WEBINAR: How to Compete for The Top Spot in Finance Search
Finance search is a fiercely competitive field and staying on top is challenging, even for the most seasoned brands.
Adthena’s pioneering CMO Search Intelligence Index delves deep into the search performance of the top 150 finance companies. Gain data-driven insights you can use to improve your position and better compete in finance search.
Listen to this webinar recording for an analysis of the Search Intelligence Index scores of the nation’s top financial brands. In this webinar, Adthena’s VP of Marketing, Ashley Fletcher, shares how you can make better strategic decisions and better compete in finance search.
Key takeaways from the webinar:
- Marketing leaders need to be comfortable being uncomfortable as the MarTech space continuously changes and evolves
- Investing in AI is no longer an expense, but a necessity to stay relevant within the industry
- Marketers must find unique ways to use data to bring new and valuable insights to the business
Watch to learn how to better compete in finance search.
This presentation was originally given at Digital Marketing Financial Services Summit Midwest in Chicago.
Founded in 2012, Adthena is the world’s most advanced competitive intelligence platform for paid search advertising, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Powered by its AI-driven Whole Market View data set, Adthena’s carefully designed solutions of Market Entry, Campaign Optimization, Strategic Advantage and Brand Protection help marketers target and reach consumers that matter the most to their business according to their business objectives. Globally, Adthena works with more than 250 clients across 184 different business sectors, including finance, education, gaming, automotive and technology. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect. In addition, Adthena is the winner of several leading industry awards — including the Search Engine Land Awards, Stevie® Award for Customer Service, and European Search Awards, among others.