The decline of paid-search click share for Sears should have warned executives of the company’s demise, according to data released Monday. Sears Holdings, which also owns Kmart, filed for Chapter 11…
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It can be tempting to look at highly successful people and imagine that they've been presented with opportunities others haven't. Typically, though, individuals who do the most with their lives cre…
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Adthena moved into the United States in January 2018 and found that the expectation by marketers of competitive intelligence differs from its counterparts in the United Kingdom and other parts of the…
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Marketing during the back-to-school season is about more than maximizing exposure through traditional channels; search has become an increasingly important platform. Retailers are competing on multipl…
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The Adthena analysis highlights how dramatically Gap has cut its search strategy as sales have stalled. Paid search is an important strategy for retailers, so Gap trying to get by with the minimum cou…
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Target.com and OfficeDepot.com both bid on Staples-specific brand terms for back-to-school paid searches, according to search marketing analytics firm Adthena Ltd. Read the article.
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Back-to-school is becoming increasingly competitive for retailers and accounts for nearly 20% of non-holiday retail spend. Legacy players are not only going head-to-head with each other, but also th…
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Hotels.com is the most-used travel site, according to Adthena. The AI and machine learning-powered search intelligence company polled 600 U.S. consumers ages 18 and older on how they search for tra…
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For the last few years, there has been a big automation push in search advertising, with Google leading the way. Since Google rolled out AdWords, it has looked for ways to streamline operations. The…
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Big news was made in the U.S. recently when the Supreme Court paved the way for gambling to become legal nationwide. This obviously has far-reaching implications on a number of industries. But one of…
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