The Adthena Blog

Women in STEM: A step in the right direction

By Reena Bajaj — 6th March 2020 — Adthena

To celebrate International Women's Day this year on 08 March, I wanted to share my recent experiences speaking at a local school event to encourage girls to take up science, technology, engineering, a…

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PHD Agency conversation

In conversation with: Lauren Ogundeko at PHD

By Tom Larkin — 3rd March 2020 — Uncategorised

Our Competitive Intelligence Consultant, Tom Larkin, caught up with Lauren Ogundeko, Head of Response at global communications agency, PHD, to talk about the challenges the industry faces and the futu…

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Dear Enterprise, we need to talk about your brand

By Taryn Gamboa — 19th February 2020 — Automotive

Enterprise Holdings dominates the car rental market in the US. With 2 million vehicles in its fleet, the latest figures show they hold 44% of the total market*. But in paid search - could the brand us…

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The Hitwise outage explained and how Adthena can help

By Nikos Drakatos — 6th February 2020 — Competitive Intelligence for Search

PPC advertisers are scrambling after the news that Hitwise is suspending reporting for its customers until further notice. Hitwise paused its reporting as a result of the recent shutdown of its third-…

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blog-google ads optimization

Hold on tight: what will Google Ads throw at us next?

By Nikos Drakatos — 27th January 2020 — Google Updates

In 2019, the Google Ads search advertising platform got some much-needed updates. This required marketers to up their game in terms of relevancy of content and ad copy. It was a transitional year in m…

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