A guide to Paid Search in the Post-Cookie world
Data is a scarce resource, and it will become even more so when third-party cookies are phased out.

In this guide, we’ll share some of the fundamental changes that the end of cookies is likely to bring to digital marketing and paid search.

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We’ll provide some tips and tactics to ensure that your brand’s marketing efforts will remain relevant and effective in the post-cookie world.

  1. Cookie-less overview
  2. Data fundamentals
  3. The impact on Paid Search
  4. How to prepare for a cookie-less future
  5. Key challenges & solutions 

To prepare for the transition, marketers need to find alternatives, both to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web.