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US Travel Travel Technology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
skyscanner.com 71.46
amazon.com 7.55
wanderu.com 3.91
rome2rio.com 2.02
booking.com 1.79
vrbo.com 1.53
wego.com 1.01
kayak.com 0.98
hotels.com 0.91
travefy.com 0.72
others 8.12

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Skyscanner dominates with 71.46% click share, overshadowing Amazon’s 7.55%. Others collectively hold 8.12%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com booking.com hotels.com kayak.com lodgify.com fareharbor.com guesty.com turo.com vrbo.com skyscanner.com
2025/04/01 10.01% 0.8% 0.77% 0.31% 0.44% 0.15% 0.52% 0.11% 0.27% 83.47%
2025/04/02 3.77% 1.5% 1.04% 0.88% 0.92% 0.36% 0.37% 0.18% 0.61% 85.67%
2025/04/03 0.7% 1.86% 0.65% 0.94% 0.77% 0.86% 0.3% 0.34% 0.44% 87.9%
2025/04/04 5.32% 1.91% 1.31% 1.11% 0.62% 0.4% 0.41% 0.46% 0.44% 82.47%
2025/04/05 12.3% 2.1% 1.26% 1.26% 0.64% 0.43% 0.35% 0.4% 0.4% 75.01%
2025/04/06 6.58% 1.58% 1.52% 1.31% 1.12% 0.19% 0.5% 0.66% 0.43% 80.22%
2025/04/07 15.21% 1.05% 1.12% 1.5% 1.3% 0.42% 0.44% 0.54% 0.6% 68.93%
2025/04/08 17.98% 2.61% 2.11% 2.31% 1.41% 0.99% 0.65% 0.7% 0.8% 60.87%
2025/04/09 29.74% 2.08% 1.56% 1.94% 1.19% 0.54% 0.81% 1.2% 0.83% 51.82%
2025/04/10 14.45% 3.92% 2.22% 2.9% 1.13% 0.42% 0.81% 1.3% 1.06% 61.35%
2025/04/11 12.52% 2.06% 1.62% 2.08% 2.6% 0.31% 0.81% 0.63% 0.99% 65.38%
2025/04/12 7.19% 1.2% 1.3% 1.47% 0.94% 0.18% 0.54% 0.14% 0.74% 79.17%
2025/04/13 4.77% 1.72% 1.26% 0.74% 1.43% 0.01% 0.67% 0.52% 0.77% 81.37%
2025/04/14 8.18% 2.61% 2.59% 1.68% 1.88% 0.02% 1.12% 1.3% 1.14% 67.72%
2025/04/15 16.77% 2.57% 2.36% 1.97% 2.28% 0.01% 1.08% 0.87% 1.32% 60.43%
2025/04/16 36.69% 4.03% 2.66% 2.98% 2.7% 0% 1.08% 1.68% 1.67% 33.01%
2025/04/17 9.43% 21.25% 3.04% 2.92% 4.04% 0.14% 4.69% 4.58% 3.72% 0.82%
2025/04/18 34.73% 12.63% 5.94% 4.5% 2.3% 0.42% 2.31% 2.44% 1.65% 0.63%
2025/04/19 31.1% 13.24% 7.81% 4.43% 3.87% 0.55% 2.09% 2.64% 1.96% 1.07%
2025/04/20 45.37% 7.48% 4.8% 2.96% 4.48% 1.56% 2.04% 4.03% 2.31% 0.08%
2025/04/21 36.22% 11.99% 6.96% 4.16% 4.39% 2.68% 2.14% 2.01% 2.75% 0.74%
2025/04/22 39.74% 6.42% 6.12% 4.32% 3.26% 2.97% 2.01% 4.13% 3.21% 0.37%
2025/04/23 8.97% 13.49% 7.69% 7.71% 4.25% 4.13% 2.7% 3.19% 3.36% 1.87%
2025/04/24 33.96% 9.5% 5.49% 4.86% 3.85% 2.52% 1.91% 2.4% 2.97% 1.62%
2025/04/25 35.95% 7.98% 6.17% 3.32% 4.73% 2.5% 2.07% 0.88% 4.2% 0.51%
2025/04/26 31.81% 9.09% 6.41% 4.21% 4.5% 2.25% 2.28% 3.83% 2.65% 0.8%
2025/04/27 46.87% 8.06% 5.31% 2.31% 4.52% 2.34% 1.7% 0.73% 3.63% 0.14%
2025/04/28 47.56% 6.37% 6.11% 3.03% 3.37% 3.55% 1.6% 1.44% 2.49% 0.2%
2025/04/29 17.75% 12.76% 7.49% 4.32% 6.27% 5.28% 2.54% 1.87% 3.83% 0.37%
2025/04/30 24.3% 15.03% 6.28% 5.65% 4.97% 4.43% 3.14% 2.98% 2.81% 0.37%

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Amazon’s PPC spend fluctuated, peaking at 47.56 on April 28. Booking.com saw a significant rise mid-month, reaching 21.25 on April 17. Skyscanner’s spend plummeted dramatically, ending at 0.37.

Market Exposure

Competitor Count for US Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 119
2025/04/02 138
2025/04/03 139
2025/04/04 150
2025/04/05 159
2025/04/06 142
2025/04/07 138
2025/04/08 142
2025/04/09 140
2025/04/10 149
2025/04/11 144
2025/04/12 148
2025/04/13 132
2025/04/14 135
2025/04/15 145
2025/04/16 149
2025/04/17 144
2025/04/18 180
2025/04/19 174
2025/04/20 152
2025/04/21 150
2025/04/22 155
2025/04/23 170
2025/04/24 161
2025/04/25 155
2025/04/26 154
2025/04/27 137
2025/04/28 146
2025/04/29 140
2025/04/30 146

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 119 and peaking at 180 mid-month. The month concluded with a stable 146, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.com 15.51%
wanderu.com 11.57%
booking.com 6.41%
rome2rio.com 5.65%
vrbo.com 4.93%
explorajourneys.com -0.01%
skyfarefinder.com -0.01%
rabbu.com -0.03%
save70.com -0.08%
skyscanner.com -80.26%

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Amazon.com leads with a 15.51% click share increase, while Skyscanner.com faces a significant drop of 80.26%. Wanderu.com, Booking.com, and Rome2rio.com also see positive gains.

Campaign Efficiency

US Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com booking.com calpaktravel.com hotels.com wanderu.com kayak.com vrbo.com rome2rio.com cheapoair.com skyscanner.com
2025/04/01 14.21% 0.77% 1.29% 0.82% 1.1% 0.28% 0.24% 0.25% 0.03% 76.2%
2025/04/02 7.4% 1.66% 1.26% 1.14% 1.03% 1.05% 0.73% 0.62% 0.31% 77.69%
2025/04/03 4.28% 1.96% 1.06% 0.78% 1.18% 1.32% 0.56% 0.32% 0.61% 78.81%
2025/04/04 11.28% 2.12% 0.93% 1.35% 0.9% 1.36% 0.52% 0.8% 0.78% 71.13%
2025/04/05 20.43% 1.94% 1.55% 1.31% 1.08% 1.41% 0.49% 0.67% 0.53% 61.63%
2025/04/06 12.86% 1.74% 1.12% 1.67% 1.14% 1.39% 0.47% 0.85% 0.17% 67.84%
2025/04/07 23.67% 1.04% 1.07% 0.95% 1.38% 1.18% 0.71% 0.79% 0.36% 49.9%
2025/04/08 27.16% 2.25% 1.35% 1.78% 1.38% 1.8% 0.72% 0.75% 0.2% 42.24%
2025/04/09 40.17% 1.75% 1.64% 1.59% 1.49% 2.01% 0.81% 0.81% 0.56% 37.45%
2025/04/10 22.58% 3.14% 1.42% 2.03% 1.64% 2.66% 1.07% 1.32% 1.3% 49.27%
2025/04/11 22.45% 2% 1.61% 1.48% 1.45% 2.22% 1.02% 1.44% 1.13% 50.05%
2025/04/12 15.19% 1.2% 1.16% 1.22% 0.94% 1.74% 0.88% 0.62% 1.23% 64.58%
2025/04/13 12.38% 1.75% 1.01% 1.28% 1.33% 0.88% 0.9% 0.9% 0.55% 67.53%
2025/04/14 18.7% 2.33% 1.54% 2.38% 2.28% 1.61% 1.38% 1.13% 0.27% 51.72%
2025/04/15 25.91% 2.33% 0.96% 2.13% 2.27% 1.54% 1.66% 1.21% 0.14% 48.36%
2025/04/16 46.41% 3.45% 0.89% 2% 1.97% 2.78% 1.61% 0.98% 1.16% 23.18%
2025/04/17 23.34% 9.51% 2.53% 1.59% 6.57% 2.45% 2.23% 2.45% 3.77% 0.76%
2025/04/18 37.92% 8.12% 0.71% 4.24% 2.07% 3.89% 1.33% 1.55% 3.82% 0.89%
2025/04/19 35.86% 9% 1.73% 5.61% 2.76% 3.85% 1.47% 1.27% 4.05% 1.4%
2025/04/20 49.29% 5.81% 2.59% 3.51% 3.22% 2.24% 2.05% 2% 0.48% 0.13%
2025/04/21 42% 8.09% 1.9% 5.33% 3.44% 3.12% 2.11% 1.87% 0.66% 0.86%
2025/04/22 43.72% 5.08% 2.89% 4.2% 3.76% 2.89% 2.72% 1.61% 0.71% 0.43%
2025/04/23 17.11% 9.56% 3.07% 5.43% 3.89% 6.19% 2.67% 2.42% 3.32% 2.39%
2025/04/24 39.64% 6.35% 2.63% 3.63% 3.09% 3.85% 2.28% 1.06% 3.24% 1.8%
2025/04/25 41.07% 6.03% 2.5% 4.09% 4.17% 2.98% 3.6% 2.73% 2.96% 0.62%
2025/04/26 36.29% 7.25% 2.44% 4.69% 4.09% 3.8% 2.35% 2.29% 3.22% 0.97%
2025/04/27 49.39% 6.18% 2.65% 4.18% 3.65% 1.88% 3.45% 2.91% 0.53% 0.14%
2025/04/28 50.53% 4.97% 2.01% 4.24% 3.59% 2.46% 2.14% 1.68% 0.15% 0.24%
2025/04/29 26.84% 8.63% 3.44% 5.57% 5.49% 3.18% 3.07% 2.74% 0.46% 0.47%
2025/04/30 30.11% 10.34% 6.63% 4.9% 4.83% 4.23% 3.19% 3.16% 1.17% 0.54%

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April saw Amazon’s impression share fluctuate, peaking at 50.53% on the 28th. Skyscanner’s dominance waned, starting strong but dropping to 0.54% by month’s end. Booking.com and others maintained steady, modest shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    70% Off Cheap Flights https://www.bookingbuddy.com

    Unbelievably Cheap Flights — Spring Savings still available! Go to BookingBuddy.com and see how much you can save!

  2. 2
    Cheapest Flight Ticket Sale https://www.flight-fare.com

    75% Off Cheap Flight Tickets — The Best Flight Comparison Website, Search now for Cheap Airline Flights and Start Saving. We Compare all of the top flight websites around the globe to...

  3. 3
    Book Hotels on Hotels.com | Fully Refundable Options https://www.hotels.com › hotels › book_now

    Compare Options & You Can Save. Browse Reviews & Photos. Book Hotels on Hotels.com.

  4. 4
    Rome2Rio | How to get from A to B https://www.rome2rio.com

    Find the best way to get to your destination. Bus, train, air, ferry & rideshare. Find how to get anywhere. Compare travel options. Find how to get anywhere. Compare travel options.

  5. 5
    Skyscanner - Flights https://www.skyscanner.com › cheap › flights

    Book Cheap Flights — Search flights, hotels and car hire in one place, and find the best time to book. Compare prices from...

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In the competitive world of travel PPC, BookingBuddy and Flight-Fare captivate with massive discounts, boasting 70% and 75% off flights, respectively. Hotels.com entices with refundable bookings, while Rome2Rio offers diverse travel options. Skyscanner simplifies travel planning by integrating flights, hotels, and car hire.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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