Monitor competitors
See the entire technology landscape
Whether you’re a global SaaS company that needs to protect brand equity, you’re fighting for clicks in online security, or you’re launching a new tech product – Adthena can help you achieve your goals.
Our award-winning technology gives you visibility of your entire search landscape, so you can achieve paid search success.
Loved by technology brands everywhere
Your biggest challenges
We understand the toughest marketing challenges you’re facing, and, with our rich industry knowledge and award-winning technology, we will help you solve them:
- Understanding the competitive market across multiple tech product categories.
- Protecting your brand terms when generic terms are few and far between.
- Communicating the benefits of a complex product with limited ad copy space.
- Harnessing paid search to help your tech brand grow.
- Making the most of decent paid search budgets with only a small team.
- Ensuring you’re bidding on the right tech terms and not receiving irrelevant clicks.
Solutions for digital marketers
Campaign Optimization
Monitor and analyze ads across your market landscape.
Brand Protection
Guard your most valuable assets from rivals and coordinate with your partners.
Strategic Advantage
Influence business outcomes with strategic insights.
Market Entry
Break down entry barriers and launch with confidence.
Adthena has the answers
Award-winning solutions
Our unique combination of competitive analysis, strategic insights, and a team of paid search experts will help you drive more value from your paid search budget.
Four distinct solutions provide a clear view of your digital landscape so you can make informed, strategic decisions and ensure paid search success. You’ll be supported by a team of experts, and our automated Smart Monitor will alert you immediately to competitive shifts so you can take action.
Vodafone
Boosting sales by 10%
Vodafone used Adthena to optimize the launch of the Samsung S22. Combining Adthena’s Strategic Insights with Google Smart Bidding, they maintained a flexible strategy leveraging manual and automated bidding.
Sage
CPCs lowered 75% in 5 days
Sage used Adthena to automatically police brand bidding problems and renegotiate agreements with partners. Sage saw a 75% decrease in CPCs for brand terms in just 5 days, and a 33% decrease in partner impression share
Origin Energy
Boosting market share +15%
Adthena’s Local View helped Origin optimize and fund PPC by location by benchmarking share of clicks, impressions & spend. The results set them apart with +15% market share in all states and 8hrs saved per month.