Twitter is buzzing with news of the college admissions cheating scandal, in which more than 40 people have been accused for paying bribes to get their children into elite schools, including Georgetown…
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Marketers are increasingly using AI to streamline workflows and automate monotonous tasks. According to an Adobe survey, about 15 percent of agencies are already using some form of machine learning, a…
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LONDON, UK (March 13, 2019) -- Adthena (www.adthena.com), the leader in AI-powered search marketing intelligence, today announced it has raised $14 million in a Series A round of funding from Updata P…
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LAS VEGAS, NEVADA – February 23, 2019 – Adthena was presented with a Silver Stevie® Award in the Customer Service Department of the Year category in the 13th annual Stevie Awards for Sales &a…
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Keyword hijacking on Google Ads and Bing Ads search platforms isn’t new, but finding a simple way to protect branded keywords has been a complex and time-consuming process for marketers. Adthena Vi…
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Over Black Friday weekend, retailers ramped up these efforts. But Amazon beat out the competition by bidding far more for competing search terms than it did its own name, according to competitive sear…
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Search became the political battlefield for this midterm election, with advertisers reaching out to attract voters. Some wonder whether the data from advertising spend can determine the outcome. Ad…
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The new Adthena research highlights the pervasiveness of brand bidding infringement and its impact on brand equity and market clickshare. The issue can disrupt purchase journeys, customer acquisition…
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Competitive brand bidding isn’t new, but the practice goes largely unchecked across search. Managing trademark infringements is a difficult process and can become a drain on resources. These threats…
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The decline of paid-search click share for Sears should have warned executives of the company’s demise, according to data released Monday. Sears Holdings, which also owns Kmart, filed for Chapter 11…
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