How to increase brand equity & search ROI
Do you know how to cost-effectively build and maintain brand equity in your search advertising?
Listen as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.
- The importance of building and maintaining cross-channel brand equity starting with search advertising
- Tips for tackling and preventing trademark infringements
- How AI can fuel competitive intelligence that refines, iterates and optimizes search campaigns
- How your ad spend, clicks and device performance measure up to industry benchmarks
This webinar was streamed live from The Digital Marketing Depot.
Read more insights and download the guide ‘Brand Crashers: how to get rid of them and what to do next’ on our Brand Defense for Search hub. Start increasing your brand equity and search ROI today.
Founded in 2012, Adthena is the world’s most advanced competitive intelligence platform for paid search advertising, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Powered by its AI-driven Whole Market View data set, Adthena’s carefully designed solutions of Market Entry, Campaign Optimization, Strategic Advantage and Brand Protection help marketers target and reach consumers that matter the most to their business according to their business objectives.
Globally, Adthena works with more than 250 clients across 184 different business sectors, including finance, education, gaming, automotive and technology. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect. In addition, Adthena is the winner of several leading industry awards — including the Search Engine Land Awards, Stevie® Award for Customer Service, and European Search Awards, among others.