Internet Required https://www.communityphone.org

    Keep your number or get a new local one. Coverage guaranteed or refund.

  5. 5
    Free Cell Number Lookup - Official Whitepages.com https://www.whitepages.com › cell › free-lookup

    Find Out Who Owns Any Number on Whitepages. Landlines, Cell Phones and More! Search For People by Cell Numbers. Find Owner's...

Copyright © Adthena. All rights reserved.

AT&T dominates with 24/7 customer service ads, emphasizing accessibility and deals on internet, phone, and TV. BeenVerified and Whitepages focus on phone number identification, offering peace of mind. Community Phone highlights reliable landline service without internet dependency.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports