US Telecommunications Fixed-Line Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
whitepages.com	17.95
beenverified.com	14.26
att.com	9.2
ooma.com	6.08
telephonenumberlookups.com	5.12
vonageforhome.com	4.9
reversephone.com	4.41
comcast.com	3.58
verizon.com	3.17
voiply.com	2.93
others	28.4

Whitepages.com leads with 17.95% click share, followed by BeenVerified at 14.26%. Others collectively hold 28.4%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	verizon.com	ooma.com	mintmobile.com	ringcentral.com	vonageforhome.com	top5voipproviders.com	att.com	comcast.com	vonage.com	getvoip.com
2025/05/01	6.39%	7.45%	5.48%	11.34%	3.68%	6.68%	2.79%	2.9%	6.91%	8.05%
2025/05/02	10.43%	6.27%	7.15%	6.91%	3.83%	5.12%	6.59%	4.8%	6.58%	4.46%
2025/05/03	8.71%	8.25%	9.64%	8.23%	4.29%	1.3%	7.75%	5.62%	0.33%	2.4%
2025/05/04	10.98%	7.71%	10.48%	7.8%	6.79%	3.34%	6.86%	2.17%	0.63%	2.22%
2025/05/05	6.55%	8.09%	6.29%	9.86%	4.05%	7.14%	4.43%	6.08%	7.97%	5.94%
2025/05/06	6.88%	3.49%	6.53%	11.73%	3.61%	4.79%	5.57%	5.81%	5.09%	5.98%
2025/05/07	10.09%	6.24%	7.53%	9.08%	4.33%	5.14%	6.4%	4.76%	4.89%	6.72%
2025/05/08	9.01%	5.31%	7.85%	10.41%	4.38%	6.58%	4.66%	5.59%	4.61%	6.47%
2025/05/09	7.25%	5.52%	7.92%	11.42%	4.56%	7.75%	3.04%	4.44%	5.37%	3.82%
2025/05/10	10.46%	8.84%	10.78%	11.36%	5.65%	4.87%	5.91%	4.01%	0.68%	1.81%
2025/05/11	8.56%	7.39%	10.11%	8.47%	5.95%	3.61%	8.77%	2.4%	0.77%	0.92%
2025/05/12	6.99%	8.39%	8.47%	10.75%	4.69%	6.05%	2.39%	2.14%	4.59%	7.97%
2025/05/13	12.85%	3.99%	7.11%	11%	4.95%	3.95%	2.24%	1.88%	3.37%	6.86%
2025/05/14	8.74%	4.3%	8.69%	12.31%	4.95%	3.38%	3.72%	4.14%	3.89%	4.81%
2025/05/15	7.32%	5.26%	8.74%	12.62%	4.03%	2.79%	3.38%	4.33%	5.49%	6.11%
2025/05/16	6.61%	5.93%	8.71%	8.56%	5.02%	4.88%	2.29%	6.34%	8.17%	3.36%
2025/05/17	6.96%	8.16%	10.94%	9.02%	5.37%	3.86%	6.61%	5.97%	0.63%	0.85%
2025/05/18	12.31%	6.58%	11.92%	7.93%	7.27%	2.8%	5.73%	5.13%	0.57%	0.99%
2025/05/19	7.24%	6.58%	9.53%	8.33%	5%	4.77%	4.79%	5.14%	6.97%	5.65%
2025/05/20	6.75%	6.78%	9.22%	11.79%	5.3%	4.45%	2.11%	5.65%	7.91%	7.73%
2025/05/21	8.65%	6.65%	9.23%	9.02%	3.9%	6.82%	3.02%	6.77%	7.05%	7.02%
2025/05/22	7.74%	6.93%	8.41%	8.8%	4.82%	5.2%	4.97%	1.21%	6.96%	8.13%
2025/05/23	7.36%	6.81%	9.12%	9.66%	4.56%	6.32%	2.82%	7.13%	10.05%	2.61%
2025/05/24	8.22%	10.36%	11.59%	5.91%	7.21%	4.24%	3.32%	10.04%	0.58%	0.81%
2025/05/25	12.96%	4.96%	12.37%	6.34%	5.24%	4.54%	3.01%	9.27%	0.73%	1.62%
2025/05/26	8.56%	12.4%	9.01%	8.53%	4.12%	2.18%	4.33%	3.1%	7.62%	5.75%
2025/05/27	13.25%	3.51%	8.63%	6.77%	2.97%	5.1%	8.16%	5.83%	6.54%	5.18%
2025/05/28	8.9%	4.87%	8.48%	8.98%	3.94%	3.94%	6.13%	2.17%	4.95%	7.65%
2025/05/29	6.62%	4.79%	8.09%	6.78%	4.68%	5.66%	2.14%	2.06%	5.39%	6.84%
2025/05/30	7.58%	8.72%	5%	9.11%	5.79%	7.35%	4.87%	0.92%	6.36%	3.22%
2025/05/31	9.59%	8.3%	8.14%	7.05%	6.76%	5.78%	2.42%	1.34%	0.93%	0.35%

Verizon’s PPC spend fluctuated, peaking mid-month. Ooma saw a dip, then a late surge. Mint Mobile maintained steady growth. RingCentral led early, then stabilized. Vonage and Comcast had sporadic spikes. May ended with diverse trends.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	97
2025/05/02	101
2025/05/03	95
2025/05/04	98
2025/05/05	93
2025/05/06	105
2025/05/07	116
2025/05/08	113
2025/05/09	107
2025/05/10	102
2025/05/11	105
2025/05/12	113
2025/05/13	115
2025/05/14	117
2025/05/15	130
2025/05/16	117
2025/05/17	107
2025/05/18	114
2025/05/19	114
2025/05/20	119
2025/05/21	117
2025/05/22	127
2025/05/23	117
2025/05/24	124
2025/05/25	105
2025/05/26	113
2025/05/27	116
2025/05/28	117
2025/05/29	100
2025/05/30	117
2025/05/31	108

In May 2025, advertiser numbers fluctuated, peaking at 130 on May 15. The month concluded with 108 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
whitepages.com	5.12%
comcast.com	0.92%
voiply.com	0.66%
ooma.com	0.62%
airtalkwireless.com	0.48%
communityphone.org	-1.08%
telephonenumberlookups.com	-1.27%
beenverified.com	-1.85%
reversephone.com	-2.64%
att.com	-2.7%

Whitepages.com surged with a 5.12% click share increase, while att.com dropped by 2.7%.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	beenverified.com	ooma.com	whitepages.com	vonageforhome.com	mintmobile.com	voiply.com	verizon.com	top5voipproviders.com	ringcentral.com	att.com
2025/05/01	9.3%	9.12%	8.89%	5.11%	4.87%	3.16%	4.48%	4.31%	4.65%	5.66%
2025/05/02	11.37%	8.11%	8.47%	4.91%	4.44%	2.55%	4.38%	3.87%	3.02%	10.32%
2025/05/03	11.78%	10.84%	7.77%	5.4%	5.84%	4.39%	4.02%	1.09%	3.21%	9.33%
2025/05/04	9.91%	12.39%	9.14%	7.56%	5.8%	4.63%	4.53%	2.53%	3.05%	7.5%
2025/05/05	7.52%	11.38%	5.8%	6.24%	4.48%	3.48%	3.1%	5.81%	4.94%	5.85%
2025/05/06	10.5%	5.4%	8.02%	4.94%	4.02%	2.84%	3.15%	3.71%	5.4%	6.22%
2025/05/07	8.37%	11.29%	5.02%	5.87%	4.84%	2.59%	4.02%	3.79%	4.43%	8.63%
2025/05/08	10.38%	7.73%	7.71%	6.61%	6.42%	2.69%	4.56%	4.99%	5.06%	4.84%
2025/05/09	10.48%	7.59%	7.37%	6.85%	6.2%	3.06%	4.13%	5.75%	5.1%	4.37%
2025/05/10	9%	13.62%	8.21%	7.13%	6.29%	3.3%	4.27%	3.47%	4.89%	7.85%
2025/05/11	12.25%	12.98%	7.63%	7.28%	5.46%	2.88%	3.46%	2.44%	2.62%	11.03%
2025/05/12	11.06%	12.35%	5.09%	6.77%	5.64%	2.74%	3.53%	5.06%	4.95%	3.48%
2025/05/13	18.62%	6.14%	6.86%	6.82%	4.32%	2.82%	4.95%	2.2%	4.77%	2.1%
2025/05/14	15.86%	6.77%	6.01%	6.3%	5%	3.38%	3.78%	2.22%	5.69%	3.85%
2025/05/15	11.12%	8.58%	6.81%	5.72%	5.63%	3.77%	3.32%	1.97%	6.01%	4.22%
2025/05/16	5.74%	10.17%	4.82%	7.27%	5.89%	4.23%	3.16%	3.78%	4.17%	3.75%
2025/05/17	14.11%	11.08%	5.02%	7.22%	6.8%	4.64%	3.07%	2.87%	4.12%	7.4%
2025/05/18	9.42%	12.25%	5.25%	10.18%	8%	5.6%	5.94%	2.91%	3.43%	5.49%
2025/05/19	9.46%	11.39%	10.21%	6.8%	6.77%	3.43%	3.43%	3.45%	3.21%	5.38%
2025/05/20	8.68%	12.11%	8.39%	7.61%	5.77%	4.39%	3.35%	4.02%	5.07%	2.24%
2025/05/21	7.65%	10.4%	7.05%	6.33%	6.33%	3.64%	4.44%	4.99%	4.72%	4.4%
2025/05/22	8.03%	10.57%	8.63%	6.27%	5.12%	3.76%	3.67%	4.04%	4.18%	6.04%
2025/05/23	9.84%	9.76%	6.01%	6.78%	6.68%	3.93%	3.57%	5.25%	5.19%	3.86%
2025/05/24	9.48%	13.88%	7.09%	9.54%	6.97%	5.26%	3.41%	3.22%	2.7%	3.69%
2025/05/25	8.97%	10.32%	10.45%	6.46%	7.28%	2.92%	6.7%	3.09%	2.03%	3.85%
2025/05/26	8.36%	14.24%	7.18%	5.88%	6.13%	4.52%	4.19%	1.99%	4.6%	5.8%
2025/05/27	13.46%	6.26%	8.8%	4.58%	5.97%	2.88%	6.27%	3.96%	3.48%	6.07%
2025/05/28	12.07%	7.24%	9.24%	5.42%	5.17%	3.4%	3.63%	3.12%	4.25%	3.94%
2025/05/29	13.68%	9.16%	10.15%	5.89%	4.54%	4.16%	2.98%	4.17%	3.35%	3.07%
2025/05/30	8.36%	10.52%	8.84%	7.3%	2.97%	3.62%	3.44%	5.1%	3.34%	5.82%
2025/05/31	12.18%	10.23%	9.65%	7.37%	4.3%	4.13%	4.04%	3.38%	2.34%	1.69%

In May 2025, beenverified.com saw fluctuating impressions, peaking mid-month. Ooma.com maintained a steady presence, while whitepages.com experienced a slight dip. Vonageforhome.com and mintmobile.com showed moderate stability. Voiply.com and verizon.com had minor variations. Top5voipproviders.com and ringcentral.com displayed consistent trends. Att.com had a notable early spike, ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Reverse Lookup Any Number https://www.beenverified.com
Simply Enter 10-Digit Number — Discover who might be calling with our simple reverse telephone lookup and search service.
2
Ooma Home Phone Service | Crystal-Clear Quality https://www.ooma.com
Port Your Number, Stay Safe With Address-Based 911, and Save Big. Switch Today!
3
$8.95/Month Home Phone Service https://www.voiply.com › landline › service
#1 Landline Phone Service — Looking For A Home Phone Alternative? Households Save $380 Per Year On Average With Voiply
4
Landline Phone Provider - Plans From $13.99 https://www.vonage.com
Leading Communications Solution Providing 99.999% Uptime. Connect From Virtually Anywhere.
5
Vonage Home Plans $9.99/Mo - Vonage Home Phone Service https://www.vonageforhome.com
It's Nice To Know That A Home Phone Line Is Always Ready, Even When Your Cell Phone Isn't.

In the competitive landscape of telecommunications, advertisers like BeenVerified, Ooma, Voiply, and Vonage captivate audiences with unique propositions. From reverse lookup services to affordable home phone plans, these ads emphasize cost savings, reliability, and safety, resonating with diverse consumer needs.

Frequently Asked Questions

Why is the US Telecommunications Fixed-Line Services May 2025 Report useful and how should I use it?

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Telecommunications Fixed-Line Services May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The US Telecommunications Fixed-Line Services May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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US Telecommunications Fixed-Line Services - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Competitor Count for US Telecommunications Fixed-Line Services

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

US Telecommunications Fixed-Line Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Frequently Asked Questions

Why is the US Telecommunications Fixed-Line Services May 2025 Report useful and how should I use it?

Why is the US Telecommunications Fixed-Line Services May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Fixed-Line Services May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Fixed-Line Services May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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