The pandemic fundamentally changed consumer behavior and put local search well and truly on the map. More consumers are realizing the ease and opportunity of online search and purchase. In fact, around 46% of all Google’s searches include local intent and an astounding 83% of consumers use Google to find information about local businesses.
Consumers want a tailored search view with results that are relevant to them where they are at that very moment.
To win those conversions, your location-specific ads must be at the top of the search engine results page; it’s a competitive imperative.
In this toolkit, you’ll find everything you need to know to harness the power of local search and succeed, including useful checklists and tips by industry:
- Why location targeting alone is not enough
- Location targeting timeline
- Create a winning location-based search ad in 5 steps
- A success checklist for your Local Search strategy
- Industry perspectives.. and much more.