Back-to-school is becoming increasingly competitive for retailers and accounts for nearly 20% of non-holiday retail spend. Legacy players are not only going head-to-head with each other, but also th…
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Hotels.com is the most-used travel site, according to Adthena. The AI and machine learning-powered search intelligence company polled 600 U.S. consumers ages 18 and older on how they search for tra…
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For the last few years, there has been a big automation push in search advertising, with Google leading the way. Since Google rolled out AdWords, it has looked for ways to streamline operations. The…
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Big news was made in the U.S. recently when the Supreme Court paved the way for gambling to become legal nationwide. This obviously has far-reaching implications on a number of industries. But one of…
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New Adthena study finds that cnn.com, nytimes.com, twitter.com are top Trump-related search term challengers Read the article.
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Marketers for President Donald Trump’s website are rallying for organic and paid-search market share and ranking in Google query results against some of the top global news agencies like CNN and T…
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Adthena has reflected on the intense competition for clickshare at this summer’s World Cup, which highlighted the different SEO strategies adopted by the UK’s biggest sports betting operators. …
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When searching to buy jerseys during the World Cup, fans largely didn't navigate to a brand's website. The retailers who won were prepared for that. Read the article.
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Dive Brief: Nike.com and Fanatics.com dominated U.S. search terms around purchasing an England national team jersey, according to findings of a study of U.S. search activities during the 2018 FIF…
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New Adthena study reveals key search trends in jersey and ticket sales, streaming battles and more for leading sites during the 2018 FIFA World Cup Adthena, an AI and machine learning-powered s…
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