Your brand terms, customer experience, message, and USPs are yours to own and should be your safe space in paid search. Your home, your party. There’s only one problem… other brands are crashing your party!

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In this guide, Brand Crashers: 5 steps to optimize your brand in search, we’ll show you how to take action against trademark infringements, prevent partners from cannibalising clicks, and save money on terms you’re already winning organically.

  1. Keeping partners in line
  2. Keep competitors off the guest list
  3. Eject the brand crashers (with the click of a button)
  4. Get the budget under control
  5. Get the party started with Adthena