A guide to Paid Search in the Post-Cookie world
Data is a scarce resource, and it will become even more so when third-party cookies are phased out.
In this guide, we’ll share some of the fundamental changes that the end of cookies is likely to bring to digital marketing and paid search.
- Cookie-less overview
- Data fundamentals
- The impact on Paid Search
- How to prepare for a cookie-less future
- Key challenges & solutions
To prepare for the transition, marketers need to find alternatives, both to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web.