Monitor competitors
See the entire financial landscape
Whether you’re a global bank trying to get an edge with ad copy or an insurance brand targeting customers state-by-state – Adthena can help you achieve your goals.
Our award-winning technology gives you visibility of your entire relevant search landscape, so you can achieve paid search success.
Loved by financial brands everywhere
We understand the Finance PPC challenges you face
We understand the toughest marketing challenges you’re facing, and, with our rich industry knowledge and award-winning technology, we will help you solve them:
- Branch closures impacting customer retention and engagement.
- Identifying the best season and time to advertise finance products.
- Understanding market or location conditions for new product and services.
- Capitalizing on how users’ search behavior adapts to new financial regulations.
- Keeping an eye on challenger brands and super brands in your markets.
- Identifying the most cost-effective terms in an industry with high CPCs.
Solutions for digital marketers in the Finance space
Our unique combination of competitive analysis, strategic insights, and a team of paid search experts will help you drive more value from your paid search budget.
Four distinct solutions provide a clear view of your digital landscape so you can make informed, strategic decisions and ensure paid search success. You’ll be supported by a team of experts, and our automated Smart Monitor will alert you immediately to competitive shifts so you can take action.
Campaign Optimization
Monitor and analyze ads across your market landscape.
Brand Protection
Guard your most valuable assets from rivals and coordinate with your partners.
Strategic Advantage
Influence business outcomes with strategic insights.
Market Entry
Break down entry barriers and launch with confidence.
Discover how global finance brands reach their search goals
From recovering lost revenue to steering the business through a crisis, find out how finance brands can succeed with search intelligence:
Experience Adthena's Search Intelligence firsthand
Platform tour for Finance brands
Overcome the biggest digital marketing challenges within your industry, and save money while increasing ROI and conversion quality. Understand the movements of challenger brands and market or location conditions for new products and services.
Sage
Lowering CPCs -75% in 5 days
Sage used Adthena to automatically police brand bidding problems and renegotiate agreements with partners. Sage saw a 75% decrease in CPCs for brand terms in just 5 days, and a 33% decrease in partner impression share.
Legal & General
Boosting conversions 160%
Legal & General gained a complete view of the competitor space, supporting C-suite executives on strategy. The finance brand gained +60% in market share in the retirement category and +160% in conversions.
Staysure
Insights lead to new products
Adthena’s search intelligence revealed what travellers were searching for and gaps in the market. The insurer developed three new product offerings, sustained ROI and lower CPCs during the pandemic
Paid Search Guide
How to improve Google Ads performance in finance markets
In this 3-step Enterprise search guide, reveal how leading finance brands like Legal and General and Staysure can overcome the biggest PPC challenges, and save money while increasing ROI and conversion quality.
- Grow profitably with competitor insights
- Improve visibility and identify wasted budget on brand terms
- Contextualize performance with informed search insights
