Log in Book a Demo

US Travel Travel Technology - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Travel Technology – US

Google AI Overview visibility for Travel Travel Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.54269703583
91.4573029642
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 41%
Transactional 7%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
skyscanner.com 27.47
cheapoair.com 18.94
flight-fare.com 10.16
southwest.com 7.36
justfly.com 6.45
save70.com 6.07
onetravel.com 5.44
kayak.com 4.5
wanderu.com 2.53
skyluxtravel.com 1.79
others 9.29
  • skyscanner.com - 27.47%
  • cheapoair.com - 18.94%
  • flight-fare.com - 10.16%
  • southwest.com - 7.36%
  • justfly.com - 6.45%
  • save70.com - 6.07%
  • onetravel.com - 5.44%
  • kayak.com - 4.5%
  • wanderu.com - 2.53%
  • skyluxtravel.com - 1.79%
  • others - 9.29%

Copyright © Adthena. All rights reserved.

In the competitive travel PPC landscape, Skyscanner dominates with 27.47% click share, followed by Cheapoair at 18.94%. Others collectively hold 9.29%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date cheapoair.com flight-fare.com booking.com skyscanner.com kayak.com justfly.com skyluxtravel.com onetravel.com southwest.com save70.com
2026/03/01 31.71% 23.11% 1.57% 30.25% 1.63% 0.11% 0% 0.15% 0.11% 0%
2026/03/02 17.04% 0.02% 1.19% 28.76% 0.61% 0.27% 0% 0% 29.07% 0%
2026/03/03 1.24% 56.55% 7.38% 4.74% 3.56% 0.82% 0.67% 0% 0.41% 0.01%
2026/03/04 17.6% 12.88% 2.07% 1.18% 1% 18.47% 0.09% 0% 0.15% 0.01%
2026/03/05 22.99% 0.02% 1.07% 19.4% 14.98% 28.56% 0.04% 0% 0.11% 9.77%
2026/03/06 0.43% 0.03% 2.75% 26.28% 1.41% 0.38% 0.21% 0.01% 58.75% 0%
2026/03/07 28.94% 16.87% 1.79% 43.03% 0.88% 0.48% 0.02% 0% 0.16% 0%
2026/03/08 17.52% 0% 1.54% 75.48% 0.61% 0.21% 0.01% 0.01% 0.07% 0%
2026/03/09 65.71% 0% 4.78% 9.25% 1.25% 0.52% 0.24% 0.07% 0.35% 0.02%
2026/03/10 59.7% 0.02% 1.78% 0.86% 0.67% 0.25% 28.77% 0.05% 0.07% 0%
2026/03/11 0.32% 0.03% 1.68% 21.65% 15.7% 0.21% 23.27% 0% 20.67% 10.19%
2026/03/12 13.63% 15.47% 1.18% 22.5% 17.4% 11.21% 0.18% 0% 0.11% 11.19%
2026/03/13 32.03% 18.51% 0.9% 24.61% 0.85% 0.09% 0.18% 0.03% 0.19% 13.36%
2026/03/14 50.73% 7.43% 0.83% 22.23% 1.03% 0.26% 0.07% 0.04% 0.06% 10.75%
2026/03/15 34.88% 18.15% 6.42% 9.27% 0.5% 0.21% 0.04% 11.15% 15.43% 0%
2026/03/16 22.1% 12.82% 2.13% 16.05% 11.35% 9.46% 10.67% 0.03% 0.06% 9.29%
2026/03/17 12.61% 14.44% 2.09% 18.74% 0.75% 0.09% 12.16% 0.04% 21.18% 10.45%
2026/03/18 45.97% 0.09% 2.12% 38.87% 1.47% 0.07% 0.12% 0.02% 0.26% 0.01%
2026/03/19 17.49% 5.17% 0.93% 30.49% 0.46% 0.08% 8.41% 10.01% 0.09% 22.13%
2026/03/20 34.38% 0.05% 1.3% 15.08% 0.61% 0.08% 0.07% 0.03% 42.12% 0.01%
2026/03/21 33.4% 0.31% 3.34% 45.11% 2.46% 0.08% 0.16% 0.08% 0.33% 0.01%
2026/03/22 2.12% 0.1% 4.84% 36.72% 2.79% 32.38% 0.2% 0.11% 0.24% 0.01%
2026/03/23 24.76% 21.35% 0.94% 28.16% 10.81% 0.11% 0.06% 9.54% 0.06% 0%
2026/03/24 46.29% 0.13% 1.69% 23.14% 20.45% 0.58% 0.17% 0.1% 0.16% 0%
2026/03/25 22.06% 12.66% 1.21% 32.79% 1.46% 0.11% 0.07% 0% 0.24% 18.16%
2026/03/26 44.88% 8.72% 0.79% 17.21% 19.91% 0.09% 0.15% 0.05% 0.2% 0%
2026/03/27 30.3% 10.96% 1.4% 8.78% 24.51% 0.11% 0.02% 17.26% 0.11% 0.01%
2026/03/28 53.93% 0.21% 1% 14.07% 0.64% 0.17% 0.05% 21.45% 0.09% 0.07%
2026/03/29 18.51% 9.19% 0.84% 7.75% 0.56% 17.09% 0.01% 24.91% 15.67% 0%
2026/03/30 41.16% 31.96% 2.04% 0.72% 1.08% 0.3% 0.1% 0.05% 0.12% 12.42%
2026/03/31 67.6% 13.34% 1.82% 1.43% 1.21% 0.36% 0.35% 0.1% 0.07% 0%
  • cheapoair.com
  • flight-fare.com
  • booking.com
  • skyscanner.com
  • kayak.com
  • justfly.com
  • skyluxtravel.com
  • onetravel.com
  • southwest.com
  • save70.com

Copyright © Adthena. All rights reserved.

Cheapoair.com dominated March with fluctuating spend, peaking at 67.6% on the 31st. Skyscanner.com surged mid-month, while flight-fare.com and save70.com showed sporadic activity. The month ended with Cheapoair.com leading.

Market Exposure

Competitor Count for US Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 108
2026/03/02 106
2026/03/03 104
2026/03/04 101
2026/03/05 103
2026/03/06 108
2026/03/07 107
2026/03/08 101
2026/03/09 103
2026/03/10 103
2026/03/11 98
2026/03/12 98
2026/03/13 98
2026/03/14 101
2026/03/15 108
2026/03/16 98
2026/03/17 109
2026/03/18 100
2026/03/19 105
2026/03/20 105
2026/03/21 96
2026/03/22 101
2026/03/23 102
2026/03/24 97
2026/03/25 97
2026/03/26 102
2026/03/27 100
2026/03/28 104
2026/03/29 103
2026/03/30 104
2026/03/31 103

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, starting at 108, dipping mid-month to 96, and closing at 103.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
onetravel.com 10.01%
cheapoair.com 5.79%
kayak.com 1%
wanderu.com 0.73%
rome2rio.com 0.46%
save70.com -1.67%
southwest.com -2.01%
skyluxtravel.com -2.35%
flightsearchdirect.com -3.37%
justfly.com -7.31%

Copyright © Adthena. All rights reserved.

In the past month, onetravel.com soared with a 10.01% click share increase, while justfly.com plummeted by 7.31%. Cheapoair.com also rose by 5.79%.

Campaign Efficiency

US Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date cheapoair.com flight-fare.com skyscanner.com kayak.com booking.com skyluxtravel.com justfly.com onetravel.com southwest.com save70.com
2026/03/01 31.56% 31.27% 32.06% 0.59% 0.42% 0% 0.08% 0.04% 0.07% 0%
2026/03/02 19.4% 0.03% 39.09% 0.37% 0.37% 0% 0.2% 0% 19.23% 0.01%
2026/03/03 1.03% 82.8% 2.5% 1.59% 2.06% 0.43% 0.58% 0% 0.08% 0.02%
2026/03/04 23.66% 23.48% 0.83% 0.51% 0.59% 0.06% 23.74% 0% 0.04% 0.01%
2026/03/05 21.77% 0.02% 21.99% 11.03% 0.27% 0.03% 32.59% 0% 0.09% 10.85%
2026/03/06 0.52% 0.18% 46.49% 0.95% 0.9% 0.19% 0.34% 0.01% 45.3% 0.01%
2026/03/07 24.04% 23.85% 48.52% 0.4% 0.45% 0.01% 0.24% 0% 0.05% 0%
2026/03/08 16.24% 0% 81.41% 0.3% 0.38% 0.01% 0.15% 0.01% 0.01% 0%
2026/03/09 81.73% 0% 6.17% 0.96% 1.52% 0.21% 0.48% 0.05% 0.13% 0.02%
2026/03/10 63.28% 0.03% 0.58% 0.38% 0.51% 31.59% 0.2% 0.03% 0.05% 0%
2026/03/11 0.26% 0.04% 28.32% 13.78% 0.48% 27.1% 0.17% 0% 13.56% 13.48%
2026/03/12 12.27% 23.89% 24.28% 12.28% 0.33% 0.11% 12.13% 0% 0.07% 11.93%
2026/03/13 27.43% 26.98% 27.98% 0.39% 0.29% 0.26% 0.06% 0.02% 0.15% 13.46%
2026/03/14 47.66% 11.87% 25% 0.52% 0.23% 0.04% 0.15% 0.02% 0.04% 11.86%
2026/03/15 39.98% 23.95% 9.44% 0.28% 8.22% 0.03% 0.17% 7.99% 7.98% 0.01%
2026/03/16 20.7% 20.48% 14.23% 10.63% 0.59% 10.33% 10.46% 0.02% 0.05% 10.23%
2026/03/17 12.15% 23.81% 24.19% 0.34% 0.51% 12.09% 0.07% 0.02% 11.92% 11.88%
2026/03/18 45.97% 0.12% 46.38% 0.96% 0.61% 0.07% 0.07% 0.01% 0.16% 0.03%
2026/03/19 16.81% 8.4% 30.51% 0.24% 0.27% 8.36% 0.05% 8.32% 0.03% 24.99%
2026/03/20 45.99% 0.08% 18.96% 0.4% 0.61% 0.12% 0.07% 0.02% 30.57% 0.02%
2026/03/21 38.19% 0.28% 50.23% 1.34% 1.17% 0.12% 0.06% 0.06% 0.37% 0.03%
2026/03/22 1.61% 0.15% 44.15% 1.41% 1.36% 0.13% 39.85% 0.07% 0.2% 0.03%
2026/03/23 24.28% 24.14% 32.83% 8.27% 0.34% 0.04% 0.07% 8.07% 0.03% 0%
2026/03/24 47.21% 0.35% 31.67% 16.14% 0.57% 0.09% 0.36% 0.07% 0.15% 0%
2026/03/25 19.16% 18.76% 37.92% 0.67% 0.38% 0.04% 0.06% 0% 0.18% 18.62%
2026/03/26 46.97% 15.54% 17.2% 16.15% 0.24% 0.28% 0.06% 0.03% 0.13% 0%
2026/03/27 36.01% 12.03% 12.33% 24.08% 0.45% 0.01% 0.08% 11.97% 0.11% 0.01%
2026/03/28 62.66% 0.23% 16.4% 0.44% 0.44% 0.04% 0.13% 15.61% 0.07% 0.04%
2026/03/29 24.18% 11.94% 12.48% 0.37% 0.34% 0.01% 11.94% 23.69% 12.02% 0%
2026/03/30 40.81% 40.55% 0.34% 0.41% 0.6% 0.07% 0.18% 0.03% 0.1% 13.49%
2026/03/31 68.74% 22.94% 0.74% 0.69% 0.56% 0.26% 0.21% 0.1% 0.05% 0%
  • cheapoair.com
  • flight-fare.com
  • skyscanner.com
  • kayak.com
  • booking.com
  • skyluxtravel.com
  • justfly.com
  • onetravel.com
  • southwest.com
  • save70.com

Copyright © Adthena. All rights reserved.

In March 2026, Cheapoair.com saw fluctuating impressions, peaking at 81.73% on March 9. Flight-fare.com had a significant spike on March 3 with 82.8%. Skyscanner.com maintained a strong presence, peaking at 81.41% on March 8. The month concluded with Cheapoair.com leading at 68.74%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology - Last month
  1. 1
    Cheap Flight Tickets - Get Great Deals https://www.cheapoair.com/

    Looking For Cheap Flights? Book Airline Tickets on CheapOair® Now. Save Smartly! Score Savings Today When You...

  2. 2
    Google flight tickets Up to 70% Off https://www.flight-fare.com › summer_sale › flight_tickets

    70% Off Cheap Flights — Compare airlines to find the best quality at the lowest possible prices. Book today! Save money on Google flight tickets! Compare flights to find the...

  3. 3
    70% Off Google Flight Tickets https://www.save70.com/promo/flight-tickets

    Last Minute Price Drop Updates — Google Flight Tickets. Search and Compare Now Flights from $49. Best seats on best rates? Start saving now with save70 flight search. Fast & Easy...

  4. 4
    Cheap Business Class Flights - Premium Airlines at 1/2 Price https://www.skyluxtravel.com › discounted › business_class

    Find the best deals on Airline Tickets, Fares & Flights.

  5. 5
    Skyscanner Flights - The Best Flight Deals For You https://www.skyscanner.com › cheap › flights

    Prices you can trust. No hidden fees. No hidden charges. Save with Skyscanner.

Copyright © Adthena. All rights reserved.

In the competitive world of travel, CheapOair, Flight-Fare, Save70, Skylux Travel, and Skyscanner captivate with enticing offers. Themes of affordability and savings dominate, with promises of up to 70% off and no hidden fees. Each advertiser uniquely positions itself as the gateway to smart travel savings.

Frequently Asked Questions

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK
AUS