Using Adthena’s Brand Protection, this Georgia law firm was able to track all infringements by the hour on all of their brand terms. Adthena took away the stress and hassle of having to manually monitor and record infringers appearing on their search terms.
All infringements included the screenshots of each individual infringement. This allowed the Georgia law firm to see the competitors that were infringing on their branded terms. And allowed them to take appropriate action.
In the first five months using Adthena, this Georgia law firm identified 44 competitors infringing on their name. They have been able to get 17 of their competitors to stop bidding on their brand terms with more to follow.
As a result, in the first 5 months using Adthena, they were able to reduce their brand CPCs by 25% and reduce the number of infringements by 39%.
“Thanks to strategic insights from Adthena, we’ve been able to identify our best compared to our competitors, allowing us to increase our revenue during the most important month of the year. Adthena has been instrumental in monitoring our trademark infringements on Google. The automated reports from Adthena have allowed me to not only reduce the number of competitors using our brand terms, but also reduce CPCs.”
Manager of Digital Operations