A guide to Paid Search in the Post-Cookie world
Data is a scarce resource, and it will become even more so when third-party cookies are phased out.
In this guide, we’ll share some of the fundamental changes that the end of cookies is likely to bring to digital marketing and paid search.
We’ll provide some tips and tactics to ensure that your brand’s marketing efforts will remain relevant and effective in the post-cookie world.
- Cookie-less overview
- Data fundamentals
- The impact on Paid Search
- How to prepare for a cookie-less future
- Key challenges & solutions
To prepare for the transition, marketers need to find alternatives, both to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web.