The Adthena Blog

5 SEM trends to watch out for in 2019

By Ashley Fletcher — 28th January 2019 — PPC

The annual end-of-year flurry of predictions and forecasts for the search industry had some clear themes. Everyone seemed to have an opinion on voice search and the array of algorithm changes ushered…

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STUDY: 60% Say Google Not Doing Enough to Protect Brands

By Bret Lehnhof — 17th December 2018 — Competitive Intelligence for Search

Adthena recently surveyed over 200 search marketers to better understand the state of brand protection in search, uncovering the responders' confidence, or lack thereof, in Google to protect their bra…

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Brand Bidding Impact [Report]

By Pat Hong — 13th November 2018 — Uncategorised

Can AI protect your brand? For many years, brands have struggled to assess the ROI impact of competitive brand bidding and trademark infringements in search. One barrier has been the data challenge, a…

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Is Amazon responsible for Sears bankruptcy?

By Pat Hong — 15th October 2018 — News

Sears are filing for bankruptcy today in news that has shocked the US retail industry. The 132 year old retailer is the last in a string of brick-and-mortar retailers that have folded in these past mo…

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The Search Landscape: Finance [Report]

By Pat Hong — 18th September 2018 — Finance & Insurance

Customer acquisition in the online finance industry is changing. In saturated market conditions, where competition intensity has created high CPCs on generics, the battle for new customer acquisitions…

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