US Telecommunications Fixed-Line Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
whitepages.com	18.76
beenverified.com	14.86
att.com	10.18
telephonenumberlookups.com	6.93
ooma.com	6.3
att-promotions.com	4.47
reversephone.com	4.24
vonageforhome.com	3.67
voiply.com	2.3
mintmobile.com	2.1
others	26.19

In the PPC landscape, ‘others’ dominate with 26.19% click share, followed by whitepages.com at 18.76%, and beenverified.com at 14.86%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ringcentral.com	getvoip.com	top5voipproviders.com	mintmobile.com	vonage.com	ooma.com	verizon.com	beenverified.com	vonageforhome.com	att.com
2025/04/01	3.49%	7.1%	2.59%	2.71%	5.22%	5.93%	3.62%	1.49%	3.67%	9.55%
2025/04/02	4.15%	9.62%	5.23%	2.83%	9.52%	9.48%	4.69%	2.67%	4.41%	15.52%
2025/04/03	5.88%	6.22%	4%	4.67%	10.29%	9.31%	5.03%	4.58%	4.01%	1.79%
2025/04/04	7.67%	5.85%	4.73%	5.18%	7.32%	10.19%	6.56%	4.61%	5.83%	4.12%
2025/04/05	5.51%	1.09%	2.52%	5.4%	2.13%	12.16%	7.69%	3.76%	8.84%	6.37%
2025/04/06	4.28%	1.2%	1.85%	8.1%	2.13%	7.89%	7.57%	3.54%	8.99%	9.34%
2025/04/07	6.44%	6.62%	5.81%	7.53%	6.45%	9.39%	3.81%	2.19%	5.09%	4.04%
2025/04/08	8.83%	5.99%	6.01%	4.78%	6.89%	7.22%	5.03%	4.03%	4.42%	5.52%
2025/04/09	10.07%	8.69%	6.38%	4.16%	6.87%	6.3%	4.44%	2.75%	5.61%	3.93%
2025/04/10	8.18%	7.98%	5.05%	6.33%	9.42%	9.58%	3.71%	3.16%	6.1%	4.07%
2025/04/11	8.76%	4.37%	7.06%	6.56%	8.85%	12.15%	4.48%	1.53%	5.34%	5.31%
2025/04/12	7.05%	0.68%	1.97%	7.44%	1.23%	13.66%	7.58%	2.47%	7.75%	5.35%
2025/04/13	7.38%	0.72%	0.91%	10.6%	1.43%	7.51%	6.96%	5.58%	6.72%	8.52%
2025/04/14	3.99%	6.46%	7.38%	7.67%	8.15%	11.17%	5.09%	2.81%	5.81%	2.79%
2025/04/15	9.3%	8.96%	6.97%	6.46%	5.99%	7.34%	5.54%	3.24%	3.9%	5.49%
2025/04/16	7.48%	7.26%	6.23%	6.93%	4.24%	6.96%	4.84%	3.24%	3.93%	6.07%
2025/04/17	5.28%	11.05%	3.89%	5.18%	5.97%	9.57%	1.19%	4.91%	2.31%	6.97%
2025/04/18	7.46%	3.13%	3.71%	5.95%	8.27%	10.3%	4.66%	5.02%	4%	5.32%
2025/04/19	7.47%	0.5%	0.79%	5.37%	0.79%	10.1%	5.33%	9.83%	5.4%	3.28%
2025/04/20	9.05%	0.31%	1.35%	10.22%	1.21%	7.97%	6.72%	4.22%	6.05%	3.83%
2025/04/21	4.45%	5.2%	7.2%	8.44%	4.2%	9.98%	6.19%	3.53%	5.34%	5.48%
2025/04/22	9.22%	6.27%	5.46%	7.21%	5.77%	4.84%	6.42%	6.85%	4.21%	4.22%
2025/04/23	10.83%	7.95%	6.66%	6.33%	5.54%	7.04%	3.93%	6.79%	4.66%	3%
2025/04/24	8.31%	7.38%	6.63%	7.8%	3.48%	7.26%	7.72%	4.17%	3.7%	3.83%
2025/04/25	7.6%	5%	7.4%	8.21%	5.43%	5.02%	7.35%	4.15%	3.71%	4.46%
2025/04/26	6.45%	2.03%	2.11%	7.3%	0.63%	8.21%	7.42%	8.99%	5.12%	7.98%
2025/04/27	4.5%	1.43%	2.45%	11.09%	0.95%	10.27%	7.97%	5.1%	5.88%	5.91%
2025/04/28	9.62%	8.49%	7.54%	8.15%	5.04%	6.88%	5.9%	2.25%	3.21%	4.24%
2025/04/29	9.68%	8.78%	7.73%	8.96%	4.94%	5.55%	8.2%	1.52%	2.57%	4.56%
2025/04/30	12.58%	9.06%	8.77%	6.23%	6.09%	6.08%	5.7%	3.54%	2.48%	1.9%

April saw dynamic shifts in PPC spend share. RingCentral surged, peaking at 12.58% on April 30. GetVoIP fluctuated, ending at 9.06%. Ooma maintained strong presence, while AT&T’s early lead dwindled. The month concluded with RingCentral leading.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	114
2025/04/02	104
2025/04/03	119
2025/04/04	123
2025/04/05	111
2025/04/06	126
2025/04/07	115
2025/04/08	105
2025/04/09	101
2025/04/10	116
2025/04/11	98
2025/04/12	109
2025/04/13	108
2025/04/14	114
2025/04/15	102
2025/04/16	106
2025/04/17	116
2025/04/18	129
2025/04/19	135
2025/04/20	114
2025/04/21	111
2025/04/22	115
2025/04/23	114
2025/04/24	110
2025/04/25	108
2025/04/26	106
2025/04/27	95
2025/04/28	103
2025/04/29	94
2025/04/30	99

April saw fluctuating advertiser numbers, peaking at 135 on April 19. The month concluded with a dip to 99.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
beenverified.com	5.28%
reversephone.com	2.02%
att-promotions.com	0.89%
comcast.com	0.74%
rebtel.com	0.36%
voiply.com	-0.8%
att.com	-1.26%
vonageforhome.com	-1.43%
ooma.com	-1.82%
tracking.intelius.com	-1.89%

In the past month, beenverified.com surged with a 5.28% click share increase, while tracking.intelius.com dropped by 1.89%.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ooma.com	beenverified.com	whitepages.com	ringcentral.com	mintmobile.com	vonageforhome.com	att.com	telephonenumberlookups.com	att-promotions.com	reversephone.com
2025/04/01	4.38%	2%	2.19%	0.82%	0.86%	2.4%	8.73%	0.63%	62.14%	0.4%
2025/04/02	12.92%	5.89%	5.05%	1.63%	1.54%	4.42%	28.49%	2.44%	0.01%	2.73%
2025/04/03	12.49%	9.35%	12.15%	1.85%	2.45%	4.17%	2.57%	5.02%	1.85%	3.33%
2025/04/04	11.45%	10.67%	9.67%	3.31%	3.1%	6.29%	6.04%	7.05%	1.26%	3.14%
2025/04/05	14.93%	9.36%	11.6%	2.29%	3.06%	8.47%	7.96%	4.97%	1.76%	2.58%
2025/04/06	12.75%	7.66%	9.92%	1.7%	4.5%	8.04%	9.96%	3.61%	0.75%	1.99%
2025/04/07	16.99%	6.65%	7.38%	2.59%	4.47%	5.7%	6.15%	2.42%	1.01%	1.5%
2025/04/08	9.19%	9.73%	9.69%	3.75%	2.88%	4.87%	7.41%	8.73%	0.58%	3.83%
2025/04/09	11.49%	6.33%	5.63%	4.53%	2.82%	6.42%	6.33%	6.05%	0.01%	3.25%
2025/04/10	13.09%	8.08%	6.71%	4.07%	4.46%	7.12%	7.28%	2.24%	1.13%	2.29%
2025/04/11	16.78%	4.58%	9.16%	4.74%	4.46%	6.92%	7.43%	2.91%	0.28%	1.47%
2025/04/12	14.77%	6.16%	9.73%	2.56%	4.49%	8.15%	5.56%	8.09%	1.47%	1.13%
2025/04/13	12.54%	11.48%	5.11%	2.22%	13.06%	6.38%	10.57%	4.46%	0.21%	2.2%
2025/04/14	15.8%	7.56%	8.21%	1.94%	4.83%	6.96%	4.98%	4.52%	0.47%	3.29%
2025/04/15	13.48%	8.89%	6.45%	4.11%	4.32%	4.72%	7.37%	4.81%	0.83%	0.88%
2025/04/16	10.97%	8.29%	7.47%	3.21%	4.73%	4.35%	9.2%	3.02%	0.33%	1.1%
2025/04/17	11.34%	9.65%	7.94%	1.49%	4.94%	1.98%	9.33%	3.31%	1.11%	1.39%
2025/04/18	11.06%	12.08%	8.49%	2.45%	4.73%	4.15%	6.22%	5.76%	0.96%	3.82%
2025/04/19	8.45%	17.22%	13%	2.51%	2.6%	4.65%	2.97%	10.53%	1.62%	6.77%
2025/04/20	12.82%	9.62%	8.81%	3.42%	7.05%	7.42%	6.18%	5.86%	0.01%	2.75%
2025/04/21	12.77%	7.68%	7.5%	1.61%	5%	6.21%	7.65%	2.18%	2.51%	2.06%
2025/04/22	5.43%	16.2%	12.02%	3.63%	4.26%	4.53%	4.07%	4.16%	3.17%	3.13%
2025/04/23	9.58%	17.62%	12.44%	4.18%	4.08%	5.27%	3.76%	4.34%	2.16%	3.18%
2025/04/24	8.76%	11.14%	9.26%	3.7%	5.39%	4.88%	4.11%	4.83%	2.67%	3.12%
2025/04/25	7.72%	11.92%	9.11%	3.33%	5.54%	4.21%	8.17%	5.65%	1.01%	2.04%
2025/04/26	8.22%	18.46%	10.63%	2.28%	3.98%	4.86%	8.42%	5.54%	2.94%	5.84%
2025/04/27	13.53%	11.66%	11.34%	1.72%	6.17%	6.33%	5.54%	4.87%	1.01%	7.41%
2025/04/28	11.83%	6.19%	6.46%	4.49%	6.34%	4.9%	8.59%	2.09%	1.28%	1.35%
2025/04/29	12.48%	5.72%	6.49%	4.44%	6.85%	3.66%	8.3%	0.46%	2.47%	0.92%
2025/04/30	11.04%	10.03%	8.9%	5.85%	4.9%	3.37%	3.15%	2.67%	2.23%	2%

April saw dynamic shifts in PPC impressions. Ooma.com peaked mid-month, while beenverified.com surged late. Whitepages.com maintained steady growth. Ringcentral.com and mintmobile.com showed fluctuations. By month’s end, att.com and telephonenumberlookups.com stabilized.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AT&T® Customer Service http://www.att-promotions.com
Customer Service Number 24/7 — Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & TV
2
Just Enter a Phone Number https://www.reversephone.com
Just Enter a Name or Number — Access to Phone Number Information Can Be Confusing and Expensive. We Want to Reverse That.
3
Everyone Can Search For Free | Search For Free https://www.telephonenumberlookups.com › search › now
Search a phone number to uncover who it belongs to and get the answers you're looking for.
4
$8.95/Month Home Phone Service - #1 Landline Phone Service https://www.voiply.com › landline › service
Looking For A Home Phone Alternative? Households Save $380 Per Year On Average With Voiply
5
Vonage Home Plans $9.99/Mo. https://www.vonageforhome.com
Affordable Home Phone Service — It's Nice To Know That A Home Phone Line Is Always Ready, Even When Your Cell Phone Isn't.

In the competitive landscape of telecommunications, AT&T’s ad emphasizes 24/7 customer service and bundled deals, while Voiply and Vonage highlight cost-effective home phone alternatives. Reversephone.com and telephonenumberlookups.com focus on simplifying phone number information access, offering free and user-friendly search options.

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Data within the US Telecommunications Fixed-Line Services April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

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US Telecommunications Fixed-Line Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Competitor Count for US Telecommunications Fixed-Line Services

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

US Telecommunications Fixed-Line Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Frequently Asked Questions

Why is the US Telecommunications Fixed-Line Services April 2025 Report useful and how should I use it?

Why is the US Telecommunications Fixed-Line Services April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Fixed-Line Services April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Fixed-Line Services April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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