WEBINAR: Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Are you bidding too high for your own brand terms? Or maybe too low?

Do you know how to cost-effectively build and maintain brand equity in your search advertising?

If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand – and bid smarter. In this ever-expanding digital advertising space, you’re often faced with aggressive brand bidding techniques and trademark infringements that drive up your CPC costs and cross-advertising investments. Leading to  dilute your brand.

Listen as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.

Key takeaways:

  • The importance of building and maintaining cross-channel brand equity starting with search advertising
  • Tips for tackling and preventing trademark infringements
  • How AI can fuel competitive intelligence that refines, iterates and optimizes search campaigns
  • How your ad spend, clicks and device performance measure up to industry benchmarks


This webinar was streamed live from The Digital Marketing Depot.


About Adthena

Founded in 2012, Adthena is the world’s most advanced competitive intelligence platform for paid search advertising, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Powered by its AI-driven Whole Market View data set, Adthena’s carefully designed solutions of Market Entry, Campaign Optimization, Strategic Advantage and Brand Protection help marketers target and reach consumers that matter the most to their business according to their business objectives. Globally, Adthena works with more than 250 clients across 184 different business sectors, including finance, education, gaming, automotive and technology. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect. In addition, Adthena is the winner of several leading industry awards — including the Search Engine Land Awards, Stevie® Award for Customer Service, and European Search Awards, among others.