The Whole Market View – revolutionise your search marketing with unrivalled competitive clarity

To succeed in search, you need high quality competitive intelligence. Without detailed data on what your competitors are doing, you operate with competitive blindness, with no understanding into fluctuations in your campaign performance and spend.

Traditional competitive intelligence offers only a static and limited view of your search landscape. Adthena’s unique Whole Market View is different. You get a full and dynamic picture of your competitors’ paid and organic search activity – giving you on-demand intelligence that lowers your CPAs, increases conversions and dramatically improves your ROAS.

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Under the Hood

Under the Hood

Machine learning and artificial intelligence come together to give you powerful insight and a unique Whole Market View.

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Search Term Opportunities

Search Term Opportunities

Machine learning uncovers profitable new keywords, expands your search landscape and gives you the intelligence to improve campaign performance instantly.

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Reports & Filters

Reports & Filters

Get granular data to give you the insight you need, when you need it - with customisable and automated reporting on any combination of metrics.

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Market Trends

Market Trends

Benefit from complete market awareness, allowing you to outperform your competitors, day after day.

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Head-to-Head Comparison

Head-to-Head Comparison

If you don’t know the strategies your competitors are using, your campaign performance drops and your costs go up without you understanding why.

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Customer Success Team

Customer Success Team

When you use Adthena, you benefit from dedicated support from our world-class Customer Success Team.

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Brand Infringement

Brand Infringement

Reclaim your brand terms, identify trademark misuse by competitors and make savings you can reinvest in generic terms.

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Ad Copy Analysis

Ad Copy Analysis

Instantly analyze your competitors’ ad copy, learn from their successes and identify profitable gaps in your marketplace.

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